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Unit10ThefutureofE-commerce1E-CommerceEnglishLearningTargets
UnderstandtheimportantroleofcustomerserviceplayinginthefutureofE-commerce;KnowmoreaboutwhatthecustomersvalueintheprocessofE-commerce;Discusswithyourpartnersontheprocessofstartinganonlinebusiness;Beawareoftheessentialsaboutstartingupanonlinebusiness;Improveyourbusinesswritingskillsregardingcomplaintemailsandadjustmentemails;Learnsomeusefulwordsandexpressionsintalkingaboute-commerceanditsfuture;Improveyourlanguageskills(listening,speaking,reading,writingandtranslating).2E-CommerceEnglishUnitContentsNo.PartContents1Lead-inActivitiesDiscussiononthefutureofInternetbusiness2NewsListeningTheYouTubeExperience3TextFutureofE-CommerceMayRestonCustomerService4TasksontheTextTask1-5:Readingcomprehension,Vocabulary,Translation,Discussion5Let’swriteComplaintEmailsandAdjustment6LiteratureReadingonInternet10thingsyoureallyshouldknowaboutE-Commerce3E-CommerceEnglishLead-inActivities
Discussthefollowingwithyourpartners:DoyouworryaboutthefutureoftheInternetbusinessoryouareoptimistic?Whatdopeopleconcerntowardsonlinebusiness?Whatdothefollowingtermsmean?YouTubemusicvideoMTVMentosCustomerServiceWebshoppersuploading4E-CommerceEnglishNewsListeningTask1:YouTubeisanamazingvideo-sharingwebsitethatgetsmillionsofhitseverymonth.Peoplelookingforthelatestandthestrangestpicturesfromallovertheworld.YouTnowhostsacollectionofover70,000,000videoclipsfromthecomedictotheconnoisseur.Task2:corporateboardroom25musicvideoMTVuploadingclickandwatchpopularvideoshandmadeadvertisersexperimentwebsiteentertaining19.6millionJanuary
5E-CommerceEnglishTextFutureofE-CommerceMayRestonCustomerService
6E-CommerceEnglishVocabulary1Words&ExpressionsPartofSpeechExplanationsultimatelyadv.最后;終究viableadj.可行的budgetn.預(yù)算e-tailern.網(wǎng)絡(luò)商家explorevt.仔細檢查,研究consumerloyaltyn.顧客忠誠criticaladj.關(guān)鍵的;決定性的merchantn.商人proactiveadj.主動的,積極的speedyadj.快速的;迅速的;敏捷的knowledgeableadj.(指人)有豐富知識的;博學(xué)的repn.=(infml)asalesrepresentative銷售員exceptionaladj.特別的,獨特的word-of-mouth
口碑,口傳7E-CommerceEnglishVocabulary2Words&ExpressionsPartofSpeechExplanationssolidadj.可靠的;殷實的reactiveadj.回應(yīng)的,應(yīng)答快的responsiveadj.熱情回應(yīng)的,快速應(yīng)答的trackingn.跟蹤;追蹤attributen.性質(zhì),屬性inabilityn.無能力,不能夠creditcard
信用卡debitcard
借記卡,結(jié)算卡overwhelmingadj.巨大的,壓倒性的majorityn.大部分respondentn.(對調(diào)查的)回應(yīng)者;受訪者imposev.強加,強迫returnpolicy adj.退貨條款customerfriendly
對顧客友好的8E-CommerceEnglishText–LanguagePointsbrag
v.
-gg-
tospeaktooproudlyaboutwhatyouhavedoneorwhatyouown:
[+that]Theybraggedthattheirteamhadneverbeenbeaten.
brag
aboutShe'salwaysbraggingabouthowmuchmoneysheearns.
critical
ad.
ofthegreatestimportancetothewaythingsmighthappen.
ThePresident'ssupportiscritical(tothisproject).
acriticaldecision
9E-CommerceEnglishText–LanguagePointshead
v.(+adv.orpreposition)
togoinaparticulardirection:
Iwasheadingoutoftheroomwhenshecalledmeback.
WewereheadingtowardsKumasiwhenourtruckbrokedown.
Heheadedstraightfor(=wenttowards)thefridge.
Ithinkweoughttoheadback/home(=returntowherewestarted)now,beforeitgetstoodark.headed
adj.(afterverb)
Whichwayareyouheaded(=Inwhichdirectionareyougoing)?
10E-CommerceEnglishText–LanguagePointsoverwhelm
v.
1.todefeatsomeoneorsomethingbyusingalotofforce:
Governmenttroopshaveoverwhelmedtherebelsandseizedcontrolofthecapital.2.tocausesomeonetofeelsuddenstrongemotion:
IwasquiteoverwhelmedbyalltheflowersandlettersofsupportIreceived.overwhelming
adj.1.difficulttofightagainst:
Shefeltanoverwhelmingurge/desire/needtotellsomeoneaboutwhathadhappened.2.verygreatorverylarge:
Anoverwhelmingmajorityhavevotedinfavouroftheproposal.11E-CommerceEnglishText–LanguagePointsviable
adj.
abletoworkasintendedorabletosucceed:
Inordertomakethecompanyviable,itwillunfortunatelybenecessarytoreducestaffinglevels.
Solarpowerisnowaviablealternativetooil-firedwaterheaters.
Iamafraidyourplanisnotcommercially/economically/financially/politicallyviable.viability
n.Risingcostsarethreateningtheviabilityofmanybusinesses.viably
adv
12E-CommerceEnglishText–LanguagePointsexceptional
adj.
muchgreaterthanusual,especiallyinskill,intelligence,quality,etc.
anexceptionalstudent
exceptionalpowersofconcentration
Thecompanyhasshownexceptionalgrowthoverthepasttwoyears.exceptionally
adv.
anexceptionallyfineportrait
13E-CommerceEnglishText–LanguagePointsresponse
n.
ananswerorreaction
Responsestoouradvertisementhavebeendisappointing.
Herproposalsmetwithanenthusiasticresponse.responsive
adj.
makingapositiveandquickreactiontosomethingorsomeone:
aresponsiveengine
aresponsiveaudience
Shewasn'tresponsivetoquestioning.
Thediseasehasprovedresponsivetothenewtreatment.
14E-CommerceEnglishTasksontheTextheadingforbragaboutoverwhelminginturnresponsiveTask2:CCDAADTask3:Nowthatviableexceptionalcriticalultimately15E-CommerceEnglishTasksontheText退款客戶服務(wù)收入來源廣告預(yù)算顧客忠誠refundcustomerservicesourceofincomeadvertisingbudgetconsumerloyalty網(wǎng)絡(luò)商家退貨條款顧客友好的獨特的服務(wù)業(yè)務(wù)嫻熟的銷售代表e-tailerreturnpolicycustomerfriendlyexceptionalserviceknowledgeablesalesrepTask4:TrytoTranslate
TranslatethefollowingsintoEnglish:16E-CommerceEnglishTasksontheTextTranslatethefollowingsintoChinese:WhenmoreandmorepeoplerealizethattheInternetisaviablesourceofincomefortheirbusiness,theywillbegintoincreasetheironlinemarketingbudgets.
當人們意識到因特網(wǎng)是他們生意賺錢的可行去處時,他們就會開始增加在網(wǎng)絡(luò)上的廣告預(yù)算。Althoughmanystudieshaveshownthatonlinebusinessisheadingforapromisingfuture,someeconomistsaregloomyabouttheprospectsofe-commerce.
盡管許多研究已表明
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