文化產(chǎn)業(yè)專業(yè)英語

文化產(chǎn)業(yè)專業(yè)英語ContentsUnit1DefiningtheCulturalIndustries第一單元界定文化產(chǎn)業(yè)的概念Unit2CurrentSituationofCulturalIndustries文化產(chǎn)業(yè)的現(xiàn)狀Unit3TradeandCulture貿(mào)易與文化Unit4CulturalIndustriesFinancing文化產(chǎn)業(yè)金融Unit5CulturalIndustriesMarketing文化產(chǎn)業(yè)的營銷Unit6PolicyIntervention政策干預(yù)Unit7FilmIndustry電影業(yè)Unit8TelevisionIndustry電視業(yè)Unit9MusicIndustry音樂產(chǎn)業(yè)Unit10PublishingIndustry出版業(yè)Unit11Animation/ToysIndustry游戲產(chǎn)業(yè)/玩具產(chǎn)業(yè)Unit12AdvertisingIndustry廣告業(yè)Unit13NewMediaIndustry新媒體產(chǎn)業(yè)Unit14PerformingArtsIndustry演藝業(yè)Unit15GlobalizationandChineseCulturalIndustries全球化下的中國文化產(chǎn)業(yè)ReferenceAnswer參考答案Bibliography參考文獻Unit1DefiningtheCulturalIndustries第一單元界定文化產(chǎn)業(yè)的概念PartoneDiscussion第一部分討論Direction提示Culturalindustriesmaybereferredtoas"creativeindustries",sunriseor"futureorientedindustries",orcontentindustries.Thenotionofculturalindustriesgenerallyincludesprinting,publishingandmultimedia,audio-visual,phonographicandcinematographicproductions,aswellascraftsanddesign.3.Thistwofoldnature–bothculturalandeconomic–buildsupadistinctiveprofileforculturalindustries.Parttwotext第二部分課文Itisgenerallyagreedthatthistermappliestothoseindustriesthatcombinethecreation,productionandcommercialisationofcontentswhichareintangibleandculturalinnature.Thesecontentsaretypicallyprotectedbycopyrightandtheycantaketheformofgoodsorservices.Dependingonthecontext,culturalindustriesmayalsobereferredtoas"creativeindustries",sunriseor"futureorientedindustries"intheeconomicjargon,orcontentindustriesinthetechnologicaljargon.Thenotionofculturalindustriesgenerallyincludesprinting,publishingandmultimedia,audio-visual,phonographicandcinematographicproductions,aswellascraftsanddesign.Forsomecountries,thisconceptalsoembracesarchitecture,visualandperformingarts,sports,manufacturingofmusicalinstruments,advertisingandculturaltourism.Culturalindustriesaddvaluetocontentsandgeneratevaluesforindividualsandsocieties.Theyareknowledgeandlabour-intensive,createemploymentandwealth,nurturecreativitythe"rawmaterial"theyaremadefrom,andfosterinnovationinproductionandcommercializationprocesses.Atthesametime,culturalindustriesarecentralinpromotingandmaintainingculturaldiversityandinensuringdemocraticaccesstoculture.Thistwofoldnature–bothculturalandeconomic–buildsupadistinctiveprofileforculturalindustries.Duringthe90stheygrewexponentially,bothintermsofemploymentcreationandcontributiontoGNP.Today,globalizationoffersnewchallengesandopportunitiesfortheirdevelopment.Vocabularyandnotes詞匯與注釋1.intangible/in't?nd??bl/a.難以琢磨的，難以確定的；無形的Assoonasweenteredthehouse,wefeltanintangiblesenseofgloomandhopelessness.我們一走進這座房子，就感到有種說不出來的陰郁和絕望的氣氛。intangibleassets無形資產(chǎn)jargon/'d?ɑrɡ?n/n.行話；費解難懂的話；土語Expertsoftenconfuselaymenwiththeirjargon.專家們常常用行話把外行弄得稀里糊涂。HespokesuchajargonIcouldn'tmakeheadortailofwhathesaid.他講那么一種方言土語,我根本不懂他說什么。phonographic/f?un?'gr?fik/a.留聲機的,速記的4.cinematographic/?sini?m?t??ɡr?fik/adj.電影的,電影攝影術(shù)的5.embrace/im'breis/n.擁抱vt.擁抱,互相擁抱,包含,收買vi.擁抱vt,欣然接受,采取Thereportembracesmanyimportantpoints.報告中包括許多要點。Sheinclinedherbodytoembracetheboy.她屈身想抱住那男孩。Wolfeembracedhisnewlifewithgusto.沃爾夫滿腔熱忱地迎接新生活。6.nurture/'n?:t??/n.1.養(yǎng)育;教養(yǎng)2.營養(yǎng)物,食物3.環(huán)境因素vi.養(yǎng)育,教養(yǎng)vt.養(yǎng)育,培育,教養(yǎng)Thetwosistershadreceivedverydifferentnurture.這倆姊妹接受過極不同的教育。Naturepassesnurture.江山易改，本性難移。Nurturepassesnature.教養(yǎng)勝過天性。mother'sdutytonurtureherchildren母親養(yǎng)育子女的責(zé)任7.foster/?f?st?/a.收養(yǎng)的,養(yǎng)育的vt.養(yǎng)育,撫育,培養(yǎng),鼓勵Tourismfostersinterestinothercountries.旅游有助于提高對其它國家的興趣。bearandfosteroffspring.生養(yǎng)和撫養(yǎng)后代Weshouldfosterourabilitiestostudyindependently.我們應(yīng)培養(yǎng)自學(xué)能力。commercialization/k?,m?:??lai'zei??n/n.商業(yè)化，商品化Forthispurpose,Chinawillencourageinnovationtoacceleratetheprocessofcommercialization,industrializationandinternationalization.為此，中國將鼓勵創(chuàng)新，加快商業(yè)化、工業(yè)化和國家化的進程。diversity/dai'v?:siti/n.差異,多樣性agreatdiversityofmethods各種不同的方法10.democratic/dem?'kr?tik/a.民主的,有民主精神的Dr.Sunyat-senwasapioneerofthedemocraticrevolution.孫中山先生是民主革命的先驅(qū)。twofold/'tu:'f?uld/a.兩倍的,兩重的ad.兩倍地,兩重地Theirtargetsweretwofold:inflationandunemployment.他們的目標(biāo)是雙重的:通貨膨脹與失業(yè)。profile/'pr?ufail/n.概況,(人物)簡介,小傳,側(cè)面,輪廓,人物素描vt.描繪…輪廓,評論人物Keptalowprofileuntilthecontroversyhadabated.保持低姿態(tài)直到爭議減少Sheisprettierinprofilethanatfullface.她的側(cè)面比正面好看。Themagazinehasdonehisprofile.那家雜志出版了他的傳略。13.exponentially/eksp?u'nen??lli/ad.成倍地,冪地,指數(shù)地Inflationisgrowingexponentially.通貨膨脹成倍地增長。Exercises練習(xí)A．Decidewhetherthefollowingstatementsaretrueorfalse.是非判斷Itisobviousthatculturalindustriesareakindofperfectcombinationofcreation,productionandcommercializationwhichnoneedofprotectionbylaws.2.Thenotionofculturalindustriesgenerallydoesn’tincludesports.B．Translations翻譯Forsomecountries,thisconceptalsoembracesarchitecture,visualandperformingarts,sports,manufacturingofmusicalinstruments,advertisingandculturaltourism.2.Theyareknowledgeandlabour-intensive,createemploymentandwealth,nurturecreativity-the"rawmaterial"theyaremadefrom-,andfosterinnovationinproductionandcommercializationprocesses.C．Criticalthinking思考問題Theculturalindustryisoneoftheindustrieswiththebestreturnoninvestment(ROI).AccordingtoJohn?Hawkins’smeasure,thefatherofBritishcreativeindustriesandtheinternationalcreativeindustryexpert,thecorecreativeindustriescanbringtheoutputvalueofnearlythreetrillionU.S.dollarsatagrowingrateof70%annuallywhichismanytimesthanthetraditionalmanufacture.Manyprovincialgovernmentsfosterthedevelopmentofculturalindustrywithtoomuchemphasisonindustries,whilefewpaymoreattentiontothecorepart-creativity.Thatiswhymanysupportingpoliciesaretakenforanimationbringoutno“ChineseDisney”,manyTVandmovieproductionbaseswithoutthereturnof“OrientalHollywood”,manyglobalawardedChinesemovieswithoutablockbusterboxofficelikethemovieof2012andlargepublishingmarketfosterthebirthofChineseharryporter.RelatedLinkJohnHowkinsdefinesthecreativeeconomyassimply“financialtransactionsincreativeproducts”,whoseeconomicvalueissecuredthroughcopyright,design,trademarkandpatents,andthereforeincludesthesciences,engineeringandtechnology(SET)sectorsalongwiththearts,media,newmedia,designandarchitecture.FromTheCreativeEconomy:HowPeopleMakeMoneyfromIdeas(2001).Hisnewbook,“CreativeEcologies:WhereThinkingisaProperJob”willbepublishedinspring2009.D.Groupcase-studyandpresentation小組案例研究與陳述Asanintroductionstageoftheculturalindustryforadevelopingcountry,Chinawitnessesarapiddevelopmentinitsculturalindustry,fromtheBeijing798ArtZonetoloft49inHangzhou,tosuccessfullocalanimationworksasBlueCatandPleasantGoatsandthepromisingshowmarketliketheYunnanImpressionandLiulaogenBigStage.Groupwithyourclassmatesasateam(3-4members/group),andchooseoneworkorcompanyasyourresearchobject,trackitscharacteristicindifferentperiods,thenstudythemcarefullytofindoutthepronsandconsofitsdevelopment,andlastlythespokesmanofeachgroupmakesapresentationonyourcasestudyinclass.E．Writing寫作Basedontheprimaryknowledgeyouobtainedsofarontheculturalindustries,youmayhavesomeideasonwhatisabetterwayforthedevelopmentofChineseculturalindustry.Writeaboutyourpredictionofitsdevelopmentintenyearsinabout250words.PartthreeFollow-up第二部分后續(xù)活動Theculturalindustriesarethoseactivitieswhichdealprimarilyinsymbolicgoods–goodswhoseprimaryeconomicvalueisderivedfromtheirculturalvalue.Weshalllookathowthisdefinitionaffectsthepracticesanddynamicsofthissectorinamoment.Thisdefinitionthenincludeswhathavebeencalledthe‘classical’culturalindustries–broadcastmedia,film,publishing,recordedmusic,design,architecture,newmedia–andthe‘traditionalarts’–visualart,crafts,theatre,musictheatre,concertsandperformance,literature,museumsandgalleries–allthoseactivitieswhichhavebeeneligibleforpublicfundingas‘a(chǎn)rt’.Therearecertainlydivisionsbetweenthesetwocategories–butalinebetween‘a(chǎn)rt’and‘commerce’isideologicalandnotanalytical.Thereisnowayinwhichtheclassicalmusicworld,thoughinreceiptofenormouspublicsubsidy,cannotbeconsidereddeeplycommercial.Itmerelyrespondstocommerceinaparticularway.Similarly,thoughaimingto‘makeit’atsomepoint,callingstrugglingpopmusicians‘commercial’istomisunderstandalotofwhattheydo.Thedistributionoffundsinthesetwoareaisdifferent-onerelieson‘themarket’,theotheronabureaucraticsystemofattributingvalue,andthusmoney.Butthedifferenceisnotasfundamentalashasbeenclaimed.Bothdealinsymbolicvaluewhoseultimatetestiswithinacircuitofculturalvaluewhich,whethermediatedbymarketorbureaucracy,reliesonawidersenseofitasmeaningful,pleasurable,beautifuletc.Thoseinvolvedincontemporaryculturalproductionincreasinglymovebetweenthesesystems,thoughformany,theyreceivemoneyfromneither,relyingon‘investment’fromsocialwelfareorsecondjobs.Thekeypointisthatwecannotstartfromthenotionthatthesearetwoseparatesectorsdividedby‘culturalvalue’versus‘commercialvalue’.Weneedtorememberthosetwokeypointsnotedabove-thecommercialsectorprovideswealthandemployment(asdothearts),butitisalsoaprimesiteofculturalconsumptionforthevastmajorityofthepopulation.Theroleof‘a(chǎn)rts’inthisconfigurationneedstoberethoughtnotjust‘defended’againstthevulgarmarket.Fortheculturalindustrieshaveaskedquestionsaboutthedefinitionofartsand‘culture’itself.Newformsofproduction,newunderstandingsof‘culture’,newformsofconsumptionanddistributionhaveover-runthecosyseperationsof‘a(chǎn)rt’and(massor‘folk/ethnic’)culturesetupbytheEuropeanstatefundingsystems.Thedefinitionofculturalindustriesisbynecessityfairlyfluid–asproductsandactivitiesincreasinglytakeonaestheticandsymbolicmeaning(lookatgardening!)-whichcausesproblemsforquantitativestudies.Itmayincludeadvertisingandevenmarketing–thequestionisnotcountingjobnumbersbutunderstandinghowthesefirmsmayfitwithinalocalculturaldynamic.Insomecitiesonlyaveryfewmarketingfirmscouldbeusefullyplacedwithintheculturalsector–asactivelyresponsivetochanginganddynamiccircuitsofsymbolicflow.Insomecasesamarketingoradvertisingfirmcangalvaniseasectionoftheculturaleconomy.Similarly,newmediaobviouslyhascuttingedge,culturallyinnovativesections,butseparatingthesefromgeneralsoftwaredevelopment–fromthewiderinformationeconomy–canbedifficult.Designtooisdifficult–theinclusionofindustrialdesignreallybumpsupthefiguresbutitisnotclearatallhowmanyofthesearedealingwithculturalmeanings.Thatis,towhatextenttheydealinfi