《Unit8Advertising課件》高中英語新世紀(jì)版高二上冊

Guesswhatgoodsadvertisedinthefollowingads.AdsLet'senjoythefunandamazementbroughtbygoodads.Guesswhatgoodsadvertised

Whenitcomestoadvertisement,

whatcomeintoyourmindfirst?FamousStars?Eye-catchingdesignofthelogo?Variousmedia?Easy-to-rememberslogan?WhenitcomestoadvertisemTask:

Youareexpectedtopromote

促銷a

certainsoftdrink,whatyoushouldconsider?

Let’sstudythetextfirsttofindouttheacceptablewaystogether.Task:

YouareexpectedtoproParaA

I.SpotDictationFillintheblankswithwhatyouhaveheard.$400billionimpactbymeansofrecognizedtoagreatextentParaA

I.SpotDictationFilliII.QuestionsHowcanyouseeorheartheadvertisements?(beginwithbymeansoftoanswertheQ.)Whatiswidelyrecognizedbeingdriventoagreatextent(=toagreatdegree)byadvertising?BymeansofTVandradiobroadcasting,newspapersandmagazines,directmail,billboardsandposters,theInternet,andmanyotherforms.GlobaleconomyII.QuestionsBymeansofTVanFromPara.Aweknowthat…

Inordertopromotethetargetproductsuccessfully,weshouldchooseproper_______andspend_____________onadvertising.mediaalargesumofmoneyFromPara.Aweknowthat…InPara.B(page96)

I.Scanthepassagein30secondsandanswerthefollowingQs.Whatisthetopicsentence?Whatarethe3thingsthatleadtoasuccesfuladvertisement?Whatarethewordsthatshowtheorderofintroducingthe3things?Asuccessfuladvertisementinvolvesatleast3thingsIdentifythemarket--who

Workoutthebestwaytomeettheneedsofthismarket--what3)Designtheadvertisingprogramme--howfirstofall,then,finallyPara.B(page96)

I.ScanthepII.GroupDiscussion:Apartfrom“firstofall”,“then”,“finally”whatelsetransitionalwordsandexpressionsshowingtheorderofideasthatyoucanthinkof?

tobeginwith...,moreover...,inaddition(to),what’smore…,furthermore…,besides…II.GroupDiscussion:ApartfromLet’smakeaconclusionofPara.Bwiththehelpoftheclues&Besuretousethepropertransitionalwords.3elementsdeterminethesuccessofanads.Indentifyingthemarket.Workingoutthewaystomeettheneedsofthemarket.Designingtheadvertisingprogramme.

thedesiresandworriesofthetargetconsumersWordsandimagesSloganCelebrityScientificdata1.2.3.4.takeintoaccountWhowillbuytheproductThatisLet’smakeaconclusionofParParaC,D,E:ScanPara.CDEin1minuteandfinishthefollowingchart.QuestionAnswerCanyougivesomenamesofsuccessfuladvertisements?WhatdoBraziliansconsiderasproperbeachfood?WhatlessoncanwelearnfromtheexampleofMcDonald’sadsbroadcastinBrazil?Whatresultwillbeifthedesignersdon’tstudytheculturalbackgroundofthepotentialcustomers?Kodak,Nike,Coca-ColaandMcDonald’sColdthingssuchasbeer,softdrinks,icecream,andsandwichesThedesignersofanads.havetobehighlyculture-conscious.Theywillspoiltheadverisingprogamme!ParaC,D,E:ScanPara.CDEinFromPara.CDEweknowthat…Tocarryoutaninternationalprogrammeinaforeigncountry,weshouldtake_________________intoaccount.culturalbackgroundFromPara.CDEweknowthat…TimetoFinishtheTask

Teamwork:Youareexpectedtopromoteacertainsoftdrink,whatyoushouldconsider?Celebrity(advertisingspokesperson):__?_propermedia:_?_Needsofthemarket:_?_Image(logo):_?_Slogan:_?_Targetmarket:_?_Scientificdata:_?_Culturalbackground:??TimetoFinishtheTaskTeamAssignment:

1.ImitatethestructureofPara.BtowriteashortpassageabouthowtoimproveEnglish.Dobesuretousethepropertransitionalwords.--Toimproveone’sEnglishinvolves4elements.(developthepassagefromlistening,speaking,readingandwriting)3.Completethesoftdrinkads.FinishtheExerciesIIIandIVofPara.BonyourhandoutAssignment:

1.ImitatethestrWhichadvertisementdoyouprefer?SpokespersonnospokespersonWhichadvertisementdoyoupre

Doyouknowwhatthebranditis,whenseeingthefollowingslogan?Adiamondlastsforever.Meltinyourmouth,notinyourhand.Justdoit.Goodtothelastdrop．I’mlovingit!ConnectingPeople鉆石恒久遠(yuǎn)，一顆永流傳(DeBierres)只溶在口，不溶在手。(M&M)只管去做。（Nike）滴滴香濃，意猶未盡（Maxwell）我喜歡！(McDonald’s)

科技以人為本(Nokia)DoyouknowwhatthebrandIII.

Choosethecorrectwordsthatcanreplacetheunderlinedwords…,theywillworkoutthebestwaytomeettheneedsofthismarket.A.catertoB.catchupwithC.findsolutionsto2.…sotheywilltakeintoaccountanumberofdesiresorworriesthetargetconsumersmayhave.A.meettheneedsofB.setupC.consider3.…whatsloganstheyintendtomakeuseof…A.applyB.inventC.create4.Thencelebrities(=famouspersons) aresometimesemployedandinvitedtobackuptheproduct.A.maintainB.supportC.improve(A)(C)(A)(B)III.ChoosethecorrectwordsIV.CompletethefollowingsentenceswiththeproperformoftheunderlinedwordsinexerciseIII.Thedesignofadvertisementsshouldnotonly______________