電子商務(wù)英語（第三版）unit 3

電子商務(wù)英語（第三版）B2BUNIT

3A1.TounderstandthoroughlytheevolutionandvarioustypesofB2BE-commerce.理解企業(yè)對(duì)企業(yè)電子商務(wù)的演變過程及多種類型。2.TolearnthebenefitsofB2BE-commerce.了解企業(yè)對(duì)企業(yè)電子商務(wù)模式的益處。3.TomastertheB2BE-commercemodel.掌握企業(yè)對(duì)企業(yè)電子商務(wù)模式。LearningTargets點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本TextAB2BGuideElectronicbusiness，commonlyreferredtoas“eBusiness”or“E-business”，maybedefinedastheutilizationoninformationandcommunicationtechnologies（ICT）insupportofalltheactivitiesofbusiness.點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本TextAB2BGuideThoughE-commerceisonbusiness-to-business（B2B）（itreferstocommercetransactionsbetweenbusinesses，suchasbetweenamanufacturerandawholesaler，orbetweenawholesalerandaretailer.），business-to-consumer（B2C）（itdescribesactivitiesofE-businessesservingendconsumerswithproductsand/orservices.）andconsumer-to-business（C2B）（itisanelectroniccommercebusinessmodelinwhichconsumersofferproductsandservicestocompaniesandthecompaniespaythem.），itisbeingincreasinglyrealizedthattheB2Bholdsthemostpotential.點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本TextAB2BGuidebusiness-to-consumer（B2C）business-to-business（B2B）onsumer-to-business（C2B）E-commerce點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本TextAB2BGuide1.DifferentiatingB2BandB2C030201AB2Binitiativeneedsalargeinfrastructureandacompanywouldneedtorestructureitssystemsandbusinessprocesses.UnlikeB2C，greatercertaintyisrequiredfororderfulfillment.Last，thevolumeofB2BtransactionsismuchhigherthanthevolumeofB2Ctransactions.Again，unlikeB2C，brandvalueofasiteisnotcritical.點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本TextAB2BGuide2.TheEvolution

stageThesecondstagewasthebasicE-commercemodelwherecompaniesputtheirproductcataloguesontheInternetandconductedone-to-onetransactions.12stageThefirststageintheevolutionofB2BwastheElectronicDataInterchange（EDI）whereabuyermaintainedseparateconnectionswitheachsupplier.11stageUnlikethefirstandthesecond，nowaB2BE-commerceinitiativebringstogetherlargenumbersofbuyersandsellers，therebycreatingacommunityoftraders.cost.13點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本TextAB2BGuide3.TheVariousTypesThefirstcategoryisbuy-sidemodel.Thesecondcategoryissell-sidemodel.Thethirdcategoryisthird-partyexchanges.點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本TextAB2BGuide4.BenefitsofB2BE-Commerce

05B2Bpromotesmarketingresearchtohelpbothpartiestounderstandthecustomersandconstantlyprovidesgoodproductsandservicestotheircustomers.04B2Bmakesthebusinessactivitymoreefficient.03B2Bmakeslesshumaninterventio02B2Balsohelpsineliminatingunnecessaryinventorybuild-upforbothbuyersandsellers.01B2BE-commercehelpstoremovebarriersraisedbygeographicfragmentationofthemarket點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本TextAB2BGuide5.TheB2BProcessThethirdstage，theexchangesmatchtheordersofthebuyerswiththesuppliers.Thefifthstagewouldbetoprocessthepaymentschedule.Thesecondstage，beforetheordersareprocessed，theexchangeshavetohavethesetofsuppliersforeachoftheproductsfortheindustrywhichtheyarecateringto.Thefourthstageisensuringthattheordersarefulfilled.0102040305Thefirststage，theB2Bprocessstartswitharequisitionforanorder.點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本TextAB2BGuide6.TheRevenueModelHowdotheB2Bexchangesearnrevenueintheprocess？TheB2Bmakesitsmoneybychargingafeeforeachtransactionenableswhichrangesbetween0.50%and10%ofthetotalvalueofeachtransactionbasedonthecomplexity.點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本TextAB2BGuide6.TheRevenueModelRevenueisalsogeneratedbyprovidingspecializedcontent.Thiscouldbeintheformofanalysis，statistics，priceandproductsdata，industrynews，forecastreportsandothertechnicalservices.enhance［in′hɑ：ns］ v.提高，增加，加強(qiáng)equivalent［i′kwiv?l?nt］ adj.等價(jià)的，相等的 n.相等物popularize［′p?pjul?raiz］ v.推廣，宣傳，普及，使流行firm［f?：m］ n.公司，商行點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本NewWordsinfrastructure［′infr?str?kt??］ n.基礎(chǔ)，根基，基礎(chǔ)設(shè)施restructure［ri：′str?kt??］ v.重建構(gòu)造，更改結(jié)構(gòu)，調(diào)整，改組participant［pɑ：′tisip?nt］ n.參與者，共享者valuation［v?lju′ei??n］ n.評(píng)價(jià)，估價(jià)點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本NewWordsevolution［i：v?′lu：??n］ n.進(jìn)展，發(fā)展，演變，進(jìn)化transparency［tr?ns′pe?r?nsi］ n.透明，透明度consortium［k?n′s?：ti?m］ n.社團(tuán)，協(xié)會(huì)，聯(lián)盟，（國(guó)際）財(cái)團(tuán)aggregate［′?grigeit］ v.聚集，合計(jì)點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本NewWordsprocurement［pr?′kju?m?nt］ n.采購(gòu)，獲得，促成pricing［′praisi?］ n.定價(jià)alternative［?：l′t?：n?tiv］ adj.兩者擇一的，供選擇的eliminate［i′limineit］ v.除去，剔除，忽略，淘汰點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本NewWordspromote［pr?′m?ut］ v.促進(jìn)，促銷，提升，升遷fragmentation［fr?gm?n′tei??n］ n.分裂，破碎inventory［′inv?ntri］ n.存貨，庫(kù)存量；財(cái)產(chǎn)等的清單；商品的目錄commission［k?′mi??n］ n.傭金，委托點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本NewWordsfulfill［ful′fil］ v.完成，實(shí)踐，履行，執(zhí)行revenue［′rev?nju：］ n.國(guó)家的收入，收入，稅收subscription［s?b′skrip??n］ n.贊助，認(rèn)捐（額）；認(rèn)繳（額）點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本NewWordsstatistics［st?′tistiks］ n.統(tǒng)計(jì)學(xué)，統(tǒng)計(jì)，統(tǒng)計(jì)數(shù)字impediment［im′pedim?nt］ n.障礙，阻礙點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本NewWordsbeequivalentto 相當(dāng)于，等同于brandvalue 品牌價(jià)值value-addedservice 增值服務(wù)點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本PhrasesandExpressionstrackdown 追捕informationflow 信息流caterto 迎合，投合overalltransactionscost 總交易成本點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本PhrasesandExpressionscatchon 抓牢，理解，流行internationalarena 國(guó)際舞臺(tái)domesticmarketplace 國(guó)內(nèi)市場(chǎng)點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本PhrasesandExpressions點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本Notes1.Infact，itischangingtheveryparadigmofthemannerinwhichbusinessisbeingconducted.事實(shí)上，它是正在改變商務(wù)行為方式的真正的范例。點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本Notes2.A，whichsellsbooksovertheInternet，isanexampleofaB2CE-commerceinitiativewherethecompanygetsintouchwithitsconsumersdirectly.亞馬遜網(wǎng)站通過因特網(wǎng)銷售圖書，它是一個(gè)公司直接接觸客戶的B2C電子商務(wù)的雛形范例。點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本Notes3.Suppliers’marketingcostsgodownastheyfindbuyer