牛津英語模塊四第一單元Reading

Agoodlifeiswhenyouassumenothing,

domore,needless,smileoften,

andrealizehowblessedyouarefor

what

youhave.

美好生活就是不瞎想，做得多，要得少，常微笑，意識到你現(xiàn)在是多么的幸運。第一頁第二頁，共31頁。Review第二頁第三頁，共31頁。Whatisanadvertisement?(definition)advertisementagoodwayto____________________________agoodwayto____________________________sellproductsorservicesmakepeopleawareofsocialproblems.commercialads/CAs商業(yè)廣告publicserviceads/PSAs公益廣告第三頁第四頁，共31頁。AGuessinggameCanyouguesswhattheadsareadvertising?13524第四頁第五頁，共31頁。Nescafe第五頁第六頁，共31頁。GettingthemessageYou’resurrounded!第六頁第七頁，共31頁。GettingthemessageThemostpowerfulpesticide第七頁第八頁，共31頁。Protectwater,Protectourselves.

第八頁第九頁，共31頁。Cherishyourlife!

第九頁第十頁，共31頁。

Commercialadvertisements

Publicserviceadvertisements第十頁第十一頁，共31頁。ReadingStrategy第十一頁第十二頁，共31頁。Whatisexpositorywritingmeanttodo?Itismeanttointroduceyoutobasicinformationonatopic.Whatisitsbasicformat?Introductionofthesubject,examplesandfactsthatdeveloporsupportthedetails,conclusion.ReadingStrategy第十二頁第十三頁，共31頁。DiscussionCAsVSPSAs第十三頁第十四頁，共31頁。makepeoplebelievetheyaretellingthetruth,sometimesbytrickingusPSAsCommercialadseducatepeopleaboutproblemsinsocietyoraboutpeoplewhoneedhelpservethepublictheyareusuallyfreeandusuallytrueencouragepeopletobuyaproductorservicemakemoney第十四頁第十五頁，共31頁。Discussion:1.Haveyoueverboughtaproductorserviceafterreadingorwatchinganad?2.Whataretheadvantagesandthedisadvantagesofads?第十五頁第十六頁，共31頁。Advantages&disadvantagesofads.AdvantagesDisadvantagesProvideinformationaboutlatestproducts.Misleadcustomersorcheatthemofmoney.Increasesalesbyrepeatedadvertising.Givefalseorincorrectinformation.Cutcostsofnewspapersandmakethemcheaper.TaketoomuchtimeorspaceonTVornewspapers.Makethepublicawareofsocialproblems.Maketeenagerswantthingsthatcostmuch.第十六頁第十七頁，共31頁。LanguagePoints第十七頁第十八頁，共31頁。1.wecanfindadvertisementsalmostwhereverwego.(L1)Youshouldmakeadistinctionbetweenrightandwrong____________youdo.Somepeopleenjoythemselves_______theyare._______youcome,youarewelcome.______breakstherulewillbepunished._______ofusgetshomeearliercookssupper._______muchheeats,hedoesn’tgetfat.whateverwhereverWheneverWhoeverWhicheverHowever第十八頁第十九頁，共31頁。2.Wearesousedtothemthatweoftendonotevenrealizehowmanyweseeandhearinaday.beusedtodo被用來做beusedtodoingsth習(xí)慣于做某事usedtodosth過去常做這個機(jī)器是用來增加（increase）產(chǎn)量的，但我還沒習(xí)慣操作(operate)它。

1.Thismachine____________product,butI______________________itnow.2.Woodcan____________(被用來造紙).3.I_____________onSundays.(以前常去釣魚）isusedtoincreasehaven’tbeenusedtooperatingbeusedtomakepaperusedgofishing第十九頁第二十頁，共31頁。3.Anadsuseswordsandpicturestopersuadepeopletobuyaproductorservice....(L6)1)persuadesbtodosth成功勸服某人去做某事2)persuadesbinto/outof(doing)sth勸某人(不)去做某事拓展：talk/fool/tricksbinto/outofdoingsth說服/愚弄/欺騙某人(不)去做某事我成功地勸服了我丈夫戒煙：Ipersuadedmyhusbandtogiveupsmoking.第二十頁第二十一頁，共31頁。4.PSAsareoftenrunforfreeandaremeanttoeducatepeopleabouthealth….1）bemeanttodosth旨在....2）meantodosth打算做某事，意圖....3)meandoingsth意味著....4）bemeantforsb/sth打算作……用,為….所設(shè)計1)Thetoy___________childrenaged3andup.2)Whathesaidatthemeeting____makeussupporthisidea.A.meanttoB.meanstoC.wasmeanttoD.ismeantto3)Missingthebusmeans__________foranothertwohours.Soweshouldhurryup.A.towait B.waiting C.towaiting

D.waitismeantforBC第二十一頁第二十二頁，共31頁。5.However,westillmustbeawareoftheskillfulmethodsusedinadstotrytosellusthings.1)beawareof意識到，覺察到2)beawarethat3)awareness（n)意識我已經(jīng)意識到了英語的重要性.近十年來，人們的環(huán)保意識增強(qiáng)了。IhavebeenawareoftheimportanceofEnglish.Inrecent10years,people’senvironmentalawarenesshasincreased.第二十二頁第二十三頁，共31頁。6.Evenifanaddoesn’tlie,itdoesn’tmeanitisaltogetherinnocent.

altogether:①完全地②總共，總計即使下雨，我們也會準(zhǔn)時到的。Evenifitrains,wewillarriveontime.第二十三頁第二十四頁，共31頁。7.Thisstatementtriestofoolyouintoassumingthatthetoothpastecuresbadbreath….

foolsbintodoingsth騙某人做某事

curesbofsth治愈某人的病，改掉某人陋習(xí)湯姆騙很多人相信他。Tomfooledmanypeopleintobelievinghim.這種藥治好了他的頭痛。Thismedicinecuredhimofhisheadache.他改掉了吸煙的習(xí)慣。Hewascuredofhishabitofsmoking.第二十四頁第二十五頁，共31頁。8.PSAsaimtoteachusandhelpusleadbetterlives.（L29）aimtodosthaimatdoingsth.aimatsth目的在于(做)…

Businesseswillhavetoaimatlong-termgrowth,notthepresentprofit.他目的在于掌握英語。HeaimsatmasteringEnglish.

HeaimstomasterEnglish.第二十五頁第二十六頁，共31頁。9.Alloftheseadsaremeanttobenefitthepublic.（L38）vt.有益于，對....有利2)vi.從....中受益(benefitfrom....)3)adj.beneficial有益的，有好處的bebeneficialto==beofbenefitto

對....有益騎自行車對我們的健康很有益

①Cycling__________________ourhealth.isbeneficialto第二十六頁第二十七頁，共31頁。10.Whenitcomestoadvertisements,wemustbeintelligentandnotbeaslavetoads.

whenitcomesto…當(dāng)談到…，當(dāng)涉及…說到電腦，他是個專家。Whenitcomestocomputer,heisanexpert.第二十七頁第二十八頁，共31頁。習(xí)慣于L1對進(jìn)行研究L3與分享L5勸做L6相信信任L7免費L11打算做L11保護(hù)，免受L14明白L15誘使做L17對滿意L23上…的當(dāng)L25旨在做L29欺騙捉弄L26鼓勵某人做…L35當(dāng)談到…L41beusedtodoingsthdosomeres