電子商務(wù)英語E-Commerce English unit 10

Unit10ThefutureofE-commerce1E-CommerceEnglishLearningTargets

UnderstandtheimportantroleofcustomerserviceplayinginthefutureofE-commerce;KnowmoreaboutwhatthecustomersvalueintheprocessofE-commerce;Discusswithyourpartnersontheprocessofstartinganonlinebusiness;Beawareoftheessentialsaboutstartingupanonlinebusiness;Improveyourbusinesswritingskillsregardingcomplaintemailsandadjustmentemails;Learnsomeusefulwordsandexpressionsintalkingaboute-commerceanditsfuture;Improveyourlanguageskills(listening,speaking,reading,writingandtranslating).2E-CommerceEnglishUnitContentsNo.PartContents1Lead-inActivitiesDiscussiononthefutureofInternetbusiness2NewsListeningTheYouTubeExperience3TextFutureofE-CommerceMayRestonCustomerService4TasksontheTextTask1-5:Readingcomprehension,Vocabulary,Translation,Discussion5Let’swriteComplaintEmailsandAdjustment6LiteratureReadingonInternet10thingsyoureallyshouldknowaboutE-Commerce3E-CommerceEnglishLead-inActivities

Discussthefollowingwithyourpartners:DoyouworryaboutthefutureoftheInternetbusinessoryouareoptimistic?Whatdopeopleconcerntowardsonlinebusiness?Whatdothefollowingtermsmean?YouTubemusicvideoMTVMentosCustomerServiceWebshoppersuploading4E-CommerceEnglishNewsListeningTask1:YouTubeisanamazingvideo-sharingwebsitethatgetsmillionsofhitseverymonth.Peoplelookingforthelatestandthestrangestpicturesfromallovertheworld.YouTnowhostsacollectionofover70,000,000videoclipsfromthecomedictotheconnoisseur.Task2:corporateboardroom25musicvideoMTVuploadingclickandwatchpopularvideoshandmadeadvertisersexperimentwebsiteentertaining19.6millionJanuary

5E-CommerceEnglishTextFutureofE-CommerceMayRestonCustomerService

6E-CommerceEnglishVocabulary1Words&ExpressionsPartofSpeechExplanationsultimatelyadv.最后；終究viableadj.可行的budgetn.預(yù)算e-tailern.網(wǎng)絡(luò)商家explorevt.仔細檢查,研究consumerloyaltyn.顧客忠誠criticaladj.關(guān)鍵的；決定性的merchantn.商人proactiveadj.主動的，積極的speedyadj.快速的；迅速的；敏捷的knowledgeableadj.（指人）有豐富知識的；博學(xué)的repn.=(infml)asalesrepresentative銷售員exceptionaladj.特別的，獨特的word-of-mouth

口碑,口傳7E-CommerceEnglishVocabulary2Words&ExpressionsPartofSpeechExplanationssolidadj.可靠的；殷實的reactiveadj.回應(yīng)的，應(yīng)答快的responsiveadj.熱情回應(yīng)的，快速應(yīng)答的trackingn.跟蹤；追蹤attributen.性質(zhì)，屬性inabilityn.無能力，不能夠creditcard

信用卡debitcard

借記卡，結(jié)算卡overwhelmingadj.巨大的，壓倒性的majorityn.大部分respondentn.（對調(diào)查的）回應(yīng)者；受訪者imposev.強加，強迫returnpolicy adj.退貨條款customerfriendly

對顧客友好的8E-CommerceEnglishText–LanguagePointsbrag

v.

-gg-

tospeaktooproudlyaboutwhatyouhavedoneorwhatyouown:

[+that]Theybraggedthattheirteamhadneverbeenbeaten.

brag

aboutShe'salwaysbraggingabouthowmuchmoneysheearns.

critical

ad.

ofthegreatestimportancetothewaythingsmighthappen.

ThePresident'ssupportiscritical(tothisproject).

acriticaldecision

9E-CommerceEnglishText–LanguagePointshead

v.(+adv.orpreposition)

togoinaparticulardirection:

Iwasheadingoutoftheroomwhenshecalledmeback.

WewereheadingtowardsKumasiwhenourtruckbrokedown.

Heheadedstraightfor(=wenttowards)thefridge.

Ithinkweoughttoheadback/home(=returntowherewestarted)now,beforeitgetstoodark.headed

adj.(afterverb)

Whichwayareyouheaded(=Inwhichdirectionareyougoing)?

10E-CommerceEnglishText–LanguagePointsoverwhelm

v.

1.todefeatsomeoneorsomethingbyusingalotofforce:

Governmenttroopshaveoverwhelmedtherebelsandseizedcontrolofthecapital.2.tocausesomeonetofeelsuddenstrongemotion:

IwasquiteoverwhelmedbyalltheflowersandlettersofsupportIreceived.overwhelming

adj.1.difficulttofightagainst:

Shefeltanoverwhelmingurge/desire/needtotellsomeoneaboutwhathadhappened.2.verygreatorverylarge:

Anoverwhelmingmajorityhavevotedinfavouroftheproposal.11E-CommerceEnglishText–LanguagePointsviable

adj.

abletoworkasintendedorabletosucceed:

Inordertomakethecompanyviable,itwillunfortunatelybenecessarytoreducestaffinglevels.

Solarpowerisnowaviablealternativetooil-firedwaterheaters.

Iamafraidyourplanisnotcommercially/economically/financially/politicallyviable.viability

n.Risingcostsarethreateningtheviabilityofmanybusinesses.viably

adv

12E-CommerceEnglishText–LanguagePointsexceptional

adj.

muchgreaterthanusual,especiallyinskill,intelligence,quality,etc.

anexceptionalstudent

exceptionalpowersofconcentration

Thecompanyhasshownexceptionalgrowthoverthepasttwoyears.exceptionally

adv.

anexceptionallyfineportrait

13E-CommerceEnglishText–LanguagePointsresponse

n.

ananswerorreaction

Responsestoouradvertisementhavebeendisappointing.

Herproposalsmetwithanenthusiasticresponse.responsive

adj.

makingapositiveandquickreactiontosomethingorsomeone:

aresponsiveengine

aresponsiveaudience

Shewasn'tresponsivetoquestioning.

Thediseasehasprovedresponsivetothenewtreatment.

14E-CommerceEnglishTasksontheTextheadingforbragaboutoverwhelminginturnresponsiveTask2:CCDAADTask3:Nowthatviableexceptionalcriticalultimately15E-CommerceEnglishTasksontheText退款客戶服務(wù)收入來源廣告預(yù)算顧客忠誠refundcustomerservicesourceofincomeadvertisingbudgetconsumerloyalty網(wǎng)絡(luò)商家退貨條款顧客友好的獨特的服務(wù)業(yè)務(wù)嫻熟的銷售代表e-tailerreturnpolicycustomerfriendlyexceptionalserviceknowledgeablesalesrepTask4:TrytoTranslate

TranslatethefollowingsintoEnglish:16E-CommerceEnglishTasksontheTextTranslatethefollowingsintoChinese:WhenmoreandmorepeoplerealizethattheInternetisaviablesourceofincomefortheirbusiness,theywillbegintoincreasetheironlinemarketingbudgets.

當人們意識到因特網(wǎng)是他們生意賺錢的可行去處時，他們就會開始增加在網(wǎng)絡(luò)上的廣告預(yù)算。Althoughmanystudieshaveshownthatonlinebusinessisheadingforapromisingfuture,someeconomistsaregloomyabouttheprospectsofe-commerce.

盡管許多研究已表明