劍橋BEC真題中級第四輯口語解析(Part3Discussion)

PAGEPAGE4第四輯Test1SellingoldstockThemanufacturingcompanyyouworkforneedstomakespaceinitswarehousetostockitsnewproducts.Thecompanywouldliketoselloffend-of-rangeproductsatdiscountedprices.Youhavebeenaskedtomakerecommendations.Discussthesituationtogetheranddecide:HowmuchdiscountshouldbeofferedWhethertoofferthesamediscountonallproductsHowcustomerscouldbeinformedofthediscounts.庫存積壓品處理你所在的制造公司要清理倉庫以便儲存新產(chǎn)品。公司想把已停產(chǎn)的尾貨打折處理掉。公司要求你們對此提出建議。你們一起討論當前的狀況，并決定：應(yīng)該提供多大幅度的折扣是否對所有的產(chǎn)品采取同樣的折扣如何通知客戶這次的打折活動【思路點撥】主題討論要點討論結(jié)果原因SellingoldstockDiscountrate50%discountBigsaletimeoftheyear;stockandoutoffashionSame/differentdiscountonallproductsSamediscountEasytocatchattention;EasytofollowWaysofinformingcustomersofthediscountsDistributionofleaflets;Emailingcustomers;Publishingnewson-lineLowcost;Directcontactwithcustomers【詞匯&短語】整理，選出sortout 區(qū)分，區(qū)別differentiate倉庫warehouse 廣告費用advertisingrate配飾accessory 虧本ataloss過時outoffashion 替換物alternative有吸引力appeal 傳單，散頁印刷品leaflet營造空間makespace 社區(qū)community有道理，所言極是haveapoint 幾乎，實際地practically【句型點擊】常用否定句小結(jié)Littleremainstobesaid.簡直沒什么可說的了Idon’twhollyagree.我并不完全同意Itsimplywillnotdo.那是絕對不行的Ineverthoughtofit,letalonedidIdoit.我想都沒想到它，更別說去做了【參考范例】A:Now,wehavetoworkoutaplantodealwiththeoldstockwhichhasbeenjustsortedoutfromourwarehouse.Wedon’thavemuchtimeleft;becausethenewproductsaresupposetoarriveinearlynextmonth.B:Sowehavetwoweeksleftandwemusthurryup.C:Mostourstocksareclothesandaccessories,andtheyhavegoneoutoffashion.B:Yes,fashionschangesquickly.So,toappealourcustomers,wemustoffergreatdiscountforourstock.Howmuchdiscountwouldbeappropriate?A:Whatdoyouthinktoa50%discount?It’sChristmasseason,abigsaletime,discountiseverywhere,sowemustofferbiggerdiscountthanusual.B:Yes,Iagreewithyou.Themostimportantthingatthistimeistoselloffthestockandmakespaceforournewproducts.C:Youtwohaveapointhere.Anyway,ourproductsareend-of-rangeandneedtobeclearedoutsoon.ButIamwonderingwhetherwewillofferthesamediscountonallproducts?A:Ipreferthesamediscountbecausepeoplenowadaysdon’tliketobotherthemselveswithcalculatinganddifferentiating.Theyareattractedbya50%discount.Andiftheyfindourproductsareactuallyofferedwithdifferentdiscounts,theywouldfeelbeingcheated.B:Yes,Ifeelthesameway.50%discountiseasytocatchattentionandeasytohandle.Wedon’twanttogetoursalesstaffconfused,dowe?A:Allrightthen,50%discountforallourstock.Nowlet’smoveontoourlastterm.Howcanweinformourcustomerstheclearancesale?C:Therearemanywaystoinformourcustomers.Forexample,wecanadvertiseoursaleonTV,radioandnewspapers.B:Idon’tthinkwehavetimeforthat,youknow,therearejusttwoweeksleft,andittakesatleastaweektocontacttheconcerneddepartmentstohaveouradvertisementfinallyputonmedia.Thenjustaweekleft.I’mreallynotsurehowmucheffectitwillhaveoncustomers.A:Absolutely.Andtheadvertisingratesarehigh.Idon’tthinkwecanaffordthat.Ourstockisalreadysoldataloss.C:Yeah,whatyousaidistrue.A:There’sanalternative,wecanprintleafletsanddistributethemonthestreetandinthecommunities.Inthiswaywecanattractalotofpeople’sattentionatalowcost.C:Goodidea,andwemayalsosendemailstoourcustomersorpublishthenewsofoursaleonline,andit’sparticularfree!B:Wonderful!Itseemseverythinghasbeenworkoutforsellingouroldstock.第四輯Test2PromotinganewmodelThecarmanufactureryouworkforplanstoproduceanewmodelandtotargetconsumersbetween18and25yearsold.Youhavebeenaskedtomakesuggestionsforpromotingthecar.Discussthesituationtogether,anddecide:WhichfeaturesofacarmightbeimportanttothetargetgroupHowanadvertisingcampaigncouldpresentthecarWhereyoucouldadvertisethecar推出新款車你所在的汽車生產(chǎn)廠計劃推出一款新車，并將目標人群定為18歲到25歲的顧客群。請一起討論，為這款車的促銷提出意見，內(nèi)容包括：這款車的那些特性對目標人群來說很重要在廣告宣傳中應(yīng)該以怎樣的形式推出這款車廣告應(yīng)該發(fā)布在哪里【思路點撥】主題討論要點討論結(jié)果原因PromotinganewmodelFeaturesofthemodelItreliesonthefeatureofthetargetconsumersTarget-basedstrategyTheformoftheadvertisingcampaignsInvitepopstarstopresentthemodelIthastoappealtotheyoungstersThelaunchingofthenewmodelInternetandtextmessage;themostpopularmediaamongyoungadults第四輯Test4TradeDelegationThecompanyyouworkforisconsideringwhethertosendatradedelegationtoacountrywhichisapotentialnewmarket.Youhavebeenaskedtohelpplanthetrip.Discussthesituationtogetheranddecide:WhattheadvantageanddisadvantageofsendingstaffonthetripmightbeWhatkindsofinformationaboutdoingbusinessinthecountrythestaffneedtoknowbeforethetripWhatthecompanyshouldachieveduringthetrip商務(wù)代表團你所在的公司計劃派一個商務(wù)代表團去一個國家去開發(fā)那里潛在的新市場。公司要求你協(xié)助策劃和組織這次計劃。你們一起討論當前的狀況，并決定：此行的好處和壞處員工在出發(fā)前需要了解哪些關(guān)于國家的信息此行應(yīng)該達到的目的是什么【思路點撥】主題討論要點討論結(jié)果原因TradeDelegationsAdvantagesanddisadvantagesofthetripAdvantages:togiveitashotisbetterthanstaywatching.Disadvantages:itmayresultinrepeatedfailureThereisnotyetenoughmarketsurveybackinguptheplanInformationaboutdoingbusinessinthecountrythestaffneedtoknowbeforethetripGetthestaffpreparedforthisassignmentLanguagetrainingandculturelearningareneededbeforethetripWhatthecompanyshouldachieveduringthetripGiveagoodimpressionduringthetripandshareexperienceandreadjustthemarketingstrategiesafterit.Tohelpdevelopthepotentialmarket【詞匯&短語】方案proposal 優(yōu)點，加分點plus把事情辦成pullitoff 保留retain懸而未解的pending 期待lookforwardto快速的ataquicktempo 設(shè)想assume讓步makeconcession 重新調(diào)整readjust【句型點擊】Youaresaying……?Itdoesappearthatway.I’mreallypositivethat….Iwouldnotwastemytimepursuingthat….如果是我，我不會將時間浪費在這里Couldyoupleaseclarifyyourstatement?Couldyougooveritagain?【參考范例】A:OurcompanyisplanningtosendatradedelegationtoJapantodevelopthepotentialmarketthere.What’syourproposalofthetrip?B:NowonderJefferyandThompsonwerebrushinguptheirJapaneserecently.Theysaidtheyoverheardsomethingaboutthisplanbutitwasstillapendingissue.Isittooearlytoplanforsendingdelegationthere?AsfarasIamconcerned,thereisnotyetenoughmarketsurveybackinguptheplan.C:Itmightappearthatway.Butinspiteofthisdisadvantage,westilloughttodosomethingwhereasourmajorcompetitorsareinvadingintothereadymarket.Anyway,togiveitashotisbetterthanstaywatching.Andafterall,itisaperfectopportunitytoexpandourhorizon.A:Ibelievetheadvantageoutweighsthedisadvantage.Now,we’dbetterthinkaboutwhatinformationaboutdoingbusinessinthecountrythestaffneedtoknowbeforethetripandmakesurewesendastrongteamthere.C:Ok.Let’smakealistofwhatshouldbeplannedinadvance.Firstly,Ithinkthedelegationmembermusthaveagoodcommandofthelanguageandlocalbusinessmanners.B:YouaresayingexactlywhatIamthinkingabout.Italldependonthelanguagecommunicationtoinquireaboutpossibilitiesofdoingbusinessthere.So,let’smakeitourpriority.C:Youjustmentionedbusinessmanner.Idefinitelyagreewithyouthere.AsanAsiancountry,Japanesesharesomeculturewithchina,butwealsohavetraditionsthatdonotcoincidewitheachother.OneoftheobjectivesofthetripistogiveagoodimpressioninthemajorcitiesofJapan.Weshouldmakethestaffclearaboutthegoaloftheirmissionandgetthemfullypreparedforthisassignment.A:ItisalsourgenttocomeupwithwhatproductsthedelegationshouldtakewithalongthetripandinwhatwaytheyshouldpresentthemtotheJapanese.B:Couldyougooveritagain?Ididn’tcatchupwithit.A:Ok,letmeclarifymystatement.Imeanweshouldpreparesomeproductsofourcompany.AndweshouldthinkabouthowtopromotethemintheJap