2023雙十一消費(fèi)電子行業(yè)通案-2023.10_第1頁(yè)
2023雙十一消費(fèi)電子行業(yè)通案-2023.10_第2頁(yè)
2023雙十一消費(fèi)電子行業(yè)通案-2023.10_第3頁(yè)
2023雙十一消費(fèi)電子行業(yè)通案-2023.10_第4頁(yè)
2023雙十一消費(fèi)電子行業(yè)通案-2023.10_第5頁(yè)
已閱讀5頁(yè),還剩35頁(yè)未讀, 繼續(xù)免費(fèi)閱讀

下載本文檔

版權(quán)說(shuō)明:本文檔由用戶提供并上傳,收益歸屬內(nèi)容提供方,若內(nèi)容存在侵權(quán),請(qǐng)進(jìn)行舉報(bào)或認(rèn)領(lǐng)

文檔簡(jiǎn)介

2023

?SNIT/í?u[ì^}{??h?}?oc?b]??11uW?_?O[~-{òo?T?~?tsì??^2023~í?U}??N-{or~m-{nó?w?O?í??n??SNuW??rom?16.5

O?N[~o??^uW^ík26.4

O?2023

1-7o

o?_í??y{2017-2022~618??GMVNéo}{N2021~c54036000498216.34%\?2022~T?n~500040002684300021351683í???[÷?}?o??n?r~<]?N?=200010000201720182019202020212022?11uW?GMVuogt?????\:7o?}?oc?{?b];/

?uWuo?<uu?=~tao?·??}wO\í??n??r~uW¥???Baidu??r~}w?~?w&]-?~a

WuóBaiduoú10?+}wa

,

oú?uW?t??W?~T?+78.5%]-3k?Ns?30%×|????ó??o?ó?n~tuW^c?tc?úT?1?t9000Ot?y~t?y?

?y~t|W?250Ot

~tOW20212022-H12022-H220232021uogt?~tuW??uoì^?ù|&íˉ\??ú?O[~[ì^sìt]??SN?}wè?n~×óW??23~?SN?|????~+15.6%?íˉ??+21.7%k&?uì^??SN_ym??rü|?PCì^m?{~o_?{c?T?IT/í?u[ì^|??

?22/1-23/9ā?SN?T_kì^|??

?22/1-23/11āPCì^|??

?22/1-23/11ā?uì^|??

?22/1-23/11ā?SN?T_+15.6%+11.4%D11D11618618

O]214214520?SN?T_+21.6%?SN??SN?T_+21.7%IT/í?u[ì^íˉ???SN?T_+18.9%?SN?uogt?~t?t?2022~1o-2023~8otV?\?|&íˉT_wo?_W?yoúT???ìó__\|T??&íˉT????V?|/íˉWttT?n~?{}~t|+??_?Vó_??yotV?T?÷íU|T_|T??t\T???uu?k~oo?rvuú{w?o~g_z|?W~ó{~uy?|\~u???uys?S?Rz??t?}?ê??íˉT??t\????T_uogt?~t?t?2022~1o-2023~8o[ì^??yt\?T??{?uW?ù}w?sìó&?~t[????yt?ì^[_ytT?g??ó}w?[ì^??Tú??ó1

??1

ù?1

w?{?ytì~\?T?~×Top???W?~t?ouW&??ú??Túyt?úk??ytPC??yt?u??yt·

550.74%·

650.65%·

646.2%??yt??yt??yt2022~2023~W|·

120.53%·

793.46%·

79.17%·

940.91%·

113%·

1046.4%tW??÷?[_yttW??÷?[_yttW??÷?[_yt·

451.64%·

478.17%·

719.4%TúytTúytTúyt618

IT/

í?u[

TOP??1.

#~t618_?}ˉ#2.#~?}{y??R#3.#uy?]}{?#4.#?u???R#~t_?ipy}?ipytuoW??òg]v??TtTgo?}wì~????yt???úpv~?x???òg]v??f{??ú~t????ku[_yt???ú?T?~?x???òg]v??f{???ú~t?[tu?Túyt?t\???ó1

??1

ù?1

w?1

s?ì~???òg]v??f}w?íˉ?Túì~u???÷???}w??ú??÷?~?x???òg]v??f{??ú~t}w??{÷?[ì^kol[_?&×~??????/?~{[?t?ì?[_?uy&ùaKOL_?ˉ?1

~o1

1

d1

}2{[×KOL~???[_?t^??t?1

úa1

??O

\_N}w?ìytTú??kKOL×&[_?V

_PC

KOL×&[_?V

_?uKOL×&[_?V

_d÷^u?{?{2%}25%5%5%4%5%5%_6%u?{5%}221%_6%~o6%ùa20%ùa17%??8%ùa33%?W49%_7%49%ˉ?uy67%8%uy80%uy83%}???9%}?10%17%~o20%ˉ?13%ˉ?19%?]16%42.8%44.7%43.8%22.2%t?t?úa??27.8%t?úa??33.4%úa??35.0%27.5%22.8%uogt?~t?t?2022~1o-2023~8oì^t?sìù[?_W?yoO\t?{??ì??sìù??kì^PCì^?uì^-

?o?

-~?18-35YO??Wˉ/ks?]ONóO??^-

?o?

--

?o?

-~?26-40YO????/?Z~?]ONóO??^~?20-35YO??où??N×?]ONóO??^-

????uˉ

--

????uˉ

--

????uˉ

-?~??í??-{?_2?}?????{÷??~?ì?W?ˉ??_?}??÷^?3C???}???í??~d?~oo?}?ywoó-

ó_}

--

ó_}

--

ó_}

-ìY???yù&?ùa^g?}??wg1

???1

_???^gY???ùa^g?Y1

_{ao{?&}o?-~_?KOL1

_^o?g??ó_Y?×???n?ìYg??????-1

?~|??_}~y?-???-

yysì?

--

y|?

--

y|?

-23~??kk]v~gyóìy_13?Yaoo?N_~ó__???Yq7??_~Mate60

Pro?{}w????15?W???~{o?N}i52400o??z|?W~?_?-??}?|~tn~[}o?u??~óìy_S]t_?}???~sy?t_ó?ou??ó?\T}}?u?2023~?u??o?ó???ou?tn~[}??-u?|~??óìy?u??~óìy_~k^9o?ó{??uogt?~t?t?2022~1o-2023~8oSUMMARY-

m?

--

??

--

t?

-n

í???n

????n

kì^??^2023~í??T???N-{?z?SN{??ù??óW2[ì^[_?1

???1

ytTú?\?óWn~?kì^[_ytú??uì^}w??oé?yu2}wìY???yù&ùa^g??????KOLóù?ú?ì????2~tr~}wí???-T?ó2n

PCì^n

[_???Yóu??o???n?ú?}w??o?&YVuo????ì??2n

m????uyùa[_?_?ì^|_[×kol??t?1

??1

úa{[_[_ì^{ò??2ì^èm??óW15.6%?íˉ??óW÷?|2

yo[ì^|&íˉT????ìí?n

?uì^??^g???sìg??1

?~÷]t?}w???u?u&?u?-???n?2n????[ì^èn?[?_?k&?uì^sì?SN&?_y?rü|?PC?SNW^|m?{oóW2ì^uW?ùTOPsì??úw~?÷&_?yyIP2IT/í?u[ì^?S

N÷yot10/910/2011/111/11?|?yvóì^y}?|_c??ì^??????[_??Vó??ííAIGC?t[_sz??~KOLv??úWù_??yy??Vóì^}{óùyWy}}{_oú}{?}ˉwy??~??Xy}}{?}k~?SN?ó?_ú?w?SNy??{{_???uy??s°~?÷?í??O

?k__?W??y?tv?×_m????W_W|&?om?SNc??wró_Ym?&íU~?&t?Wó?×_|?om+???wy_?yB

oostvcw?m?vcN??t\}&?k?o?úó]~U&t?retargeting???÷IT/í?u[ì^?S

N¥?u01

02

03_ú\ytTú-~_??_v?SNyt?ó}wy?uˉ_-m?t×?W_ú\ytTú?W_?IT3C_^?vy}??S

N_???m?ú\KOL1

UGC_-???SNu

yy-?1~t|+??_???úT?ít?|_}wsìì^??2?\yì^PGC/UGC??y}uyo??_??t_?_??t_??\?~_-KOLo????~}{y?y}}{??ú?~???UGC??y?__Feed~?3?SNu

yy-?ì^}{yWì^??}{yWì^?SNyWy}}{_o??v?-~t?4y}}{_oKOC?SN}{_o??nto?push~tyyì?w__?ó?&ít??×N?~×_ú\ytTú?W_?ì^??ú\_-???_óTú_{}w??TúytTú_{ííKOL&}w??_vóN??_}wyy_}t_m?t}w??ó?{óU???ó}wóNuˉ#?SN?ˉgW##?SN?unN~#?y??}w??{??ú??óù??oí?}wóN·?~?{??U??×KOL_~???_??????_-}???z?}w]?¥°?~?_u??-~?_??&??ít?úó??c?ó??_???v?ì?w_ít??×N?~×_ú\ytTú?W_?~?o[?ó}w-~{?[t~ˉ?óW?~??íou_t?íy?t???o?t??y?uˉo??{y?í}?o??|_u_t?í~ˉ?u_t_~?~o?V?????ùa1_??|1òmY1~y_???????|????í??|?|_~?t?-~?W@SmallKingway?ùa@ùa?t@u

y_AI?t??~ˉ??í~ˉ??ys°?w?SNy?{?{úMCN?·?uy3C?í?t?[??ó??Wù?V?-~????\~t?SNuW_^m??s°¥????ó?~??oo?r???W_???ITùa_ü~ú[o|_oí/o

?

v

°

·

?

?

y

U

//ù

a

·

?

?

y

U

/#sz}ty~yóú??#tr?o[ó?yó^y??OW-~vWV?ytì^??~~y???_gyV÷_?ùa??ì^[?h???}o???{~ˉ??ú?wuy×?w1úi~?w1ó?y_618?{ú??wntY???_^?{zòc?~úy_?}w-~#oo?aoao?ù?ts

CALL?íPRt?ó?í??yˉì?w_ít??×N?~×_ú\ytTú?W_???|_w_ú??1?ITuy}{yWíív?yW?\ó?tù??????y??ó_>2023?SNuy}{y??s°?SNTUo?_?ó}w-~*Wv{y13cuy1om?}1n??u1???~{[yW?í_\ó~?÷yWg[ó_?top??_Yyty?yW??uW-~y÷y????v]{topW?]{úm?uó?óí???W?t????o?íísy?w??ó]]{??]{??O?yy|óóú??yW?oyW??yWVóì?w_ít??×N?~×_ú\ytTú?W_??tAIGC~ˉsz?

AI??}w[_óm?[?ó?¥°uy3C?ó???y?ó???¤?ó?~}??ó?]?í?óy}uyo?showy}3_WY÷w_???u¤vt?íkS??~y?í??m618y?}??vAIGCq[oíó????AIGC?tq[Vóoí??x???ó??y_1ì^KOL{}AIGCyw[_y???q[???~t??_YVó?kgyAI+?o[_AI+t?rAI+??rAl+?÷rì?w_ít??×N?~×_ú\ytTú?W_??[Tú?y1?úTú?ó?y21?~??Xy}}{?}ú~tAPP?_Tú_?~o#y}?{0S?}ou#ó??~y}?{ou?}_?ú???ou?ó??}w??úuóó_outs????o_óN?{ú?×?}}w??k~?yóNó~??_úZ?ó??×?__??~???vy÷oé1y÷Tú1?í?{ú|_to}wytTú?SNou?y}o_óN?}?~?v?óx?ku?_?uou?}??ú?r?óó_outs}??o_?×ú?{?k?}oíV?ì?w_ít??×N?~×_ú\ytTú?W_??wuˉTúy?k_?y_?{???|~?\t×_^}w?w?SN?y~ˉúTOPw+?yíty??TúvW?~_-??íí?w?{?W??ó?TúvW?ó?_óu?w?yó??w??{ú?U???ww1uy×_~?~u??_]??oúw??_^{????{wW??ó^w?óN-~TúvW???yó?_ów??om??tw??^?w?y?om~t|??y]ó~t?w?ó?ó?ó?í???~ˉ??í????w}w??SNu???w+?ì?w_ít??×N?~×_ú\ytTú?W_?~t_?uW#????#_??ú?~?í?s°??uy???11_^yW~tNOO

?

}

{

1

m

?

í

?

?

?

w

I

P

?

?

??~20:00122:00100:00?÷??a-uyv?}?{??t???y1~ˉ?oy?<????=_^|ít~tx?ít?o_m?úw}wsì~t_??y?í??t?í???í??~8ùk??_~t_?<????=ó__]ó<????=_^o?m?vc~tAPP?y|í__?í?ó?íct~tpush?Yì?w_ít??×N?~×?\_?w????y?_ú\ytTú?W_?W??yít?tv}{?uW_???ú??v?W??y¥?bannerW?feed?OW??y?|??SN?-uíí_m?g1?í1yW~?¥??y???}w?í??nì?w_ít??×N?~×?\_?w????y?_ú\ytTú?W_??O?k_óO?SNm?T??[?ít_v?y?í?~t?y?í?24h?_W?íO\í}?í+T?u_tí?yT?u_t?í[?ít?y?y?í???_ms°ì^?nw_AI???T?u_t<ní=??í??é}w\ó?u{oAIS}?t?_m+?{+v{_-ˉt?ìW?V^¥??óW?í??W??{<?y_?=?}w-~?~ì?~tuW618_^?ùu_ts°o&tw?_{o?y??_?+n?í??SOy_?y?í?ˉ÷?uì^÷]oóWít?ttW?¥?618?s°[?y?W?O??~ù_?1

m?n1

?~_{?~ct}?_¥?}t_}tì?w_ít??×N?~×?\_?w????y?IT/í?u[ì^?SNm??|&?om?÷u01

02

03m?ó]t×m?úm?W???SNúüy|óW}wù?_}k?i×_W^m|??SN?yom?÷v?ìó]&\vY??ì^m??,?\SEM^]óv,O\???ì\vYSEMm?í[omó]m?ü_W?u?~SEM÷Z}UV×_x??n??Y}??my_m?s?w?V_m??úm??ì^ü?~uo]ó?Wù?SEM?jó?V?U?[o-?t?

?\_ìoY?}s??÷

?

w?

?

?[

[

?O

CN

N

C?

?W

W?

÷o

o

w{

t

yy

s

tg

sC

PP

CC

??

??y

y

T]

ü

??

÷g|???s??ttW?¥óWm?{Um÷?????ó]s??Tòs??asì^vT??u{Yk_ò?nm????SNu?y??[]μ?SN?ou?N???[]~u??{?SNW?SNk??W?SNky??[]?~?SNk?????SNk_à?t2023?SNk?óì?~?N~[}?T???íóW??óúNy]óü?_?ou?ó]3n~[?uy|~}}?u?SNtn~[_à??ywóòt??U?y|???T???T???tsy[?ó]?s???}?t×ó?1y[?ó???ˉw×ó÷uoü_}??~rts?s???}?íkW1??ó?|???t×??VYasm?t{??{-ì^÷?V_t??{-ì^÷?V_tó?m?úü???g??úm?n

t?÷?÷?n

Tòúw?VY?Yn

óW??n

?[y~yyw?úí[?ywWt?vúw??Ryoó]?ì???yo?R&WS?gú??N?yo???ú{Y???N?íyw|??SN??u[o/}w?óW}wù?uˉs??(~?)u??ou??ó?oYóu?ó?o?÷?ou?ó]?ó?ou?nN?ó÷2??ó?yu??ó?o^?ó?ot???]ù???WYóugy?yóù?~?????|è?u?^oó}{&???ó????ˉ÷??t??????×????-~ó??}^??[oyUù~??Wùü{g??~???oóóù{tsY???úü_^?oóy_?y^??V?yyO?????SN_?n&IP&tú?ù????11?ú??w??1

??_à1

òk?1

êYO?1

í?????_t?_twWèwT}wútW?WèWt????t?yo{?t\?ayo|?|??}??yw?óWˉw??u_m?_Wo?-Ontt_WyUs??íR^Ny]ó÷ˉw^??yuós??ó]

m???&t?????g?s??~yVt×?m??W?o}w|?ntsg^ü?wy??-???t??s??-?t?è~yocpcn

^÷?{o0o?W1×_?ì~{?_?ví{?n

ú?W?÷×_?óú??1

ó]{Y~yw??tˉ???~?}^ā×?n

?O?O??1

_]ó?]?mt??om??SN?yom?÷v?ìó]&\vY5??è?nt???t×t??U~x??oU_k]?omm?í[?omm?í[???U1[o/{y{???^??{yo????t??ry???1???W

^

?

?

-

?^??u?\_ìo^?n\_ìo\_k_?????

U

?

[

o

}

?

?

?

W

?G

C

OD

P

CC

P?t???

u

o

ˉ

t

??

?

?

WU

U

?

?U

U?

{

t

??

?

w

?O

WC

CT

VR

RECPCMk__?om?[tt?UóWt????yt&t??|ì^sì?~|?ou?1k1

??APPì~t??u1

k1pcsìt??ó1

\1_~1

apple?^1

y{1

?~appO?t?|/ü?t?ì^/?t?t?/?}|~_sìt??ou?1k1

???11~_sìt??t?ü????r??11?sìt??t?ì^íˉ1yù?úy^??_-uWó??-?&úywTt??om??SN??u???óW}wù?uˉ????yUN

??ù¥???yU?

?~??_v??yUO

x?v??o???11ì^x???ù????~u_???t?óW}wˉ÷?_ó}wq????~?ó_???_??11?yùü|??NoóW?~??ˉ÷???~÷x?v???N~[óW?SN??~ˉ÷?omóW}wc???o????u1

PC1

k1

wT[ì^PC1

kì^????u1

PC1

k1

wT[ì^nnnn?11úc

?t???~_àzó{nnnn??x?Wùnnnnyy???y/g?????x?_??g?ov??|_???????????t??~/???g_ó??tí???~/???_W??V??{YO\?h??v??^Yt\o]ókuyì^u?T}ì^?uì^_?uì^??yU]?o?íc

??yùn?~ˉ}{}_??yùn_?V?_^o????ógy??_^o??om??SN???[o{y~?t?V??c???_????11Wù???[y}w?c

?|}w-???11ú_1o1^c

????y_vc?12??_tw_?ú?^úc?tón??t{y|úc?o?~í?&?Vóò[???ó?~úc??·24_÷^oó}?n&??V???tzjztOtì^÷h???[??/[{y/[[o?t×t?c????óWu_÷ctr3?__t??_4wT_[ott{?_&

&?om??SN??oˉw??|??g_W?R&WSWí?}|t~

18y?7y^WS_??ó?????R&WS[o}w2-3y?èóg?s÷?c_-}w?om?cWSu?t?11??11vó÷??{???b]&n

?c?t??cˉw?t/-?tn

?]s\1??{?Uí_???k?noín?U?}??o??O????U?v_??to?Wt?n

}w???nn???tu?n

Y?}w??|N?~N|?ó??yoY?}w{ù??÷??}wóú}w[???c??tn

\N?R?Otˉóò}[yx??U??V?Ro?O\?Um?n

??O?O?W????n

?]?Uí_n?U}???~????t?÷n

ìo??CVR?ú??÷?u?Uk???{?????~????k??U??ú?Uā??]t?ron

N?o?O\_}w??c??t??]]v?}w?}w?w??4332,05,0,05,000000000n

Wˉw??RO?{[??o???_Y????|÷n5.0%.5%n

??ctrtW|??~4?|433.0%.5%.0%nnt????n

&&????U??]m?lY]÷?ú?cvr?O???ecpmt??O?CTR211,05,0,00000002211.5%.0%.5%.0%CVR5,00.5%.0%001-2y3-10y11-18y19y~"

?11??[ˉw\÷ú?as?[t×?nm?wTóm?yyw?÷?t\}÷?_Wto?omóW^tm?~

t?éuo?w?éuo÷m?~×omóW^tm???Nno?tt??_?uo?yt??^?uo?}·×?0_?CTRóW10y??

VS

CPC1<?t\}÷?=^ù?}w?w?v?W?APP?\}÷????}w?-~oUv?W÷??{?nóu}y_~{??_-m?ó??o???ú

ocpx?÷??CPCy??ˉwY??}wì~??0^?ROIóW10y??

VS

CPC1?u?wy?omt?W???R???t\}÷?kw?t\}??}wù?feed^}woé?wy÷oU}wt^?APP?T~t^?15?oU}wuok???/???uo?}w\}÷???15??uNk?Wuouo?Tuo?uOCPXk?Oí??WuoCPCy??wTóm?yyw?

Boostywó]?11?ì^_-m??}o_Wx?ùw_yhn

_Wto?N?vcROItO?gvc??í??·×?[T?n

?

溫馨提示

  • 1. 本站所有資源如無(wú)特殊說(shuō)明,都需要本地電腦安裝OFFICE2007和PDF閱讀器。圖紙軟件為CAD,CAXA,PROE,UG,SolidWorks等.壓縮文件請(qǐng)下載最新的WinRAR軟件解壓。
  • 2. 本站的文檔不包含任何第三方提供的附件圖紙等,如果需要附件,請(qǐng)聯(lián)系上傳者。文件的所有權(quán)益歸上傳用戶所有。
  • 3. 本站RAR壓縮包中若帶圖紙,網(wǎng)頁(yè)內(nèi)容里面會(huì)有圖紙預(yù)覽,若沒(méi)有圖紙預(yù)覽就沒(méi)有圖紙。
  • 4. 未經(jīng)權(quán)益所有人同意不得將文件中的內(nèi)容挪作商業(yè)或盈利用途。
  • 5. 人人文庫(kù)網(wǎng)僅提供信息存儲(chǔ)空間,僅對(duì)用戶上傳內(nèi)容的表現(xiàn)方式做保護(hù)處理,對(duì)用戶上傳分享的文檔內(nèi)容本身不做任何修改或編輯,并不能對(duì)任何下載內(nèi)容負(fù)責(zé)。
  • 6. 下載文件中如有侵權(quán)或不適當(dāng)內(nèi)容,請(qǐng)與我們聯(lián)系,我們立即糾正。
  • 7. 本站不保證下載資源的準(zhǔn)確性、安全性和完整性, 同時(shí)也不承擔(dān)用戶因使用這些下載資源對(duì)自己和他人造成任何形式的傷害或損失。

最新文檔

評(píng)論

0/150

提交評(píng)論