《跨境電商英語》教案 Unit 2 Main Cross-Border E-Commerce Platforms

教學(xué)單元教案設(shè)計授課周次第3周授課時間*****計劃學(xué)時數(shù)2教學(xué)單元Unit2MainCross-BorderE-CommercePlatforms（1）授課方式□理論課□實驗（實訓(xùn)）課□上機課□其他教學(xué)目標(biāo)Getfamiliarwiththemaincross-bordere-commerceplatformsinchina;Understandthetraitsofthesecross-bordere-commerceplatforms.教學(xué)重點及難點Theunderstandingofthetext.Thenewwordsandusefulexpressions.教學(xué)方法與手段?項目式：基于跨境電商不同實踐操作環(huán)節(jié)任務(wù)的合作性學(xué)習(xí)?小組討論式：分5-6個學(xué)習(xí)小組教學(xué)過程ThereviewofUnitOne2.1MainCross-BorderE-CommercePlatformsinChina(1)Warming-upActivities(2)TextATheTop5CrossBorderE-commercePlatformsinChina3.Homework課外安排FinishthevocabularyexercisesofTextAin2.1.FinishpracticeexercisesofTextBin2.1ingroups.

教學(xué)反思

講稿復(fù)習(xí)提問和上章作業(yè)典型問題答疑ReviewthekeypointsofUnitOne.教學(xué)單元名稱Unit2MainCross-BorderE-CommercePlatforms（1）課程導(dǎo)入：Howmuchdoyouknowaboutthemaincross-bordere-commerceplatformsandhaveyoueverboughtproductsfromthem?四、分析思路1.ThereviewofUnitOne2.2.1MainCross-BorderE-CommercePlatformsinChina(1)Warming-upActivities(2)TextATheTop5CrossBorderE-commercePlatformsinChina3.Homework五、講授內(nèi)容2.1MainCross-BorderE-CommercePlatformsinChina(1)Warming-upActivitiesMatchingLearnthefollowingEnglishexpressionsandmatchthemtotheirChinesemeanings.()1.sellercenterA.資格()2.applicationprocessB.信用卡()3.creditcardC.賬號注冊()4.accountcreatingD.賣家中心()5.qualificationE.申請過程DiscussionChoosingaplatformisthebasisforyourcross-bordere-commercestore.Discusswithyourpartnerabouthowmuchdoyouknowaboutthemaincross-bordere-commerceplatformsandhaveyoueverboughtproductsfromthem?ConversationListentotheconversation.Thenpracticewithyourpartner.A:Hi,Vince,doyouknowhowtostartanonlinestore?B:Areyouplanningtostartyourownbusiness?A:Yes.I’vegraduatedfromuniversity.Itistimetocarveoutmyowncareer.B:Whydoyouwantanonlinestoreinsteadofaphysicalstore?A:Youknow,thereareplentyofadvantagesofe-commerce.Peopleareabletobuyproducts24hoursadayandgetcustomerservice24hoursaday.Theydon’twastetimeandmoneytravellingtothestores.Itisconvenientandefficient.B:Quitereasonable.Whatproductsareyougoingtosell?A:Thebagsandshoes.Tobespecific,men’s,women’sandteenager’sdress,shoes,sneakersandsandals.B:It’sgreat.AsfarasIamconcerned,whatyouhavetodonextissettingupyouronlinestoreonaplatform.A:I’veheardsomee-commerceplatforms,butIamnotfamiliarwiththem.B:Thenyouneedtodoasurveyabouttheseplatformstocomparetheiradvantagesanddisadvantages.A:That’sright.That’swhatIshoulddo.B:Prettygood,afterchoosingaplatform,don’tforgettolearntocreateaselleraccount.A:Thankyousomuchforyouradvice.B:Welcome.Mayyousucceed.(2)TextATheTop5CrossBorderE-commercePlatformsinChinaPre-readingQuestionsInyouropinion,whichonesarethepopularcrossboardere-commerceplatformsinChina?Doyouknowthetraitsoradvantagesofthesee-commerceplatforms?GlobalReadingMainIdeaTheTop5CrossBorderE-commercePlatformsinChinaareTMallGlobal,____________,____________,YMT,____________.Byinvitationonlyisthespecial__________________ofTMallGlobal.Sellingand__________arethetwomainoperationsofKaola.JDWorldwideoffers4differentstoretypes:_______________,OutletFlagshipStore,FranchisedStore,and______________.YMTallowedanoverseasfranchisetosell_________toChineseconsumers.VIPInternationalfocuseson_________________salesanddiscountshopping.Readingcomprehensionexercise-T/F1.F2.F3.F4.T5.TDetailedReadingNewWords1.apply/?'pla?/v.申請2.merchant/'m?:t??nt/n.零售商；商家3.ultimately/'?lt?m?tli/adv.最終；最后4.leading/'lid??/adj.最重要的；一流的；領(lǐng)先的5.discount/'d?ska?nt/n.折扣6.qualification/?kw?l?f?'ke??n/n.合格；資歷7.authorized/'??θ?ra?zd/adj.核準(zhǔn)的8.distributor/d?'str?bj?t?(r)/n.經(jīng)銷商；分銷商9.branch/bra:nt?/n.分公司；分支；分部10.brainchild/'bre?nt?a?ld/n.發(fā)明；新構(gòu)想11.franchise/'fr?nt?a?z/n.特許；（公司授予的）特許經(jīng)銷權(quán)12.straightforward/?stre?t'f?:w?d/adj.簡單的；易懂的13.submit/s?b'm?t/v.提交14.approval/?'pru:vl/n.批準(zhǔn)；同意UsefulExpressionsExpressionsExampleSentencesmarketshare市場份額；市場占有率Dell’smarketsharehasdeclinedanditsgrowthratehasfallenbehindthatoftheindustryasawhole.applicationprocess申請流程Wewerekeentolearnthemainconcernsforstudentsoftheirapplicationprocess.soleagent獨家代理人Ifyoucouldagreetotheterms,wewouldpointyouasoursoleagent.DifficultLanguagePoints1.TMallGlobalisthechildplatformofTMallwhichisultimatelyallownedandoperatedbyAlibabaGroup.天貓國際是由阿里巴巴集團擁有和經(jīng)營的淘寶商城的子平臺。thechildplatformofTMallwhichisultimatelyallownedandoperatedbyAlibabaGroup是整個句子的表語部分，which引導(dǎo)的是一個定語從句。2.Becausemostlyhandlestheirownoperationsintermsofsellingandlogistics,inordertosellonKaolayoumustapplytobecomeamerchant.因為考拉平臺主要經(jīng)營銷售和物流業(yè)務(wù)，為了在考拉平臺上銷售，你必須申請成為一名商人。此句中becausemostlyhandletheirownoperationsintermsofsellingandlogistics是原因狀語從句，inordertosellonKaola是目的狀語。3.JDWorldwidealsoknownasisthebrainchildofJD.com,thesecondlargeste-commercewebsiteinChina.京東全球購也被稱為,是中國第二大的電子商務(wù)網(wǎng)站——京東的創(chuàng)意。句中knownas是一個后置定語，thesecondlargeste-commercewebsiteinChina是同位語，指的是JD.com.Homework1.FinishthevocabularyexercisesofTextAin2.1.2.FinishpracticeexercisesofTextBin2.1ingroups.教學(xué)單元教案設(shè)計授課周次第4周授課時間*****計劃學(xué)時數(shù)2教學(xué)單元Unit2MainCross-BorderE-CommercePlatforms（2）授課方式□理論課□實驗（實訓(xùn)）課□上機課□其他教學(xué)目標(biāo)Getfamiliarwiththemaincross-bordere-commerceplatformsinothercountries;Understandthetraitsofthesecross-bordere-commerceplatforms.教學(xué)重點及難點Theunderstandingofthetext.Thenewwordsandusefulexpressions.教學(xué)方法與手段?項目式：基于跨境電商不同實踐操作環(huán)節(jié)任務(wù)的合作性學(xué)習(xí)?小組討論式：分5-6個學(xué)習(xí)小組教學(xué)過程Thereviewof2.12.2.2MainCross-BorderE-CommercePlatformsinOtherCountries(1)Warming-upActivities(2)TextATheLargestE-CommercePlatformsinOtherCountries3.Homework課外安排FinishthevocabularyexercisesofTextAin2.2.FinishpracticeexercisesofTextBin2.2ingroups.

教學(xué)反思

講稿一、復(fù)習(xí)提問和上章作業(yè)典型問題答疑Reviewthekeypointsof2.1.二、教學(xué)單元名稱Unit2MainCross-BorderE-CommercePlatforms（2）課程導(dǎo)入：Howmuchdoyouknowaboutthemaincross-bordere-commerceplatformsandhaveyoueverboughtproductsfromthem?四、分析思路1.Thereviewof2.12.2.2MainCross-BorderE-CommercePlatformsinOtherCountries(1)Warming-upActivities(2)TextATheLargestE-CommercePlatformsinOtherCountries3.Homework五、講授內(nèi)容2.2MainCross-BorderE-CommercePlatformsinOtherCountries(1)Warming-upActivitiesMatchingLearnthefollowingEnglishexpressionsaboutproductuploadingandmatchthemtotheirChinesemeanings.()1.TitleA.產(chǎn)品上傳()2.BrandB.品牌()3.ProductUploadingC.上架價格()4.FeatureD.標(biāo)題()5.ListPriceE.屬性DiscussionAftersettingupyoure-storeonaplatform,thenextstepistouploadyourproductsontheplatform.Whatkindofinformationyoushouldcollectforyourproductandwhataretheprobablestepsofuploadingaproduct?ConversationListentotheconversation.Thenpracticewithyourpartner.A:Hi,Vicky,whatareyoudoingthesedays?B:Oh,I’vesetupmye-storetorunmybusiness.IamgoingtosellmyproductsonAmazon.A:It’sgreat.Amazoniswell-knownanditisthebiggestonlineretailerintheU.S.B:Yes,soIbelieveitisareliableplatform,andagoodstartformyonlinestore.A:Thenwhatareyougoingtodo?B:Productuploading.A:Whatdoesitmean?B:Placingyourproductinthelistoftheplatformbyenteringitsdataaccordingtothegivencategories.A:Isitcomplicated?B:Kindof.Actually,youshouldbefamiliarwithyourproduct:itsweight,itsdimension,itsfeatures,itsadvantages,etc.A:Youarequiteclearabouthowtoputproductsonamazoninyoursellercenter.B:Istillhavealottolearninpractice.(2)TextACross-BorderE-CommercevsTraditionalForeignTrade(2)TextATheLargestE-CommercePlatformsinOtherCountriesPre-readingQuestionsHaveyouheardofsomefamouscross-bordere-commerceplatformsinothercountries?Whatmadetheseplatformssosuccessful?GlobalReadingMainIdeaThelargeste-commerceplatformsinothercountriesincludeAmazon,____________,____________andRakuten.________isthelargestonlineretailerintheUnitedStates.20%ofitemssoldon_________areoldorused.Shopifyhelpscustomerscreate_____________________,charges___________________touseitsservice.Rakutenoperates___________for___________inJapan.Readingcomprehensionexercise-T/F1.T2.F3.F4.T5.TDetailedReadingNewWordsretailer/'ri:te?l?(r)/n.零售商，零售店expand/?k'sp?nd/v.擴大，擴展，詳述vertical/'v?:t?kl/n.垂直線，垂直位置innovative/'?n?ve?t?v/adj.引進新思想的，革新的，創(chuàng)新的unlimited/?n'l?m?t?d/adj.盡量多的，無限制的auction/'?:k?n/n.拍賣collectibles/k?'lekt?blz/n.收藏品，收藏物guaranteed/?ɡ?r?n'ti:d/adj.肯定的，保證的shipping/'??p??/n.航運；船舶；海運centralize/'sentr?la?zd/adj.集中的sign/sa?n/n.符號，信號alternative/?:l't?:n?t?v/n.可供選擇的事物delivery/d?'l?v?ri/n.交貨，投遞launch/l?:nt?/v.發(fā)起initiative/?'n???t?v/n.倡議，新方案combat/'k?mb?t/v.防止，與……搏斗ecosystem/'i:k??s?st?m/n.生態(tài)系統(tǒng)promote/pr?'m??t/v.推動，推銷UsefulExpressionsExpressionsExampleSentencesnothingmorethan不過是，無非是Forthemoment,allthesearenothingmorethanproposals.subscriptionservice網(wǎng)絡(luò)訂閱服務(wù)，訂購服務(wù)Thisisasubscriptionservice,mostlysoldtopeoplewhowanttodomultiple-windowvideoconferencingwithoutductlisting產(chǎn)品列表Doyouunderstandallthecriteriaforachievingaproductlisting?fulfillorder履行訂單，執(zhí)行訂單Actasmiddlemanforbuyerandmanufacturerstofulfillorderandenquiries,negotiatewithfactories,andensuresmoothoperation.subscriptionfee訂購費，申購費Thereportattributesthe