




版權(quán)說(shuō)明:本文檔由用戶(hù)提供并上傳,收益歸屬內(nèi)容提供方,若內(nèi)容存在侵權(quán),請(qǐng)進(jìn)行舉報(bào)或認(rèn)領(lǐng)
文檔簡(jiǎn)介
廣東東軟學(xué)院本科畢業(yè)論文IVTRADEMARKPROTECTION4.1TrademarkRightsTrademarkrightsrefertotheexclusiverightsenjoyedbytrademarkownersovertheirtrademarks.Inourcountry,theprincipleoftrademarkregistrationisimplementedduetotheacquisitionoftrademarkrights.Therefore,trademarkrightsareactuallytheexclusiverightsthatareappliedforbythetrademarkownerandconfirmedbytheStateTrademarkOffice.Theexclusiverightsareresultingfromtheregistrationofthetrademark.Atrademarkisacommercialsignusedtodistinguishdifferentsourcesofgoodsandservices.Itiscomposedofwords,graphics,letters,numbers,three-dimensionalsigns,colorcombinations,sounds,oracombinationoftheaboveelements.4.2DistinctivenessandTrademarkProtectionInthemarket,thedistinctivenessofsomenewproductsisoftenmorenoticeablethanthedistinctivenessofthetrademarkusedontheproduct,whichiseasytoidentify.Thedistinctivenessofatrademarkmustultimatelybeassociatedwithaspecificgoodorservice.Ifthemarkitselflacksdistinctivefeatures,butcanenableconsumerstodistinguishthegoodsorservicesthatusethemarkfromothers,themarkitgoesbeyondthemeaningofthelogoitselfandhasthefunctionofcommendingspecificgoodsorservices.Inthecasethatthegoodsproducedbysomeproducersareuniqueandnew,andonlyprovidedbyacertainproducer,becausethegoodsthemselveshaveadistinguishingfunctionandthegoodsareassociatedwiththetrademark,thedistinguishingfunctionsofthegoodscanbetransferred.Asforthetrademark,thedistinctivenessoftheproducthasgiventhetrademarkdistinctiveness,andthecommodityhasbeenstrengthenedasatrademark.Thedistinctivenessoftrademarkisapremiseforobtainingtrademarkrightandlegalprotection.Theconditionsfortrademarkregistrationincludelegality,distinctiveness,non-functionalityandpriority.Amongthem,distinctivenessisthecorerequirementfortrademarkregistrationtoobtaintrademarkright.Thelawallowsregistrationoflogosthatmeettherequirementstoobtaintrademarkrightandprotectthemintheformoftrademark.Thisrequiresthattheregisteredlogoscanreflectthemostbasicfunctionsofthetrademark.Asmentionedabove,theessentialfunctionofatrademarkisreflectedinthedistinctiveness.Whetheramarkhasdistinctivenessornotisthemostimportantfactorforitssuccessfulregistrationandlegalprotection.Amarkwithoutdistinctivenesscannotbeprotectedasatrademark.Signsarerequiredtohavedistinctivecharacteristics.Withoutdistinctivesign,consumerscannotautomaticallyassociateitwiththegoodsorservicesoftheoperator,andtheoperatordoesnotneedtoadoptthesign.Thereisanincreasinginterestintrademarksthatlackdistinctivenessbutcanachievedistinctivenessthroughuse.Withtherapidchangesinthemodernworld,somedescriptivebutlackingdistinctivenesstrademarksareoftenrecognizedbecauseoftheiruniqueways.Intoday’sinformationage,all-roundadvertisingofvariousmediaoftenmakesatrademarkwell-knowninashortperiodoftimeandletitgainsahighreputation,greatlyspeedinguptrademarkwhichlacksdistinctivenesstogaindistinctiveness.MoreManufacturersboldlyusedthe“personalized”trademarktocatertopeople’spreferences,suchasDanone’s“Mizone”brandbeverage.Inthepast,therewerefewtrademarksthatlackdistinctiveness,andtraditionallytrademarkslackingdistinctivenesswerenotprotected.Butnowtrademarkslackingdistinctivenessareeverywhere.Mostofthemareunregisteredtrademarksandnotrademarkrights.Iftheyareinfringed,theyarehardlyprotectedbytheTrademarkLawandtheLawagainstUnfairCompetitionofthePRC.Theuncertaintyoftrademarkrightskeepstrademarksinanunstablestateandisalsopronetosquatting.Oncecybersquattingoccurs,itistheoriginalmanufacturersandconsumersthatareharmed,andthestabilityofthemarketisdestroyedonalargerscale.Itcanbeseenthatunderthenewsituation,itisnecessaryandreasonabletoprovidebetterlegalprotectionfortrademarksthatlackdistinctiveness.Chinamayconsiderregisteringandprotectingthetrademarkslackingdistinctiveness,andstipulatingtheprotectionperiod,orgrantingleaningprotectioninrelatedlitigation,orlookingforlegalprotectionmethodssuitableforChina’snationalconditions.4.3SignificanceThedistinctivenessofatrademarkisthesouloftrademarkprotection.Adistinctivebranddesignandagoodreputationpraisedbyeveryonehavealwaysbeenthegoalspursuedbysuccessfulcompanies.Thecompanyalwaystakesthedistinctivenessofthetrademarkastheguideline,andformulatesandimplementsvariousstrategiesaroundthecoreofaffectingconsumerpsychology,soastowinconsumers'favorforcorporateproductsandcontinuouslyincreaseproductmarketshare.Protectingthedistinctivenessoftrademarkshelpsconsumersquicklyidentifyandchooseamongsimilarproductsthatcompetewithothers.Atrademarkwithstrongdistinctivenessandrecognizedbyconsumersoftenrepresentsgoodqualityandperfectservice.Thegoodimageitestablishesisaproofthatthecompanyhasgainedthetrustofcustomers.CONCLUSIONAtrademarkisadistinctivemark,anddistinctivenessisacharacteristicthatamarkmustpossessinordertobecomeatrademark.Itcanbeseenthatthedefinitionsoftrademarksanddistinctivenesscirculatebackandforth."Whatisatrademark"and"Whatisdistinctiveness"areactuallydifferentexpressionsofthesamequestion,whichhighlightstheimportanceofdistinctivenessresearchintrademarktheory.Distinctness,astheessenceandsoulofatrademark,determineswhetheratrademarkcanbelegallyrecognizedandprotectedornot.Thestrengthofthedistinctivenessofthetrademarkdeterminesthescopeofthetrademarkprotection.Asthe"soul"oftrademarkprotectionandthe"hub"ofthenormaloperationoftrademarklaw,thedistinctivenessoftrademarkshasalwaysreceivedspecialattentionfromthetheoreticalandphysicalscene.Theauthorhopestodiscussthebasictheoreticalissuesoftrademarkdistinctivenessthroughthisthesis,clarifytheconceptsandrelationshipsoftrademarkdistinctivenessandrelatedwords,andanalyzethesignificanceoftrademarkdistinctivenesstotrademarkrightsandtrademarkprotection.REFERENCES[1]WeiJilin.[魏紀(jì)林],知識(shí)產(chǎn)權(quán)法學(xué),武漢理工大學(xué)出版社,2003.[2]PengXuelong.[彭學(xué)龍],商標(biāo)顯著性傳統(tǒng)理論評(píng)析,電子知識(shí)產(chǎn)權(quán),2006(02).[3]ZhaoYixv.[趙一旭],XvHaonan.[徐浩男],LiangBo.[梁波],商標(biāo)顯著性判定法律問(wèn)題研究,天津大學(xué),2016.[4]QianMaorui.[錢(qián)矛銳],QingMei.[
溫馨提示
- 1. 本站所有資源如無(wú)特殊說(shuō)明,都需要本地電腦安裝OFFICE2007和PDF閱讀器。圖紙軟件為CAD,CAXA,PROE,UG,SolidWorks等.壓縮文件請(qǐng)下載最新的WinRAR軟件解壓。
- 2. 本站的文檔不包含任何第三方提供的附件圖紙等,如果需要附件,請(qǐng)聯(lián)系上傳者。文件的所有權(quán)益歸上傳用戶(hù)所有。
- 3. 本站RAR壓縮包中若帶圖紙,網(wǎng)頁(yè)內(nèi)容里面會(huì)有圖紙預(yù)覽,若沒(méi)有圖紙預(yù)覽就沒(méi)有圖紙。
- 4. 未經(jīng)權(quán)益所有人同意不得將文件中的內(nèi)容挪作商業(yè)或盈利用途。
- 5. 人人文庫(kù)網(wǎng)僅提供信息存儲(chǔ)空間,僅對(duì)用戶(hù)上傳內(nèi)容的表現(xiàn)方式做保護(hù)處理,對(duì)用戶(hù)上傳分享的文檔內(nèi)容本身不做任何修改或編輯,并不能對(duì)任何下載內(nèi)容負(fù)責(zé)。
- 6. 下載文件中如有侵權(quán)或不適當(dāng)內(nèi)容,請(qǐng)與我們聯(lián)系,我們立即糾正。
- 7. 本站不保證下載資源的準(zhǔn)確性、安全性和完整性, 同時(shí)也不承擔(dān)用戶(hù)因使用這些下載資源對(duì)自己和他人造成任何形式的傷害或損失。
最新文檔
- 2025年山西省安全員B證考試題庫(kù)附答案
- 2025年廣東水利電力職業(yè)技術(shù)學(xué)院?jiǎn)握新殬I(yè)適應(yīng)性測(cè)試題庫(kù)新版
- 2025年江蘇省安全員《C證》考試題庫(kù)
- 2025年湖北職業(yè)技術(shù)學(xué)院?jiǎn)握新殬I(yè)傾向性測(cè)試題庫(kù)及答案1套
- 2025年福州英華職業(yè)學(xué)院?jiǎn)握新殬I(yè)傾向性測(cè)試題庫(kù)及答案1套
- 知識(shí)的海洋企業(yè)成長(zhǎng)的基石
- 作者編劇合同范本
- 皮膚美白與嫩膚的醫(yī)學(xué)原理及實(shí)踐
- 民間還款合同范本
- 急診醫(yī)學(xué)知到智慧樹(shù)章節(jié)測(cè)試課后答案2024年秋杭州醫(yī)學(xué)院
- 班會(huì)課件:逆風(fēng)飛翔破繭成蝶-從《哪吒之魔童鬧?!房辞啻浩诘某砷L(zhǎng)與責(zé)任
- 2.1 堅(jiān)持依憲治國(guó) 教案 -2024-2025學(xué)年統(tǒng)編版道德與法治八年級(jí)下冊(cè)
- 【語(yǔ)文試卷+答案】2024-2025學(xué)年泉州高二上期末質(zhì)檢
- 《修繕定額講解》課件
- 大學(xué)學(xué)生宿舍管理員工作培訓(xùn)
- 初三物理常識(shí)試卷單選題100道及答案
- 浙江2024公務(wù)員考試真題及答案
- 高中英語(yǔ)新課程標(biāo)準(zhǔn)解讀課件
- 1.2《友邦驚詫論》教學(xué)設(shè)計(jì)-【中職專(zhuān)用】高二語(yǔ)文同步講堂(高教版2024·拓展模塊上冊(cè))
- 夢(mèng)中的婚禮鋼琴簡(jiǎn)譜(共6頁(yè))
- 新生兒心理的發(fā)生
評(píng)論
0/150
提交評(píng)論