《MBA碩士論文專題》課件

MBA碩士論文專題

趙義隆教授臺(tái)大國(guó)際企業(yè)學(xué)研究所yljaw@.tw2003MBA1精選課件pptAgenda(2002-2003)1Whatisamasterthesis?November20022Howtoconductagoodresearch?December20023Howtobindagoodthesis?February20034Whatisagoodoraldefense?April20032003MBA2精選課件pptMeeting#1

Whatisamasterthesis?1.

Thesis的概念2.

Thesis的重要步驟3.

Thesis的專業(yè)用語(yǔ)4. 論文主題和題目的改變5.WhatisagoodMBAthesis?6.FromMBAthesistoDoctoraldissertation2003MBA3精選課件pptThesis的概念Webster’sNewWorldDictionary:A.Aformalandlengthyresearchpaper,esp.onewritteninpartialfulfillmentoftherequirementforamaster’sdegree.B-1.Anunprovedstatementassumedasapremise,postulate;versushypothesisB-2.Aconsequenceofahypotheticalproposition

2003MBA4精選課件pptThesis的相關(guān)名詞Thesis(正)購(gòu)買救贖劵=>罪可赦免=>上天國(guó)Anti-thesis(反)人(=>羅馬教會(huì))=>上帝Synthesis(合)Hypothesis(under-,假設(shè))Nullhypothesis(天下本無(wú)事,虛無(wú)假設(shè))2003MBA5精選課件pptThesis的重要步驟ResearchQuestions

觀察,疑惑,問(wèn)題,目的

ResearchHypothesis他人的看法,證據(jù),缺失我的觀點(diǎn)Howtoprove?研究方法Findings資料蒐集，證據(jù)Interpretation結(jié)論,建議2003MBA6精選課件pptThesis的專業(yè)用語(yǔ)Abstractlevel概念Empiricallevel事實(shí),過(guò)程觀察之事件與對(duì)象形象,廣告,占有率研發(fā),行銷,風(fēng)險(xiǎn)市場(chǎng)領(lǐng)先者(Marketleader)2003MBA7精選課件pptThesis的專業(yè)用語(yǔ)Concept(概念)Proposition(命題)市場(chǎng)領(lǐng)先者的流通作業(yè)偏向採(cǎi)用內(nèi)部化方式為之Variables(變數(shù))Construct(變項(xiàng))Hypothesis(假設(shè))市場(chǎng)佔(zhàn)有率較高的廠商的物流作業(yè)較少採(cǎi)用委外方式為之2003MBA8精選課件pptThesis的專業(yè)用語(yǔ)Concept(概念)Ageneralizedideaaboutaclassofobjects;anabstractionofrealitythatservesasthebasicunitfortheorydevelopmentVariables(變數(shù),Construct變項(xiàng))

AnythingthatmayassumedifferentnumericalvaluestorepresenttheconceptProposition

(命題)Astatementconcernedwiththerelationshipsamongconcepts;assertionofauniversalconnectionbetweeneventsthathavesomeproperties.Hypothesis(假設(shè))Anunprovenpropositionorsuppositionthattentativelyexplainscertainfactsorphenomena:apropositionthatisempiricallytestable.2003MBA9精選課件pptThesis的專業(yè)用語(yǔ)AbstractlevelEmpiricallevel占有率創(chuàng)新速度市場(chǎng)領(lǐng)先者(Marketleader)自營(yíng),合資委外內(nèi)部化(Internalization)PropositionHypothesis2003MBA10精選課件pptThesis的專業(yè)用語(yǔ)AbstractTheories,ModelsFrameworkPropositionsHypothesisConceptsVariablesRealityObser-vations2003MBA11精選課件ppt論文主題和題目的改變流通行銷通路連鎖加盟,業(yè)種,業(yè)態(tài)物流,金流,資訊流,商流國(guó)際企業(yè)進(jìn)入模式合資與演變國(guó)際流通全球運(yùn)籌,區(qū)域運(yùn)籌委外與內(nèi)部化其他2003MBA12精選課件pptWhatisagoodMBAthesis?研究的重要性觀點(diǎn)的創(chuàng)新性見解的適切性方法的嚴(yán)謹(jǐn)性文章的結(jié)構(gòu)性文筆的流暢性