連鎖藥店經(jīng)營(yíng)診斷及經(jīng)營(yíng)計(jì)劃課件

雪六人堂經(jīng)營(yíng)診斷與經(jīng)營(yíng)計(jì)劃二零一一年九月廣州市二天堂大藥房連鎖深圳有限公司雪六人堂1雪六人堂門店經(jīng)營(yíng)計(jì)劃狀況分析經(jīng)營(yíng)診斷SWOT分析設(shè)訂目標(biāo)發(fā)展行動(dòng)計(jì)劃執(zhí)行與控制廣州市二天堂大藥房連鎖深圳有限公司雪六人堂2雪六人堂計(jì)劃書寫常見的錯(cuò)誤計(jì)劃只是將目標(biāo)分解未充分分析數(shù)據(jù),未找出關(guān)鍵核心問(wèn)題行動(dòng)計(jì)劃只是”想法”,“作法”,未有可評(píng)估衡量的結(jié)果,以及完成時(shí)間行動(dòng)計(jì)劃與目標(biāo)不一致,分崩離析未考慮”優(yōu)先次序”廣州市二天堂大藥房連鎖深圳有限公司雪六人堂3雪六人堂經(jīng)營(yíng)診斷:經(jīng)營(yíng)計(jì)劃之第一步驟作計(jì)劃之前:先花點(diǎn)時(shí)間做診斷不要倉(cāng)促制定計(jì)劃不要倉(cāng)促采取行動(dòng)廣州市二天堂大藥房連鎖(深圳)有限公司雪六人堂4雪六人堂作計(jì)劃之前先問(wèn)自己你上一季達(dá)成的最主要目標(biāo)是什么?你是如何達(dá)成這些目標(biāo)?主要的策略是什么?你上一季最大的失望或困難是什么?如果從新來(lái)過(guò),你覺得應(yīng)該如何避免這些失望,或解決這些困難?你在新的一季最優(yōu)先或最主要的目標(biāo)是什么?你認(rèn)為應(yīng)該如何做,采取哪些策略來(lái)達(dá)成目標(biāo)?你希望公司如何幫助你達(dá)成這些目標(biāo)?廣州市二天堂大藥房連鎖深圳有限公司雪六人堂5雪六人堂經(jīng)營(yíng)診斷(狀況分析)我了解門店之商圈范圍與特性嗎?·我了解門店商圈之競(jìng)爭(zhēng)狀況嗎?我了解門店之顧客嗎?我了解門店之經(jīng)營(yíng)狀況嗎?我了解門店之營(yíng)銷執(zhí)行狀況嗎?我了解門店人員嗎?廣州市二天堂大藥房連鎖深圳有限公司雪六人堂6雪六人堂門店人員商圈市場(chǎng)顧競(jìng)爭(zhēng)者廣州市二天堂大藥房連鎖深圳有限公司雪六人堂7經(jīng)營(yíng)診斷(狀況分析)的步驟收集數(shù)據(jù)/事實(shí)·分析數(shù)據(jù)/事實(shí):找出差異與差異原因界定問(wèn)題:確認(rèn)關(guān)鍵/核心原因廣州市二天堂大藥房連鎖深圳有限公司經(jīng)營(yíng)診斷(狀況分析)的步驟8雪六人堂收集數(shù)據(jù)與事實(shí)收集什么?收集的方法市場(chǎng)(商圈)信息觀察競(jìng)爭(zhēng)者信息訪談?lì)櫩蛿?shù)據(jù)與信息·檢核表·門店?duì)I運(yùn)數(shù)據(jù)報(bào)表/報(bào)告門店?duì)I銷執(zhí)行情況調(diào)查店長(zhǎng)/人員能力廣州市二天堂大藥房連鎖深圳有限公司雪六人堂9雪六人堂營(yíng)運(yùn)數(shù)據(jù)商品SKU組合分析報(bào)表·價(jià)格抱怨記錄表毛利分析報(bào)表商品不全抱怨記錄表商品類別銷售報(bào)表·各種門店管理檢核表會(huì)員銷售分析報(bào)表·存銷比報(bào)表商品暢銷排行表不動(dòng)銷產(chǎn)品報(bào)表店主要數(shù)據(jù)報(bào)表·競(jìng)銷品訪價(jià)表廣州市二天堂大藥房連鎖深圳有限公司雪六人堂10連鎖藥店經(jīng)營(yíng)診斷及經(jīng)營(yíng)計(jì)劃課件11連鎖藥店經(jīng)營(yíng)診斷及經(jīng)營(yíng)計(jì)劃課件12連鎖藥店經(jīng)營(yíng)診斷及經(jīng)營(yíng)計(jì)劃課件13連鎖藥店經(jīng)營(yíng)診斷及經(jīng)營(yíng)計(jì)劃課件14連鎖藥店經(jīng)營(yíng)診斷及經(jīng)營(yíng)計(jì)劃課件15連鎖藥店經(jīng)營(yíng)診斷及經(jīng)營(yíng)計(jì)劃課件16連鎖藥店經(jīng)營(yíng)診斷及經(jīng)營(yíng)計(jì)劃課件17連鎖藥店經(jīng)營(yíng)診斷及經(jīng)營(yíng)計(jì)劃課件18連鎖藥店經(jīng)營(yíng)診斷及經(jīng)營(yíng)計(jì)劃課件19連鎖藥店經(jīng)營(yíng)診斷及經(jīng)營(yíng)計(jì)劃課件20連鎖藥店經(jīng)營(yíng)診斷及經(jīng)營(yíng)計(jì)劃課件21連鎖藥店經(jīng)營(yíng)診斷及經(jīng)營(yíng)計(jì)劃課件22連鎖藥店經(jīng)營(yíng)診斷及經(jīng)營(yíng)計(jì)劃課件23連鎖藥店經(jīng)營(yíng)診斷及經(jīng)營(yíng)計(jì)劃課件24連鎖藥店經(jīng)營(yíng)診斷及經(jīng)營(yíng)計(jì)劃課件25連鎖藥店經(jīng)營(yíng)診斷及經(jīng)營(yíng)計(jì)劃課件26連鎖藥店經(jīng)營(yíng)診斷及經(jīng)營(yíng)計(jì)劃課件27連鎖藥店經(jīng)營(yíng)診斷及經(jīng)營(yíng)計(jì)劃課件28連鎖藥店經(jīng)營(yíng)診斷及經(jīng)營(yíng)計(jì)劃課件29連鎖藥店經(jīng)營(yíng)診斷及經(jīng)營(yíng)計(jì)劃課件30連鎖藥店經(jīng)營(yíng)診斷及經(jīng)營(yíng)計(jì)劃課件31連鎖藥店經(jīng)營(yíng)診斷及經(jīng)營(yíng)計(jì)劃課件32連鎖藥店經(jīng)營(yíng)診斷及經(jīng)營(yíng)計(jì)劃課件33連鎖藥店經(jīng)營(yíng)診斷及經(jīng)營(yíng)計(jì)劃課件34連鎖藥店經(jīng)營(yíng)診斷及經(jīng)營(yíng)計(jì)劃課件35連鎖藥店經(jīng)營(yíng)診斷及經(jīng)營(yíng)計(jì)劃課件36連鎖藥店經(jīng)營(yíng)診斷及經(jīng)營(yíng)計(jì)劃課件37連鎖藥店經(jīng)營(yíng)診斷及經(jīng)營(yíng)計(jì)劃課件38連鎖藥店經(jīng)營(yíng)診斷及經(jīng)營(yíng)計(jì)劃課件39連鎖藥店經(jīng)營(yíng)診斷及經(jīng)營(yíng)計(jì)劃課件40連鎖藥店經(jīng)營(yíng)診斷及經(jīng)營(yíng)計(jì)劃課件41連鎖藥店經(jīng)營(yíng)診斷及經(jīng)營(yíng)計(jì)劃課件42連鎖藥店經(jīng)營(yíng)診斷及經(jīng)營(yíng)計(jì)劃課件43連鎖藥店經(jīng)營(yíng)診斷及經(jīng)營(yíng)計(jì)劃課件44連鎖藥店經(jīng)營(yíng)診