2021屆高三英語閱讀理解專項訓練（含答案）

2021屆江蘇省興化中學高三英語閱讀理解專項訓練

2021.1

A(307words)

Adultsunderstandwhatitfeelsliketobefloodedwithobjects.Whydoweoftenassumethat

moreismorewhenitcomestokidsandtheirbelongings?ThegoodnewsisthatIcanhelpmy

ownkidslearnearlierthanIdidhowtolivemorewithless.

Ifoundthepre-holidaysagoodtimetoencourageyoungchildrentodonateless-usedthings,

anditworked.Becauseofourefforts,ourdaughterGeorgiadiddecidetodonatealargebagof

toystoalittlegirlwhosemotherwasunabletopayforherholidayduetoillness.Shechosetosell

afewlargerobjectsthatwerelessoftenusedwhenwepromisedtoputthemoneyintoherschool

fund(基金)(ourkindergartendaughterisseriousaboutbecomingadoctor)

Forweeks,Fvebeenthinkingofbigger,deeperquestions:Howdowemakeitahabitforthem?

Andhowdowetrainourselvestohelpthemlivewith,need,anduseless?Yesterday,Isatwithmy

son,Shepherd,determinedtotestmyowntheoryonthis.Idecidedtoplaywithhimwithonlyone

toyforaslongasitwouldkeephisinterest.Iexpectedthatonetoywouldkeephisattentionfor

aboutfiveminutes,tenminutes,max.Ichosearedrubberball-simple,universallyavailable.We

passedit,hetriedtoputitinhismouth,hetriedbouncingit,rollingit,sittingonit,throwingit.It

wastotally,completelyenoughforhim.BeforeIknewitanhourhadpassedanditwastimeto

moveontolunch.

Webothbecameabsorbedinthesimplicityofplayingtogether.HehadmyfullattentionandI

hadhis.Mylittleexperimenttofindjoyinasingleobjectworkedforbothofus.

l.Whatdothewords“moreismore^^inparagraph1probablymean?

A.Themore,thebetter.B.Enoughisenough.

C.Moremoney,moreworries.D.Earnmoreandspendmore.

2.WhatmadeGeorgiaagreetosellsomeofherobjects?

A.SavingupforherholidayB.Raisingmoneyforapoorgirl

C.AddingthemoneytoherfundD.Givingthemoneytoasickmother

3.WhydidtheauthorplaytheballwithShepherd?

A.Totryoutanidea

B.Toshowaparent'slove

C.Totrainhisattention

D.Tohelphimstartahobby

4.Whatcanbeasuitabletitleforthetext?

A.TakeItorLeaveItB.ALessonfromKids

C.LiveMorewithLessD.ThePleasureofGiving

B（362words）

Somehousesaredesignedtobesmart.Othershavesmartdesigns.Anexampleofthesecond

typeofhousewonanAwardofExcellencefromtheAmericanInstituteofArchitects.

LocatedontheshoreofSullivan'sIslandoffthecoastofSouthCarolina,theaward-winning

cube-shapedbeachhousewasbuilttoreplaceonesmashedtopiecesbyHurricane（颶風）Hugo10

yearsago.BeforeHugo,manynewhousesbuiltalongSouthCarolina'sshorelinewerepoorly

constructed,andenforcementofbuildingruleswasn'tstrict,accordingtoarchitectRayHuff,who

createdthecleverly-designedbeachhouse.SoonafterHugo,allnewshorelinehousesarerequired

tomeetstricter,better-enforcedrules.ThenewbeachhouseonSullivan'sIslandshouldbeableto

withstandaLevel3hurricanewithpeakwindsof179to209kilometersperhour.

Atfirstsight,thehouseonSullivan'sIslandlooksanythingbuthurricane-proof.Itsredwood

shellmakesitresemble"alargepartylantern（燈籠）“atnight,accordingtooneobserver.But

lookscanbemisleading.Thehouse'swoodenframeisreinforcedwithlongsteelrodstogiveit

extrastrength.

Tofurtherprotectthehousefromhurricanedamage.Huffraisedit2.7metersofftheground

ontimberpilings-long,slimwoodpiecesanchoreddeepinthesand.Pilingsmightappear

insecure,buttheyarestrongenoughtosupporttheweightofthehouse.Theyalsoraisethehouse

abovestormwaves.Thepilingsallowthewavestorununderthehouseinsteadofrunningintoit.

'Thesewavescomeashoreatterriblespeedsandcausemostofthedamagedonetobeach-front

buildings,“saidHuff.

Huffdesignedthetimberpilingstobepartiallyhiddenbythehouse'sground-to-roofshell.

“Theshellmasksthepilingssothatthehousedoesn'tlooklikeit'sstandingwithitspantlegs（褲

腿）pulledup,“saidHuff.Intheeventofastorm,theshellshouldbreakapartandletthewaves

rushunderthehouse,thearchitectexplained.

1.AftertheHurricaneHugo,newhousesbuiltalongSouthCarolina'sshorelineare

required.

A.tobeeasilyreinforcedB.tomeetstricterbuildingstandards

C.tolooksmarterindesignD.tobedesignedintheshapeofcubes

2.Whyistheaward-winningbeachhousestrongandhurricane-proof?

A.Itisintheshapeofashell.B.Itismadeofredwood.

C.Itisstrengthenedbysteelrods.D.Itisbuiltwithtimberandconcrete.

3.What'sthepurposeofHuffraisingthehouse2.7metersoffthegroundontimberpilings?

A.Toanchorstrongerpilingsdeepinthesand.

B.Topreventwaterfromrushingintothehouse.

C.Towithstandpeakwindsofabout200km/hr.

D.Tomakethehouselookmorehurricane-proof.

4.Accordingthelastparagraph,themainfunctionoftheshellis.

A.togivethehouseabetterappearance

B.tostrengthenthepilingsofthehouse

C.toprotectthewoodenframeofthehouse

D.toslowdownthespeedofthebigwaves

C(768words)

AcardealershipinmyhometownofAlbuquerquewassellingsixtoeightnewcarsaday.I

wasalsotoldthat72percentofthisdealership'sfirst-timevisitorsreturnedforasecondvisit.

Iwascurious.Howdoesacardealershipget72percentofitsfirst-timevisitorstoreturn?

Andhowcantheysellsixtoeightcarsadayinadecliningcarmarket?

WhenIwalkedintoSaturnofAlbuquerquethatFriday,thestafftheredidn'tknowmefrom

Adam;yettheysharedwithmetheirpricingpolicy,theprofitmarginoneverymodel,andstaff

income.TheyevenopenedtheirtrainingmanualsformyreviewandinvitedmebackonSaturday

ifIwantedmoreinformation.

OnSunday,thedayaftermysecondvisittotheSaturnstore,mywife,Jane,andIwere

walkingaswefrequentlydo.OnthisparticularJunemorning,Janegentlyslippedherhandin

mineandsaidtenderly,"Idon'tknowifyouremember,buttoday'smyfifthanniversaryof

beingcancer-free.°Iwassurprised,partiallybecauseIwasembarrassedthatIhadforgottenand,

partiallybecause....Well,Ididn'tknowwhattodowithJane'sinformation.

Thenextday,Monday,Janewentofftoworkteachingschool.Stillnotknowingwhattodo

tomarkthisspecialoccasion,IdidthemostimpetuousthingI'veeverdoneinmylife:Iboughta

newSaturn.Ididn'tpickthecolororthemodel,butIpaidcashandtoldthemI'dbringJaneinon

Wednesdayat4:30.ItoldthemwhyIwasbuyingthecar.

OnTuesday,itdawnedonmethatJanealwayswantedawhitecar.Icalledthesales

consultantatSaturn,andIaskedhimifhehadanythingwhiteinthestore.Hesaidhehadoneleft

buthecouldn'tguaranteeit'dstillbeavailableonWednesdayat4:30becausetheyweresellingso

fast.IsaidI'dtakemychancesandaskedhimtoputitintheshowroom.

Wednesdaycame.Unexpectedly,someoneinourfamilywasadmittedtothehospital.So,it

wasn'tuntil9:30SaturdaymorningwhenwefinallymadeourwaytotheSaturnstore.Janehad

neverbeeninaSaturnstore.Whenwewentthroughthefrontdoor,theLordtookcontrolofher

feetandhermouth.ShesawthatlittlewhiteSaturncoupeallthewayacrosstheshowroomfloor.

Shequicklypassedamulti-coloredseaofautomobiles,satinthelittlewhiteSaturnandsaid,”

Oh,whataprettylittlecar.CanIhaveanewcar?"Isaid,"No.Notuntiloursongraduates

fromcollege.'*Shesaid,"I'msickandtiredofdrivingthatoldDodge,Iwantanewcar.MI

said,"Ipromise,justthreemoresemestersandhe'llbeout.H

Next,Janewalkedaroundtothefrontofthecar.Asshelookeditover,sheletoutthemost

blood-curdling,shrillscreamI'deverheardin29yearsofmarriage.

Now,beforeItellyouwhyJanescreamed,letmetellyouwhatthesalesconsultanthaddone.

Hehadorderedalarge,professionallyengravedsign(whitelettersonblue).Thesignstoodalone

onthehoodofthelittlewhiteSaturncoupe.Itsaid"Congratulations,Jane.Thiscarisyours.

Fiveyearscancer-free.Let'scelebratelife.FromTeamSaturn"EveryemployeeatSaturnof

Albuquerquehadsignedthebackofthatsign.

Janesawit,screamed,collapsedinmyarmsandcriedloudly.Ididn'tknowwhattodo.Iwas

intears.Itookoutmyinvoice(發(fā)票)fromthepreviousMonday,pointingtothewhitecoupe,

said,"No,honey,thiscarisn'tyours.Iboughtyouthisone.nItappedtheinvoicewithmy

indexfinger.Janesaid,"No,Iwantthisonerighthere.u

Whilethisconversationwasgoingon,therewasnooneinthestore.Thesalesconsultanthad

arrangeditsothatwecouldsharethemomentalone.Evenso,it'simpossibletohavealotof

privacywhensomanypeoplearestandingoutsidetheshowroomwindowslookingin.WhenJane

screamedandcollapsedinmyarms,Isaweverybodyoutsideapplaudandbegintocry.

l.WhydidthewritervisittheSaturnofAlbuquerquethatFriday?

A.Hewantedtocollectsomerawmaterialsfbrhisstory.

B.Hewasaskedtowriteareportaboutthatcarstore.

C.Hewastoldthecarstorewaslaunchingapricereductionactivity.

D.Hesimplywantedtoseewhythecarstoreenjoyedsomuchpopularity.

2.WhydidthewriterbuyanewSaturn?

A.Becausehiscarwassooldthathedidn'twanttodriveitanylonger.

B.BecauseJanewantedanewcarforherfifthanniversaryofbeingcancer-free.

C.Becausehewantedtomarkhiswife'sfifthanniversaryofbeingcancer-free.

D.Becausehethoughtthecarcouldbehelpfultohiswife'srecoveryfromcancer.

3.Whendidthewriterdecideuponthewhitecar?

A.OnthenextTuesday.

B.OnthefirstFriday.

C.OnthesecondWednesday.

D.OnthefirstSaturday.

4.HowdidJanefeelwhenshesawthesignonthecar?

A.Surprisedandthrilled.

B.Angrybutsatisfied.

C.Shockedandfrightened.

D.Skepticalbutoveijoyed.

5.Whichofthefollowingbelongstothemostwonderfulpartofthisstory?

A.PayingcashforanewSaturn.

B.Pickingupthenewcarinthestore.

C.Thecouple'sconversationonthestreet.

D.Thewriter'sfirstvisittothecarstore.

6.Thepurposeofthewriterwritingthisstoryis.

A.tointroduceanewtypeofcar

B.totellreadersofhislovelywife

C.tosinghighpraiseforacarstore

D.toshowhisdeeploveforhiswife

D（465words）

Schoolsarenotjustamicrocosm（縮影）ofsociety;theymediateittoo.Thebestseekto

alleviatetheexternalpressuresontheirpupilswhileequippingthembettertounderstandand

handletheworldoutside-atonceshelteringthemandbroadeningtheirhorizons.Thisis

ambitiousinanycircumstances,andinadividedandunequalsocietythetwoidealscanclash

outright（直接地）.

Tripsthatmanyadultswouldconsidertheadventureofalifetime-treksinBorneo,asports

tourtoBarbados-appeartohavebecomealmostroutineatsomestateschools.Parentsarebeing

askedforthousandsofpounds.Thoughschoolscannotprofitfromthesetrips,thecompaniesthat

arrangethemdo.Meanwhile,pupilsarriveatschoolhungrybecausetheirfamiliescan'tafford

breakfast.TheChildPovertyActionGroupsaysnineoutof30ineveryclassroomfallbelowthe

povertyline.Thediscrepancyisstartlinglyapparent.Introducingafundraisingrequirementfor

studentsdoesnothelp,asbetter-offchildrencantapupricherauntsandneighbours.

ProbingtherockpoolsofalocalbeachorpractisingFrenchonalanguageexchangecanfire

children'spassions,boosttheirskillsandopentheireyestolife*spossibilities.Educationaloutings

helpbrightbutdisadvantagedstudentstogetbetterscoresinA-leveltests.Inthisglobalisedage,

thereisagoodcaseforinternationaltravel,andsomeparentssaytheycanmanagethecostofa

schooltripabroadmoreeasilythanafamilyholiday.Eveninthefaceofimmenseandmounting

financialpressures,someschoolshaveshownremarkabledeterminationandingenuityinensuring

thatalltheirpupilsareabletotakeupopportunitiesthatmaybetrulylife-changing.Theyshould

beapplauded.Methodssuchaswhole-schoolfundraising,withtheproceeds（收益）pooled,can

helptoextendopportunitiesandfuelcommunityspirit.

But3,000poundstripscannotbejustifiedwhentheaverageincomeforfamilieswith

childrenisjustover30,000pounds.Suchinitiativesclosedoorsfbrmanypupils.Someparents

pulltheirchildrenoutofschoolbecauseofexpensivefieldtrips.Evenparentswhocanseethata

tripislittlemorethanapartyorcelebrationmaywellfeelguiltthattheirchildisleftbehind.

TheDepartmentforEducation'sguidancesaysschoolscanchargeonlyforboardand

lodgingifthetripispartofthesyllabus,andthatstudentsreceivinggovernmentaidareexempt

fromthesecosts.However,manyschoolsseemtoignoretheadvice;anditdoesnotcoverthekind

ofglamorous,exotictrips,whicharebecomingincreasinglycommon.Schoolscannotbeexpected

tobringtogethercommunitiessingle-handed.Buttheleastweshouldexpectisthattheydonot

fosterdivisionsandexcludethosewhoarealreadydisadvantaged.

1.Whatdoestheauthorsaybestschoolsshoulddo?

A.Preparestudentstobothchallengeandchangethedividedunequalsociety.

B.Protectstudentsfromsocialpressuresandenablethemtofacetheworld.

C.Motivatestudentstodeveloptheirphysicalaswellasintellectualabilities.

D.Encouragestudentstobeambitiousandhelpthemtoachievetheirgoals.

2.Whatdoestheauthorthinkaboutschoolfieldtrips?

A.Theyenablestudentsfromdifferentbackgroundstomixwitheachother.

B.Theywidenthegapbetweenprivilegedanddisadvantagedstudents.

C.Theygivethedisadvantagedstudentsachancetoseetheworld.

D.Theyonlybenefitstudentswithrichrelativesandneighbours.

3.Whatdoestheauthorsuggestcanhelpbuildcommunityspirit?

A.Eventsaimingtoimprovecommunityservices.

B.Activitiesthathelptofuelstudents'ingenuity.

C.Eventsthatrequiremutualunderstanding,

□.Activitiesinvolvingallstudentsoncampus.

4.Whatdowelearnaboutlow-incomeparentsregardingschoolfieldtrips?

A.Theywanttheirchildrentoparticipateeventhoughtheydon'tseemuchbenefit.

B.Theydon'twanttheirkidstoparticipatebutfindithardtokeepthemfromgoing.

C.Theydon'twanttheirkidstomissanychancetobroadentheirhorizonsdespitethecost.

D.Theywanttheirchildrentoexperienceadventuresbuttheydon'twantthemtorunrisks.

5.Whatistheauthor'sexpectationofschools?

A.Bringingacommunitytogetherwithingenuity.

B.Resolvingtheexistingdiscrepanciesinsociety.

C.Avoidingcreatingnewgapsamongstudents.

D.Givingpoorstudentspreferentialtreatment.

E(449words)

WhenIre-enteredthefull-timeworkforceafewyearsagoafteradecadeofsolitary

self-employment,therewasonethingIwaslookingforwardtothemost:theopportunitytohave

workfriendsonceagain.Itwasn'tuntilIenteredthecorporateworldthatIrealized,fbrmeatleast,

beingfriendswithcolleaguesdidn'temergeasapriorityatall.Thisissurprisingwhenyou

considertheprevailingemphasisbyscholarsandtrainersandmanagersontheimportanceof

cultivatingcloseinterpersonalrelationshipsatwork.Somuchresearchhasexploredthewayin

whichcollegial(同事的)tiescanhelpovercomearangeofworkplaceissuesaffecting

productivityandthequalityofworkoutputsuchasteam-basedconflict,jealousy,undermining,

anger,andmore.

Perhapsmyexpectationsoflunches,water-coolergossipandcaring,deep-and-meaningful

conversationswerealegacyofthelasttimeIwasinthatkindofofficeenvironment.Whereasnow,

asIneartheendofmyfourthdecade,Irealizeworkcanbefullyfunctionalandentirelyfulfilling

withoutneedingtobebestmateswiththepeoplesittingnexttoyou.

Inanacademicanalysisjustpublishedintheprofoundly-respectedJournalofManagement,

researchershavelookedattheconceptof"indifferentrelationships".It'sasimpletermthat

encapsulates（概括）thefactthatrelationshipsatworkcanreasonablybenon-intimate,

inconsequential,unimportantandeven,dareIsayit,disposableorsubstitutable.

Indifferentrelationshipsareneitherpositivenornegative.Thelimitedresearchconducted

thusfarindicatesthey'reespeciallydominantamongthosewhovalueindependenceover

cooperation,andharmonyoverconfrontation.Indifferenceisalsothepreferredoptionamong

thosewhoaresociallylazy.Maintainingrelationshipsoverthelongtermtakeseffort.Forsomeof

us,toomucheffort.

Asnotedabove,indifferentrelationshipsmaynotalwaysbethemosthelpfulapproachin

resolvingsomeoftheissuesthatpopupatwork.Buttherearenonethelessseveralempirically

provenbenefits.Oneofthoseisefficiency.Lesstimechattingandsocializingmeansmoretime

workingand（產(chǎn)出）.

Theotherisself-esteem.Ashumanbeings,we'reprimedtocompareourselvestoeachother

inwhatisananxiety-inducingphenomenon.Apparently,welookdownonacquaintancesmoreso

thanMends.Sincetheformerismostcommonamongthoseinclinedtowardsindifferent

relationships,theirpredominancecanbolsterindividuals'senseofself-worth.

Egoaside,athirdadvantageisthattheemotionalneutralityofindifferentrelationshipshas

beenfoundtoenhancecriticalevaluation,tostrengthenone'sfocusontaskresolution,andtogain

greateraccesstovaluableinformation.Noneofthatmightbeasfunasafter-worksocializingbut,

hey,I'lltakeitanyway.

1.Whatdidtheauthorrealizewhenhere-enteredthecorporateworld?

A.MakingnewMendswithhisworkmateswasnotaseasyashehadanticipated.

B.Cultivatingpositiveinterpersonalrelationshipshelpedhimexpelsolitaryfeelings.

C.Workinginthecorporateworldrequiresmoreinterpersonalskillsthanself-employment.

D.Buildingcloserelationshipswithhiscolleagueswasnotasimportantashehadejected.

2.Whatdowelearnfrommanystudiesaboutcollegialrelationships?

A.Inharmoniousrelationshipshaveanadverseeffectonproductivity.

B.Harmoniousrelationshipsarewhatmanycompaniesaimtocultivate.

C.Closecollegialrelationshipscontributeverylittletoproductquality.

D.Conflictingrelationshipsintheworkplaceexistalmosteverywhere.

3.Whatcanbeinferredaboutrelationshipsatworkfromanacademicanalysis?

A.Theyshouldbecultivated.

B.Theyarevirtuallyirrelevant.

C.Theyarevitaltocorporateculture.

D.Theyshouldbereasonablyintimate.

4.Whatdoestheauthorsayaboutpeoplewhoaresociallylazy?

A.Theyfeeluncomfortablewhenengaginginsocialinteractions.

B.Theyoftenfindthemselvesinconfrontationwiththeircolleagues.

C.Theyareunwillingtomakeeffortstomaintainworkplacerelationships.

D.Theylackbasiccommunicationskillsindealingwithinterpersonalissues.

5.Whatisoneofthebenefitsofindifferentrelationships?

A.Theyprovidefunatwork.

B.Theyhelpcontrolemotions.

C.Theyhelpresolvedifferences.

D.Theyimproveworkefficiency.

F(455words)

Inafewdecades,artificialintelligence(AI)willsurpassmanyoftheabilitiesthatwebelieve

makeusspecial.Thisisagrandchallengeforourageanditmayrequirean''irrational0response.

OneofthemostsignificantpiecesofnewsfromtheUSinearly2017wastheeffortsof

Googletomakeautonomousdrivingareality.Accordingtoareport,Google*sself-drivingcars

clocked1,023,330km,andrequiredhumanintervention124times.Thatisoneinterventionabout

every8,047kmofautonomousdriving.Butevenmoreimpressiveistheprogressinjustasingle

year:humaninterventionsfellfrom0.8timesperthousandmilesto0.2,a400%improvement.

Withsuchprogress,Google'scarswilleasilysurpassmyowndrivingabilitylaterthisyear.

Drivingonceseemedtobeaveryhumanskill.Butwesaidthataboutchess,too.Thena

computerbeatthehumanworldchampion,repeatedly.TheboardgameGo（圍棋）tookoverfrom

chessasanewtestforhumanthinkingin2016,whenacomputerbeatoneoftheworld'sleading

professionalGoplayers.Withcomputersconqueringwhatusedtobedeeplyhumantasks,what

willitmeaninthefuturetobehuman?Iworryaboutmysix-year-oldson.Whatwillhisplacebe

inaworldwheremachinesbeatusinoneareaafteranother?He'llnevercalculatefaster,never

drivebetter,orevenflymoresafely.Actually,itallcomesdowntoafairlysimplequestion：

Whafssospecialaboutus?Itcan'tbeskillslikearithmetic,whichmachinesalreadyexcelin.So

far,machineshaveaprettyhardtimeemulatingcreativity,arbitraryenoughnottobepredictedby

acomputer,andyetmorethansimplerandomness.

Perhaps,ifwecontinuetoimproveinformation-processingmachines,wellsoonhavehelpful

rationalassistants.Sowemustaimtocomplementtherationalityofthemachine,ratherthanto

competewithit.IfI'mright,weshouldfosteracreativespiritbecauseadoseofillogicalcreativity

willcomplementtherationalityofthemachine.Unfortunately,however,oureducationsystemhas

notcaughtuptotheapproachingreality.Indeed,ourschoolsanduniversitiesarestructuredto

mouldpupilstobemostlyobedientservantsofrationality,andtodevelopoutdatedskillsin

interactingwithoutdatedmachines.Weneedtohelpourchildrenlearnhowtobestworkwith

smartcomputerstoimprovehumandecision-making.Butmostofallweneedtokeepthe

long-termperspectiveinmind:thatevenifcomputerswilloutsmartus,wecanstillbethemost

creative.Becauseifwearen't,wewon'tbeprovidingmuchvalueinfutureecosystems,andthat

mayputinquestionthefoundationforourexistence.

1.Whatistheauthor'sgreatestconcernabouttheuseofAI?

A.Computersareperforminglotsofcreativetasks.

B.Manyabilitieswillceasetobeuniquetohumanbeings.

C.Computersmaybecomemorerationalthanhumans.

D.Manyhumanskillsarefastbecomingoutdated.

2.WhatimpressestheauthormostinthefieldofAI?

A.Google'sexperimentaldriverlesscarsrequirelittlehumanintervention.

B.Google'scarshavesurpassedhisdrivingabilityinjustasingleyear.

C.Googlehasmadehugeprogressinautonomousdrivinginashorttime.

D.Googlehasbecomeaworldleaderinthefieldofautonomousdriving.

3.Whatdowelearnfromthepassageaboutcreativity?

A.Itisrational.

B.Itispredictable.

C.Itishumanspecific.

D.ItisyettobeemulatedbyAL

4.WhatshouldschoolshelpchildrendointheeraofAI?

A.Cultivateoriginalthinking.

B.Learntoworkindependently.

C.Competewithsmartmachines.

D.UnderstandhowAIworks.

5.Howcanwehumansjustifyourfutureexistence?

A.Byconstantlyoutsmartingcomputers.

B.Byadoptingalong-termperspective.

C.ByrationallycompromisingwithAI.

D.Byprovidingvaluewithourcreativity.

G(492vvords)

Nooneknowsfbrsurewhenadvertisingfirststarted.Itispossiblethatitgrewoutofthe

discoverythatsomepeopledidcertainkindsofworkbetterthanothersdidthem.Thatledtothe

conceptofspecialization,whichmeansthatpeoplewouldspecialize,orfocus,ondoingone

specificjob.

Lefstakeamanwe'llcallMr.Fielder,forexample.Hedideverythingconnectedwith

farming.Heplantedseeds,tendedthefields,andharvestedandsoldhiscrops.Atthesametime,

hedidmanyotherjobsonthefarm.However,hedidn'tmakethebricksfbrhishouse,cuthistrees

intoboards,maketheplows(犁)，oranyofotherhundredsofthingsafarmneeds.Instead,hegot

themfrojnpeoplewhospecializedindoingeachofthosethings.

SupposetherewasanothermanweshallcallMr.Plowright.Usingwhatheknewaboutfarming

andworkingwithiron,Mr.Plowrightinventedaplowthatmadefarmingeasier.Mr.Plowrightdid

notreallylikefarminghimselfandwantedtospecialiseinmakingreallygoodplows.Perhaps,he

thought,otherfarmerswilltradewhattheygrowforoneofmyplows.

HowdidMr.Plowrightletpeopleknowwhathewasdoing?Why,headvertised,ofcourse.

Firstheopenedashopandthenheputupasignoutsidetheshoptoattractcustomers.Thatsign

mayhavebeennomorethanaplowcarvedintoapieceofwoodandasimplearrowpointingto

theshopdoor.ItwasprobablyalltheinformationpeopleneededtofindMr.Plowrightandhis

reallygoodplows.

Manyhistoriansbelievethatthefirstoutdoorsignswereusedaboutfivethousandyearsago.

Evenbeforemostpeoplecouldread,theyunderstoodsuchsigns.Shopkeeperswouldcarveinto

stone,clay,orwoodsymbolsfortheproductstheyhadforsale.

Amedium,inadvertisingtalk,isthewayyoucommunicateyourmessage.Youmightsay

thatthefirstmediumusedinadvertisingwassignswithsymbols.Thesecondmediumwasaudio,

orsound,althoughthattermisnotusedexactlyinthewayweuseittoday.Originally,justthe

humanvoiceandmaybesomekindofsimpleinstrument,suchasabell,wereusedtogetpeople's

attention.

Acrier,inthehistoricalsense,isnotsomeonewhoweepseasily.Itissomeone,probablya

man,withavoiceloudenoughtobeheardovertheothernoisesofacity.InancientEgypt,

shopkeepersmighthiresuchapersontospreadthenewsabouttheirproducts.Oftenthisearliest

formofadvertisinginvolvedanewlyarrivedshiploadedwithgo