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Zyprexadocumentsppt1.Thispowerpointhasaselectionofpagesfromdocumentstodowithmarketingissues.Whatarethe“ZyprexaDocuments〞ClassactioncourtcasevEli-Lillyreallegedwith-holdingofADEsdata(wghtgainanddiabetes)andoff-labelmarketing(dementiaandsubsyndromalmoodswings).Subpoenaedinternalcompanydocuments.Lawyer(Gottstein),publichealthphysicianexpertwitness(Egilman),NewYorkTimesjournalist(Berenson)December2006.358files,copiousdatareintmemos,powerpointpres,marketingstrategies…Website(Dawdy)andaGermanwebsite.Judgeorderedcannotberetrievedfrominternet.Whatarethe“ZyprexaDocuments〞HeavilydownloadedfromfuriousseasonsFormbasisofjournalistarticlesandweb-bloganalyses.Paperforacademicliterature(Spielmans)Provideinsightintothegoalsandfunctioningofabigpharmaceuticalcompany.IssuesraisedMarketingfor“NCE’s〞(NewClinicalEntities)andoff-labelindications.Alternativelydescribedas“DiseaseMongering〞toincreasesales.Damagecontrol,useof“spin〞,possibleconcealmentreADEs.Sophisticationofpharmacompaniesininteractingwith(controlling?)“customers〞.=physicians,pharmacists,hospitals/govt,alliedhealth,patientadvocacygroups.ZY100035541OlanzapineLifeplanThe“SaferClozapine〞MarketisSchizophrenia.Nomentionofbipolarordementia.ZY100035541OlanzapineLifeplanZY100035541OlanzapineLifeplanThe“SaferClozapine〞MarketisSchizophrenia.Nomentionofbipolarordementia.ZY100035541OlanzapineLifeplanZY202148768BettingtheFarmProzacpatentduetoexpireAugust2001.ZY202148768BettingtheFarmZY200270343ZyprexaProductTeamsummary1997ZY200270343ZyprexaProductTeamsummary1997ZY200270343ZyprexaProductTeamsummary1997ZY200270343ZyprexaProductTeamsummary1997ZY200270343ZyprexaProductTeamsummary1997ZY200270343ZyprexaProductTeamsummary1997ZY200270343ZyprexaProductTeamsummary1997ZY200270343ZyprexaProductTeamsummary1997ZY200270343ZyprexaProductTeamsummary1997ZY200270343ZyprexaProductTeamsummary1997ZY200270343ZyprexaProductTeamsummary1997ZY200270343ZyprexaProductTeamsummary1997ZY200270343ZyprexaProductTeamsummary1997ZY200270343ZyprexaProductTeamsummary1997ZY100041262PCPopportunityZY100041262PCPopportunityZY100041262PCPopportunityZY100520662Zyprexaprimarycarebriefingdocument21July2000ZY100520662Zyprexaprimarycarebriefingdocument21July2000ZY100520662Zyprexaprimarycarebriefingdocument21July2000ZY100520662Zyprexaprimarycarebriefingdocument21July2000ZY100520662Zyprexaprimarycarebriefingdocument21July2000ZY100582035ZyprexaComplicatedMoodProject

date?ZY202197499emailredrivingdepressionstorysince98Feb2000ZY200083405PCPvisionZY200083405PCPvisionZY200083405PCPvisionZY200083405PCPvisionZY200083405PCPvisionZY100040886PrimaryCarePhysicianstrategyZY100040886PrimaryCarePhysicianstrategyZY100040886PrimaryCarePhysicianstrategyZY100040886PrimaryCarePhysicianstrategyZY200083622AddressingPCPFAOCZY200083622AddressingPCPFAOCZY200083622AddressingPCPFAOCZY200083622AddressingPCPFAOCZY100175096

VivaZyprexaZY100175096VivaZyprexa

PCPs/GPs=financialopportunitiesZY100175096VivaZyprexa

Unmetneeds/disease-mongeringZY100175096VivaZyprexa

Unmetneeds/disease-mongeringZY100175096VivaZyprexa

Unmetneeds/disease-mongeringZY100175096VivaZyprexa

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IncentivestosalesrepsZY100175096VivaZyprexa

Physiciantypecasting&targetingZY100175096VivaZyprexa

PhysicianCMEstrat

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