新職業(yè)英語視聽說教程1第三版 課件 Unit 7 Marketing

UNIT7

Marketing

OutlineListening1Watching2Speaking3122121SupplementaryListening4Listening1

TASK1MarketAnalysisⅠWarming-up

Discusswithyourpartnerandtick(√)thereasonswhypeopledomarketanalysis.1.Todiscovercustomerneeds2.Todeterminemanagementcosts3.Toanalyzethemarketpotentialforaproduct4.Tocheckshipmentconditions5.TohelppredictmarketchangesListening1

TASK1MarketAnalysisNewWords&Expressionsshinya.擦亮的；有光澤的

Herblondehairwasshinyandclean.

她的金發(fā)干凈而有光澤。

excessivea.過多的；過度的

Thegovernmentsaysthatlocalauthorityspendingisexcessive.政府稱地方當(dāng)局開支過大。

dandruffn.頭皮屑

Hehasverybaddandruff.他頭屑很多。Listening1

TASK1MarketAnalysisNewWords&Expressionselderlya.年紀(jì)較大的；上了年紀(jì)的

Manyofthosemostaffectedareelderly.受影響最大的人中很多都是上了年紀(jì)的。rangefrom（在某一范圍內(nèi)）變化，變動(dòng)

Hisinterestsrangefromchesstostamp.

他的興趣范圍廣泛，從下象棋到集郵無所不包。betroubledwith為??所煩惱/苦惱

Ihavejustreturnedfromavisittomylandlord—thesolitaryneighbourthatIshallbetroubledwith.

我剛剛拜訪過我的房東回來——就是那個(gè)將要給我惹麻煩的孤獨(dú)的鄰居。Listening1

TASK1MarketAnalysisⅡExtensiveListening

Jennyispresentinghermarketresearch. Listentotheconversationandtick(√)thecorrectanswertoeachquestion.1.WhydidJennymakethemarketresearch??A.Toexaminethecurrentmarketsituation.?B.Toanalyzetheirmarketshare.?C.Toanalyzetheirtargetcustomers.2.Whatisthefocusofhermarketresearch??A.Customers’hairtype.?B.Customers’haircarepriorities.?C.Customers’haircaremethods.ScriptListening1

TASK1MarketAnalysisⅢIntensiveListening

Listentotheconversationagainandcompletethefollowingtable.Don’tcaremuchabouttheirhairHairlossHairbecomingdryToomuchdandruffWanttohavesmoothandshinyhairMainHairConcerns92%80%78%85%PercentageElderlyPeopleMiddle-agedMenMiddle-agedWomenYoungMenYoungWomenAgeGroupScriptListening1

TASK1MarketAnalysisⅣLanguageSummaryTranslatethefollowingphrasesintoChinese.workoutamarketingstrategy_______________________________2.sellingpoint_______________________________3.opinionsurvey_______________________________制定市場營銷策略賣點(diǎn)意見調(diào)查Listening1

TASK1MarketAnalysisⅣLanguageSummaryTranslatethefollowingphrasesintoChinese.4.rangefrom_______________________________5.tryanymeanstodo_______________________________6.acceptthingsastheyare_______________________________從……

到……

不等想盡一切辦法做……順其自然

Listening1

TASK2PricingⅠWarming-up

Doyouthink“Highpricemeanshighquality”? Holdadebatewithyourclassmatesandwritedownthereasonsforandagainstthistopic.Against____________________________________________________________________________________For____________________________________________________________________________________________________________________________________Qualityproductsrequirethebestrawmaterials,carefulmanagementandgoodafter-salesservice.Allthesemeanhighproductioncosts.Mosthigh-endproductsareoverpricedinordertocovertheirhugeadvertisingcosts.Listening1

TASK2PricingNewWords&Expressionsriskya.有危險(xiǎn)的；有風(fēng)險(xiǎn)的

Investinginairlinesisaveryriskybusiness.

投資航空業(yè)風(fēng)險(xiǎn)很大。inferiora.

較差的；次的

Thisresultedinoverpricedandofteninferiorproducts.

這就導(dǎo)致了標(biāo)價(jià)過高而往往質(zhì)量低劣的產(chǎn)品的出現(xiàn)。realistica.現(xiàn)實(shí)的；現(xiàn)實(shí)主義的

Policehavetoberealisticaboutviolentcrime.

警方需要對暴力犯罪持務(wù)實(shí)態(tài)度。Listening1

TASK2PricingNewWords&Expressionsboostv.增加；使增長

Thegovernmentwantstotakeactiontoboosttheeconomy.政府希望采取行動(dòng)促進(jìn)經(jīng)濟(jì)發(fā)展。outofsb’sreach在（某人能力所及的）范圍之外

Completethetaskisoutofherreach.

完成這項(xiàng)任務(wù)在她能力所及的范圍之外。1.Thesalesteamholdstwodifferentopinionsonpricing.2.Theyhaveaheateddiscussionandfailtoreachanagreement.Listening1

TASK2PricingⅡExtensiveListening

Thesalesteamisdiscussingproductpricing. Listentotheconversationanddecidewhetherthefollowingstatementsaretrueorfalse.Thenwritedownthekeywordstosupportyouranswers.…wehavetoincreasetheprice……tooriskytolaunchanewproductwithanevenhigherprice.Wehavetoincreasethepriceby5%.Ithinkthatmakessense.Yes,that’spractical.FalseTrueScript1.WhydoesFrankthinktheyshouldincreasethenewproductprice?________________________________________________________________________________________________________2.WhatisJenny’sopiniononFrank’ssuggestion?________________________________________________________________________________________________________Listening1

TASK2PricingⅢIntensiveListening Listentotheconversationagainandanswerthefollowingquestions.Becausetheyhavethreenewherbalingredientsintheformulaandtheproductioncostis5%higherthanbefore.JennydisagreeswithFrankbecauseshethinksincreasingthepriceistooriskyastheirpriceisalreadyhigherthanotherbrands.Script3.WhoseopiniondoesLisasupport?____________________________________________________4.WhatisBill’sfinalconclusion?________________________________________________________________________________________________________Listening1

TASK2PricingⅢIntensiveListening Listentotheconversationagainandanswerthefollowingquestions.Jenny’s.BillagreeswithFrankandthinkstheyshouldincreasethepriceanddeveloppromotionalactivitiestohelpboostsales.ScriptListening1

TASK2PricingⅣLanguageSummary

Reviewtheexpressionsofagreeinganddisagreeingasusedintheconversation.Yes,Iagree.I’mafraidFrankisright.Well,Ithinkthatmakes sense.Yes,that’spractical.I’mafraidIdon’tseeitthatway.Comeon,let’sberealistic.AgreeingDisagreeingWatching1

TASK1CompetitorAnalysisⅠWarming-up Thefollowingarepossiblewaystofindoutaboutcompetitors.Tick(√)theonethatyouthinkismosteffectiveandshareyourreasonswithyourpartner.

1.Visitcompetitors’websites2.Telephonecompetitorsdirectly3.Carryoutcustomerresearch4.Seekhelpfromaconsultantagency5.ReviewmediaremarksWatching1

TASK1CompetitorAnalysisNewWords&Expressionsconceptn.概念；觀念

Sheaddedthattheconceptofarrangedmarriagesismisunderstoodinthewest.

她補(bǔ)充說，西方人對包辦婚姻的概念有些誤解。flashya.俗艷的；奢華的；華而不實(shí)的

Thecolorseemsabittooflashy.顏色似乎太鮮艷了。Watching1

TASK1CompetitorAnalysisⅡExtensiveWatching

Jennyispresentinghercompetitoranalysis. Watchthevideoclipandtick(√)theresearchitemsthathavebeenmentioned.1.Targetmarket5.Promotionalstrategy2.Price3.Packaging4.Shipment6.After-salesserviceScriptWatching1

TASK1CompetitorAnalysisⅢIntensiveWatching

Watchthevideoclipagainandtick(√)thecorrectanswertoeachquestion.1.WhatistrueaboutFlitz’snewproduct??A.ItsconceptisverysimilartothatofTAF’snewproduct.?B.Itistargetedatyoungwomen.?C.Itisashavingcream.2.WhatdoesJennythinkofthepackagingofFlitz’snewproduct??A.ItcannotcompetewithTAF’spackaging.?B.Itisveryelegant.?C.Thecoloristoodark.ScriptWatching1

TASK1CompetitorAnalysisⅢIntensiveWatching

Watchthevideoclipagainandtick(√)thecorrectanswertoeachquestion.3.HowdoesFlitzusuallypromotetheirproducts??A.Theydoalotofadvertising.?B.Theygivecustomersfreegifts.?C.Theyputmorecountersintosupermarkets.4.WhatdoesFlitz’safter-salesservicepromise??A.Toreplaceanyfaultyitemwithinthreeweeksofpurchase.?B.Toreplaceanyfaultyitemwithinonemonthofpurchase.?C.Toreplaceanyfaultyitemwithinthreemonthsofpurchase.ScriptWatching1

TASK1CompetitorAnalysisⅣLanguageSummary Readaloudthefollowingsentences,payingspecialattentiontotheitalicizedpartsofexpressingone’sopinion.1.Igathertheyaregoingtolaunchasimilarnewproduct.2.Idon’tthink

it’sasgoodasours.3.AsfarasIknow,theyoffersmallfreegiftstohelppromotion.4.Iunderstandthat

theythinkaddingmorecounterswillincreasemanagementcoststoomuch.

Watching1

TASK2PromotionalPlanⅠWarming-upMatchthefollowingpromotionalwayswiththecorrectpictures.1._______________2.________________Poster NewspaperarticleSponsorship TVAdvertisementStandatatradefair Point-of-saledisplaySponsorshipTVadvertisement

Watching1

TASK2PromotionalPlanⅠWarming-up Matchthefollowingpromotionalwayswiththecorrectpictures.

3.__________________4.________________Poster NewspaperarticleSponsorship TVAdvertisementStandatatradefair Point-of-saledisplayPoint-of-saledisplayNewspaperarticle

Watching1

TASK2PromotionalPlanⅠWarming-up Matchthefollowingpromotionalwayswiththecorrectpictures.5.________________6.__________________Poster NewspaperarticleSponsorship TVAdvertisementStandatatradefair Point-of-saledisplayPosterStandatatradefairWatching1

TASK2PromotionalPlanNewWords&Expressionssponsorv.贊助

ThecompetitionwassponsoredbyRuinartChampagne.

比賽是由慧納酒莊贊助的。spendern.花錢的人

TheSwissareEurope’sbiggestspendersonfood.

瑞士人是歐洲人中在食品上開銷最大的人群。

spokesmann.代言人；發(fā)言人

AUNspokesmansaidthatthemissionwillcarry20tonsofreliefsupplies.

聯(lián)合國的一名發(fā)言人說，該代表團(tuán)將攜帶20噸救濟(jì)物資。Watching1

TASK2PromotionalPlanNewWords&Expressionsshoppern.購物者；顧客

I’mapatientshopper.我是個(gè)耐心的購物者。impulsen.沖動(dòng)；一時(shí)的念頭

Unabletoresisttheimpulse,heglancedattheseaagain.

他抑制不住沖動(dòng)，又向海面瞥了一眼。

inchargeof負(fù)責(zé)；掌管

Whoisinchargeoftheadministrationofyourcompany?

你們公司的行政工作由誰負(fù)責(zé)？Watching1

TASK2PromotionalPlanNewWords&Expressionsonimpulse一時(shí)沖動(dòng)

Shewrotethatletteronimpulse.她一時(shí)沖動(dòng)寫了這封信。Watching1

TASK2PromotionalPlanⅡExtensiveWatching

Thesalesteamisdiscussingwaystopromotethenewproduct.Watchthevideoclipandtick(√)thepromotionalactivitiesthattheyaregoingtoundertake.2.TVadvertising3.Sponsoringanevent4.Attendingatradefair6.Productpresentation1.Newspaperadvertising5.Point-of-saledisplaysScriptWatching1

TASK2PromotionalPlanⅢIntensiveWatching Watchthevideoclipagainandfillinthemissinginformationofthefollowingtable.FrankTheywilllookfor1________atthisyear’sCantonFair.JennyTheywillsponsoraNational2__________________inGuangzhou,becausemost3____________aremiddle-agedseriousspenders.LisaTheywillaskafamousmiddle-agedmantobethe

4____________.BillPoint-of-saledisplayscanattractshoppers’5________andpersuadepeopletobuy6___________.agentsGolfCompetitiongolfloversspokesmanattentiononimpulseScriptWatching1

TASK2PromotionalPlanⅣLanguageSummaryTranslatethefollowingphrasesintoChinese.1.seriousspender2.maintainone’simage3.standout4.point-of-saledisplay5.buyonimpulse嚴(yán)肅的消費(fèi)者維護(hù)某人的形象脫穎而出銷售點(diǎn)展示沖動(dòng)購物Speaking1Ⅰ Thefollowingchartisananalysisofmenandwomen’sdifferentmoviepreferences.100806040200RomancesHorrorMoviesActionMoviesComediesMenWomenSpeaking1Ⅰ Discusswithyourpartnerandmakesentencestodescribethegendercompositionofeachmovieaudience.Moresentencepatternsarewelcome.Comparedwithmen,87%ofwomenpreferromances._______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________Horrormoviesaremorepopularwithmenthanwithwomen.Almost90%ofmenlikeactionmovies,whilelessthan40%offemaleaudiencesfindthemagreeable.Ahighpercentage(over60%)ofbothmenandwomenenjoycomedies.Speaking1ⅡWorkinpairs.Supposeyouandyourcolleaguehavedifferentopinionsonthepricingofyourlatestproduct.Role-playaconversationfollowingthetipsgiven.Thepricefortherawmaterialsisrisingsharply.30moreworkersarehiredtotheproductionline.AbuyerfromNorthAmericarecentlysignedabigpurchasingorderforthisproduct.Theshippingcostisrisingtoo.Theproductionlineismoreefficientthanbefore.Speaking1ⅡWorkinpairs.Supposeyouandyourcolleaguehavedifferentopinionsonthepricingofyourlatestproduct.Role-playaconversationfollowingthetipsgiven.ABInsistonpricingtheproducthigherthannormal.Statethereasons.Insistonpricingtheproductbelowtheusualprice.Proposeamidwaysolution.Statethereasons.Discussthefeasibilityofthesolutiontogether.Speaking1Sample:A:I’mafraidwehavetopriceourlatestcomputerhigherthannormalbecausethepriceofthecomponents/partsisrisingsharply.B:Idon’tseeitthatway.Ifourpriceishigherthannormal,ourproductsmaynotstaycompetitiveintherace.A:Yes,youareright.Butthemanagementcostsarerisingwith30moreproductionlineworkershiredthisyear.Besides,theshippingcostisrising,too.Wehavetocovertheextraexpensebyraisingtheproductprice.B:Astheproductionlineismoreefficientthanbefore,thecostmaynotrisesodramatically.Idon’tseetheSpeaking1Sample: needtoincreasetheprice.A:Howaboutweraisethepriceonlyby2%?AbuyerfromNorthAmericarecentlymadeabigpurchaseorderforthismodel.I’mcertainahigh-volumeordercanensureabigprofitmargin.B:Well,a2%riseissensible.Customerswon’tfindithardtoaccept.Speaking1ⅢWorkinpairs.Completeandpracticethefollowingconversationwithyourpartnerinturn.A:Mr.Jean,IhavefinishedmyanalysisonthelatestproductlineofNOVA,ourcompetitor.B:Great!PleasetellusifNOVA’slatestproductissimilartoours.A:_________________________________________________________________________________.B:That’sgoodnews.Sincetheyhaveadifferentconcept,dotheyplantoincreasetheiradvertisinginput?A:__________________________________________________________________________________.TheirlatestproducthasadifferentconceptandtargetmarketAsfarasmyresearchisconcerned,Idon’tseeanysignthattheywillinvestmoreinadvertisingSpeaking1ⅢWorkinpairs.Completeandpracticethefollowingconversationwithyourpartnerinturn.B:Theyarealwaysverycautiousincontrolingtheircosts.Howaboutthepriceoftheirnewproduct?A:__________________________________________________________________________________.B:Oh,that’sveryriskyforthemtodoso.Itishardtomakeaprofitatsuchalowprice.A:Yes,Ithinksotoo.B:Doyouhaveanyinformationontheirafter-salesservice?A:Yes.______________________________________________________________________________.Theyplantolowerthepriceby5%tomaketheirproductscompetitiveTheywillhiremoreprofessionalstoimprovetheirmaintenanceserviceSpeaking1ⅢWorkinpairs.Completeandpracticethefollowingconversationwithyourpartnerinturn.B:Theirafter-salesservicehasalwaysbeenthebestinourindustry.Wehavealottolearnfromthem.Thankyouverymuchforyourwork.Speaking1ⅣWorkingroups.SupposeyouareintheSalesDepartmentofNOVA.Makeupaconversationdiscussinghowtopromotethesalesofyourlatestproduct.Youcanfollowthetipsgivenbelow.Chooseaproductyouhaveinterestin.Choose3-4promotionalmaterialsoractivitiesfromthebox.Discusstheadvantagesofthesechosenmaterialsoractivities.Workoutthemarketingstrategies.Speaking1ⅣWorkingroups.SupposeyouareintheSalesDepartmentofNOVA.Makeupaconversationdiscussinghowtopromotethesalesofyourlatestproduct.Youcanfollowthetipsgivenbelow.?Brochure?Newspaperarticle?Sponsorship?Standatatradefair?Poster?Directmailadvertising?TVcommercial?Eye-catchingpackaging?Point-of-saledisplaySpeaking1Sample:A:DoyouthinknewspaperarticlescanbeveryeffectiveinpromotingourlatestNOVAlamp?B:Notexactly.PeoplethesedaysbrowseInternetpagesmoreoftenthanreadingnewspapers.C:Howaboutwesponsorasportsmeetofthecityhighschool?Studentsuselampseveryday.A:Goodidea.Bysponsoringtheirsportsmeet,theywillbefamiliarwithourbrand.B:Itcertainlyworks,butdowehaveenoughmoneytodothat?Whatdoyouthinkofapoint-of-saledisplay?Itcostslessmoneyandcanreachcustomersmoredirectly.Speaking1C:Asourbudgetisrathertight,apoint-of-saledisplayisasensiblechoice.A:Ifwegoaheadwiththat,we’llneedtotrainagroupofefficientsalesstaff.Itwillalsoincreasethecost.B:Butcomparedwithsponsoringasportsmeet,itwillstillbelessexpensive.Besides,itwillbemoreeffectiveinreachingourcustomers.C:Yes,Iagree.A:Er,yes.Itmakessense.Let’sgowiththat.Listening2

TASK1TradeFairⅠWarming-up

Thefollowingarefivestepstoprepareforanexhibition.Putthestepsintheorderofimportanceandcomparewithyourpartner’s.1.Choosingasuitablevenue2.Buildingthebooth3.Trainingtheboothstaff4.Findingexhibitionsponsors5.PromotingtheshowListening2

TASK1TradeFairNewWords&Expressionsconfidentialityn.秘密性；機(jī)密性

Confidentialityandtherequirementtoobtainconsenttowaivethatconfidentialityshouldberespected.保密應(yīng)該得到尊重，取消保密需要獲得當(dāng)事人同意。Listening2

TASK1TradeFairⅡExtensiveListening

Frankistalkingtoanagentatthetradefairbooth. Listentotheconversationanddecidewhetherthefollowingstatementsaretrueorfalse.Thenwritedownthe keywordstosupportyouranswers.1.Nomatterhowmuchturnovertheagentachieves,thecommissionwillremainthesame.2.TheagentseemstobeinterestedintheproductandFrankwillcontacthimforfurthertalks.Thehighertheturnover,thebiggerthecommission!FalseI’llconsiderit.Wouldyoupleaseleaveusyourcontactinformation...?TrueScriptListening2

TASK1TradeFairⅢIntensiveListening Listentotheconversationagainandanswerthefollowingquestions.1.Whatistheagent’smainlineofbusiness?2.WhatisTAF’stermonagents’commission?Healthcareproducts.Iftheagentcanguaranteeanannualturnoverofnolessthan500,000yuan,TAFwillgivehima10%commission.ScriptListening2

TASK1TradeFairⅣLanguageSummary Reviewthefollowingsentences,payingspecialattentiontotheusageof“if”.1.Ifyouweretoact

asouragentforthesaleofournewshampooinyourprovince,whatdoyouneedtoknow?2.Ifyoucanguarantee

anannualturnoverofnolessthan500,000yuan,we’llgiveyoua10%commission.3.Andifourannualorderexceeds

500,000yuan,say,1,000,000yuanayear,willyougiveusabiggercommission?

Listening2

TASK2SponsorshipⅠWarming-up

Companiesoftensponsoreventstoenhancetheirbrandimage.Discusswithyourpartnerandlistasmanyeventsasyoucanthinkof.ConcertSportseventCharityeventListening2

TASK2SponsorshipⅠWarming-up

Companiesoftensponsoreventstoenhancetheirbrandimage.Discusswithyourpartnerandlistasmanyeventsasyoucanthinkof.______________________________________________________________________________________________________________________________OpeningceremonyArtexhibitionFilmpremiereListening2

TASK2SponsorshipNewWords&Expressionssponsorshipn.資助；贊助

Privatesponsorshipsonlyaccountedforathirdofallartsfundinglastyear.

個(gè)人贊助只占去年所有藝術(shù)基金的三分之一。committeen.委員會(huì)

Althoughnotcompletelysatisfied,thecommitteeletthereportthrough.

委員會(huì)對這份報(bào)告雖不十分滿意，但還是讓它通過了。Listening2

TASK2SponsorshipNewWords&Expressionsbannern.橫幅；旗幟；口號

alargecrowdofstudentscarryingbannersdenouncingthegovernment一大群高舉譴責(zé)政府的條幅的學(xué)生sportswearn.運(yùn)動(dòng)服裝

Mikehasjustboughtasportswear.麥克剛買了一件運(yùn)動(dòng)衣。high-profilea.引人注目的

Thestarhasahigh-profileinBritain.

這位明星在英國擁有很高的知名度。Listening2

TASK2SponsorshipNewWords&Expressionsexposuren.亮相；被報(bào)道

Allthecandidateshavebeengettinganenormousamountofexposureontelevisionandinthepress.

所有候選人都在電視和報(bào)刊上頻頻亮相。publicityn.公眾的注意，名聲

ThecasehasgeneratedenormouspublicityinBrazil.

這個(gè)案件已經(jīng)在巴西引起了極大的關(guān)注。inreturn作為報(bào)答（或回報(bào)）

Inreturn,Iamsympathetic.我只好以同情的眼光回報(bào)。Listening2

TASK2SponsorshipⅡExtensiveListening JennyiscallingtheorganizeroftheNationalGolfCompetition.Listentotheconversationandtick(√)thecorrectanswertoeachquestion.1.WhatdoesJennywanttoknowabouttheNationalGolfCompetition??A.Shewantstoknowaboutthenumberofplayers.?B.ShewantstoknowtheOrganizingCommittee’sadvertisingarrangements.?C.Shewantstoknowwhosponsorstheplayers’clothing.ScriptListening2

TASK2SponsorshipⅡExtensiveListening JennyiscallingtheorganizeroftheNationalGolfCompetition.Listentotheconversationandtick(√)thecorrectanswertoeachquestion.2.WhatdoesJennythinkoftheadvertisingfee??A.Shethinksitisbeyondherbudget.?B.Shethinksitisacceptable.?C.Shethinksthepublicitytheygetiswellworththemoneytheyspend.ScriptListening2

TASK2SponsorshipⅢIntensiveListening Listentotheconversationagainandfillintheblankswithproperwords.

TheNGCOrganizingCommitteemainlyorganizes1___________________fortheirsponsors,includinglargehot-airballoons,2____________,bannersandsoon.Companiescanchoosewhatevertheywantaccordingtotheir3__________.JennyiswonderingifTAFcanprinttheir4___________ontheplayers’clothing.ButtheCommitteehasalreadygota(n)5______________companysponsoringtheclothing.AsJennyisinterestedin6_____________advertising,theorganizeraskshertocometotheirofficeforfurtherdiscussions.outdooradvertisingcoloredflagsbudgetproductlogosportswearhot-airballoonScriptListening2

TASK2SponsorshipⅣLanguageSummary Payattentiontotheusageof“worth”intheexampleandtranslatethefollowingsentencesintoChinese.

Withsuchhigh-profileexposure,thepublicityyougetinreturniswellworththemoneyyouspend.It’snotworthyourwhilereadingthisbook,becauseitisn’taccurate.

___________________________________________________________2.Forwhatit’sworth,Ioverheardthemplanningarobbery.

___________________________________________________________3.Hewaspullingtheropeforallhewasworth.

___________________________________________________________這本書不值得你花時(shí)間精力來讀，因?yàn)樗鼉?nèi)容不精確。不知是真是假，我無意中聽到他們計(jì)劃搶劫。他拼命地拉著繩子。Watching2

TASK1TVCommercialⅠWarming-up WritedownyourfavoriteTVcommercialsandshareyourreasonswithyourpartner.____________________________________________________________________________________________________Watching2

TASK1TVCommercialNewWords&Expressionsfascinatev.強(qiáng)烈地吸引；迷住

Catsneverfailtofascinatehumanbeings.

貓總能引起人們的極大興趣。incorporatev.使結(jié)合；使合并

Paintsincorporatewithoil.顏料與油混合在一起。flipv.輕拋；輕彈；輕拍

Ipulledacoinfrommypocketandflippedit.

我從口袋里掏出一個(gè)硬幣，把它彈向空中。Watching2

TASK1TVCommercialNewWords&Expressionsconveyv.傳達(dá)；運(yùn)輸，運(yùn)送

WhenIreturnedhome,Itriedtoconveythewonderofthismachinetomyhusband.回到家后，我竭力地想把這臺機(jī)器的精妙之處描述給丈夫聽。4.BackgroundmusicWatching2

TASK1TVCommercialⅡExtensiveWatching BillistalkingwithLisaintheoffice. Watchthevideoclipandtick(√)thethingsthathavebeen mentionedabouttheTVcommercial.5.Filmcrew3.Filminglocation1.Spokesman2.TimespanScriptWatching2

TASK1TVCommercialⅢIntensiveWatching Watchthevideoclipagainandanswerthefollowingquestions.1.WhoisJackieLin?____________________________________________________________________________2.WhydoesJackieLinpromisetoreducehisusualfee?_________________________________________________________________________________________________________________________________3.WhatwillJackieLinsaywhenheisusingtheshampoointhecommercial?____________________________________________________________________________JackieLinisafamousmoviestar.BecauseheisfascinatedbytraditionalChinesemedicineandJoycehasherbalingredients.Confidencecomesfromhealth.ScriptWatching2

TASK1TVCommercialⅢIntensiveWatching Watchthevideoclipagainandanswerthefollowingquestions.4.Whatbackgroundmusicdotheyplantouse?Why?_________________________________________________________________________________________________________________________________5.HowoftenwilltheTVcommercialappearonprimetimeTV?____________________________________________________________________________Theywilluselightmusicasthebackgroundmusic,becauseitmakespeoplefeelcomfortable.ItwillappearonprimetimeTVtwiceadayforamonth.ScriptWatching2

TASK1TVCommercialⅣLanguageSummary ReviewthefollowingsentencesaboutmakingTVcommercials.1.They’llinviteJackieLin,thefamousmoviestar,tobeourspokesman,andtoshoota30-secondTVcommercial.2.Itbeginswithaslow-motionshotofJackieLinjoggingintheforest.3.Thenaclose-upofJackieLintakingashowerandflippingbackhisthickblackhair.Watching2

TASK1TVCommercialⅣLanguageSummary ReviewthefollowingsentencesaboutmakingTVcommercials.4.Theshootcorrespondswiththeoverallimagethatourproductistryingtoconvey.5.WeplantohavethecommercialonprimetimeTVtwiceadayforamonth.6.Thatlevelofrepetitionhasbeenshowntobethemostcost-effectiveindevelopingpublicawarenessofaproductfromTVadvertising.

Watching2

TASK2Point-of-SaleDisplayⅠWarming-up Listtheactionsyouwilltaketopersuadeacustomerintobuyingyourproductandsharethemwithyourpartner.1.Trytoimpressthecustomerwithitssuperbqua