新航標(biāo)職業(yè)英語·綜合英語1Unit-7-(課堂PPT)

BackgroundGettingReadyTextALanguageFocusTextBVocationalFocusSkillFocusPracticalLearning“十二五”職業(yè)教育國家規(guī)劃教材經(jīng)全國職業(yè)教育教材審定委員會審定新航標(biāo)職業(yè)英語

綜合英語1Vocational

EnglishCommunicationforYourCareer1Background

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2Takingtheoriginalsketchesandfabricsamplesintoconsideration,afashiondesignercreatesitemsofapparel(服裝)andjewelry,andcheckstheirsuitabilitybyfirstproducinginexpensivetrialgoodsandthengivingthedesignstomanufacturerstobemadewiththedesiredfabricinthechosencolors.Almosteverythingwewearorcarryistheresultofadecisionbyafashiondesigner.Theshape,color,

andtexturehavebeencreatedaftercarefulresearch.Somefashiondesignersspecializeinclothing,footwear,

oraccessorydesign,whileotherscreatedesignsinallofthethreefashioncategories.Background

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3AWorkinpairs.MatchthesefashionbrandswiththeirChinesenames,andseehowmanyofthemyoualreadyknow.Background

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4B

Workinpairs.FirstgivetheChinesenamesofthefollowingfashionstyles,andthendiscussthe

questionsthatfollow.hippy嬉皮風(fēng)格goth哥特風(fēng)格preppy學(xué)院風(fēng)格Background

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5BWorkinpairs.FirstgivetheChinesenamesofthefollowingfashionstyles,andthendiscussthe

questionsthatfollow.hiphop嘻哈風(fēng)格classic經(jīng)典風(fēng)格1.Whichofthesestylesdoyouthinkisthemostfashionable?2.Inyouropinion,whichofthemwillbethemostpopularstyleinthecomingyear?3.Ifyouwereinvitedtoalargefashionparty,howwouldyoudress?Background

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GettingReadyPracticalLearning6FashionDesigner—YourDreamProfession?Before-readingWhile-readingBackground

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7Before-reading1.Accordingtothearticle,whatisfashion?2.Theauthormentionedseveraltipsinthetextforwould-befashiondesigners.Whichtipdoyou

thinkisthemosthelpful?ExerciseAReadthetextandanswerthefollowing

questions.Fashionisamethodofusingclothing,accessories,andhairtoeithershoworhide

somethingaboutoneself,andtoserveasanextensionofone’spersonality.I

thinkafashiondesignershouldfirstlybecreative.Also,Ithinkbeinghard-workingisalsoveryimportant.Onlyhard-workingpeoplecanbecomesuccessfuldesigners.Background

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GettingReadyPracticalLearning8Before-reading3.Whichkindofpeoplewillmostprobablybecomeaprofessionalfashiondesigner?4.CanyouinferfromthearticlewhatthesecretsofsuccessareforfamousdesignerssuchasChanel,

Dior,Versace,andArmani?ExerciseAThepersonwithcreativetalent,determination,andenterprisewillmostprobably

succeedinthishighlycompetitiveindustry.Talent,vision,determination,anddiligencearethesecretsoftheirgreatsuccess.Readthetextandanswerthefollowingquestions.Background

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GettingReadyPracticalLearning9Before-reading5.Whatdoyouthinkistheroleoffashionablegoodsinourdailylife?ExerciseAIthinkfashionablegoodsrepresentakindoflifestyle.Theybringbeautyand

imaginationtoourdailylife,andmakeusfeelgoodaboutourselves.Readthetextandanswerthefollowingquestions.Background

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GettingReadyPracticalLearning10Before-readingExerciseBThearticletellsusthebasicinformationabout__________________and_________________.Inaddition,thearticleoffersusseveraltipson___________________________________.Fillintheblankstocompletethemainideasofthetext.fashionhowtobecomeanoutstandingfashiondesignerfashiondesignerBackground

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GettingReadyPracticalLearning11Before-readingExerciseCDiscussthemeaningsofthefollowingquotationswithyourpartner,andthentranslatethem

intoChinese.1.“Fashionsfade,styleiseternal.”—YvesSaintLaurent(Frenchfashiondesigner,bornin1940)2.“Styleisanexpressionofindividualismmixedwithcharisma.Fashionissomethingthatcomesafterstyle.”—JohnFairchild(FormerpublisherofWomen’sWearDaily,bornin1927)3.“Fashionisonlytheattempttorealizeartinlivingformsandsocialintercourse.”—SirFrancisBacon(Englishjudgeandphilosopher,1561—1626)Background

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GettingReadyPracticalLearning12Before-readingExerciseCDiscussthemeaningsofthefollowingquotationswithyourpartner,andthentranslatethem

intoChinese.1.“時尚短暫，風(fēng)格永存。”——伊夫·圣·羅蘭（法國時尚設(shè)計師，生于1940年）2.“風(fēng)格是個性與魅力的一種表現(xiàn)。時尚步風(fēng)格的后塵。”——約翰·菲爾喬德（《女裝日報》前出版商，生于1927年）3.“時尚只不過是為了在生活形式和社會交際中實(shí)現(xiàn)藝術(shù)而進(jìn)行的嘗試?！?/p>

——弗蘭西斯·培根爵士（英國法官和哲學(xué)家，1561~1626）Background

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GettingReadyPracticalLearning13While-readingParagraph1

Forcenturies,fashionseemstohavebeencloselyconnectedwithsocialcommunication.For

some,fashionisanart.Forothers,itisalmostareligion.However,formostpeopleitisamethod

ofusingclothes,decorations,andhairtoeithershoworhidesomethingaboutthemselves,andto

serveasanextensionoftheirpersonality.譯文Background

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FashionDesigner—YourDreamProfession?GettingReadyPracticalLearning14While-readingParagraph2Background

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Asthecrucialfiguresofthefashionindustry,fashiondesignerscontributegreatlytothe

creationofadreamworldbyprovidingpeoplewithvariousdirectionstohelpthemexpress

themselves.Thejobofafashiondesigneralwaysarousesgreatinterestinthosewhohavea

strongsenseoffashion.FashionDesigner—YourDreamProfession?GettingReadyPracticalLearning15While-readingWhile-readingParagraph3

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Would-befashiondesignershavetokeepinmindthatreluctanteducationandcertificates

willnotguaranteesuccess.Itispersonalqualitiesandprofessionalsensitivitythathelptogetthe

upperhand.Herearesometips:

Bebothacreativeandatechnicalprofessional.Designclothingwithaspecific

themeforaspecificpurposeandmarket.FashionDesigner—YourDreamProfession?GettingReadyPracticalLearning16While-readingWhile-readingParagraph3

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Keepuptodatewithemergingfashiontrends,andstayastepahead.Knowthe

detailsofthebusinesswhileretainingyourownstyle.

Beabletoclearlycommunicateyour

philosophy,vision,andpersonalitythrough

sketches,discussions,andsamples.Know

howtocooperatewithothersonthedesign

team.

Dealwellwithpressurefromallsides.Allow

frequentadjustmentsofyourworkdaysto

suitclients’schedulesanddeadlines.FashionDesigner—YourDreamProfession?GettingReadyPracticalLearning17While-readingWhile-readingParagraph4Background

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Thedesignprocessusuallytakesbetween18

and24monthsfrominitialdesignconcepttofinal

production.PeoplesuchasGiorgioArmani,Coco

Chanel,DonnaKaran,andRalphLaurenworkhard

duringthattime.Fewotherprofessionsdependso

muchonkeepingontopofpopulartasteandwatching

whatone’scompetitorsproduce.Being

engagedin

everyphaseofdesigning,showing,andproducing,

fashiondesigners’livesarenevereasy.Onlythose

withcreativetalent,determination,andenterprisecan

succeedinthishighlycompetitiveindustry.FashionDesigner—YourDreamProfession?GettingReadyPracticalLearning18Language-FocusVocabularyStructureTranslationLanguageFocusGrammarBackground

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GettingReadyPracticalLearning19Language-FocusVocabularyA

Choosethecorrectformofthewordstocompletethefollowingsentences.1.create,creation,creativea.Youhavetobetalentedand__________inordertobecomeexcellentinfashiondesign.b.The__________ofthecomputermarkedthebeginningofanewera.2.direct,direction,directora.The__________ofourdepartmentgaveusaveryinspiringspeechatthebeginningofthenewsemester.b.Ifyoukeepwalkinginthis__________,youwillfindarestaurantjustaroundthecorner.creativecreationdirectordirectionBackground

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GettingReadyPracticalLearning20Language-FocusVocabulary3.popular,popularly,popularitya.His__________hasbeenprovenbythewarmwelcomehereceivedwhereverhevisited.b.The__________musicstarisgoingtogiveaconcertinShanghaithisDecember.4.express,expression,expressivea.Ijustcouldn’tunderstandwhytherewassuchastrange__________onherface.b.Agoodfashiondesignerknowshowto__________his/herideasthroughdifferentfashionelements.popularitypopularexpressionexpressA

Choosethecorrectformofthewordstocompletethefollowingsentences.Background

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GettingReadyPracticalLearning21Language-FocusVocabulary5.engage,engaged,engagementa.Nothingcan__________thislittleboy’sattentionformorethan10minutes.b.Shewasveryhappytoreceiveahugediamond_____________ring.engageengagementA

Choosethecorrectformofthewordstocompletethefollowingsentences.Background

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GettingReadyPracticalLearning22Language-FocusVocabularyB

MatchthewordsinColumnAwiththe

appropriate

phrasesinColumnB.1.guarantee2.contribute3.bedetermined4.arouse5.emergea.hisemotionb.inthedisucssionc.yoursuccessd.tostudyhardere.tothedevelopmentofourhometownBackground

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GettingReadyPracticalLearning23Language-FocusVocabularyC

Completethesentencesbelowwiththecorrect

formofthewordsandphrasesinthebox.determination

connect

cooperationwithemerge

depend

keepuptodatecontribute

specific1.Whenthefamousauthorreturnedtohishometown,people__________fromtheirhomes.2.Hefelt__________tothelittleboywhowassaidtobehisownbrother.3.Itisimpossibleforyouto__________onyourparentsallyourlife.4.Withstrong____________,hequithisjobinthefactoryandopenedhisownrestaurant.emergedconnecteddependdeterminationBackground

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GettingReadyPracticalLearning24Language-FocusVocabulary5.Aprofessionalfashiondesignerhastoknowtheartofgood_______________othermembersofhisdesignteam.6.Towritethisreportwell,youneedmore__________evidencetoproveyourarguments.7.Asanexpertinthisfield,healways_______________withthenewtrendsandimprovements.8.Thesalaryyougetisdirectlyrelatedtohowmuchyou’ve__________tothecompany.cooperationwithspecifickeepsuptodatecontributedC

Completethesentencesbelowwiththecorrect

formofthewordsandphrasesinthebox.determination

connect

cooperationwithemerge

depend

keepuptodatecontribute

specificBackground

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GettingReadyPracticalLearning25Language-FocusStructureA

Studytheexampleandrearrangethewordsand

phrasesintocorrectsentences.1.

itis,time,that,moreimportant,notmoneye.g.itis,personalqualities,professionalsensitivity,that,help,gettotheupperhandItispersonalqualitiesandprofessionalsensitivitythathelptogettotheupperhand.2.

itwas,onhiswaytothelibrary,that,BobgavemesomeadviceItwasonhiswaytothelibrarythat

Bobgavemesomeadvice.Itistimethat

ismoreimportant,notmoney.Background

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GettingReadyPracticalLearning26Language-FocusStructure3.

itwas,at8:35,that,hearrivedattheairport4.

itwas,notuntil11o’clock,that,hefinishedhisworkItwasin2013that

theworld’spopulationreached7billion.Itwasnotuntil11o’clockthat

hefinishedhiswork.Itwasat8:35that

hearrivedattheairport.5.

itwas,in2013,that,theworld’spopulation,reached7billionA

Studytheexampleandrearrangethewordsand

phrasesintocorrectsentences.Background

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GettingReadyPracticalLearning27Language-FocusStructureB

Studythepartoftheexamplesentences

andcomposesentenceswiththesamestructures

usingthewordsandphrasesinparentheses.1.

e.g.Forsome,fashionisanart.Forothers,itis

almostareligion.(thisplan,acceptable,unacceptable)Forsome,lifeisfullofhappiness.Forothers,lifeisfullofnightmare.Forsome,sheisareliablefriend.Forothers,sheisahatefulenemy.Forsome,thisplanisacceptable.Forothers,itisunacceptable.(she,reliablefriend,hatefulenemy)a.b.c.(life,fullof,happiness,nightmare)Background

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GettingReadyPracticalLearning28Language-FocusStructure2.e.g.As

thecrucialfiguresofthefashion

industry,fashiondesignerscontributegreatlyto

thecreationofadreamworld.(avolunteer,I,takethelead,ineverything)As

hisclosestfriend,sheshouldhelphimatthistime.As

anurse,shesmilessweetlytoeverypatient.As

avolunteer,Iwilltaketheleadineverything.(anurse,she,smilesweetly,everypatient)a.b.c.(hisclosestfriend,she,helphim,atthistime)B

Studythepartoftheexamplesentences

andcomposesentenceswiththesamestructures

usingthewordsandphrasesinparentheses.Background

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GettingReadyPracticalLearning29Language-FocusTranslationA

TranslatethefollowingsentencesintoChinese.1.

Inmyphilosophy,thereisnofreelunch.2.

Thedecorationofthehousewilltakeatleast

threemonthstofinish.他感到了很大的壓力，因?yàn)樵O(shè)計的截止日期是下周一。房子的裝修至少要三個月才能完成。在我的人生哲學(xué)里，沒有免費(fèi)的午餐。3.

Hefeelsgreatpressurebecausethedeadline

forthedesignisnextMonday.Background

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GettingReadyPracticalLearning30Language-FocusTranslationA

TranslatethefollowingsentencesintoChinese.記住，當(dāng)人生之路陡峭之時，要保持沉著。（亞伯拉罕·林肯）4.

Rememberwhenlife’spathissteeptokeepyour

mindeven.(AbrahamLincoln)良好的情感能夠激發(fā)出濃厚的學(xué)習(xí)興趣，進(jìn)而轉(zhuǎn)化為學(xué)習(xí)動力。5.

Favorableaffectionswillarouseagreatinterest

inlearningandbecomethemotivationfor

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GettingReadyPracticalLearning31Language-FocusTranslation1.

我們所從事的是一項(xiàng)很重要的事業(yè)。(be

engagedin...)2.

我們每個人都要努力學(xué)習(xí)，以跟上時代的新發(fā)展。(keepuptodatewith...)Keepinmindthatyoushouldexpressyourselfclearlywhenworkingwithclients.Everyoneofusshouldstudyhardtokeepuptodatewiththelatestdevelopmentsofthetime.Whatweareengagedinisanimportantenterprise.3.

記得與客戶合作時要明確地表達(dá)自己的意思。(keepinmind)B

TranslatethefollowingsentencesintoEnglishusingthewordorphrasesinparentheses.Background

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GettingReadyPracticalLearning32Language-FocusTranslationTheforeigncompanyiswillingtocooperatewiththeCasioCompanyinthecomputerbusiness.4.

那家外國公司很樂意與Casio公司在計算機(jī)方面進(jìn)行合作。(cooperatewith...)Weguaranteethatwewillfinishthetaskbytheendofthisyear.5.

我們保證在今年年底前完成任務(wù)。(guarantee)Background

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GettingReadyPracticalLearningB

TranslatethefollowingsentencesintoEnglishusingthewordorphrasesinparentheses.33Language-FocusGrammar

InfinitivesandGerundsBackground

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A

CompletethefollowingsentencesbychoosingA,B,CorD.1.Marywishes______afashiondesignerwhenshegrowsup.A.beB.beingC.tobeD.been2.______themeaningoffashionisreallydifficult.A.TodefineB.DefinedC.BeingdefinedD.Havingdefined3.Thereisnothing______.A.worriedabout B.worryingaboutC.toworryabout D.tobeworriedaboutGettingReadyPracticalLearning34Language-FocusGrammar

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4.Smoking,makeup,and______earringsareconsideredcoolbysomeyoungstudents.A.wearing B.wearC.towear D.bewearing5.Ourplanis______thedesignworkbeforeFriday.A.finish B.tofinishC.tobefinished D.finishto6.Thedesignerspentmostofherchildhood______clothesforherBarbiedollsinsteadofplayingwithfriends.A.tomake B.makeC.made D.makingGettingReadyPracticalLearning35Language-FocusGrammar

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7.Hisinterestisin______formagazines.A.wroteB.writingC.writtenD.write8.Iconsiderhim______oneofthebestmodelsinChina.A.tobeB.beingC.beD.been9.Ican’tafford______aGuccibag.A.buyingB.tobuyC.buyD.bought10.Tomkeptquietabouttheaccidentinorder______hisjob.A.toloseB.losingC.nottoloseD.notlosingGettingReadyPracticalLearning36Language-FocusGrammar

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BFillintheblankswiththeproperformofthewordsinparentheses.1.Itisveryimportant________(study)someartcoursesinschooltomakeyourdreamcometrue.2.Heissaid______________(write)anewbookaboutfashion.3.Healwaystrieshisbest________(wear)clothesthatareinstyle.4.______________(know)thelatesttrendinclothesisveryimportantforfashiondesigners.5.Isuggest________(make)achangeintheplan.tostudytohavewrittentowearKnowing/ToknowmakingGettingReadyPracticalLearning37While-readingParagraph1

Throughtelevision,newspapers,andmagazines,wehavebecomefamiliarwithInternational

FashionWeeks.Theseare,infact,largefashiondesignshowsforinvitedguestsonly,including,

ofcourse,themedia.ThepurposeofFashionWeeksistoshowoffthelatestdesignsnotonly

fromfamousfashioncompaniessuchasLacoste,RalphLauren,andVeraWang,butalsofrom

lesswell-knowncreativedesigners.Background

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FashionWeeks38While-readingParagraph2

Originally,Pariswasthecityfortheshowthatbrought

Frenchfashiontotheworld,butnow

FashionWeeksareheldinanumber

ofcitiesthatarereferredtoas

“fashioncapitalsoftheworld”.

Forexample,youfoundthelatest

designcollectionsattheNew

YorkFashionWeek,which

startedin1943,andwasheld

September9—16,atthe

world-famousLincolnCenter.Background

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FashionWeeksGettingReadyPracticalLearning39While-readingParagraph3

Fashiondesignersmakean

efforttopredictcustomertastesnot

onlyinstyle,butalsoincolorandtone.It

ispredictedthatinthecomingseason,there

maybemoreprimarycolors,orforest

shades,orperhapsmoremanlygrayand

black.Additionallystyle,thoughalways

aimingatgrace,maychangefromsilkto

comfortablecardigansandthigh-highboots.Background

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FashionWeeksGettingReadyPracticalLearning40While-readingParagraph4

Designtrendsareinfluencedbycollections

displayedatFashionWeekssixmonthsearlier.

So,whatwebuyinspringwillhaveappeared

duringtheprecedingFallFashionWeek,and

whatweseeattheFebruaryFashionWeek

ShowwillnotbeintheshopsuntilSeptember.Background

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FashionWeeksGettingReadyPracticalLearning41VocationalFocus

Workingroups.Supposeyouareworkingpart-timeasafashiondesignassistantataChinesefashion

company.Yourcompany’scollectionsintheNewYorkFashionWeekshowhavedrawntheinterestof

somepotentialbuyers.Discusswithyourgroupmembersanddecidewhatproductyouwanttofocus

on.Thengiveabriefintroductiontopotentialbuyers.WorkingasaFashionDesignAssistantBackground

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GettingReadyPracticalLearning42VocationalFocus

Step1WhatwerethespecificdatesandlocationoftheNewYorkFashionWeek(2017FallShow)?2.Whatproductsdidyourcompanyexhibitduringtheshow?(Youmayuseyourimaginationandmakea

simpleproductcatalogueofabout4—7items.)Background

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NewYorkFashionWeek(2017FallShow)washeldinFebruary2017(February9—16)inLincolnCenter.SuggestedAnswer:thigh-highboots,jeans,one-shoulderdresses,militaryfashionsuits,etc.SearchforsomebasicfactsabouttheNewYork

FashionWeek(2011FallShow)on

theInternetandanswerthefollowingquestions:GettingReadyPracticalLearning43VocationalFocus

Step2InadditiontoNewYorkCity,doyouknowanyothercitiesthatalsoholdafashion

week?Giveseveralexamples.Thefollowingpicturesmaygiveyousomehints.Background

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GettingReadyPracticalLearning44VocationalFocus

Step2Background

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Milan,Paris,andLondonwerethefirstthreefashioncentersintheworld,andthenNewYorkbecameanotherworld-famousfashioncenter.VariouskindsofFashionWeeksarealsoheldinothercitiessuchasBerlin,MexicoCity,HongKong,Tokyo,Sydney,Mumbai,Miami,WashingtonD.C.,LosAngeles,Montreal,andsoon.GettingReadyPracticalLearningInadditiontoNewYorkCity,doyouknowanyothercitiesthatalsoholdafashion

week?Giveseveralexamples.Thefollowingpicturesmaygiveyousomehints.45VocationalFocus

Step3SupposethepotentialbuyersarefromseveralcountriessuchasAustralia,Germany,

India,andSouthKorea.Decidewithyourgroupmemberswhichcountrywillbeyour

firstforeignmarket,andstateyourreasons.Background

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AnExample—IndiaWewillchooseIndiainwhichtodevelopourfirstforeignmarket.Thereareseveralreasons:1.ThereisalargepopulationinIndia,andthereshouldbeopportunitiesforthedevelopmentofourproductsintheIndianmarket.2.Indianpeople’slivingstandardshavebeenrisinggreatly.ManyIndianscanaffordandwouldliketobuyforeignfashionbrands.Therefore,thepotentialpurchasingpowerisbecomingstronger.3.Whileexploringourmarketthere,wehavefoundsomeIndiancompaniesthatwerewillingtocooperatewithus,andtherefore,theywouldbeofhelpinthedevelopmentofourmarketinIndia.GettingReadyPracticalLearning46VocationalFocus

Step4Discussanddecidewithyourgroupmemberswhichproductyouwouldliketo

promoteasthedominantproductofyourcompanyinthefall-winterseasonnext

year.Thenwrite80—120wordstodescribetheproductincludingthebrandname,

specifications,quality,function,price,comparativeadvantages,andsoon.Background

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GettingReadyPracticalLearning47VocationalFocus

Step4Background

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SampleWriting:Wewouldliketopromoteourthigh-highbootsforthefall-winterseasonnextyear.Weareaprofessionalcompanyindesigningandmanufacturingvariousstylesofthigh-highboots.Brand:VivianSpecifications:allstandardspecifications(customizedspecificationsoffered)Material:buffalohide,bullhide,calfhide,goatleather,buckskin,spongeleather,velourleather,andsoon.Quality:excellentFunction:keepingwarm,suitableforvariousfashiongarmentsPrice:$30—200dollarsComparativeadvantages:Forthefall-winterseasonnextyear,we’vedesignedseveralspecialitemswithnewlyaddedfashionelements.Wealsooffercustomizationforcustomerswhohavespecialneeds.GettingReadyPracticalLearning48VocationalFocus

Step5SupposethePoloWilsonCorporationhassentyouane-mailshowingtheirinterest

inyourproductsandlookingforwardtoyourresponse.Writeareplytothemthat

includesthefollowingpoints:1.Brieflyintroduceyourmainproducts;2.Highlightyourdominantproduct;3.Informthemofpossiblediscountsorpromotionsifthereareany;4.Showyourinterest