《跨境電子商務(wù)英語》 B卷參考答案

《跨境電子商務(wù)英語》》參考答案Translation.Translation.(本大題共5小題，每題4分，共20分)參考得分點(diǎn)：1.特許人可以在國際上發(fā)展，獲得(1’)有關(guān)當(dāng)?shù)厥袌?chǎng)的有用信息，幾乎沒有風(fēng)險(xiǎn)和成本(1’)，而特許經(jīng)營人可以很容易地進(jìn)入一個(gè)有成熟的(1’）產(chǎn)品或服務(wù)的行業(yè)(1’)。2.在這種公司中，能力的發(fā)展(1’)以及將這些能力擴(kuò)散(1’)到全球的決策(1’)基本上都是在公司的母國做出的(1’)。3.EDI只適合大型企業(yè)，而不適合中小型企業(yè)，因?yàn)樗豢紤]信息共享。4.尤其要保證(1’)你在點(diǎn)擊付費(fèi)廣告(1’)上的開支/花費(fèi)(1’)不要太多(1’)。5.如果(1’)你在實(shí)體店和一個(gè)真人(1’)交談過，那這個(gè)人可能會(huì)通過提供優(yōu)惠或降低價(jià)格(1’)來說服(1’)你購買。II.ReadingComprehension.(本大題共6小題，1-4小題每題5分，5,6題每題10分，共40分）參考評(píng)分點(diǎn)：Theyarethemascot

for

the

2022

Olympicand

Paralympic

Winter

Games.(5’)Itdemonstrates

the

country's

stronger

and

morecomprehensive

protection

of

Olympic

symbols.(5’)It

stipulated

that

no

individual

or

department

could

use

the

images

or

names

of

the

mascots

forprivate

reasons,

nor

distort

or

tamper

with

them

in

any

other

fashion.

It

added

that

using

theimages

in

anything

other

than

the

official

designs

was

also

prohibited.(5’)Becausemisuse

may

not

only

infringe

on

the

IPR,

but

also

damage

the

country'sinterests.(5’)guarantees

the

rights

and

interests

of

IPRowners(2.5’)promotes

the

dissemination

of

Olympic

culture(2.5’)keeping

Olympic

rules

and

of

implementing

theOlympic

Charter(2.5’)our

respect

for

every

athlete,

and

encouragement

fortechnological

innovators

at

this

sports

event(2.5’)6.China

is

on

its

way

to

being

an

IPR

power,

tobuild

a

good

global

reputation

and

encourage

innovators(10’)III.Paraphraze.Pleasewritedownaboutyourunderstandingtothisparagraphwithnolessthan100words.(本大題共1小題，共15分)參考得分點(diǎn)：Therearemanysimilare-commercewebsitesorshopswhichsellingsimilarthings.(5’)Theremustbesomeuniquesellingpointsofyourecommercebusiness.(5’)Weshouldn’tsetupasimilarecommercebusinessanymore.(5’)IV.Writing.（共25分）20-24分切題，表達(dá)清楚，文字連貫，有極少量語言錯(cuò)誤16-20分切題，表達(dá)清楚，文字連貫，有少量語言錯(cuò)誤11-15分基本切題，某些地方表達(dá)不清，文字比較連貫，有較多語言錯(cuò)誤6-10分基本切題，表達(dá)不清，連貫性差，有較多嚴(yán)