高中英語(yǔ)Unit11-The-Media-Lesson-3-The-Advertising-Game-PeriodThree課件

PeriodThree——Lesson3

TheAdvertisingGamePeriodThree——Lesson3TheAd1課前預(yù)習(xí)基礎(chǔ)落實(shí)課堂講義核心突破當(dāng)堂達(dá)標(biāo)檢測(cè)鞏固欄目索引課前預(yù)習(xí)基礎(chǔ)落實(shí)課堂講義核心突破當(dāng)堂達(dá)標(biāo)2Ⅰ.單詞檢測(cè)1.

vt. 為……做廣告，

登廣告

n. 廣告活動(dòng)，廣告業(yè)

n. 廣告人2.

adj. 傳統(tǒng)的；

經(jīng)典的3.

vt. 縫，縫制

vt. 縫紉，縫制品4.

n. 公司答案詞語(yǔ)識(shí)記課前預(yù)習(xí)基礎(chǔ)落實(shí)advertiseadvertisingadvertiserclassicsewsewingcorporationⅠ.單詞檢測(cè)答案詞語(yǔ)識(shí)記課前預(yù)習(xí)基礎(chǔ)落實(shí)adver3答案5.

n. 商標(biāo)，牌子6.

adj. 合適的

vt.&vi. 適合，使適應(yīng)7.

n. 預(yù)算8.

adv. 外表上；視覺地

adj. 視覺的，視力的

n. 視力，美景9.

n. 概念；觀念10.

n. 方法，方式brandsuitablesuitbudgetvisuallyvisualvisionconceptapproach答案5. n. 商標(biāo)，牌子brandsui答案11.

n. 幽默12.

adj. 當(dāng)代的13.

n. 貢獻(xiàn)，捐助

vt. 貢獻(xiàn)；捐助；投稿14.

n. 公民；市民Ⅱ.短語(yǔ)檢測(cè)1.

由...組成2.

突出，顯眼humourcontemporarycontributioncontributecitizenconsistofstandout答案11. n. 幽默humourco1.However，notalladvertisingisaboutsellingproductsandservicesforaprofit.然而，并非所有的廣告都是為了贏利而推銷產(chǎn)品和進(jìn)行服務(wù)。2.Modernadvertisementsmuststandoutinaworldfullofcompetitionbycombiningthehigheststandardsofdesignwithideaslinkedtotheproductstomakethemmoreattractive.現(xiàn)代的廣告必須把最高水平的設(shè)計(jì)和產(chǎn)品理念相結(jié)合，以增強(qiáng)吸引力，這樣才能在激烈的競(jìng)爭(zhēng)中勝出。句式背誦返回1.However，notalladvertising6certainadj.確信的；有把握的；某一；某種(1)(原句)Theclassicadvertisementisonethatgivesinformationaboutfindingcertainproducts.傳統(tǒng)的廣告只為找到某種產(chǎn)品提供信息。(2)Doctorsarenotcertainwhatcausesthedisease.醫(yī)生們不能確定這種病的病因是什么。課堂講義核心突破重點(diǎn)單詞1certainadj.確信的；有把握的；7certainlyadv.當(dāng)然，無疑，確定certainlynot當(dāng)然不becertain/sureof/aboutsth.對(duì)……有把握，確信becertain/suretodosth.必定/一定做某事becertain/surethat/wh-clause確信……makecertain/sureof/that...確保/弄清楚……Itiscertainthat...……是肯定的forcertain/sure確實(shí)，肯定，無疑[歸納拓展]certainlyadv.當(dāng)然，無疑，確定[歸納拓展](3)There’sacertainMr.Wangonthephoneforyou.有個(gè)王先生打電話找你。(4)Isuggestyoumakecertainofyourfactsbeforeyouaccuseanybody.我建議你在指責(zé)別人之前先核實(shí)一下你所掌握的事實(shí)。注意：當(dāng)主語(yǔ)為人時(shí)，表語(yǔ)中用certain或sure皆可；但如果用it作形式主語(yǔ)時(shí)，表語(yǔ)只能用certain。(3)There’sacertainMr.Wango(1)選詞填空①Ifyoudothis，youare

tobefoundout.②It’s

thathe’llcometomorrow.③Be

toturnoffthelightwhenleave.(2)你要想準(zhǔn)時(shí)到達(dá)那里就最好馬上走。You’dbetterleavenowifyouwantto

gettingthereontime.答案[即時(shí)跟蹤]certain/surecertainsuremakecertainof(1)選詞填空答案[即時(shí)跟蹤]certain/surecersuitableadj.適當(dāng)?shù)?；合適的；適宜的(1)(原句)However，thiskindofadvertisingmightnotbesuitablewhenthereareproductsandservicesindirectcompetitionwitheachotherinthemarketplace.然而，當(dāng)產(chǎn)品和服務(wù)在市場(chǎng)上相互進(jìn)行直接競(jìng)爭(zhēng)時(shí)，這種廣告可能就不合適了。2suitableadj.適當(dāng)?shù)模缓线m的；適11suitv.(使)適合besuitablefor適合……besuitabletodo...適合做……[歸納拓展](2)Itdoesn’tsuityoutohaveyourhaircutshort.你不適合剪短發(fā)。(3)Iwanttobuysomebookssuitableforchildren.我想買一些適合兒童閱讀的書籍。suitv.(使)適合[歸納拓展](2)Itdoesn’(1)Thissuit

(很適合這個(gè)場(chǎng)合).(2)People

(適合)thejobcanapplyforit.(3)Theclimateheredoesn’t

(適合老人).答案[即時(shí)跟蹤]isquitesuitablefortheoccasionsuitableforsuittheold(1)Thissuit (很適合這個(gè)場(chǎng)approachn.方法；方式；靠近；通路；入口；vi.靠近；走近；處理，找……商量(1)(原句)Formanyoftoday’sadvertisers，repeatingoldideasisnotasuccessfulapproach.對(duì)當(dāng)今很多廣告設(shè)計(jì)者來說，重復(fù)舊的理念已不是有效的辦法。(2)Thetimeforgraduationisapproaching.畢業(yè)的日子臨近了。3approachn.方法；方式；靠近；通路14(3)Alltheapproachestothepalacewereguardedbytroops.通往宮殿的所有道路都有軍隊(duì)把守。(4)Thenewapproachtolearningforeignlanguagesisverypractical.學(xué)習(xí)外語(yǔ)的新方法非常實(shí)用。[歸納拓展]approachableadj.可以達(dá)到的，容易接近的approachto...接近……；……的入口；……的途徑makeapproachestosb.想法接近(認(rèn)識(shí))某人(3)Alltheapproachestothep(1)這個(gè)村子只有從南邊才能到達(dá)。Thevillageisonly

fromthesouth.(2)我不善于接近生人。I’mnotverygoodat

strangers.(3)單句改錯(cuò)Ilikeherapproachfortheproblem.

答案[即時(shí)跟蹤]approachablemakingapproachestofor→to(1)這個(gè)村子只有從南邊才能到達(dá)。答案[即時(shí)跟蹤]approcontributionn.貢獻(xiàn)；捐助(1)(原句)Somecontemporaryadvertisementsmainlyaimtomakecontributionstosociety.有些當(dāng)代廣告的主要目的是為社會(huì)做貢獻(xiàn)。4[歸納拓展]makeacontribution/contributionsto對(duì)……作貢獻(xiàn)contributev.貢獻(xiàn)；捐獻(xiàn)；投稿contributeto有助于；導(dǎo)致；捐獻(xiàn)；撰稿contribute...to...向……捐獻(xiàn)；撰稿contributionn.貢獻(xiàn)；捐助4[17(2)Peasant--workershavemadegreatcontributionstothecitydevelopment.農(nóng)民工為城市發(fā)展作出了巨大的貢獻(xiàn)。(3)Yoursuccessshouldcontributetothesuccessofothers!你的成功應(yīng)能有助于他人的成功！(4)Shecontributedanumberofarticlestothemagazine.她給這家雜志撰寫了一些稿件。(2)Peasant--workershavemade(1)適量的運(yùn)動(dòng)有助于健康。Aproperamountofexercise

goodhealth.(2)他對(duì)公司的成功作出了重要的貢獻(xiàn)。Hehas

thecompany’ssuccess.(3)單句改錯(cuò)Hecontributed5,000dollarsforthedisaster-hitareas.

答案[即時(shí)跟蹤]contributestomadeanimportantcontributiontofor→to(1)適量的運(yùn)動(dòng)有助于健康。答案[即時(shí)跟蹤]contribu重點(diǎn)短語(yǔ)consistof由……組成(1)(原句)Someadvertisementsconsistofpicturesorthewordsofexpertstoshowpeoplehowgoodtheproductsare.有些廣告含有一些圖片或?qū)＜艺f的話，以向人們展示該產(chǎn)品如何好。(2)Thecommitteeconsistsoftenmembers.委員會(huì)由十人組成。重點(diǎn)短語(yǔ)consistof由……組成20[歸納拓展]bemadeupof由……組成becomposedof由……組成consistin在于consistwith和……一致consistentadj.一致的beconsistentwith與……一致的；相符的[歸納拓展]bemadeupof由……組成21(3)Thebeautyofthispictureconsistsinitsbalanceofcolors.這幅畫的美在于其色彩的協(xié)調(diào)。(4)Whatyousaynowisnotconsistentwithwhatyousaidlastweek.你現(xiàn)在說的話與你上星期說過的話不相符。注意：consistof一般不用于進(jìn)行時(shí)和被動(dòng)語(yǔ)態(tài)。(3)Thebeautyofthispicture答案(1)句型轉(zhuǎn)換Thisbookconsistsofthreeunits.＝Thisbook

threeunits.＝Thisbook

threeunits.(2)真實(shí)的財(cái)富不在于我們是做什么的。Thetruewealthdoesnot

whatwebe.(3)消息與他的敘述相符合。Theinformation

hisaccount.[即時(shí)跟蹤]ismadeupofiscomposedofconsistinconsistswith答案(1)句型轉(zhuǎn)換[即時(shí)跟蹤]ismadeupofiscom部分否定(1)(原句)However，notalladvertisingisaboutsellingproductsandservicesforaprofit.然而，并非所有的廣告都是為了贏利而推銷產(chǎn)品和進(jìn)行服務(wù)。經(jīng)典句式[句式分析]notall意為“并非所有的……都……”，all與not連用，表示部分否定。部分否定經(jīng)典句式[句式分析]notall意為“并非所有的24[歸納拓展](1)某些表示全體意義的代詞、形容詞、副詞與not連用表示部分否定，如代詞all，both和形容詞whole，every等所修飾的名詞詞組，包括every所構(gòu)成的復(fù)合代詞。某些副詞如altogether，always，entirely，wholly，quite等也是。(2)全部否定要用none，nobody或nothing。另外，both和everyone與not連用，也表示部分否定。both的全部否定用neither；everyone的全部否定用nobody或noone。[歸納拓展](1)某些表示全體意義的代詞、形容詞、副詞與no25(2)Notallthepeoplepresentatthemeetingagreewithyou.不是所有出席會(huì)議的人都支持你。(3)Allmenherearenothonest.這兒的人并非都誠(chéng)實(shí)。(4)Neithersentenceisright.兩個(gè)句子都不對(duì)。(5)Noneofthemknowtheway.他們都不知道路。(2)Notallthepeoplepresent(1)單句語(yǔ)法填空ThemeetingwillbeheldinSeptember，but

knowsthedateforsure.(2015·重慶)(2)句型轉(zhuǎn)換①Notalltheantsgooutforthefood.＝Alltheants

forthefood.②Noteverybookiseducative.＝Everybookis

.[即時(shí)跟蹤]答案返回nobodydon’tgooutnoteducative(1)單句語(yǔ)法填空[即時(shí)跟蹤]答案返回nobodydon’t1.Thisbuildingisoneofthe

(經(jīng)典的)designsofthelastcentury.2.Doyouknowthelifein

(當(dāng)代的)Britain?3.Hepresentedanew

(概念)ofthebeginningoftheuniverse.4.She’sItalianbybirthbutisnowanAustralian

(公民).5.Large

(公司)oftenhavestrictinterviewsforinterviewees.6.Which

(牌子)oftoothpastedoyouuse?答案當(dāng)堂達(dá)標(biāo)檢測(cè)鞏固ⅠⅡⅠ.單詞拼寫Ⅲclassiccontemporaryconceptcitizencorporationsbrand1.Thisbuildingisoneofthe28答案Ⅱ.選詞填空1.Eachpartyshall

notlessthanten.2.Heissot