國(guó)際管理教程和案例Chapter1 The Internationalization Process

Chapter1TheInternationalizationProcessKeyPointsRationaleProcessDimensionsCourseContentOverviewMcGraw-Hill?2003TheMcGraw-HillCompanies,Inc.Allrightsreserved.INTERNATIONALMANAGEMENT5/eBeamish,Morrison,InkpenandRosenzweig

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學(xué)校地址：哈爾濱市道外區(qū)南馬路120號(hào)職工大學(xué)（美華教育）頒證單位：中國(guó)經(jīng)濟(jì)管理大學(xué)主辦單位：美華管理人才學(xué)校

全國(guó)迷你型MBA職業(yè)經(jīng)理雙證班近千本MBA職業(yè)經(jīng)理教程免費(fèi)下載-----請(qǐng)速登陸：RationaleFirmsbecomeinternationalinscopeforavarietyofreasons:DesireforcontinuedgrowthUnsolicitedforeignordersDomesticmarketsaturation,PotentialtoexploitanewtechnologicaladvantageThedominantreason,however,relatestoperformanceMcGraw-Hill?2003TheMcGraw-HillCompanies,Inc.Allrightsreserved.Slide1-2INTERNATIONALMANAGEMENT5/eBeamish,Morrison,InkpenandRosenzweigProcessMcGraw-Hill?2003TheMcGraw-HillCompanies,Inc.Allrightsreserved.Slide1-3INTERNATIONALMANAGEMENT5/eBeamish,Morrison,InkpenandRosenzweigInternationalizationistheprocessbywhichFirmsincreasetheirawarenessoftheinfluenceofinternationalactivitiesontheirfutureEstablishandconducttransactionswithfirmsfromothercountries.Internationaltransactionscaninfluenceafirm’sfutureinbothdirectandindirectways.Businessdecisionsmadeinonecountry,regardingsuchthingsasforeigninvestmentsandpartnershiparrangements,canhavesignificantimpactonafirminadifferentcountry—andviceversa.Theimpactofsuchdecisionsmaynotbeimmediatelyanddirectlyevident.DevelopmentofanawarenessandappreciationfortheroleofforeigncompetitionbecomesintegralDimensionsofInternalizationMcGraw-Hill?2003TheMcGraw-HillCompanies,Inc.Allrightsreserved.Slide1-4INTERNATIONALMANAGEMENT5/eBeamish,Morrison,InkpenandRosenzweigInternationalizationhasbothinward-lookingandoutward-lookingdimensions.Theoutward-lookingperspectiveincorporatesanawarenessofthenatureofcompetitioninforeignmarketsIncludesthefollowingmodesofactivities:Exporting.Actingaslicensortoaforeigncompany.Establishingjointventuresoutsidethehomecountrywithforeigncompanies.Establishingoracquiringwhollyownedbusinessesoutsidethehomecountry.DimensionsofInternalization(cont.)McGraw-Hill?2003TheMcGraw-HillCompanies,Inc.Allrightsreserved.Slide1-5INTERNATIONALMANAGEMENT5/eBeamish,Morrison,InkpenandRosenzweigInternationalizationaffectsfirmsinequallyimportantwaysfromaninwardperspective.Therelatedmodesofactivityinclude:Importing/sourcing.Actingaslicenseefromaforeigncompany.Establishingjointventures(JVs)insidethehomecountrywithforeigncompanies.Managingasthewhollyownedsubsidiaryofaforeignfirm.CourseContentOverviewMcGraw-Hill?2003TheMcGraw-HillCompanies,Inc.Allrightsreserved.Slide1-6INTERNATIONALMANAGEMENT5/eBeamish,Morrison,InkpenandRosenzweigTheGlobalBusinessEnvironmentTheWorldofInternationalTradeManagingExportOperationsGlobalSourcingStrategyLicensingTheDesignandManagementofInternationalJointVenturesInternationalStrategyFormulationCourseContentOverview(cont.)McGraw-Hill?2003TheMcGraw-HillCompanies,Inc.Allrightsreserved.Slide1-7INTERNATIONALMANAGEMENT5/eBeamish,Morrison,InkpenandRosenzweigTheImpactofGlobalizationontheOrganizationofActivities