會(huì)展實(shí)務(wù)英語(yǔ)Part-9-Analyzing-Exhibition-Results課件

會(huì)展實(shí)務(wù)英語(yǔ)Part9AnalyzingExhibitionResults會(huì)展實(shí)務(wù)英語(yǔ)Part9AnalyzingExhibit1PracticalEnglishforExhibitionandTradeFair

Module3

ServicesafteranExhibition

LearningObjectivesWarm-upTask1MeasuringtheSuccessofanExhibitionTask2ReportingExhibitionResultsTask3WritingReportsonExhibitionResultsPart9AnalyzingExhibitionResultsPracticalTrainingProjectPracticalEnglishforExhibiti2PracticalEnglishforExhibitionandTradeFairLearningObjectivesAfterlearningthisunit,youwillbeabletoAnalyzetheexhibitionresultsReporttheexhibitionresultstoyourbossWriteabusinessreportonexhibitionresultsDiscussfutureexhibitingneedsPracticalEnglishforExhibiti3PracticalEnglishforExhibitionandTradeFairWarm-up1.VocabularyMatchthewordswiththeirdefinition

.(1)analyzea.thepeoplethatformthemainpartofacompany’scustomers(2)budgetb.moneythatabusinessororganizationreceivesoveraperiodoftime,especiallyfromsellinggoodsorservices(3)revenuec.pubicattentionabrandgetsfromthemedia;publicity(4)customerbased.toexamineorthinkaboutsomethingcarefully(5)brandexposuree.themoneyavailableforaparticularactivity(1)d(2)e(3)b(4)a(5)c

PracticalEnglishforExhibiti4PracticalEnglishforExhibitionandTradeFairWarm-up2.PairworkDiscussthefollowingwithyourpartner.Isitimportantforanexhibitortodoexhibitionresultanalysis?Why?Whatshouldanexhibitordotoanalyzetheresultofexhibitingatanexhibition?Whatarethepurposesofattendinganexhibitionbesidesgettingorders?

PracticalEnglishforExhibiti5TourGuidePracticeTask1MeasuringExhibitionResultsmeasurev.衡量，評(píng)估calculatev.計(jì)算returnn.

回報(bào)，收益recruitv.招聘benchmarkn.

衡量標(biāo)準(zhǔn)connectionn.人際關(guān)系informationpackn.資料包eye-catchingadj.

引人注意的stockn.

存貨，庫(kù)存tremendousadj.巨大的formulan.模式，方式witnessv.

見證respectivelyadv.

分別地，各自地accountforv.

占（比例）TourGuidePracticeTask1Meas6PracticalEnglishforExhibitionandTradeFairTask1MeasuringExhibitionResultsMinitaskI.VocabularyReadthefollowingstatementsandfillintheblankswithappropriatewordsinthewordbox.paybudgetrevenuereturnbenchmarkPracticalEnglishforExhibiti7PracticalEnglishforExhibitionandTradeFairTask1MeasuringExhibitionResults

(1)Thevaluationbecomesa______againstwhichtojudgeotherprices.(2)Strikeshavecost$20millioninlost_______.(3)Howcanyougetthebest_____onyourinvestment?(4)Theyneedtosave$8millionthisyeartobalancethe_______.(5)It______togetsomeprofessionaladvicebeforeyoumakeadecision.benchmark

revenuesreturn

budgetpaysPracticalEnglishforExhibiti8PracticalEnglishforExhibitionandTradeFairTask1MeasuringExhibitionResultsMinitaskⅡ.TranslationTranslatethefollowingintoChinese.(1)insimpleterms____________(2)simplyput____________(3)makethempay____________(4)beuptosb_____________(5)keeptrack____________以簡(jiǎn)單的方式

簡(jiǎn)而言之

使之產(chǎn)生效益

由某人決定

記錄

PracticalEnglishforExhibiti9PracticalEnglishforExhibitionandTradeFairTask1MeasuringExhibitionResultsMinitaskⅢ.DiscussionHowdocompaniesusuallymeasuretheexhibitionresultsasfarasyouknow?Isiteffective?PracticalEnglishforExhibiti10PracticalEnglishforExhibitionandTradeFairTask1MeasuringExhibitionResultsActivity2Listening

Listentothepresentationonhowtodoexhibitionresultanalysis.Writedownthemissingwordsinsomequestionswiththeinformationyouhearfromthepresentation.PracticalEnglishforExhibiti11PracticalEnglishforExhibitionandTradeFairTask1MeasuringExhibitionResultsChecklistofExhibitionResultDidyoumeetyourplanned(1)________?Howmanyproductsdidyousell?Howmanynew(2)________didyoumake?Howareyougoingtofollowuptheleads?Byletter,phonecallorafuller(3)__________?Whydidyouhaveagoodorpoor(4)________towhatyouareoffering?Whatcouldyouhavedonebetter?Didpeoplejustwalkstraightby?Didyouhaveeye-catching(5)___________andattractivea(6)_______design?Howdidyourpricescompare?Werethey(7)_________?Didyouhaveenough(8)_______ordidyousellout?

objectives

connectionsinformationpackresponsegraphicsbooth

competitivestockPracticalEnglishforExhibiti12ScriptGoodmorning,ladiesandgentlemen.Thanksforcoming.TodayI’dliketotalkabouthowtoaddvaluestoyourexhibitioninvestmentaftertheevent.Tobemoreexact,I’llsharewithyousometipsonanalyzingexhibitionresults.You’llagreewithmethatmeasuringtheresultsaftertheshowarejustasimportantaspreparingbeforehand.Ifyoucanfindanswerstothefollowing10questions,you’llhaveaclearmindandaworkableplantobeginyouranalysis.Thesefact-leadingquestionsinclude:Didyoumeetyourplannedobjectives?Howmanyproductsdidyousell?Howmanynewconnectionsdidyoumake?Howareyougoingtofollowuptheleads?Byletter,phonecallorafullerinformationpack?Whydidyouhaveagoodorpoorresponsetowhatyouareoffering?Whatcouldyouhavedonebetter?

Script13ScriptDidpeoplejustwalkstraightby?Didyouhaveeye-catchinggraphicsandattractiveboothdesign?Howdidyourpricescompare?Weretheycompetitive?Didyouhaveenoughstockordidyousellout?That’sallthebasicquestionsyouneedtoaskyourselftoreviewandre-plan.Iftheexhibitionwasatremendoussuccessforyou,thenremembertorepeattheformulaatthenextexhibition.Don'tforgettoreserveyourstandfornextyear,maybeitstimetolookatabiggerstandand/orabetterposition.Somuchfromme.Anyquestions?Script14PracticalEnglishforExhibitionandTradeFairTask1MeasuringExhibitionResultsActivity3ListeningFactsandfiguresabout108thCantonFairPracticalEnglishforExhibiti15PracticalEnglishforExhibitionandTradeFairTask1MeasuringExhibitionResults

Factsandfiguresabout108thCantonFairAsofNovember3,(1)_______overseasbuyersfrom(2)_______countriesandregionsaroundtheworldattendedthe108thCantonFair,basicallythesamewith107thCantonFairwithonly(3)________decrease,howeveranincreaseof5.9%overthesameperiodlastyear.Amongthem,thenumberofbuyersfromtheEuropeanUnion,theUnitedStatessignificantlyincreased.Comparedwithlastyear,thegreatestincreasecomesfromEuropewithatotalof(4)_______buyersattendingthefair,anincreaseofupto22.89%;(5)_______buyersfromAsia,28,733fromAmericaattendtheFair,withaslightdeclineabout7.81%and1.62%respectively.

199,2662082.32%41,475108,723PracticalEnglishforExhibiti16PracticalEnglishforExhibitionandTradeFairTask1MeasuringExhibitionResults

Thenumbersofbuyersamongthetopfivecountriesare:HongKongSARwith(6)_____,theUnitedStateswith11,650,8,686fromTaiwanProvince,(7)_____fromIranand6549fromRussia.Amongthetotalbuyers,thenumberofregularbuyersreached134,635,accountingfor(8)______ofthetotal,anincreaseof2.6%overtheprevioussession;thenumberofnewbuyersreaches(9)_____,accountingfor(10)_______ofthetotaloverseasbuyers.26,6916786

67.6%64,63132.4%PracticalEnglishforExhibiti17PracticalEnglishforExhibitionandTradeFairTask2PresentingExhibitionResultsworthwhileadj.值得的productiveadj.有成效的brandawarenessn.

品牌意識(shí)responsen.客戶反應(yīng)amounttov.

達(dá)到impressiveadj.出色的PracticalEnglishforExhibiti18PracticalEnglishforExhibitionandTradeFairTask2PresentingExhibitionResultsActivity1ListeningListentotheconversationandfillintheblankswiththeinformationyouhear.MsWang,theMarketingManagerofTopSportsCompany,isreportingtheresultofattendingatradefairtotheVicePresident,Mr.Anderson.A:Mr.AndersonB:MsWangPracticalEnglishforExhibiti19PracticalEnglishforExhibitionandTradeFairTask2PresentingExhibitionResultsA:Goodmorning,Ms.Wang.Iheardyou’vejustcomebackfromtheMilantradefair.B:Yes,Mr.Anderson.I’dliketoreporttheresultofthetradefairtoyou.A:Ok.Sohowdiditgenerally?B:Thefairwasahugesuccess!Ithinkourparticipationprovedtobeworthwhileand(1)______.A:That’scertainlygoodnews.Whatbenefitsdiditbringtous?B:Firstofall,we’veattainedmanynewcontacts.Weattractedmorethan(2)_______visitorstoourboothduringthe10days.A:Great!(3)______issurelyavitalpartofourtarget.B:Yes,thecustomerleadswegainedatthefairwillhelpusbuildamuchwider(4)___________.A:Obviously,wedidhaveverygood(5)______________.Hopefullywe’vecreatedpositiveawarenessofournewproducts.Whataboutvisitors’responsetoournewproducts?productive500NetworkingcustomerbasebrandexposurePracticalEnglishforExhibiti20PracticalEnglishforExhibitionandTradeFairTask2PresentingExhibitionResultsB:Wehadvery(6)_______responsefromthevisitors,sowehavegoodreasontobelievethattheparticipationinthefairwasoneofthemostcost-effectivemeansof(7)__________.A:Whataboutsales?B:Wegeneratedmuchnewbusiness.Thetotalsalesamountedto(8)___________.A:That’sveryimpressive.Whatdoyouthinkoftheorganizationandplanningofthetradefair?B:Itwassatisfactory,Ithink.Theonlythingweshouldimproveistheliterature.We’llneedtotakemore(9)_____________withusasweexpectmuchmorebuyerattendance.A:Thatmakessense.Itseemsthatwe’rereachedourobjectivesinattendingthetradeshow,includingmaking(10)______________andmakingsales.Welldone!MsWang.B:Thankyou.We’lltrytokeepupthegoodwork.A:PleaseproduceawrittenreportontheresultofthetradefairbynextMonday.We’lldiscussthefutureexhibitingneedsandmakeaplanfornextyearbasedonthereport.B:Allright.Mr.Anderson.I’llgetdowntoitnow.positivepromotion$843millionsCataloguesConnectionsPracticalEnglishforExhibiti21PracticalEnglishforExhibitionandTradeFairTask2PresentingExhibitionResultsActivity2SpeakingPracticetheconversationwithyourpartner.Substitutesomepartswithyourowninformation.PracticalEnglishforExhibiti22PracticalEnglishforExhibitionandTradeFairTask2PresentingExhibitionResultsActivity3Role-playRoleplaythefollowingsituationinagroupof4.StudentAYouaretheMarketingManagerinchargeofattendingatradefair.Reportorallytheresultsofthefairheldlastmonthtothestaffinotherdepartments.Includethefollowingpointsinyourreport:Generalsituation(organization,numberofvisitors,responsefromvisitors,etc.)SalesConnectionsLeadsBrandawarenessStudentB/C/DYouarethestafffromotherdepartments.ListentoStudentA’sreportontheresultandaskfurtherquestionsaboutthefivepoints.PracticalEnglishforExhibiti23PracticalEnglishforExhibitionandTradeFairTask3WritingReportsonExhibitionResults

withaviewtoprep.

以......為目的environment-friendlyadj.環(huán)保的green-houseeffectn.

溫室效應(yīng)takeadvantageofv.利用優(yōu)勢(shì)awardingceremonyn.

頒獎(jiǎng)典禮performancen.（產(chǎn)品）性能personalizedadj.個(gè)性化的informationdeskn.

咨詢臺(tái)atmospheren.

氣氛，氛圍transactv.交易transitionn.過(guò)渡OEM=OriginalEquipmentManufacturer原設(shè)備生產(chǎn)商，原廠委托制造ODM=OriginalDesignManufacturer原始設(shè)計(jì)制造商，原廠委托設(shè)計(jì)IPR=IntellectualPropertyRight知識(shí)產(chǎn)權(quán)popularityn.

受歡迎程度round-the-clockadv.

全天候，24小時(shí)outboundadj.

境外的efficiencyn.

效率sourcingn.采購(gòu)cateringn.餐飲standdismantlingn.展位拆卸acceleratev.

加速competitivenessn.

競(jìng)爭(zhēng)力PracticalEnglishforExhibiti24PracticalEnglishforExhibitionandTradeFairTask3WritingReportsonExhibitionResultsActivity1ReadingReadthefollowingreportonatradeshow.Howwastheshowheldgenerally?PracticalEnglishforExhibiti25PracticalEnglishforExhibitionandTradeFairTask3WritingReportsonExhibitionResultsMinitaskI.UnderstandingWhatarethecharacteristicsof2008NewYorkAutoShow?Whatsubjectdidtheshowfocuson?Whatisspecialaboutthearrangementoftheshow?Whatbrandwonthebestenvironment-friendlymodelaward?Whatdidthevisitorscomplainabout?Wideparticipation,environment-friendlysubject,sale-focusedarrangement,grandannualawardandperfectspotinstruction.Environment-friendlysubject.Thearrangementissales-focused.BMW118Dwasselectedasthebestenvironment-friendlymodel.Somevisitorscomplainedthattheserviceswerenotpersonalizedenoughtocatertotheirneeds.PracticalEnglishforExhibiti26Task3WritingReportsonExhibitionResultsMinitaskⅡ.DiscussionDiscussthefollowingquestionsaboutthereportitselfwithyourpartner.Howmanypartsdoesthisreportcontain?Whatisthepurposeofthisreport?Whatsuggestionsdidthewritergivetoimprovetheshowinthefuture?Thereportcontainsfivepartsincludingthetitle,Introduction,Findings,ConclusionsandRecommendationssections.Thereportsetsouttoanalyzetheresultandthecharacteristicsof2008NewYorkInternationalAutoShowinordertoimprovetheorganizationoftheeventinthefuture.ThereportproposesthatNewYorkAutoShowshouldprovidemanyconvenientservicesforthevisitorsincludingstockingplace,manualsandinformationdesk.Task3WritingReportsonExhi27Task3WritingReportsonExhibitionResultsMinitaskⅢ.VocabularyReadthefollowingstatementsandfillintheblankswithappropriatewordsinthewordbox.catertoenvironment-friendlypersonalizedscaletakeadvantageofTask3WritingReportsonExhi28Task3WritingReportsonExhibitionResults1.ThisbankisenteringAsianmarketto________Asianbusinesses.2.I_______thegoodweathertopainttheshed.3.Webelievethatour________productscanmeettheclient’sexactrequirements.4.Theexhibitionorganizerentertainedtheexhibitorsonalarge________aftertheevent.5.Withthegrowingconcernabouttheenvironment,theGreenPeaceGrouphasbeentryingitsbesttopromote____________automobile.

caterto

tookadvantageof

personalized

scale

environment-friendlyTask3WritingReportsonExhi29Task3WritingReportsonExhibitionResultsActivity2ReadingReadthefollowingreviewofthe108thSessionofChinaImportandExportFair.Thinkofatitleforeachparagraph.Task3WritingReportsonExhi30Task3WritingReportsonExhibitionResultsTitleListBuyerattendanceandbusinessturnover__________________(1)Thetendencyofenterprises’structuretransition__________________(2)____________________________(3)__________________(4)__________________(5)E-commerceon-lineReforms

TheCantonFairCallCenter&CantonFairOverseasVIPLoungeAct