GFK數(shù)據(jù)分析課件

InternetAccessinHouseholdsandInternetUsersin13CEECountriesAutumn20071SubjectTypeofstudySample

No.ofinterviewsFieldworkSurveyspecificationsInternetstudyin13CEEcountriesQuantitativemultinationalsurveyAge15+,representativeofnationalpopulations,weighted1000percountrySeptember20072AustriaBulgariaCroatiaCzechRepublicHungaryRomaniaRussiaCountriesinvolvedSlovakiaSloveniaUkrainePolandSerbiaBosniaandHerzegovina3DoyoupersonallyusetheInternet?Base:wholepopulation,15+,weightedsample,N=1000percountryThegraphshowstheinternetuserspenetrationintheindividualcountries.4HowoftendoyouusetheInternetingeneral?Base:weightedsample,InternetusersPenetrationofInternetusersSlovenia62,3%Hungary40,8%Romania27,3%Poland39,7%Austria59,4%Slovakia42,3%Czechrep.47,5%Croatia39,4%Bulgaria30,1%BosniaandHerzegovina28,9%Russia24,0%Serbia36,5%Ukraine11,5%5WheredoyouaccesstheInternet?

HomeBase:weightedsample,InternetusersPossibilityofaccessingtheInternetathome6WheredoyouaccesstheInternet?

WorkBase:weightedsample,InternetusersPossibilityofaccessingtheInternetatwork7WheredoyouaccesstheInternet?

SchoolBase:weightedsample,InternetusersPossibilityofaccessingtheInternetatschool8WheredoyouaccesstheInternet?

InternetcafeoranotherpublicspotBase:weightedsample,InternetusersPossibilityofaccessingtheInternetataninternetcafeoranotherpublicspot.9WheredoyouaccesstheInternet?

Wherever(mobileInternet)Base:weightedsample,InternetusersUsingmobileInternetwithnotebookormobilephone.10Base:weightedsample,InternetusersHowoftendoyouusethefollowinginternetservices?

Sendingandreceivinge-mailsInternetuserspenetrationSlovenia62,3%Hungary40,8%Slovakia42,3%Austria59,4%Czechrep.47,5%Poland39,7%Bulgaria30,1%Romania27,3%Croatia39,4%BosniaandHerzegovina28,9%Serbia36,5%Russia24,0%Ukraine11,5%11Base:weightedsample,InternetusersHowoftendoyouusethefollowinginternetservices?

Checkingthelatestinformation/newsInternetuserspenetrationSlovenia62,3%Poland39,7%Hungary40,8%Slovakia42,3%Croatia39,4%Czechrep.47,5%Bulgaria30,1%BosniaandHerzegovina28,9%Austria59,4%Russia24,0%Serbia36,5%Ukraine11,5%Romania27,3%12Base:weightedsample,InternetusersHowoftendoyoumakeuseofthefollowinginternetservices?

ChatInternetuserspenetrationRomania27,3%Bulgaria30,1%Slovakia42,3%Slovenia62,3%Czechrep.47,5%BosniaandHerzegovina28,9%Russia24,0%Hungary40,8%Poland39,7%Ukraine11,5%Austria59,4%Serbia36,5%Croatia39,4%13Base:weightedsample,InternetusersHowoftendoyouusethefollowinginternetservices?

InternetbankingInternetuserspenetrationAustria59,4%Poland39,7%Slovenia62,3%Croatia39,4%Czechrep.47,5%Slovakia42,3%Hungary40,8%Serbia36,5%Russia24,0%Bulgaria30,1%Romania27,3%Ukraine11,5%BosniaandHerzegovina28,9%14Base:weightedsample,InternetusersHowoftendoyouusethefollowinginternetservices?

ShoppingovertheInternetInternetuserspenetrationAustria59,4%Poland39,7%Czechrep.47,5%Ukraine11,5%Slovenia62,3%Slovakia42,3%Romania27,3%Russia24,0%Croatia39,4%Bulgaria30,1%Serbia36,5%Hungary40,8%BosniaandHerzegovina28,9%15Base:weightedsample,InternetusersHowoftendoyouusethefollowinginternetservices?

Downloadingmusic,films,andpicturesInternetuserspenetrationBulgaria30,1%Romania27,3%Slovenia62,3%Russia24,0%Ukraine11,5%Croatia39,4%Serbia36,5%BosniaandHerzegovina28,9%Poland39,7%Slovakia42,3%Hungary40,8%Czechrep.47,5%Austria59,4%16Base:weightedsample,InternetusersHowoftendoyouusethefollowinginternetservices?

Sharingmusic,films,andpicturesInternetuserspenetrationRomania27,3%Bulgaria30,1%Ukraine11,5%Slovenia62,3%Slovakia42,3%Poland39,7%Russia24,0%Hungary40,8%Croatia39,4%BosniaandHerzegovina28,9%Serbia36,5%Austria59,4%Czechrep.47,5%17Base:weightedsample,InternetusersHowoftendoyouusethefollowinginternetservices?

PlayingonlinegamesInternetuserspenetrationBulgaria30,1%Romania27,3%Poland39,7%Czechrep.47,5%Slovakia42,3%Croatia39,4%Hungary40,8%Slovenia62,3%Ukraine11,5%Russia24,0%Serbia36,5%BosniaandHerzegovina28,9%Austria59,4%18Base:weightedsample,InternetusersHowoftendoyouusethefollowinginternetservices?

GenerallybrowsingvariouswebpagesInternetuserspenetrationPoland39,7%Slovenia62,3%Croatia39,4%Bulgaria30,1%Slovakia42,3%Hungary40,8%Czechrep.47,5%BosniaandHerzegovina28,9%Austria59,4%Serbia36,5%Russia24,0%Ukraine11,5%Romania27,3%19DoyouhaveaccesstotheInternetinyourhousehold?Base:wholepopulation,15+,weightedsample,N=1000percountryInternetaccessinthehousehold20DoyouplantogetaccesstotheInternetforyourhousehold?SerbiaBosniaandHerzegovinaSloveniaCroatiaSlovakiaPolandAustriaRussiaBulgariaRomaniaCzechrep.UkraineHungaryBase:weightedsample,noInternetaccessinthehousehold21Whatisyourpersona