2014年專升本《大學(xué)英語》考試大綱

2014年專升本《大學(xué)英語》考試大綱一、考試內(nèi)容本考試包括六個部分：1）寫作；2）快速閱讀；3）仔細(xì)閱讀；4)詞匯與結(jié)構(gòu)；5）完型填空6）翻譯。全部題目按順序統(tǒng)一編號。（一）寫作（PartIWriting）

共1題，考試時間30分鐘。要求考生寫出不少于120詞的短文，試卷上可能給出題目，或規(guī)定場景，或看圖作文，或?qū)憟?bào)告、評論、發(fā)言稿和日常應(yīng)用文等，要求表達(dá)思想清楚，意義連貫，無重大語法錯誤。短文寫作部分的目的是測試學(xué)生運(yùn)用英語書面表達(dá)思想的初步能力?？焖匍喿x（PartII:ReadingComprehension：SkimmingandScanning）采用1-2篇較長篇幅的文章或多篇短文，總長度約為1000詞，共10個小題?？荚嚂r間15分鐘。要求考生運(yùn)用略讀和查讀的技能從篇章中獲取信息。略讀考核學(xué)生通過快速閱讀獲取文章主旨大意或中心思想的能力，閱讀速度約每分鐘100詞。查讀考核學(xué)生利用各種提示，如數(shù)字、大寫單詞、段首或句首詞等，快速查找特定信息的能力?？焖匍喿x理解部分采用的題型有單項(xiàng)選擇、是非判斷、句子填空、完成句子等測試學(xué)生通過閱讀獲取書面信息的能力。（三）仔細(xì)閱讀（PartIII:ReadingComprehension：ReadinginDepth）

共四篇短文，20個小題，考試時間40分鐘。短文平均長度為300-350詞。本部分測試考生在不同層面上的閱讀理解能力，包括理解主旨大意和重要細(xì)節(jié)、綜合分析、推測判斷以及根據(jù)上下文推測詞義等。短文后有若干個問題，考生根據(jù)對文章的理解，從每題的四個選項(xiàng)中選擇最佳答案。（四）詞匯與結(jié)構(gòu)（PartIV:VocabularyandStructure）

共30小題，考試時間15分鐘。目的是測試學(xué)生運(yùn)用詞匯、短語及語法結(jié)構(gòu)的能力。詞匯題是考查考生對詞匯及詞組的辯異能力以及在句中的具體運(yùn)用；結(jié)構(gòu)題是測試考生對標(biāo)準(zhǔn)英語書面語語法結(jié)構(gòu)的掌握程度。所占比例為2:1，即詞匯題20小題，結(jié)構(gòu)題10小題。（五）完形填空（PartV:Cloze）

共20小題，考試時間15分鐘。在1篇題材熟悉、難度適中的短文（約200個詞）中留有20個空白，每個空白為一題，每題有四個選擇項(xiàng)，要求考生在全面理解內(nèi)容的基礎(chǔ)上選擇一個最佳答案，使短文的意思和結(jié)構(gòu)恢復(fù)完整。填空的詞項(xiàng)包括結(jié)構(gòu)詞和實(shí)義詞。完形填空測試考生綜合運(yùn)用語言的能力。（六）翻譯（PartVI:Translation）共5小題，考試時間15分鐘。一題一句，句長為15-20單詞，句子一部分為英語，另一部分為漢語。考生需在兼顧全句結(jié)構(gòu)、語法及句意的基礎(chǔ)上將漢語部分譯成英語?？疾榭忌鷮τ⒄Z詞匯、短語和基本句型的掌握，以及語法知識在語言表達(dá)中的實(shí)際運(yùn)用。二、答題及計(jì)分方法客觀性試題用機(jī)器閱卷，要求考生從每題四個選擇項(xiàng)中選出一個最佳答案，并在答題卡上（AnswerSheet）該題的相應(yīng)字母中間用鉛筆劃一條橫線，多選作答錯處理。主觀性試題按科學(xué)的評分標(biāo)準(zhǔn)評分。（提醒：故請考生準(zhǔn)備好考試專用鉛筆，用于涂填答題卡。）試卷六個部分的題目數(shù)、計(jì)分和考試時間列表如下：各部分名稱題目數(shù)（個）計(jì)分（分）考試時間（分鐘）短文寫作11530快速閱讀101515仔細(xì)閱讀203030詞匯與結(jié)構(gòu)301515完型填空201015翻譯51515總計(jì)86個100分120分鐘三、參考書目1．鄭樹棠，陳永捷，《新視野大學(xué)英語讀寫教程》（1—4冊），外語教學(xué)與研究出版社鄭樹棠，徐忠，毛忠明，《新視野大學(xué)英語聽說教程》（1—4冊），外語教學(xué)與研究出版社李蔭華《大學(xué)英語綜合教程》（1—4冊），上海外語教育出版社專升本《大學(xué)英語》考試樣題PartIWriting(30minutes)Directions:Forthispart,youareallowed30minutestowriteacompositiononthetopicWhatElectivestoChoose.Youshouldwriteatleast120wordsaccordingtotheoutlinegivenbelowinChinese.

Whatelectivestochoose

1.各大學(xué)開設(shè)了各種各樣的選修課

2.學(xué)生因?yàn)楦鞣N原因選擇了不同的選修課

3.以你自己為例……PartIIReadingComprehension(SkimmingandScanning)(15minutes)

UniversitiesBranchOut

Asneverbeforeintheirlonghistory,universitieshavebecomeinstrumentsofnationalcompetitionaswellasinstrumentsofpeace.Theyaretheplaceofthescientificdiscoveriesthatmoveeconomiesforward,andtheprimarymeansofeducatingthetalentrequiredtoobtainandmaintaincompetitiveadvantage.Butatthesametime,theopeningofnationalborderstotheflowofgoods,services,informationandespeciallypeoplehasmadeuniversitiesapowerfulforceforglobalintegration,mutualunderstandingandgeopoliticalstability.

Inresponsetothesameforcesthathavedriventheworldeconomy,universitieshavebecomemoreself-consciouslyglobal:seekingstudentsformaroundtheworldwhorepresenttheentirerangeofculturesandvalues,sendingtheirownstudentsabroadtopreparethemforglobalcareers,offeringcoursesofstudythataddressthechallengesofaninterconnectedworldandcollaborative(合作的)researchprogramstoadvancescienceforthebenefitofallhumanity.

Oftheforcesshapinghighereducationnoneismoresweepingthanthemovementacrossborders.Overthepastthreedecadesthenumberofstudentsleavinghomeeachyeartostudyabroadhasgrownatanannualrateof3.9percent,from800,000in1975to2.5millionin2004.Mosttravelfromonedevelopednationtoanother,buttheflowfromdevelopingtodevelopedcountriesisgrowingrapidly.Thereverseflow,fromdevelopedtodevelopingcountries,isontherise,too.Todayforeignstudentsearn30percentofthedoctoraldegreesawardedintheUnitedStatesand38percentofthoseintheUnitedKingdom.Andthenumbercrossingbordersforundergraduatestudyisgrowingaswell,to8percentoftheundergraduatesatAmerica’sbestinstitutionsand10percentofallundergraduatesintheU.K.IntheUnitedStates,20percentofthenewlyhiredprofessorsinscienceandengineeringareforeign-born,andinChinamanynewlyhiredfacultymembersatthetopresearchuniversitiesreceivedtheirgraduateeducationabroad.

Universitiesarealsoencouragingstudentstospendsomeoftheirundergraduateyearsinanothercountry.InEurope,morethan140,000studentsparticipateintheErasmusprogrameachyear,takingcoursesforcreditinoneof2,200participatinginstitutionsacrossthecontinent.AndintheUnitedStates,institutionsarehelpingplacestudentsinsummerinternships(實(shí)習(xí))abroadtopreparethemforglobalcareers.YaleandHarvardhaveledtheway,offeringeveryundergraduateatleastoneinternationalstudyorinternshipopportunity——andprovidingthefinancialresourcestomakeitpossible.

Globalizationisalsoreshapingthewayresearchisdone.Onenewtrendinvolvessourcingportionsofaresearchprogramtoanothercountry.YaleprofessorandHowardHughesMedicalInstituteinvestigatorTianXudirectsaresearchcenterfocusedonthegeneticsofhumandiseaseatShanghai’sFudanUniversity,incollaborationwithfacultycolleaguesfrombothschools.TheShanghaicenterhas95employeesandgraduatestudentsworkingina4,300-square-meterlaboratoryfacility.Yalefaculty,postdoctorsandgraduatestudentsvisitregularlyandattendvideoconferenceseminarswithscientistsfrombothcampuses.Thearrangementbenefitsbothcountries;Xu’sYalelabismoreproductive,thankstothelowercostsofconductingresearchinchina,andChinesegraduatestudents,postdoctorsandfacultygeton-the-jobtrainingfromaworld-classscientistandhisU.S.team.

Asaresultofitsstrengthinscience,theUnitedStateshasconsistentlyledtheworldinthecommercializationofmajornewtechnologies,fromthemainframecomputerandtheintegratedcircuitofthe1960stotheInternetinfrastructure(基礎(chǔ)設(shè)施)andapplicationssoftwareofthe1990s.Thelinkbetweenuniversity-basedscienceandindustrialapplicationisoftenindirectbutsometimeshighlyvisible:SiliconValleywasintentionallycreatedbyStanfordUniversity,andRoute128outsideBostonhaslonghousedcompaniesspunofffromMITandHarvard.Aroundtheworld,governmentshaveencouragedcopyingofthismodel,perhapsmostsuccessfullyinCambridge,England,whereMicrosoftandscoresofotherleadingsoftwareandbiotechnologycompanieshavesetupshoparoundtheuniversity.

Forallitssuccess,theUnitedStatesremainsdeeplyhesitantaboutsustainingtheresearch-universitymodel.Mostpoliticianrecognizethelinkbetweeninvestmentinscienceandnationaleconomicstrength,butsupportforresearchfundinghasbeenunsteady.ThebudgetoftheNationalInstitutesofHealthdoubledbetween1998and2003,buthasrisenmoreslowlythaninflationsincethen.Supportforthephysicalsciencesandengineeringbarelykeptpacewithinflationduringthatsameperiod.Theattempttomakeuplostgroundiswelcome,butthenationwouldbebetterservedbysteady,predictableincreasesinsciencefundingattherateoflong-termGDPgrowth,whichisontheorderofinflationplus3percentperyear.

Americanpoliticianshavegreatdifficultyrecognizingthatadmittingmoreforeignstudentscangreatlypromotethenationalinterestbyincreasinginternationalunderstanding.Adjustedforinflation,publicfundingforinternationalexchangesandforeign-languagestudyiswellbelowthelevelsof40yearsago.InthewakeofSeptember11,changesinthevisaprocesscausedadramaticdeclineinthenumberofforeignstudentsseekingadmissiontoU.S.Universities,andcorrespondingsurgeinenrollmentsinAustralia,SingaporeandtheU.K.ObjectionsfromAmericanuniversityandbusinessleadersledtoimprovementsintheprocessandareversalofthedecline,buttheUnitedStatesisstillseenbymanyasunwelcomingtointernationalstudents.

MostAmericansrecognizethatuniversitiescontributetothenation’swell-beingthroughtheirscientificresearch,butmanyfearthatforeignstudentsthreatenAmericancompetitivenessbytakingtheirknowledgeandskillsbackhome.TheyfailtograspthatwelcomingforeignstudentstotheUnitedStateshastwoimportantpositiveeffects:first,theverybestofthemstayintheStatesand—likeimmigrantsthroughouthistory—strengthenthenation;andsecond,foreignstudentswhostudyintheUnitedStatesbecomeambassadorsformanyofitsmostcherished(珍視)valueswhentheyreturnhome.Oratleasttheyunderstandthembetter.InAmericaaselsewhere,fewinstrumentsofforeignpolicyareaseffectiveinpromotingpeaceandstabilityaswelcominginternationaluniversitystudents.1.Fromthefirstparagraphweknowthatpresent-dayuniversitieshavebecome_________.

A)moreandmoreresearch-oriented

B)in-servicetrainingorganizations

C)morepopularizedthaneverbefore

D)apowerfulforceforglobalintegration

2.Overthepastthreedecades,theenrollmentofoverseasstudentshasincreased__________.A)by2.5million

B)by800,000

C)atanannualrateof3.9percent

D)atanannualrateof8percent

3.IntheUnitedStates,howmanyofthenewlyhiredprofessorsinscienceandengineeringareforeign-born?

A)10%

B)20%

C)30%

D)38%

4.HowdoYaleandHarvardpreparetheirundergraduatesforglobalcareers?

A)

Theyorganizeaseriesofseminarsonworldeconomy.

B)Theyofferthemvariouscoursesininternationalpolitics.

C)TheyarrangeforthemtoparticipateintheErasmusprogram.

D)Theygivethemchancesforinternationalstudyorinternship.

5.Anexampleillustratingthegeneraltrendofuniversities’globalizationis__________.

A)Yale’scollaborationwithFudanUniversityongeneticresearch

B)Yale’shelpingChineseuniversitiestolaunchresearchprojects

C)Yale’sstudentsexchangeprogramwithEuropeaninstitutions

D)Yale’sestablishingbranchcampusesthroughouttheworld

6.WhatdowelearnaboutSiliconValleyfromthepassage?

A)IthousesmanycompaniesspunofffromMITandHarvard.

B)ItisknowntobethebirthplaceofMicrosoftCompany.

C)ItwasintentionallycreatedbyStanfordUniversity.

D)ItiswheretheInternetinfrastructurewasbuiltup.

7.WhatissaidabouttheU.S.federalfundingforresearch?

A)Ithasincreasedby3percent.

B)Ithasbeenunsteadyforyears.

C)Ithasbeenmorethansufficient.

D)Itdoubledbetween1998and2003.

8.ThedramaticdeclineintheenrollmentofforeignstudentsinthePartIIIReadingComprehension(ReadinginDepth)(40minutes)

PassageOne

Questions11to15arebasedonthefollowingpassage.

Byalmostanymeasure,thereisaboominInternet-basedinstruction.Injustafewyears,34percentofAmericanuniversitieshavebegunofferingsomeformofdistancelearning(DL),andamongthelargerschools,it’scloserto90percent.Ifyoudoubtthepopularityofthetrend,youprobablyhaven’theardoftheUniversityofPhoenix.Itgrantsdegreesentirelyonthebasisofonlineinstruction.Itenrolls90,000students,astatisticusedtosupportitsclaimtobethelargestprivateuniversityinthecountry.

Whilethekindsofinstructionofferedintheseprogramswilldiffer,DLusuallysignifiesacourseinwhichtheinstructorspostsyllabi(課程大綱),readingassignments,andschedulesonWebsites,andstudentssendintheirassignmentsbye-mail.Generallyspeaking,face-to-facecommunicationwithaninstructorisminimizedoreliminatedaltogether.

Theattractionforstudentsmightatfirstseemobvious.Primarily,there’stheconveniencepromisedbycoursesontheNet:youcandothework,astheysay,inyourpajamas(睡衣).Butfiguresindicatethatthereducedeffortresultsinareducedcommitmenttothecourse.WhiledropoutratesforallfreshmenatAmericanuniversitiesisaround20percent,therateforonlinestudentsis35percent.Studentsthemselvesseemtounderstandtheweaknessesinherentinthesetup.InasurveyconductedforeCornell,theDLdivisionofCornellUniversity,lessthanathirdoftherespondentsexpectedthequalityoftheonlinecoursetobeasgoodastheclassroomcourse.

Clearly,fromtheschools’perspective,there’salotofmoneytobesaved.Althoughsomeofthemoreambitiousprogramsrequirenewinvestmentsinseversandnetworkstosupportcollaborativesoftware,mostDLcoursescanrunonexistingorminimallyupgraded(升級)systems.Themorestudentswhoenrollinacoursebutdon’tcometocampus,themoretheschoolssavesonkeepingthelightsonintheclassrooms,payingdoorkeepers,andmaintainingparkinglots.And,whilethere’sevidencethatinstructorsmustworkhardertorunaDLcourseforavarietyofreasons,theywon’tbepaidanymore,andmightwellbepaidless.

11.WhatisthemoststrikingfeatureoftheUniversityofPhoenix?

A)Allitscoursesareofferedonline.

B)Itsonlinecoursesareofthebestquality.

C)Itboaststhelargestnumberofstudentsoncampus.

D)Anyonetakingitsonlinecoursesissuretogetadegree.

12.Accordingtothepassage,distancelearningisbasicallycharacterizedby_________.

A)aconsiderableflexibilityinitsacademicrequirements

B)thegreatdiversityofstudents’academicbackgrounds

C)aminimumortotalabsenceofface-to-faceinstruction

D)thecasualrelationshipbetweenstudentsandprofessors

13.ManystudentstakeInternet-basedcoursesmainlybecausetheycan________.

A)earntheiracademicdegreeswithmuchlesseffort

B)saveagreatdealontravelingandboardingexpenses

C)selectcoursesfromvariouscollegesanduniversities

D)workontherequiredcourseswheneverandwhPassageTwo

Questions16to20arebasedonthefollowingpassage.

InthisageofInternetchat,videogamesandrealitytelevision,thereisnoshortageofmindlessactivitiestokeepachildoccupied.Yet,despitethecompetition,my8-year-olddaughterRebeccawantstospendherleisuretimewritingshortstories.Shewantstoenteroneofherstoriesintoawritingcontest,acompetitionshewonlastyear.

AsawriterIknowaboutwinningcontests,andaboutlosingthem.Iknowwhatitisliketoworkhardonastorytoreceivearejectionslipfromthepublisher.Ialsoknowthepressuresoftryingtoliveuptoareputationcreatedbypreviousvictories.Whatifshedoesn’twinthecontestagain?That’sthestrangethingaboutbeingaparent.Somanyofourownpastscarsanddashedhopescansurface.

Arevelation(啟示)camelastweekwhenIaskedher,“Don’tyouwanttowinagain?”“No,”shereplied,“Ijustwanttotellthestoryofanangelgoingtofirstgrade.”

Ihadjustspentweekscorrectingherstoriesasshespontaneously(自發(fā)地)toldthem.TellingmyselfthatIwasmerelyanexperiencedwriterguidingtheyoungwriteracrossthehall.Iofferedsuggestionsfirstgradewasquickly“guided”bymeintothetaleofalittlegirlwithawildimaginationtakingherfirstmusiclesson.Ihadturnedhercontestintomycontestwithoutevenrealizingit.

Stayingbackandgivingkidsspacetogrowisnotaseasyasitlooks.BecauseIknowlittleaboutfarmanimalswhousetoolsorangelswhogotofirstgrade.IhadtoacceptthefactthatIwasco-opting(借用)mydaughter’sexperience.

Whilesteepingbackwasdifficultforme,itwascertainlyagoodfirststepthatIwillquicklyfollowwithmoresteps,puttingmyselffarenoughawaytogiveherroombutcloseenoughtohelpifasked.AllthewhileIwillberemindingmyselfthatchildrenneedroomtoexperiment,growandfindtheirownvoices.

16.Whatdowelearnfromthefirstparagraph?

A)Childrendofindlotsoffuninmanymindlessactivities.

B)Rebeccaismuchtoooccupiedtoenjoyherleisuretime.

C)Rebeccadrawsonalotofonlinematerialsforherwriting.

D)Alotofdistractionscompeteforchildren’stimenowadays.

17.Whatdidtheauthorsayaboutherownwritingexperience?

A)Shedidnotquireliveuptoherreputationasawriter.

B)Herwaytosuccesswasfullofpainsandfrustrations.

C)Shewasconstantlyunderpressureofwritingmore.

D)Mostofherstorieshadbeenrejectedbypublishers.

18.WhydidRebeccawanttoenterthisyear’swritingcontest?

A)Shebelievedshepossessedrealtalentforwriting.

B)Shewassureofwinningwithhermother’shelp.

C)Shewantedtoshareherstorieswithreaders.

D)Shehadwonaprizeinthepreviouscontest.

19.Theauthortookgreatpainstorefineherdaughter’sstoriesbecause___________.

A)shebelievedshehadtheknowledgeandexperiencetoofferguidance.

B)shedidnotwanttodisappointRebeccawhoneededherhelpsomuch

C)shewantedtohelpRebeccarealizeherdreamofbecomingawriter

D)shewasafraidRebecca’simaginationmightrunwildwhilewriting

20.What’stheauthor’sadviceforparents?

A)Awritingcareer,thoughattractive,isnotforeverychildtopursue.

B)Childrenshouldbeallowedfreedomtogrowthroughexperience.

C)Parentsshouldkeepaneyeontheactivitiestheirkidsengagein.

D)Childrenshouldbegiveneverychancetovoicetheiropinions.PassageThreeQuestion21-25arebasedonthefollowingpassageEverythingthatisneworuncommonraisesapleasureintheimagination,andbecauseitfillsthesoulwithapleasantsurprise,satisfiesitscuriosity,andgivesitanideawhichitdidnotpossessbefore.Wearetoomuchfamiliarwithonesetofobjectsandtiredoutwithsomanyrepeatedshowsofthesamethingsandwhateverisneworuncommoncontributesalittletovaryhumanlifewiththestrangenessofitsappearance:itservesusforakindofrefreshment,andtakesoffthatsatiety(厭膩)wetendtocomplainofinourusualandordinaryentertainment.Itisthisvarietythatgivesourmindsomethingnewandrelievesourattentionfromdwellingtoolongandwastingitselfonanyparticularobject.Itisthis,likewise,thatimproveswhatisgreatorbeautiful,andmakesitaffordourmindadoubleentertainment.Woods,fields,andmeadowsareatanyseasonoftheyearpleasanttolookuponbutneversomuchasinthebeginningofthespring,whentheyareallnewandfreshandnotyettoomuchaccustomedandfamiliartotheeye.Forthisreasonthereisnothingthatmakesaprospectmorefascinatingthanriversorspraysofwaterfromfountains,wherethesceneisconstantlyshiftingandentertainingthesighteverymomentwithsomethingnew.Wearequicklytiredwithlookinguponhillsandvalleys,whereeverythingremainsfixedandsettledinthesameplaceandmanner,butfindourthoughtsalittleexcitedandrelievedatthesightofsuchobjectsasareeverinmotionandslidingawayfrombeneathoureyes.21.Whichofthefollowingcontainsthemainideaofthepassage?A)Whateverisnewismoreworthwhilethanthatwhichisold.B)Strangenessmakesathingfascinating.C)Wemustchangetheoldforthenewtoachievevariety.D)Wecannotevaluatetheworthofanitemuntilitisnolongernew.22.Woods,fields,andmeadowsareneversopleasanttolookuponasinthebeginningofthespringbecause______.A)theysatisfyourcuriosityB)theyseemtousnewandfreshafterthelongwintertimeC)theyaresomethingunfamiliartooureyesD)theyfilloursoulswithapleasantsurprise23.Theauthorfindfountainsfascinatingbecause______.A)ofthebeautyoftheirappearanceB)ofthefreshnessofthewaterC)ofthemovementofthewaterD)ofthebeautyofnature24.Theauthor'simpliedpurposeinthispassageisto______.A)entertainthereaderB)preventthereaderfrommakingmistakesC)presentanalternativeviewD)improvethereaders'senseofrightandwrong25.Whichofthefollowingdescribesthedevelopmentoftheideasinthispassage?A)Thethoughtmovesbyassociationfromoneaspecttoanother.B)Thethoughtmovesfromahypothesistoanapplicationofthehypothesis.C)Thethoughtmovesfromageneralizationtoaseriesofobservationstoprovethegeneralization.D)Thethoughtmovesfromeventtoeventinatimesequence.PassageFourQuestion26-30arebasedonthefollowingpassage.Theappealofadvertisingtobuyingmotivescanhavebothnegativeandpositiveeffects.Consumersmaybeconvincedtobuyaproductofpoorqualityorhighpricebecauseofanadvertisement.Forexample,some advertisershaveappealedtopeople'sdesireforbetterfueleconomyfor theircarsbyadvertisingautomotiveproductsthatimprovegasolinemileage. Someoftheproductswork.Othersareworthlessandawasteofconsumers'money.Sometimesadvertisingisintentionallymisleading.Afewyearsagoabrandofbreadwasofferedtodieterswiththemessagethattherewerefewercalories(熱量單位,卡)ineveryslice.Itturnedoutthatthebreadwasnotdietetic(適合于節(jié)食的),butjustregularbread.Therewerefewercaloriesbecauseitwasslicedverythin,buttherewerethesamenumberofcaloriesineveryloaf. Onthepositiveside,emotionalappealsmayrespondtoaconsumer'sreal concerns.Considerfireinsurance.Fireinsurancemaybesoldbyappealingtofearofloss.Butfearoflossistherealreasonforfireinsurance.The securityofknowingthatpropertyisprotectedbyinsurancemakesthepurchaseoffireinsuranceaworthwhileinvestmentformostpeople.Ifconsumersconsiderthequalityoftheinsuranceplansaswellasthemessageintheads,theywillbenefitfromtheadvertising. Eachconsumermustevaluateherorhisownsituation.Arethebenefitsoftheproductimportantenoughtojustifybuyingit?Advertisingisintendedtoappealtoconsumers,butitdoesnotforcethemtobuytheproduct. Consumersstillcontrolthefinalbuyingdecision. 26.Advertisingcanpersuadetheconsumertobuyworthlessproductsby_______. A)stressingtheirhighquality B)convincinghimoftheirlowprice C)maintainingabalancebetweenqualityandprice D)appealingtohisbuyingmotives 27.Thereasonwhythebreadadvertisementismisleadingisthat_______.A)thinslicesofbreadcouldcontainmorecaloriesB)theloafwascutintoregularslices C)thebreadwasnotgenuinebread D)thetotalnumberofcaloriesintheloafremainedthesame 28.Thepassagetellsusthat_______. A)sometimesadvertisementsreallysellwhattheconsumerneeds B)advertisementsoccasionallyforceconsumersintobuyingthingstheydon'tneed C)thebuyingmotivesofconsumersarecontrolledbyadvertisements D)fireinsuranceisseldomaworthwhileinvestment29.Itcanbeinferredfromthepassagethatasmartconsumershould_______. A)thinkcarefullyaboutthebenefitsdescribedintheadvertisementsB)guardagainstthedeceivingnatureofadvertisements C)befamiliarwithvariousadvertisingstrategies D)avoidbuyingproductsthathavestrongemotionalappeal 30.Thepassageismainlyabout_______. A)howtomakeawisebuyingdecisionB)waystoprotecttheinterestsoftheconsumer C)thepositiveandnegativeaspectsofadvertising D)thefunctionofadvertisementsinpromotingsales PartIVVocabularyandStructure(15minutes)Directions:Thereareanumberofincompletesentencesinthispart.ForeachsentencetherearefourchoicesmarkedA),B),C)andD).ChoosetheONEanswerthatbestcompletesthesentence.ThenmarkthecorrespondingletterontheAnswerSheetwithasinglelinethroughthecentre.31.Diditever________youthathecouldbethemurderer?A)occurtoB)occurinC)happentoD)happenwith32.Marysimplycannotrefrainfromtalkingaboutthepartyagainandagain;shehadawonderfultimethere,________she?A)hadn'tB)hadC)didn'tD)weren't33.ThattouristspokeEnglishwithastrongAmerican________.A)accidentB)accentC)absenceD)access34.Hetalkedforalmostanhouratthemeeting,butwhathesaidwasnot________.A)tothepointB)forthepointC)atthepointD)withthepoint35.Hehadscarcelylefttherailwaystation________itstartedtorain.A)thanB)thenC)whenD)since36.Therewassuchalonglineattheexhibition________wehadtowaitforabouthalfanhour.A)asB)thatC)soD)hence37.Noneofusexpectedthechairmanto________attheparty.Wethoughthewasstillinhospital.A)turninB)turnoverC)turnupD)turndown38.Thecarelessmanreceivedaticketforspeeding.He_____havedrivensofast.A)can'tB)wouldn'tC)shouldn'tD)mustn't39.Theyalwaysgivethevacantseatsto_______comesfirst.A)whoeverB)whomeverC)whoD)whom40.BythetimehearrivesinBeijing,we_______herefortwodays.A)willhavestayedB)shallstayC)havebeenstayingD)havestayed41.HewroteanarticlecriticizingtheGreekpoetandwon_______andascholarship.A)faithB)statusC)fameD)courage42.Itisusefultobeabletopredicttheextent______whichapricechangewillaffectsupplyanddemand.A)fromB)withC)toD)for43.Hadheworkedharder,he_______theexams.A)musthavegotthroughB)wouldhavegotthroughC)wouldgetthroughD)couldgetthrough44.Onceenvironmentaldamage_______,ittakesmanyyearsforthesystemtorecover.A)hasdoneB)istodoC)doesD)isdone45.Idon'tthinkitadvisablethatTom_______tothejobsincehehasnoexperience.A)isassignedB)willbeassignedC)beassignedD)hasbeenassigned46.BecauseEdgarwasconvincedoftheaccuracyofthisfact,he______hisopinion.A)struckatB)stroveforC)stucktoD)stoodfor47.Althoughheknewlittleaboutthelargeamountofworkdoneinthefield,hesucceeded______othermorewell-informedexperimentersfailed.A)whichB)thatC)whatD)where48.Afterafewroundsoftalks,bothsidesregardedtheterritorydispute_______.A)beingsettledB)tobesettledC)hadsettledD)assettled49.Plasticheartvalvesandotherhuman"spareparts"have__________manyrecentdevelopmentsinsurgery.A)beenpossibleB)becomepossibleC)beenmadepossibleD)madepossible50.It'sharmfultoone'shealthto__________smokinganddrinking.A)takeonB)takei