2021年12月大學(xué)英語六級考試真題（一）

2021年12月大學(xué)英語六級考試真題（一）

PartIWriting(30minutes)

(請于正式開考后半小時內(nèi)完成該部分，之后將進行聽力考試)

Directions:Forthispart,youareallowed30minutestowriteanessaybasedontheshortpassage

givenbelow.Inyouressay,youaretocommentonthephenomenondescribedinthe

passageandsuggestmeasurestoaddresstheissue.Youshouldwriteatleast150words

butnomorethan200words.

YoungpeoplespendalotoftimeontheInternet.However,theyaresometimesunableto

recognizefalseinformationontheInternetjudgethereliabilityofonlineinformationsources,or

tellrealnewsstoriesfromfakeones.

PartIIListeningComprehension(30minutes)

SectionA

Directions:Inthissection,youwillheartwolongconversations.Attheendofeachconversation,

youwillhearfourquestions.Boththeconversationandthequestionswillbespoken

onlyonce.Afteryouhearaquestion,youmustchoosethebestanswerfromthefour

choicesmarkedA),B),C),andD).ThenmarkthecorrespondingletteronAnswer

Sheet1withasinglelinethroughthecentre.

Questions1to4arebasedontheconversationyouhavejustheard.

1.A)Hewasenjoyinghisholiday.C)Hewasbusywritinghisessays.

B)Hewasrecoveringinhospital.D)Hewasfightingathroatinfection.

2.A)Hebrokehiswrist.C)Heslippedoniceandfell.

B)Helosthisantibiotics.D)Hewaslaughedatbysomegirls.

3.A)Turntoherfatherforhelp.C)Askthemanufacturerforrepairs.

B)Calltherepairshoptofixit.D)Replaceitwithabrand-newone.

4.A)HelpDavidretrievehisessays.C)OfferDavidsomerefreshments.

B)IntroduceDavidtoherparents.D)AccompanyDavidtohishome.

Questions5to8arebasedontheconversationyouhavejustheard.

5.A)Sheisacriticofworksonmilitaryaffairs.C)Sheisaresearcherofliterarygenres.

B)SheisanacclaimedhostessofBookTalk.D)Sheisahistorianofmilitaryhistory.

6.A)ItisaboutthemilitaryhistoryofEurope.C)Itisherfifthbookofmilitaryhistory.

B)Itissetinthe18thand19thcenturies.D)Itisawarnovelsetinthefuture.

7.A)Shevisitedsoldiers,wivesandmothers.

B)Sheconductedsurveysofmanysoldiers.

C)Shemetalargenumberofsoldiersinperson.

D)Shelookedintothepersonallivesofsoldiers.

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8.A)Shedoesn'thavemuchfreedomforimagination.

B)Itisnoteasytomakeherreadersbelieveinher.

C)Itisdifficulttoattractyoungreaders.

D)Shehastocombinefactwithfiction.

SectionB

Directions:Inthissection,youwillheartwopassages.Attheendofeachpassage,youwillhear

threeorfourquestions.Boththepassageandthequestionswillbespokenonlyonce.

Afteryouhearaquestion,youmustchoosethebestanswerfromthefourchoices

markedA),B),C)andD).ThenmarkthecorrespondingletteronAnswerSheet1with

asinglelinethroughthecentre.

Questions9to11arebasedonthepassageyouhavejustheard.

9.A)SantaClaus.C)CocoaSeeds.

B)Apolarbear.D)Aglassbottle.

10.A)Toattractcustomerattention.C)Tocombatcounterfeits.

B)Tokeepupwiththetimes.D)Topromoteitssales.

11.A)Itresemblesapictureintheencyclopedia.

B)Itappearsintheshapeofacocoaseed.

C)Ithasthedrink?slogointhemiddle.

D)ItdisplaystheimageofSantaClaus.

Questions12to15arebasedonthepassageyouhavejustbeard.

12.A)Itoftenoccursamongcommuters.C)Itimprovestheirmoodconsiderably.

B)Itpromotesmutualunderstanding.D)Ittakesagreatdealofefforttosustain.

13.A)Socialanxiety.C)Lackofsocialskills.

B)Excessivecaution.D)Preferenceforsolitude.

14.A)Peopleusuallyregarditasanunforgettablelesson.

B)Humanbrainstendtodwellonnegativeevents.

C)Negativeeventsoftenhurtpeopledeeply.

D)Peoplegenerallyresentbeingrejected.

15.A)Contagious.C)Unpredictable.

B)Temporary.D)Measurable.

SectionC

Directions:Inthissection,youwillhearthreerecordingsoflecturesortalksfollowedbythreeor

fourquestions.Therecordingswillbeplayedonlyonce.Afteryouhearaquestion,you

mustchoosethebestanswerfromthefourchoicesmarkedA),B),C)andD).Then

markthecorrespondingletteronAnswerSheet1withasinglelinethroughthecentre.

Questions16to18arebasedontherecordingyouhavejustheard.

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16.A)Itdependsheavilyontourism.C)Itismainlybasedonagriculture.

B)Itisflourishinginforeigntrade.D)Itrelieschieflyonmineralexport.

17.A)Tobacco.C)Coffee.

B)Bananas.D)Sugar.

18.A)Theytoilonfarms.C)TheyliveinSpanish-stylehouses.

B)Theyliveapoorlife.D)Theyhirepeopletodohousework.

Questions19to21arebasedontherecordingyouhavejustheard.

19.A)Theywillbemoredemandingoftheirnextgeneration.

B)Theywillenduplonely,dependentanddissatisfied.

C)Theywillexperiencemoresetbacksthansuccesses.

D)Theywillfinditdifficulttogetalongwithothers.

20.A)Failuretopaydueattentiontotheirbehavior.

B)Unwillingnesstoallowthemtoplaywithtoys.

C)Unwillingnesstosatisfytheirwishesimmediately.

D)Failuretospendsufficientqualitytimewiththem.

21.A)Itwillenablethemtolearnfrommistakes.

B)Itwillhelpthemtohandledisappointment.

C)Itwilldomuchgoodtotheirmentalhealth.

D)Itwillbuildtheirabilitytoendurehardships.

Questions22to25arebasedontherecordingyouhavejustheard.

22.A)Failingtomakesufficientpreparations.C)Sayingthewrongthingatthewrongtime.

B)Lookingawayfromthehiringmanager.D)Makingawrongjudgmentoftheinterview.

23.A)Complainingabouttheirpreviousjob.C)Exaggeratingtheiracademicbackground.

B)Inquiringabouttheirsalarytobepaid.D)Understandingtheirpreviousachievements.

24.A)Thosewhohavebothskillandexperience.

B)Thosewhogetalongwellwithcolleagues.

C)Thosewhotakeinitiativeintheirwork.

D)Thosewhoareloyaltotheirmanagers.

25.A)Abilitytoshouldernewresponsibilities.C)Readinesstoworktoflexibleschedules.

B)Experienceofperformingmultipleroles.D)Skillstocommunicatewithcolleagues.

PartIIIReadingComprehension(40minutes)

SectionA

Directions:Inthissection,thereisapassagewithtenblanks.Youarerequiredtoselectoneword

foreachblankfromalistofchoicesgiveninawordbankfollowingthepassage.Read

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thepassagethroughcarefullybeforemakingyourchoices.Eachchoiceinthebankis

identifiedbyaletter.PleasemarkthecorrespondingletterforeachitemonAnswer

Sheet2withasinglelinethroughthecentre.Youmaynotuseanyofthewordsinthe

bankmorethanonce.

Ifyouthinklifeiswonderfulandexpectittostaythatway,thenyoumayhaveagoodchance

oflivingtoaripeoldage,atleastthatiswhatthefindingsofanewstudysuggest.Thatstudyfound

thatparticipantswhoreportedthehighestlevelsofoptimismwerefarmorelikelytolivetoage85

or26.Thiswascomparedtothoseparticipantswhoreportedthelowestlevelsofoptimism.It

is27thatthefindingsheldevenaftertheresearchersconsideredfactorsthatcould28

thelink,includingwhetherparticipantshadhealthconditionssuchasheartdiseaseorcancer,or

whethertheyexperienceddepression.Theresultsaddtoagrowingbodyofevidencethatcertain

psychologicalfactorsmaypredictalongerlife29.Forexample,previousstudieshavefound

thatmoreoptimisticpeoplehavealowerriskofdevelopingchronicdiseases,andalowerriskof

30death.However,thenewstudyappearstobethefirstto31lookattherelationship

betweenoptimismandlongevity.Theresearchers32thatthelinkfoundinthenewstudywas

notasstrongwhentheyfactoredintheeffectsofcertainhealthbehaviors,includingexerciselevels,

sleephabitsanddiet.Thissuggeststhatthesebehaviorsmay,atleastinpart,explainthelink.In

otherwords,optimismmay33goodhabitsthatbolsterhealth.Itisalsoimportanttonotethat

thestudyfoundonlya34、asresearchersdidnotproveforcertainthatoptimismleadstoa

longerlife.However,ifthefindingsaretrue,theysuggestthatoptimismcouldserveasa

psychological35thatpromoteshealthandalongerlife.

A)affectI)plausibly

B)beyondJ)premature

C)concededK)reconciled

D)correlationL)span

E)fosterM)specifically

F)henceforthN)spiral

G)loftyO)trait

H)noteworthy

SectionB

Directions:Inthissection,youaregoingtoreadapassagewithtenstatementsattachedtoit.Each

statementcontainsinformationgiveninoneoftheparagraphs.Identifytheparagraph

fromwhichtheinformationisderived.Youmaychooseaparagraphmorethanonce.

Eachparagraphismarkedwithaletter.Answerthequestionsbymarkingthe

correspondingletteronAnswerSheet2.

NoOneinFashionIsSurprisedThatBurberryBurnt￡28MillionofStock

A)Lastweek,Burberry'sannualreportrevca28c6tihlionworthofstockwasburntlastyear.The

newshasleftinvestorsandconsumersoutragedbutcomesaslittlesurprisetothoseinthefashion

industry.

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B)Thepracticeofdestroyingunsoldstock,andevenrollsofunusedfabric,iscommonplacefor

luxurylabels.Becomingtoowidelyavailableatacheaperpricethroughdiscountstoresdiscourages

full-pricesales.Sendingproductsforrecyclingleavesthemvulnerabletobeingstolenandsoldon

theblackmarket.JasmineBina,CEOofbrandstrategyagencyConceptBureauexplains,uTypically,

luxurybrandsrallyaroundexclusivitytoprotecttheirbusinessinterests,namelyintellectual

propertyandpreservationofbrandequity(資產(chǎn))Shestatedshehadheardrumorsofstockburning

butnotspecificcasesuntilthisweek.

C)Anotherreasonforthecommonplacepracticeisafinancialincentiveforbrandsexportinggoods

toAmerica.UnitedStatesCustomsstatesthatifimportedmerchandiseisunusedanddestroyed

undertheirsupervision,99%oftheduties,taxesorfeespaidonthemerchandisemayberecovered.

Itisincrediblydifficulttocalculatehowmuchdeadstockcurrentlygoestowaste.Whilethereare

incentivestodoit,there?snolegalobligationtoreportit.

D)Asource,whochosetoremainanonymous,sharedherexperienceworkinginaBurberrystore

inNewYorkinOctober2016.“Myjobwastotossitemsinboxessotheycouldbesenttobeburned.

Itwaskillingmeinsidebecauseallthatleatherandfurwenttowasteandanimalshaddiedfor

nothing.Icouldn'tstaythereanylonger,theirbusinesspracticesthrewmeofftheroof."InMay

thisyear,Burberryannounceditwastakingfuroutofitscatwalkshowsandreviewingitsuse

elsewhereinthebusiness.t4Eventhoughweaskedthemanagement,theyrefusedtogiveusdetailed

answersastowhytheywoulddothiswiththeircollection,vcontinuedthesource,wholeftherrole

withintwoweeks.Shehassinceworkedwithanotherhigh-profile,luxurylabel.

E)Inanonlinefbrumpost,whichaskedifit'struethatLouisVuittonburneditsbags,Ahmed

Bouchfaa,whoclaimedtoworkforLouisVuitton,respondedthatthebrandholdssalesofoldstock

forstaffmemberstwiceayear.Itemswhichhavestillnotsoldafterseveralsalesaredestroyed.

“LouisVuittondoesn'thavepublicsales.Theyeithersellaproductatagivenpriceordiscontinueit.

Thisistomakesurethateverybodypaysthesamepriceforanhesays.Hegoesontodisclose

thestrictguidelinesaroundtheemployeesales:“Youmaybuygiftsforsomeone,buttheytrack

eachitem,andifyourgiftendsuponlinetheyknowwhotoask.^Oneinvestorcommentingonthe

Burberryfigureswasreportedlyoutragedthattheunsoldgoodswerenotevenofferedto

investorsbeforetheyweredestroyed.

F)Richemont,whoownsseveralluxurybrands,hittheheadlinesinMayfbrtakingback￡437

millionofwatchesfordestructioninthelasttwoyearstoavoidmark-downprices.Ifsnotjust

luxurybrandseither.InOctoberlastyear,aDanishTVshowexposedH&Mfbrburning12tonnes

ofunsoldclothingsince2013.Inastatement,thehighstreetretailerdefendeditselfbysayingthat

theburntclothinghadfailedsafetytests:"Theproductstowhichthemediaarereferringhavebeen

testedinexternallaboratories.Thetestresultsshowthatoneoftheproductsismoldinfestedand

theotherproductcontainslevelsofleadthataretoohigh.Thoseproductshaverightlybeenstopped

inaccordancewithoursafetyroutines.^^InMarch,areportrevealedthatH&Mwestrugglingwith

$4.3billionworthofunsoldstock.ThebrandtoldTheNewYorkTimesthattheplanwastoreduce

pricestomovethestock,arguablyencouragingconsumerstobuyandthrowawaywithlittlethought.

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G)Over-productionisperhapsthebiggestconcernforBurberry.Whiletherehasbeenmuchoutrage

attheelitistconnotationofbuminggoodsratherthanmakingthemaffordable,executivesatthe

Britishfashionhousearenodoubtstrugglingtodefendhowtheymiscalculatedproduction.The

wastehasbeenputdowntoburningoldcosmeticstocktomakewayfbrtheirnewbeautyrange.

However,whilethevalueofdestroyedstockisupfrom￡26.9millionlastyear,ifsanevenmore

significantincreasefrom2016'sfigureof￡18.8million,highlightingthatthisisanongoingissue.

H)InSeptember2016,Burberryswitchedtoa“seenow,buynow“catwalkshowformat.Themove

wasaswitchtoleverageonthecoverageoftheirfashionweekshowtomakestockavailable

immediatelytoconsumers.Thisisopposedtothetraditionalformatofpresentingtotheindustry,

takingordersfbrproductionandbecomingavailableinsixmonths1time.WhileBurberry

announced“record-breaking“onlinereachandengagement,therehasbeenlittleevidencetosuggest

thatthestrategyhashadasignificanteffectonsales,particularlyasthehype(炒作)slowsacross

theseason.InFebruarytheymadeadjustmentstotheformat,droppingsomecatwalkitems

immediatelyandpromisingthatotherswouldlaunchinthecomingmonths.

I)Inastatement,Burberrydeniedthatswitchingto“seenow,buynow^^hashadanimpactonwaste.

ABurberryspokespersonfurthersaid,“Ontheoccasionswhendisposalofproductsisnecessary,

wedosoinaresponsiblemanner.Wearealwaysseekingwaystoreduceandrevalueourwaste.

Thisisacorepartofourstrategyandwehaveforgedpartnershipsandcommittedsupportto

innovativeorganizationstohelpreachthisgoal.^^

J)OnesuchpartnershipiswithElvis&Kresse,anaccessoriesbrandworkingwithreclaimed

materials.Co-fbunderKresseWeslingsaid,“Latelastyearwelaunchedanambitiousfive-year

partnershipwiththeBurberryFoundation.Themainaimofthisistoscaleourleatherrescueproject,

startingwithoff-cutsfromtheproductionofBurberryleathergoods.Weareworkingtirelesslyto

expandoursolutionsandwouldlovetowelcomeanyonetoourworkshop,tocomeandseewhat

wearedoing.^^Atthemoment,thepartnershiponlyaddresseswasteattheproductionstageandnot

unsoldgoods.

K)Whilethesearehonorableschemes,itmakesitharderfbrBurberrytodefendtheselatestfigures.

Fifteenyearsago,Burberrywasatcrisispointastheirsignaturecheckpatternwaswidelyimitated

bycheap,imitationbrands.Itdeterredluxuryconsumerswhofoundtheirexpensiveclothingmore

closelyassociatedwithworking-classyouthculturethanaprestigiousheritagefashionhouse.Inthe

year2004,attheheightofoverexposureoftheBurberrycheck,thebrand'sturnoverwas￡715.5

million.UnderChristopherBaileyascreativedirector,theyturnedthebrandaroundandthispast

yearrevenuehit￡2.73billion.

L)Binabelievesthatbrandsneedtoreaddresstheirexclusivitytactic."Exclusivityisstartingtobe

challenged,shesays."Ithinkthatgoeshandinhandwithhowluxuryitselfisbeingchallenged.

Accesstofashion,andthebrandwhopoliceit,arebecominglessandlessrelevant.Thingslike

health,enlightenment,andsocialandenvironmentalresponsibilityarethenewluxuries.Theseall

comefromwithin,notwithout.That'sthechallengethattraditionalluxurybrandswillhaveto

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contendwithinthemid-to-long-termftiture.”

36.Burberry'sexecutivesaretryinghardtoattributetheirpracticeofdestroyingoldproductsto

miscalculatedproduction.

37.Sellingproductsatadiscountwilldogreaterharmtoluxurybrandsthandestroyingthem.

38.ImitatedBurberryproductsdiscouragedluxuryconsumersfrombuyingitsgenuineproducts.

39.Staffmembersofaluxurybrandmaybuyitsoldstockatcheaperprices,buttheyarenotallowed

toresellthem.

40.Infuturetraditionalluxurybrandswillhavetoadapttheirbusinessstrategiestothechanging

conceptsofluxury.

41.Oneluxurybrandemployeequitherjobbecauseshesimplycouldn'tbeartoseethedestruction

ofunsoldproducts.

42.Destroyingoldstockisapracticenotjustofluxurybrandsbutoflessprestigiousfashionbrands.

43.Burberryisworkingwithapartnertomakefulluseofleathermaterialstoreducewaste.

44.Burberry'splantodestroyitsunsoldproductsworthmillionsofdollarsarousedpublic

indignation.

45.Burberry'schangeofmarketingstrategytomakeaproductavailableassoonasconsumerssee

itonthefashionshowdidnotturnouttobeaseffectiveasexpected.

SectionC

Directions:Thereare2passagesinthissection.Eachpassageisfollowedbysomequestionsor

unfinishedstatements.ForeachofthemtherearefourchoicesmarkedA),B),C)and

D).YoushoulddecideonthebestchoiceandmarkthecorrespondingletteronAnswer

Sheet2withasinglelinethroughthecentre.

PassageOne

Questions46to50arebasedonthefollowingpassage.

Socialmediaisabsolutelyeverywhere.Billionsofpeopleusesocialmediaonadailybasisto

create,share,andexchangeideas,messages,andinformation.Bothindividualsandbusinessespost

regularlytoengageandinteractwithpeoplefromaroundtheworld.Itisapowerfulcommunication

mediumthatsimultaneouslyprovidesimmediate,frequent,permanent,andwide-reaching

informationacrosstheglobe.

Peopleposttheirlivesonsocialmediafortheworldtosee.Facebook,Twitter,Linkedln,and

countlessothersocialchannelsprovideaquickandsimplewaytoglimpseintoajobcandidate's

personallife—boththepositiveandnegativesidesofit.Socialmediascreeningistemptingtouse

aspartofthehiringprocess,butshouldemployersmakeuseofitwhenresearchingapotential

candidate'sbackground?

Incorporatingtheuseofsocialmediatoscreenjobcandidatesisnotanuncommonpractice.A

2018surveyfoundthatalmost70%ofemployersusesocialmediatoscreencandidatesbeforehiring

them.Butthereareconsequencesandpotentiallegalrisksinvolvedtoo.Whendoneinappropriately,

socialmediascreeningcanbeconsideredunethicalorevenillegal.

Socialmediascreeningisessentiallyscrutinisingajobcandidate'sprivatelife.Itcanreveal

informationaboutprotectedcharacteristicslikeage,race,nationality,disability,gender,religion,

etc.,andthatcouldbiasahiringdecision.Picturesorcommentsonaprivatepagethataretakenout

ofcontextcouldruinaperfectlygoodcandidate'schancesofgettinghired.Thisprocesscould

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potentiallygiveanunfairadvantagetoonecandidateoveranother.Itcreatesanunequalplaying

fieldandpotentiallyprovideshiringmanagerswithinformationthatcanimpacttheirhiringdecision

inanegativeway.

Ifshardtoignoresocialmediaasascreeningtool.Whiletherearethingsthatyoushouldn't

see,therearesomethingsthatcanbelawfullyconsidered-makingitavaluablesourceofrelevant

informationtoo.Usingsocialmediascreeningappropriatelycanhelpensurethatyoudon'thirea

toxicemployeewhowillcostyoumoneyorstainyourcompany'sreputation.Considerthelawful

sideofthisprocessandyoumaybeabletohirethebestemployeeever.Thereisadelicatebalance.

Screeningjobcandidatesonsocialmediamustbedoneprofessionallyandresponsibly.

Companiesshouldstipulatethattheywillneveraskforpasswords,beconsistent,document

decisions,considerthesourceusedandbeawarethatotherlawsmayapply.Inlightofthisitis

probablybesttolooklaterintheprocessandaskhumanresourcesforhelpinnavigatingit.Social

mediaisheretostay.Butbeforeusingsocialmediatoscreenjobcandidates,consultingwith

managementandlegalteamsbeforehandisessentialinordertocomplywithalllaws.

46.Whatdoestheauthormainlydiscussinthepassage?

A)Theadvantageofusingsocialmediainscreeningjobcandidates.

B)Thepotentiallyinvasivenatureofsocialmediaineverydaylife.

C)Whetherthebenefitsofsocialmediaoutweighthedrawbacks.

D)Whethersocialmediashouldbeusedtoscreenjobcandidates.

47.Whatmighthappenwhensocialmediaisusedtoscreenjobcandidates?

A)Moralorlegalissuesmightarise.C)Sensationalinformationmightsurface.

B)Companyreputationmightsuffer.D)Hiringdecisionsmightbecomplicated.

48.Whencouldonlinepersonalinformationbedetrimentaltocandidates?

A)Whenitisseparatedfromcontext.C)Whenitismagnifiedtoaruinousdegree.

B)Whenitisscrutinisedbyanemployer.D)Whenitisrevealedtothehumanresources.

49.Howcanemployersusesocialmediainformationtotheiradvantagewhileavoidingunnecessary

risks?

A)Bytippingthedelicatebalance.C)Bykeepingpersonalinformationonrecord.

B)Byusingitinalegitimateway.D)Byseparatingrelevantfromirrelevantdata.

50.Whatdoestheauthorsuggestdoingbeforescreeningjobcandidatesonsocialmedia?

A)Hiringprofessionalstonavigatethewholeprocess.

B)Anticipatingpotentialrisksinvolvedintheprocess.

C)Seekingadvicefrommanagementandlegalexperts.

D)Stipulatingasetofrulesforaskingspecificquestions.

PassageTwo

Questions51to55arebasedontheflowingpassage.

Inrecentyears,thefoodindustryhasincreaseditsuseoflabels.Whetherthelabelssay"〃o〃-

GMO(非轉(zhuǎn)基因的)”or“nosugar",or“zerocarbohydrates”,consumersareincreasingly

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demandingmoreinformationaboutwhafsintheirfood.Onereportfoundthat39percentof

consumerswouldswitchfromthebrandstheycurrentlybuytoothersthatprovideclearer,more

accurateproductinformation.Foodmanufacturersarerespondingtothereportwithnewlabelsto

meetthatdemand,andthey'redoingsowithaneyetowardsgivingtheirproductsanadvantagecevr

thecompetition,andbolsteringprofits.

Thisstrategymakesintuitivesense.Ifconsumerssaytheywanttransparency,tellthemexactly

whatisinyourproduct.Thatissimplysupplyingacertaindemand.Butthemarketingstrategyin

responsetothisconsumerdemandhasgonebeyondarticulatingwhatisinaproduct,tolabeling

whatisNOTinthefood.Theselabelsareknownas"absenceclaims“l(fā)abels,andtheyrepresentan

emerginglabelingtendthatisdetrimentalbothtotheconsumerswhopurchasetheproductsandthe

industrythatsuppliesthem.

Forexample,Hunt'sputattnon-GMO^^labelonitscannedcrushedtomatoesafewyearsago-

despitethefactthatatthetimetherewasnosuchthingasaGMOtomatoonthemarket.Somedairy

companiesareusingthettnon-GMO^^labelontheirmilk,despitethefactthatallmilkisnaturally

GMO-free,anotherlabelthatcreatesunnecessaryfeararoundfood.

Whilecreatinglabelsthatplayonconsumerfearsandmisconceptionsabouttheirfoodmay

giveacompanyatemporarymarketingadvantageovercompetingproductsonthegroceryaisle,in

thelongtermthisstrategywillhavejusttheoppositeeffect:byinjectingfearintothediscourse

aboutourfood,weruntheriskoferodingconsumertrustinnotjustasingleproduct,buttheentire

foodbusiness.

Eventually,i