商務(wù)英語寫作教程（第三版）課件：Reply to inquiries

商務(wù)英語寫作教程（第三版）ReplytoinquiriesPositivereplyThesuggestedplanforapositivereplytoaninquiryaboutaproductorserviceincludesthefollowingelements:Showyourappreciationfortheinquiry.Providealltherequiredinformationand,ifnecessary,additionaldetailsofinteresttothereader.Includeasalesappeal,stressingthecompetitivenessoftheproductorserviceinquality,priceorothertermsandconditions.Endcourteously.Whenappropriate,suggesttheactionyouwouldlikethereadertotake.ExamplesIntheopening,showyourappreciationfortheinquiry.1)ThankyouforyourinquiryofSeptember12askingforthelatesteditionofourcatalogue.2)Thankyouforyourfaxdated25MarchrequestingthereportontheretailindustryintheUSA.Itakegreatpleasureinenclosingdetailsofthisreport.3)Thankyouforyourletterdated20August.WeappreciateyourcontinuingconfidenceinourChambersMixmaster.Providealltherequiredinformationand,ifnecessary,additionaldetailsofinteresttothereader.1)Itakegreatpleasureinenclosingourlatestcatalogueandpricelist.Thiscompanyisawell-established,andreliableleaderinchromiumplatedgoodsforbothdomesticandindustrialmarkets.Whatismore,youwillfindonpages5-10ofthecatalogueenclosedthatweofferexactlythetypeofgoodsthatyourequire.2)Atyourrequest,Ihavepleasureinenclosingdetailsofourlatestfaxmachines.

Allthemodelsillustratedcanbesuppliedfromstockatcompetitiveprices,shownonthepricelistinsidethecatalogue.3)HereIamsendingyouthespecificationofthisseriesofbatteriesforyourreference.Includeasalesappeal,stressingthecompetitivenessoftheproductorserviceinquality,priceorothertermsandconditions.1)Becauseofoursize,weareabletoofferextremelycompetitiveprices,and,inaddition,wecanofferafurther5%discountonsalesoverUS$5,000,which,Iamsurewillmakeourproductsimpossibletoresist.2)AllofourGasCutterMachinesmeettheAmericanAPIstandardandarethebestsellerinNorthAmerica.Theywouldbedoublecheckedthroughourspecialexamininginstrumentsonourproductline.ReplacementPartswillbepackedseparatelywithmanualguideonthebottomofthecarton,whichisfreeofcharge.Endcourteously.Whenappropriate,suggesttheactionyouwouldlikethereadertotake.1)Ihopethisinformationwillproveusefultoyou.Pleasefeelfreetocontactmeagainifyouhaveanyfurtherqueriesonthisoranyothermatter.2)Pleasefeelfreetosendusyourfurtherinquiriesandwearelookingforwardtoyourfirstorder.3)Thankyouagainforyourinquiryaboutourproductsandhopewehavebeenofhelptoyou.SupplementarysamplelettersDearMrsRawson

Furthertoyourenquiry,Ihavepleasureinenclosingdetailsofourlatestfaxmachines.Allthemodelsillustratedcanbesuppliedfromstockatcompetitiveprices,shownonthepricelistinsidethecatalogue.

MayIsuggestavisittoourshowrooms.Itwouldthenbepossibletodemonstratethevariousmachinesandatthesametimeshowyouourwiderangeofofficeequipment.

YourssincerelyDearMr.Sunny,

ThankyouforyourletterofSep.6th,2011.

Weareabletoproduce3seriesofstarterbatteries,namelyBCI(Batterycouncilinternational),DIN(Germanstandard)andJIS(JapaneseStandard)batteries.Fromyourwebsite,Igettoknowthatyourcompanyhaskeptalong-termbusinessrelationshipwithsomeJapanesecarmakers.SoIfigurethebatteriesyouareusingshouldbeJISseries.HereIamsendingyouthespecificationofthisseriesofbatteriesforyourreference.Wehopeourproductscanmeetyourneedandwemayestablishalong-termsteadybusinessrelationship.

Yourssincerely,

JamesMartinExportDept.A.B.C.Co.,LtdDearSirs,WewarmlywelcomeyourinquiryofMay20andthankyouforyourinterestinourwoodenproducts.Asrequested,wehavesenttoyou,byairmail,anillustratedcatalogueandthelatestpricelistyouaskedfor.Asforthepaymentterms,weusuallyacceptconfirmed,irrevocableL/Cbydraftatsight.Theearliestdateofshipmentisonemonthafterwereceiveyourfirmorder.Ourcompanyhasbeenhandlingthesegoodsformanyyearsandtheyenjoygreatpopularityintheworldmarket.Wearesurethatwhenyouseeourgoods,youwillfindtheyareexcellentinqualityandreasonableinprice.Ifyouneedmoreinformationaboutourcompanyorourgoods,pleasedonothesitatetocontactus.Wewilldoourbesttomeetyourneeds.Yourssincerely,NegativeRepliesAsuggestedplanforpreparinganegativeresponsetoaninquiry,usingtheindirectapproach,includesthefollowingelements:AneutralorbufferedopeningthathelpsneutralizethesituationAreviewofthefactsandananalysisofthereasonsnecessitatingtherefusal;astatementofrefusal(andcounterofferifappropriate)Acourteousclosingwith,ifappropriate,actionorientationExamplesAneutralorbufferedopeningthathelpsneutralizethesituation:1)Yourletterinquiringaboutoursoftwaredatabasewasbroughttomyattention.2)Thankyouforyourletterdated20Augustandweappreciateyourinterestinourcompany.Areviewofthefactsandananalysisofthereasonsnecessitatingtherefusal:1)TheformulaformanufacturingIroncoatPaintinmilkcolorhappenstobeonourcompany'slistofclassifiedinformation.IamsorryIamnotinapositiontoanswerthequestionslistedinyourletter.Iam,however,sendingyouunderseparatecoverapamphletontheformulainbrownandchartreusecolors.Thepamphlethasjustbeenbroughtuptodate,andIhopeitmaybeofinteresttoyou.2)However,themodelyouarereferringtoisouroriginalstyle,model#3309,whichhasalreadybeenreplacedbymodel#3310.Iregrettosaythatwedonothaveanyofthediscontinuedmodels.Ican,however,assureyouthatourcurrentmodelhasbeenmadewiththesamefinequalityandworkmanshiptowhichyouhavegrownaccustomedAcourteousclosingwith,ifappropriate,ac