專業(yè)術語廣告公司hr常用詞匯

廣告公業(yè)〔hr〕專業(yè)詞匯advertisingmessageartartdirectionartistartdirectorbigideabrainstormingcommunicationsmediaconceptualizationcopywritercreativebrief創(chuàng)意總監(jiān)creativedirector創(chuàng)意過程creativeprocesscreativepyramidcreativecreativityemotionalappealsexplorerfact-basedthinkinginformationaljudgemandatoriesmessagestrategynonverbal產(chǎn)品概念productconcept理性訴求rationalappeals目標受眾targetaudiencetechnicaltransformationalvalue-basedthinkingverbalvisualizationwarrioranimaticanimationtechniquesaudioNo.1benefitheadlinesbodycopyboldfacecamera-readyartcastingbriefclose命令式標題commandheadlinescomprehensivelayout/compdemonstrationdesigndevicecopy對白/dialog/monologcopydonut標題headline吸引技巧hookiconillustratorsinstitutionalcopy整合廣告integratedcommercialinteriorparagraphsitalicjingles肩題kickerlayoutlead-inparagraphlifestyletechniqueslogotypesmnemonicdevicemusicalcommercialsmusicallogonarrativecopy聞/news/informationheadlinesoncamerapasteupphotographers圖片說明式正文picture-captioncopypicture-windowlayoutposter-styleformatpresentercommercial啟發(fā)式標題provocativeheadlinesquestionheadlinesradiopersonalityscriptseal簽名signaturecutssliceoflifeslogansstoryboardstoryboardroughsstraightannouncement直接推銷式正文straight-sellcopysubhead標題句taglinestestimonialtextthemelines小樣thumbnail收尾trialclose圖形局部visualsvoiceoveranalogproofanimationanswerprintapertureaudioconsole底片baseart出血版bleedsbluelinecamera-readyartcharactr-countmethodcinematographerclosingdatecolorkeycolorseparationcontinuoustonescontrolroomcopycastcoverpaperCYMKprintingdigitalmediadigitalproofDVEunitsdirectordisplaytypedubsdupeselectronicproductionflatsfontfour-colorprocess網(wǎng)目凸版halfoneplate網(wǎng)屏halftonescreeninteractiveTVjobjacket出格kerning電腦亭kioskleadinglinefilmlineplateliveactionlocationlotmandatoriesmassaudiencevenuemastertapemixedinterlockmnemonicdevicemultimediapresentationorthographicfilmoverlaypersonalaudiencevenueplatformlicensingpostproductionphaseprepressphasepreproductionphaseprintproductionmanager印刷制作過程printproductionprocessprivateaudiencevenueproducer制作階段productionphaseresidualfee反差套印reverseknockoutsansserifscaleserifsessionspecialeffects插播廣告spots剝版strippingsuperstalentteleprompter課本紙textpapertexttypetraptypefamiliestypographyWebword-countmethodworkprintwritingpaperadvertorial提倡廣告advocacyadvertising伏擊式營銷ambushmarketingaudiovisualmaterialsbulletingboardscommunityinvolvementcorporateadvertisingcorporateidentityadvertisingcrisismanagemententertainmentexhibits特寫featurearticleshouseorganinkindinstitutionaladvertisinglobbyingmarketprepcorporateadvertisingmarketingpublicrelationnews/pressrelease意見抽樣opinionsamplingphilanthropyposters傳媒炒作pressagentrypress/mediakitpublicaffairspublicrelationspublicrelationsadvertisingpublicitypublics聘請廣告recruitmentadvertisingreputationmanagementspeechwritingsponsorshipvenuemarketingvideonewsrelease廣告禮品advertisingspecialty自動取款機ATM根本巴士單位basicbus展臺booths路牌bulletinstructure車內(nèi)尾部招貼car-endposters電影貼片廣告cinemaadvertising名錄directories8張招貼eight-sheetposters電子顯示屏electronicsigns陳設品exhibits陳設媒介exhibitivemedia全面登場fullshowing全球定位系統(tǒng)GPS車內(nèi)廣告牌insidecards100露出數(shù)100showing戶外媒介out-of-homemedia車體招貼outsideposters包裝packaging獎品premiums產(chǎn)品安插productplacement登場showing看板spectaculars標準戶外廣告standardizedoutdooradvertising成品招貼stockposters優(yōu)待贈券take-ones出租車外殼taxicabexteriors終點站招貼terminalposters張招貼架30-sheetposterpanel整車牌位totalbus商業(yè)呈現(xiàn)會tradeshows交通廣告transitadvertising車站棚廣州廣告transitshelteradvertising錄像手冊videobrochure廣告印象advertisingimpression廣告反響曲線advertisingresponsecurve留意度attentionvalue受眾audience受眾目標audienceobjectives間歇式排期blinking品牌開發(fā)指數(shù)branddevelopmentindex集中式bursting品種開發(fā)指數(shù)categorydevelopmentindex發(fā)行量circulation持續(xù)性continuity持續(xù)式continuousschedule本錢效益costefficiency單位本錢costperpoint千人本錢costperthousand創(chuàng)意組合creativemix分布目標distributionobjectives有效頻次effectivefrequency有效到達率effectivereach暴露值exposurevalue市場、資金、媒介、組合、方法5Ms起伏式flightingschedule頻次frequency總印象grossimpressions毛評點grossratingpoints市場markets組合mechanics媒介media媒介籌劃mediaplanning媒介載體mediavehicles訊息力度messageweight方法methodology組合媒介法mixed-mediaapproach資金money驅(qū)動值motivationvalue觀看時機opportunitytosee脈沖式pulsingschedule視聽率rating到達率reach每冊讀者數(shù)readerspercopy近期籌劃recencyplanning路障式roadblocking外溢媒介spillovermedia增效效應synergy電視戶televisionhouseholds發(fā)行量審核局ABC出血bleed批量折扣bulkdiscounts行業(yè)雜志businessmagazines發(fā)行量審核circulationaudit分類廣告classifiedads紐約分類廣告網(wǎng)絡CANNY分類圖片廣告classifieddisplayads截稿日期closingdate彩色樣品紙條colorstrip混合收費制combinationrates消費者雜志consumermagazines合同收費制contractrate贈閱發(fā)行controlledcirculation聯(lián)合形式cooperative/co-opprograms千人本錢CPM封面日期coverdate封面位置coverposition購物雜志custommagazine日報dailynewspapers人口版demographiceditions圖片廣告displayadvertising實際收費earnedrates農(nóng)業(yè)刊物farmpublications統(tǒng)一收費制度flatrate香味紙條fragrancestrips頻率折扣frequencydiscounts黃金版位fullposition門式折頁gatefold地理版geographiceditions根本發(fā)行量guaranteedcirculation橫向刊物horizontalpublication獨立購物指南independentshoppingguide插頁insert加插登載通知insertionorder島形半版islandhalves小單元juniorunit地方城市雜志localcitymagazine雜志出版人協(xié)會MPA媒介選購員mediabuyer媒介標尺調(diào)查MRI全國性雜志nationalmagazines全國性價格nationalrate美國報業(yè)協(xié)會NAA報紙版面庫NSB上市日期on-saledate公開收費制度openrate訂閱發(fā)行paidcirculation自動彈啟式廣告pop-upad.自選版位費preferred-positionrates預印廣告插頁preprintedinserts初級發(fā)行量primarycirculation清樣proofcopy公告publicnotice費率基準ratebase價目表ratecard閱讀告示readingnotice地區(qū)性刊物regionalpublications任意版位費制ROPadvertisingrates二級讀者量secondary/pass-alongreadership欠資收費制shortrate賽蒙斯市場調(diào)查局SMRB多胞胎版splitruns標準廣告單位SAU標準收費與數(shù)據(jù)效勞公司SRDS標準型報紙standard-sizenewspaper周日增刊Sundaysupplement小報型報紙tabloidnewspaper撕樣tearsheets三維廣告3-Dads縱向刊物verticalpublication數(shù)量折扣volumediscounts周報weeklynewspapers廣告津貼advertisingallowance回購津貼buybackallowance名目catalog減價促銷cents-offpromotion套裝贈送combinationoffer公司大會與經(jīng)銷商聚會companyconventions&dealermeetings消費者銷售推廣consumersalespromotion競賽contest聯(lián)合廣告cooperative/co-opadvertising優(yōu)待券coupons顧客終身價值customerlifetimevalue數(shù)據(jù)進入dataaccess數(shù)據(jù)治理datamanagement數(shù)據(jù)庫database數(shù)據(jù)庫營銷databasemarketing直接營銷directmarketing直接反響廣告direct-responseadvertising直接銷售戰(zhàn)略direct-salesstrategy直接銷售directselling陳設津貼displayallowance易地銷售diverting電子優(yōu)待券electroniccoupons提前購置forwardbuying廣告插頁free-standinginserts玩耍game店內(nèi)樣品試用in-storesampling聯(lián)絡媒介linkagemedia人員銷售personalselling售點材料point-of-purchasematerials什錦袋裝樣品polybagging獎品premiums拉式戰(zhàn)略pullstrategy推銷獎金pushmoney/spiffs推式戰(zhàn)略pushstrategy局部退款rebates近期、頻次、貨幣方程RFMformula銷售推廣salespromotion樣品試用sampling貨位津貼slottingallowance抽獎sweepstake營銷telemarketing貿(mào)易廣告tradeadvertising貿(mào)易集中tradeconcentration貿(mào)易折扣tradedeals貿(mào)易推廣tradepr