《跨境電子商務(wù)英語》 試卷及答案 試題A

《跨境電子商務(wù)英語》課程考核題號一二三四五六七八合計應(yīng)得分20401525100第1頁共3頁Translation.(本大題共5小題，每題4分，共20分)第1頁共3頁Translation.(本大題共5小題，每題4分，共20分)Somesayacompany,toqualifyasanMNE,musthaveproductionfacilitiesinsomeminimumnumberofcountriesorbeofacertainsize(usuallyintermsofsales).Therefore,thepubliccandirectlyaccesstotheenterpriseinformation,goodsandservicesbyInternet,whichleadstotheexplorationofinformationissuingsystemrepresentedbythetechnologyofWebandbecomestheprincipalapplicationofInternet.E-commerce

is

usually

associated

with

buying

and

selling

over

the

Internet,orconducting

any

transaction

involving

the

transfer

of

ownership

or

rights

to

use

goods

orservices

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computer-mediated

network.IfAlibabamanagestokeepupthispace,itwillbeontracktoovertakeU.S.conglomerateWal-Martastheworld'slargestretailnetwork—agoalthecompany'sexecutiveteamhasbeeneyeing

since2013.Inthiscontext,itisimportanttounderstandthevariouslegsonwhichtheedificeofecommercemanagementstands.ReadingComprehension.Readthearticleandanswerthefollowingquestions.(本大題共6小題，1-4小題每題5分，5,6題每題10分，共40分）China’sleadine-commerceisnotentirelynew.Bysize,itsmarketovertookAmerica’sin2013—withlittlephysicalstorespace,itsconsumersandretailersleapfroggedaheadtothedigitalworld.WhenAlibabalistedin2014itwastheworld’slargest-everinitialpublicoffering.Todaythecountry’se-retailingmarketisworth$2trn,morethanAmerica’sandEurope’scombined.Butbeyonditssheersizeitnowstandsoutfromthepast,andfromtheindustryintheWest,inseveralcrucialways.Forastartitismoredynamic.Inthepastfewyearsnewcompetitors,includingMeituanandPinduoduo,havecomeofagewitheffervescentbusinessmodels.Onesignof?ercecompetitionisthatAlibaba’sshareofthemarketcapitalisationoftheChinesee-commerceindustryhasdroppedfrom81%whenitlistedto55%today.Competitionhasalsolede-commerceandothertech?rmstodemolishtheboundariesbetweendifferenttypesofservicesthatarestillcommonintheWest.Pointandclickarepassé:online-shoppingplatformsinChinanowblenddigitalpayments,groupdeals,socialmedia,gaming,instantmessaging,short-formvideosandlive-streamingcelebrities.Theobvious,multi-trillion-dollarquestioniswhethertheChinesemodelofe-commercewillgoglobal.Ashasbeenthecasefordecades,SiliconValley’sgiantsstilltendtounderestimateChina.TherearefewdirectlinksbetweentheAmericanandChinesee-commerceindustries,partlyowingtoprotectionismonbothsides(YahoosoldmuchofitsstakeinAlibaba,fartooearly,in2012).AndWestern?rmshavelongbeenorganisedincosy,predictablesilos.SoVisaspecialisesinpayments,Amazonine-commerce,Facebookinsocialmedia,Googleinsearch,andsoon.Themainsourceofuncertaintyine-commercehasbeenjusthowmanybigtraditionalretailerswillgobust—over30foldedinAmericain2020—andwhetherafewmightmanagetheshiftonline,asWalmartandTargethave.（1）YethoweversafeandsiloedWesterne-retailingmayappeartobe,itisnowunlikelythatitwillbecometheworld’sdominantmodeofshopping.Already,outsiderichcountries,theChineseapproachisgainingsteam.ThisshifttoamoreChinese-styleglobalindustrypromisestobeexcellentnewsforconsumers.Priceswouldbelower,asChinahasseen?ercediscountingbycompeting?rms.Choiceandinnovationwouldprobablygrow.Evenso,Chinesee-commercehas?aws.InaWildWestclimate,fraudismorecommon.Andtherearethoseantitrustconcerns.Itmaypartlybethat,butChina’santitrustregulatorsarealsokeentoboostcompetition.Thatmeansenforcinginteroperability,sothat,forexample,paymentsservicesononee-commerceplatformcanbeusedseamlesslyonarivalone.Anditmeanspreventinge-commerce?rmsfrompenalisingmerchantswhosellgoodsinmorethanoneplaceonline.SofarAmericanandEuropeantrustbustershavebeenineffectualatcontrollingbigtech,despitea?urryoflawsuitsanddraftlawsattheendof2020.They,too,shouldstudyChina,forasenseofwheretheindustryisheadingandhowtorespond.ThereisapatterntohowtheWestthinksaboutChineseinnovation.Fromelectronicstosolarpanels,(2)Chinesemanufacturingadvanceswereeitherignoredordismissedascopying,thendownplayedandthengrudginglyacknowledgedaroundtheworld.NowitistheChineseconsumer’stastesandhabitsthataregoingglobal.Watchandlearn.What’stheinfluenceofthecompetitionintheChinesee-commerceindustry?(5’)What’sthedifferencebetweenChinesee-commercefirmsandthewesternfirms?(5’)HowdoestheshifttotheChinesemodelaffectconsumers?(5’)What’sthecommonplaceoftheChineseandwesterne-commercefirmsatpresent?(5’)What’stheauthor’sattitudetoChina?(10’)Translatetheunderlinedsentences.(10’,each5points)Paraphraze.Pleasewritedownaboutyourunderstandingtotheunderlinedpartwithnolessthan100words.(本大題共1小題，共15分)Youwouldhavebeentransformedfromagawkingobservertotheproudnewownerofan"AwesomematicDELUXE."Butbecauseyou'reshoppingonline,asituationwhichwouldnormallyhavebeenaneasysalehasbecomeinstead,amissedopportunityforbothyouandthem