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??…'”+4KLN7g'*?¨8o??D?p"?1KLNòó??”+:;??%&5'òó”o?AN?pMNk8”+6'%=?1?J>?KLN??·-cOPùú@Ac???eu??.bNOP ?KLNV?Ylm(IJKL??'J>?YR77u{`'KL??ê6J?2o4ò??·}~Nóá?P)*O§'¨a,KLMN??m×?57u,KLN7g?(Iüu>CYaaYa[CY??Ylm,??1b·?ax?[YlmKLN7g"KLN'OP??-?¨?ZY?[Ylm7g?5[2??WUé‰?()lmY‘KLMNsTk8[2KLN??%&v?3?¨YlmbYlmZYlmaYlm[CYlmCYlm?·-c??ùú@Ac??·???bN?? ?KLNVKLNè?,?`?y?,t|???a¢7g?;qMKLN'o|L7€pZóc,¥??y????·-?÷+?????+?3Tùú豪華品牌的底蘊和格調(diào)讓他們看到感興趣的相關(guān)豪華車內(nèi)容會主動點贊/轉(zhuǎn)發(fā)/評論,更愿意為心中的豪華車品牌發(fā)聲潛在用戶心中對豪華車更多的是仰慕,留資相對比較慎重。7g€_8">#???'MN???`,#h?ê?`$ú?????':;h'?è?@è?¥WUéTAéh?eY7?`?/é”Aéy?t7?o???%·|,!"è??@é”/éh¥????êMN\OQR'èé? Wé ?WéKLN??%&MN??%&?·-c^_`a@Ac?`aê??bN^_`aKLNV·"?[ì;%.£¤'??,=?hep£¤JzF7?£¤"?KLN'??Y—?·-&‘’4?aò?`aNê?+z{Kí?`a??1H9?%KLNa¢?N7g??KLN'7?J?1?e=??£¤?`,???9ep’“?KLN·?-."?1%ê%?0q?'???7g€_8#?N'zF7?Jú?Ux%èc?è–T33%40%H7a??15%39%H‘?Vèè??aè31%lm;Q19%+?¤¥0917%18%§?¤¥0916%21%?e£¤?`9%15%’“Xgèephb7%24%KLN??%&MN??%&?·-c}~h?@Ac?}~üy?‘’t??NlmVúKLNVKL??'D???\cP7gOPè]C2?àá?'KLN??D?*?:;???7g???豪華品牌的故事性更能引起用戶關(guān)注]D??,]×[è?¤{?'*?:;?\??a¢KLN7gOP,y.?¨??nD?:;'Nd1?\ONZ?]:?'*?"^.???]?oe?7g€_8#"G7′ù+,?*?jZ????úAUéT?é”Aé”Té”?é?@é?/é?UéAé內(nèi)容搞笑幽默實用接地氣有故事性形式新穎,有新意有詳細介紹/使用教程名人/明星/網(wǎng)紅推薦可互動,參與性強位置顯眼,引人注意產(chǎn)品植入巧妙汽車興趣人群豪華車興趣人群?·-cijku@Ac?J?Y!?Nij@KLNV&o?????,?è???wo??pKL??'àR{`1òó?}e'àR,"?17g}e'?+??·í??s"#$%&+TgHI'(從市場大盤來看,BBA三強通過價格下探,奧迪Q5L、寶馬X3和奔馳GLC已經(jīng)躋身2021年上半年SUV市場銷量的TOP15。豪華SUV車型搜索占比接近50%,遠高于其他級別市場。KLN7gNZí?‘Lm×[2MPVSUV??ZNdN?$ZN?ZN-ZN

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?·-OP?èHITP45”?OPè?相對于各類達人和車企高管,豪華車汽車用戶更愿意接受明星客串的汽車內(nèi)容直播,獲取明星+豪華車的“星”品質(zhì)內(nèi)容用戶調(diào)研:您更喜歡觀看以下哪類主播進行汽車直播?167.00127.00111.0096.8883.87明星客串非汽車類主播客串汽車品牌高管汽車銷售顧問汽車專業(yè)達人?·-c,-ùú@Acè0?·Y!Nòz12a?KLNV+,?2?JKLN:;??7g'E'MN|§±2KLMde??·-OP?èHIN??,-3Q6…\">LKL??,KL??¢òó???N??[èé,y.??'JH1?????'=?ad7g€_8#2ìh?n′?±21?MN|§ú57%20%12%14%11%8%9%8%6%5%+,?!‰‰MN”sS–8T£¤.5N|ì’.5§,?jWèzgY7zò@'è—?hμè!‰‰hμè!‰‰hμèH4%WMN??%&KLN??%&?·-c,-ùú@Acè0?·Y!Nòz12a?KLNVMN:;??7gkN>???,KLNij:;OP\On?y%&豪華車汽車內(nèi)容興趣用戶玩車屬性更強,豪華車改裝內(nèi)容關(guān)注度超過其他人群KLN:;??7g?¢?MN653k,"ijNa×5@a£b?úa¨?'MNkz:;???????KLN:;??7gVW?nKLNê?—'%?\êè,>??—J>'KL“b,?8}'KLNij:;h\O?ú:;êC1y.'???用戶調(diào)研:您對哪種類型的汽車類內(nèi)容更感興趣?31%24%22%21%18%18%18%19%15%16%10%7% 6%用車安全改裝車汽車保養(yǎng)功能介紹用車技巧自駕游玩購車比價/試駕評測喜愛的炫技漂移選購汽車新車發(fā)布汽車論壇維修優(yōu)惠信息汽車博主技巧資訊交流汽車興趣人群豪華車興趣人群?·-c,-ùú@Acè0?·Y!Nòz12a?KLNVb?Y—7"??hNZ¥?e7(OP:ó??·}~??HIN7T83KLN:;??%&?y?JKKLN???—'qa;N?"KLN'?ìh?í,?y.¢qC;N?8b?56C,!qa;N????KLN'NDìo‰?7g€_8$?¨B:,#?#'x%J?]?N'?yú10.9%14.1%18.0%14.9%MN??%& KLN??%&>?ò=qa;è??N>??[è=óN;

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