Valentino Chocolates 2(情人節(jié)巧克力)

ValentinoValentino組長(zhǎng)：龔婷1210141134序號(hào) 組員：張昊1210400836序號(hào) 汪晴1210141104序號(hào)金晨晨1210131138序號(hào) 周四-五六節(jié)-第七CourseCourseDateof1Valentino Valentino 2Valentinochocolateare Turin.Theyhave internationalawardsbecausetheirluxuryproductswithauniquetaste.Itnowhasalmost300employees,75company-ownedshopsandaturnoverof€90million.However,thelasttwoyears,therearesomeproblemsoccurred.Theoftenbreakdown.Valentino’snewproductsarenotsellingwellandsalesteamandproductionstaffarebecomingdemotivated.Now,thecompanyownershavesetaside€1.5milliontoinvestintheircompany.So,theyshoulddecidehowtospendthemoneyreasonableandthecompanywillcontinuetospread.Inordertosolvetheseproblemsandincreasetheprofitsforthecompany,wechoosethreeoptions,asfollows.FirstFirstofall,wewillinvestinmoreresearchanddevelopment.Itthecompanywillbebetterandbetterifonlyexploitnewproductscontinually.Knowingtheneedandscrupleofthemostconsumersbyresearch,forexample,manypersonsworriedaboutbeingmorefataftereatingthechocolates,so,wecanexploitalow-fatchocolate.However,italsohasdisadvantages.Anditwillspendalotofmanpower,aswellasitneedlargesamplesizesforsuchresearch.Secondly,wewanttosetuponlinesales.Itwill €150,000.Itcostdownandincreasesalesandprofits.Besides,itbroadenmarketingfood.Ifdobetter,wemustspendmoretimeandenergymakingsalewebpagetograbbackagain.Finally,Finally,wethinkbuyingsomenewmachineryisverynecessary.itwillcost€200,000.Itcanendthedelayscausedbytheoldbreakingdown.Itwillenhancethequalityofshapeandspeed wefeelitsinvestmentisnotasmallnumber,and3effectisnotobviousinshort-term.Ontheotherhand,weshouldtaketherepairworkinthelaterstageintoaccount.Wethinksettingonlinesalesandinvestinginmoreresearchdevelopmentdevelopmentarethemostnecessary.FollowingisourFirstofall,weshouldinvestinmoreresearchanddevelopment.Ourstaffswillpreparesomequestionnairestoknowwhatkindofproductsdocustomerslikeandwhatproductsweshouldimprove.Wedivideourstaffsintodifferentgroups,andassigndifferentplacestodifferentgroups.Theexpenseaboutbothofthemisnearly€50,000.Then,wemakethebestuseoftherestmoney(€150,000)todevelopnewproducts.Afterresearchwehavemanyusefulinformationtodevelopournewproducts.Eachagegrouphavedifferentlike,sowecandeveloplow-hotproductsforyoungladies,low-sugarforelders,cartoonsforchildren.Besides,wecan’tneglectthetasteandproducts’qualities.Ontheotherhand,weimproveourpackaging.Themoreattractivelywewrap,themoresaleswewillhave. necessary.Nowadays,moreandmorepeopleuseinternettoshopping.Fristweneedprofessionalstaffstosetourofficialwebsite.Thosepeopleshouldhavegoodcommandofdesigningthewebpage.Itwillcostnearly important.About advertisementsthere advertisementsmuststandoutourproducts.b)theadvertisementsshouldbeattractivec)theadvertisementsshouldbesuccinctthatpeoplecanknowourproductswhentheyglanceatthosesites.Nextwesetupan service.Impeccableservicewillbringgoodreputationandcustomerswillmoretrustourcompany.Therearealsomanyproblemsaboutonlineshopping.SoweshouldavoidthoseproblemsandgivecustomersgoodshoppingexperienceAndwecancooperatewithothershoppingwebsitestoexpandthecustomers.Thosewillcost€110,000.Ofcourse,weshouldbuynewmachinerytoslovetheoldmachinesbreakingdown.Althoughitmustbealargeinvestment,thosemachineswillimproveworkefficiency,raiseproduction.Wewillinvest€200,000in4best internationalcompanyisgreatlybasedon commercialindustrytothegreatextent.

isanchampiongroupwillbearrangedtotravel.Thiscaninspirestaffmoraleimprovetheemployees’happiness.Lastbutnotleast,weshouldnotneglectthespecialfestivalssuchasSaintValentine’sDay,Mothers’Day,ChristmasDayetc.SaintWewillspendnearly€200,000onfollowingactivities.DuringtheFebruarywecanincreasepublicity,paymoreattentiononpackagedforexamplewe will boxes uptheprofits.ChristmasDayisthemostimportantfestivalinayear..Herearesomeactivities:a)Wewillhavelargestagenearour activitiesand physicalstores.c)OurstaffswillactasFatherChristmastosendthe5Nowwehaveabout1.5milliontoinvestinourcompany.Inthefirststage,weallagreethatweshouldbuysomenewmachinery,becauseweNowwehaveabout1.5milliontoinvestinourcompany.Inthefirststage,weallagreethatweshouldbuysomenewmachinery,becausewewanttoendthedelayscausedbytheold machinesbreakingdown.Itisinvestinresearchanddevelopment.Ithinknewmachinerycanhelpusdevelopnewproductssuchaslow-fatchocolatedrink,newbiscuitsandcakes.Itwillattractmoreyoungcustomers.weprepareabout€200,000tofinishthem.Andwespend€200,000tobuythenewmachine.Inthethirdstage,withthedevelopmentoftheInternetandthecommonplaceinourlife.Hereconsumerscanbuyalmosteverythingtheyneed.Sowecostabout150,000tosetuponlinesales.Itwillreducecosts awareness.T