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BESINESSCOMMUNICATION:AnalysingandPresentingComplexCommunication1、GeneralinformationWhat’syouropinionaboutcommunication?reading,writing,listeningandtalking(speaking,bodylanguage,understanding)ImportanceofcommunicationInbusinessenvironment:EffectiveOralandWrittenCommunicationskillsareessential→promotegoodrelationshipsandbestworkingpractice2、Introductiontotheunit⒈Purpose:
respondingtoandpresentingcomplexbusinesscommunication.
⒉Outcomesandaccess
①Analysecomplexwrittenbusinessinformation.readcritically:content,format,layoutandstyle、strengthsandweaknesses.
②Producecomplexwrittenbusinessdocuments.
reports,specifications,lettersmemo(memorandum),proposalsandminutes.3.③Organiseandparticipateinaformalmeeting.
analysesituationsandmakedecisions,keeprecord,presentinformationtootherpeople,andtorespondtotheircommentsandquestions.⒊studytime60hours:
20hours/outcome(includingassessmenttime)⒋equipmentandmaterial
studentguide,dictionary,thesaurus,additionalreadingmaterial(BusinessEnglish)
⒌symbolsActivitySelfassessedquestion3、AssessmentIntroduction
①assessmentinstruction②formatofassessment(maybeoralpresentation)③duetimeofassessment(duetime:inonemonth)④reassessmentandotherrules(A4paper,Englishediton,enoughinformation)
請看Assessment1(word)4、learningMaterial4.1Sixskillsincomplextext4.1.1Readingandanalysingskill4.1.2
Summarisingkeyinformationandsupportingdetail4.1.3
Understangoftypes,purposesandusesofdocuments4.1.4Conventionsofformatandgraphic(communication4.1.5Understandingoftheimpactoflanguageandpresentation4.1.6Evaluatingthestrengthsandweaknesses4.1.1ReadingandAnalysingComplexTexts
①Readingskills(notsimple)
combinationofcharacters→words(ornumbers)→sentences→paragraphs.②Analysingskills(developmentofreading)
★Reading:understand★Analysing:understandandevaluate(indetails)③
WhatisaComplexText?
TheUnitrefersto‘complextexts’.Acomplextextisapieceofwritingwhichcontainsseveralpoints,piecesofinformationorideas.Asimpletextcontainsonepoint,onepieceofinformationoroneidea.A‘text’isawordusedinEnglishtodefineanytypeofwrittendocument4.1.2SummarisingtheMainPointsandSupportingDetail
(Assessment)summarise:tocreateacondensed,abridgedorshortenedversiontheoriginal.Theoriginal
meaningmustnotbechanged
inasummary.Asummary,therefore,should:①Beshorterthantheoriginal.②Showthelinksbetweenvariouspartsoftheoriginaltext.③Containthemainpointsandthemainsupportingdetails.④Maintaintheoriginalmeaning.⑤Doesnotincludeyouropinion.WritingaShortSummaryIt’sclearthatasummarymustbeshorterthantheoriginaltext.Toworkoutwhattoincludeinasummary,youshouldconsiderthefollowingpoints.Whatpointsofthiscommunicationareimportanttoitsmeaning?Whatpointsofthiscommunicationarenotimportanttoitsmeaning?DecidingWhattoIncludeinaSummaryIt’susuallyclearwhatyouneedtoincludeinsummary.Youshouldincludethepointsthatare:★necessaryforthereadertogetthemainmeaningofthemessage.
Yoursummarymustincludealloftheimportantpointsandallofthenecessaryinformation.
★requiredtoallowthereadertounderstandthecontextofthemessage.
Yoursummarymustincludeenoughdetailsothatthereaderdoesnotgetanymisleadingimpressionoftheoriginalmessage.Thismeansthatyoumustnotselectivelysummarisesothatthemeaningchanges.Youmustsummarisesothattheoriginalmeaningisintact.Youmustnotincludeyourownopinioninasummary.Readthefollowingpieceofwritteninformation,andthenanswerthequestionsthatfollow.Thecustomercalledmeyesterdayat5pm,justbeforetheofficeclosed.Heneeds5casesofBondwellAdhesiveand3casesofassortednails.HewouldliketheorderdeliveredbeforeThursdaynextweekashehasamajorcontractstartingonFridayforwhichheneedsthesematerials.
Whataretheimportantpointsinthiscommunication?Whatpiecesofinformationfromthistextdonotneedtobeincludedinasummary?
AnswertoSAQ1Theimportantpointsarethatthecustomerhasordered5casesof BondwellAdhesive,and3casesofassortednails.Theordermust bedeliveredbeforeThursday20thApril.
Thetimethatthecustomercalledisnotneededinthesummary, noristhepointthathecalledjustbeforetheofficeclosed.
ThefactthatthecustomerhasamajorcontractstartingonFriday isnotneededinthesummaryeither.
P17-194.1.3Range,TypesandPurposesofWriting(assessment)①RangeandtypesofwritingusedinbusinesssituationsBusinessesusemanyformsofwrittencommunication.Youmaycomeacrosswritingindifferentformssuchasreports,memos,emails,advertisingcopyandsoon.②Purposesofwritinginbusinesssituations
Typicallyyouwillseethewrittenwordusedforthefollowingreasons:Topresentin
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