1-核心業(yè)務(wù)-廈門(mén)致遠(yuǎn)《廈門(mén)致遠(yuǎn)8周年生日惠整合營(yíng)銷(xiāo)方案》

生日惠整合營(yíng)銷(xiāo)月活動(dòng)方案大綱1|活動(dòng)方案2|活動(dòng)總結(jié)活動(dòng)分析：市場(chǎng)分析-集客分析-競(jìng)品分析-策略制定-亮點(diǎn)設(shè)置活動(dòng)方案：活動(dòng)規(guī)劃-活動(dòng)概述-流程設(shè)置-人員分工-物料設(shè)計(jì)-客戶(hù)邀約-費(fèi)用預(yù)計(jì)-應(yīng)急預(yù)案媒體宣傳：媒體選擇效果評(píng)估：創(chuàng)意、亮點(diǎn)展示-人員分工-數(shù)據(jù)評(píng)估-活動(dòng)總結(jié)Outline1|Activityplan2|ActivitysummaryActivityanalysis：Market-Customer-Competitor-Strategyformulation-HighlightActivityplan：Planning-Summary-Technologicalprocess-Personneldivision-Materialdesign-Solicitation-Costestimate-EmergencyplanMediapublicity：MediaselectionEffectevaluation：Creativedisplay-Personneldivision-Dataevaluation-

Activitysummary1|活動(dòng)方案--活動(dòng)分析1|Activityplan–Activityanalysis市場(chǎng)競(jìng)爭(zhēng)環(huán)境分析——廈門(mén)區(qū)域總上牌量分析Competitiveenvironmentanalysis——AnalysisonthetotalnumberofcardsinXiamen市場(chǎng)競(jìng)爭(zhēng)環(huán)境分析——廈門(mén)區(qū)域總上牌量分析17年春節(jié)比往年來(lái)得更早一些，廈門(mén)區(qū)域Q1的整體上牌量出現(xiàn)了比較明顯的下滑，2月市場(chǎng)出現(xiàn)回暖，降幅有所放緩，一汽大眾品牌及展廳表現(xiàn)也與市場(chǎng)大盤(pán)相符。17yearstheSpringFestivalcomesearlierthaninpreviousyears,theoverallamountonthecardinXiamenregionQ1appearedobviousdecline,inFebruarythemarketpickup,thedeclinehasslowed,theFAWVolkswagenbrandexhibitionandperformanceisconsistentwiththemarket.Competitiveenvironmentanalysis——AnalysisonthetotalnumberofcardsinXiamen一汽-大眾掛牌總量分析一汽大眾1-2月漲幅-27.8%，廈門(mén)區(qū)域大盤(pán)漲幅-27.2%，基本與大盤(pán)持平，廈門(mén)致遠(yuǎn)1-2月開(kāi)盤(pán)漲幅-22.7%，從幅度上來(lái)看，略微領(lǐng)先大盤(pán)。FAWVolkswagentotalanalysisFAWVolkswagen1-2monthor-27.8%,Xiamenregionalmarketrose-27.2%,thebasicandthemarketwasflat,XiamenZhiyuan1-2monthopeningor-22.7%,fromthepointofviewofthemagnitude,slightlyaheadofthemarket.展廳進(jìn)店類(lèi)型Collectiontype展廳總集客Collectionofguesthall網(wǎng)絡(luò)線索總量Digitalmarketingleads網(wǎng)絡(luò)集客信息Digitalmarketingcustomerinformation一汽-大眾競(jìng)爭(zhēng)品牌銷(xiāo)量分析從數(shù)據(jù)可以看出，今年Q1各大合資品牌均出現(xiàn)不同程度的下滑，其中以上汽、福特尤為明顯，值得注意的是，奔馳Q1同比114.3%，吉利Q1同比增長(zhǎng)173.7%。從車(chē)型分布來(lái)看，奔馳主要增長(zhǎng)點(diǎn)是GLA及E級(jí)，吉利主要是博越、博瑞等新車(chē)型。FAWVolkswagenbrandsalesanalysisAscanbeseenfromthedata,thisyearQ1majorjointventurebrandshavevaryingdegreesofdecline,ofwhichmorethansteam,Fordisparticularlyevident,itisworthnotingthatMercedesBenzQ1up114.3%yearonyear,GeelyQ1grewby173.7%.Fromthemodelsofdistribution,themaingrowthpointisGLAandBenzElevel,GeelyisBo,morebrilliantnewmodelssuchas.廠家政策解讀311團(tuán)購(gòu)會(huì)活動(dòng)支持單車(chē)返利市場(chǎng)宣傳春雷行動(dòng)Manufacturerspolicyinterpretation311groupbuyingactivitiessupportSalesrebateMarketpromotionSpringaction執(zhí)行策略市場(chǎng)廈門(mén)區(qū)域市場(chǎng)大盤(pán)出現(xiàn)持續(xù)走低，同級(jí)合資品牌也出現(xiàn)不同程度的下滑。集客2月展廳集客出現(xiàn)比較大的回升，為收單行動(dòng)打下基礎(chǔ)。品牌利用公司8周年及品牌春雷行動(dòng)，執(zhí)行統(tǒng)一方案，進(jìn)一步鞏固一汽-大眾在廈門(mén)的市場(chǎng)地位。整合結(jié)合銷(xiāo)售端—客戶(hù)端—售后端—二手車(chē)，制定全月、客戶(hù)購(gòu)車(chē)全方位解決方案ExecutionstrategymarketXiamenregionalmarketcontinuedtodeclineinthemarket,thesamelevelofjointventurebrandsalsoappeartovaryingdegreesofdecline.passengerFebruarysetoffarelativelylargecollectionofvisitors,tolaythefoundationforthesingleaction.brandThe8anniversaryofthecompanyandbrandspringaction,theimplementationofaunifiedplan,tofurtherconsolidatetheFAW-VolkswageninXiamenmarketposition.integrationCombinedwiththesalesside-client-end-usedcar,thedevelopmentofthewholemonth,acomprehensivesolutiontothecustomercar執(zhí)行策略8周年生日惠全車(chē)系團(tuán)購(gòu)客戶(hù)關(guān)愛(ài)售后服務(wù)活動(dòng)二手車(chē)活動(dòng)全網(wǎng)絡(luò)覆蓋宣傳Executionstrategy8anniversaryGrouppurchaseCustomercareServiceactivitiesUsedcaractivitiesFullnetworkcoverage亮點(diǎn)設(shè)置銷(xiāo)售311品牌酒店團(tuán)購(gòu)會(huì)線上購(gòu)車(chē)節(jié)客戶(hù)老客戶(hù)插花匯客戶(hù)自駕游售后5折微搶購(gòu)二手車(chē)0元提車(chē)季HighlightsettingsSale311brandhotelgroupOnlineCarFestivalcustomerserviceOldcustomerflowerarrangementSelf-drivingtravellingCustomerservice50percentoffmicrosnapUsedcar0yuancarseason1|活動(dòng)方案—活動(dòng)概述1|Activityplan活動(dòng)規(guī)劃3月4日8周年生日匯啟動(dòng)插花匯3月11日春雷行動(dòng)8周年5折購(gòu)3月18日盈眾服務(wù)節(jié)啟動(dòng)3月19日一汽-大眾服務(wù)到家3月25日生日惠收官二手車(chē)0元提車(chē)季ActivityplanningMarch4th8anniversarybirthdayFlowerarrangementMarch11thSpringaction8anniversaryofthe50percentoffpurchaseMarch18thPublicservicesectionstartMarch19thFAW-VolkswagenServiceHomeMarch25thBirthdaybenefitsendUsedcar0yuancarseason活動(dòng)內(nèi)容發(fā)布8周年系列活動(dòng)發(fā)布銷(xiāo)售線下團(tuán)購(gòu)客戶(hù)老客戶(hù)插花匯老客戶(hù)生日匯致遠(yuǎn)8周年生日惠啟動(dòng)儀式3月4日—致遠(yuǎn)展廳ActivitycontentRelease8anniversaryseriesreleaseSaleOfflinebuyCustomerflowerarrangementBirthdayexchangeZhiyuan8anniversaryofthestartoftheceremonyMarch4th-ZhiyuanHall活動(dòng)流程設(shè)置項(xiàng)目

內(nèi)容硬件負(fù)責(zé)人

13:30-14:30簽到LED活動(dòng)視頻客服部現(xiàn)場(chǎng)流程14:30-14:32主持人串詞LED切主畫(huà)面主持人14:33-14:458周年系列活動(dòng)介紹8周年ppt圖片龔總14:46-14:508周年老客戶(hù)采訪LED主畫(huà)面客服部14:51-14:55切蛋糕生日快樂(lè)歌月琴14:56-15:15售后1元起拍拍賣(mài)圖片月琴15:16-16:30現(xiàn)場(chǎng)插花DIY主持人口播客服部16:31-17:00DIY客戶(hù)拍立得拍照LED背景訂單數(shù)

熱場(chǎng)音樂(lè)林琳15:16-17:00銷(xiāo)售常規(guī)洽談主持人主持人實(shí)時(shí)播報(bào)訂單情況，公布禮品情況、銷(xiāo)售政策推薦手動(dòng)擋車(chē)型推薦活動(dòng)結(jié)束Activityflowsettingprojecttime

content

Hardware

Personincharge

13:30-14:30SignLEDlivevideoCustomerdepartmentFieldflow14:30-14:32HoststringLEDcutmainscreenHost14:33-14:458anniversaryseries8anniversarypptpicturesGong14:46-14:508yearoldcustomerinterviewsLEDmainscreenCustomerdepartment14:51-14:55CutcakeHappybirthdaysongyue14:56-15:15Sale1yuanauctionAuctionpictureyue15:16-16:30FieldflowerarrangementDIYHostbroadcastCustomerdepartment16:31-17:00DIYcustomerPolaroidcameraLEDbackgroundordernumberhotfieldmusiclin15:16-17:00RegularsalesnegotiationHostModeratorbroadcastordersinrealtime,announcedgifts,salespolicyrecommendationsManualrecommendedActivityend活動(dòng)內(nèi)容權(quán)威廠家主導(dǎo)銷(xiāo)售17年第一場(chǎng)大型團(tuán)購(gòu)會(huì)一汽-大眾春雷行動(dòng)3月11日—悅?cè)A酒店authorityFactoryledSale17yearsofthefirstlargegroupmeetingFAW-VolkswagenJubileeactionMarch11th-MandarinHotelActivitycontent活動(dòng)內(nèi)容渠道官方微客服口碑針對(duì)售后忠誠(chéng)客戶(hù)回饋價(jià)值50%優(yōu)惠，力度大1元搶購(gòu)，價(jià)值感廈門(mén)致遠(yuǎn)8周年5折購(gòu)3月11日起

渠道：致遠(yuǎn)微客服channelOfficialmicrocustomerserviceWordofmouthCustomerloyaltyfeedbackvalue50%concessions,strong1yuanbuying,senseofvalueXiamenZhiyuan8anniversaryofthe50percentoffpurchaseMarch11thchannel:ZhiyuancustomerserviceActivitycontent活動(dòng)內(nèi)容整合整合盈眾旗下10大品牌老客戶(hù)銷(xiāo)售跨品牌、跨門(mén)店轉(zhuǎn)介紹獎(jiǎng)勵(lì)方案橙意植入樂(lè)橙平臺(tái)，提升客戶(hù)粘性盈眾服務(wù)節(jié)啟動(dòng)3月18日—廈門(mén)致遠(yuǎn)展廳integrationIntegrationofthepublic's10majorbrandsofoldcustomersSaleCrossbrand,crossstorereferralreferralprogramOrangeImplantedorangeplatformtoenhancecustomerstickinessPublicservicesectionstartMarch18th-XiamenZhiyuanexhibitionhallActivitycontent活動(dòng)內(nèi)容致遠(yuǎn)8周年——服務(wù)到家3月19日—廈門(mén)臥龍曉城服務(wù)打造家門(mén)口的4S店，在家就能體驗(yàn)4S的專(zhuān)業(yè)服務(wù)口碑免費(fèi)檢測(cè)，提升客戶(hù)專(zhuān)屬價(jià)值感活動(dòng)地點(diǎn)由客戶(hù)投票選擇忠誠(chéng)通過(guò)專(zhuān)業(yè)的服務(wù)提升客戶(hù)的返廠率老客戶(hù)自駕游8yearsofserviceMarch19th-WolongserviceTobuildthedoorofthe4Sshop,athomewillbeabletoexperience4SprofessionalservicesWordofmouthFreetesting,enhancecustomervalueThesiteischosenbythecustomerloyalImprovethereturnrateofcustomersthroughprofessionalserviceOldcustomersdrivingtourActivitycontent活動(dòng)內(nèi)容致遠(yuǎn)8周年生日惠收官3月25日—廈門(mén)致遠(yuǎn)展廳收官生日惠月度活動(dòng)收官二手車(chē)專(zhuān)屬16000元+5年質(zhì)保政策0元購(gòu)置換客戶(hù)專(zhuān)享0元提車(chē)Zhiyuan8anniversarybirthday

March25th-XiamenZhiyuanexhibitionhallEndingMonthlyeventofbirthdayUsedcarExclusive16000yuan+5warrantypolicy0yuanpurchaseThereplacementofcustomers0yuanexclusivecarActivitycontent人員分工序號(hào)項(xiàng)目?jī)?nèi)容完成時(shí)間負(fù)責(zé)人備注1方案確定活動(dòng)方案定稿2月25日李文

2場(chǎng)地溝通311及319確定場(chǎng)地時(shí)間包含餐點(diǎn)3月2日江月琴

3演藝溝通304及311主持人，現(xiàn)場(chǎng)演出確認(rèn)3月3日林琳

4策略制定每周末促銷(xiāo)、邀約策略制定每周3李文、涂炎民

5物料溝通現(xiàn)場(chǎng)所有物料每周4江月琴

6宣傳溝通宣傳媒體選擇3月1日葉燕燕

宣傳素材準(zhǔn)備3月1日

7投放宣傳投放效果跟蹤4月1日葉燕燕

8活動(dòng)邀約304及311顧問(wèn)邀約數(shù)據(jù)統(tǒng)計(jì)3月1日涂炎民、葉燕燕

9319社區(qū)活動(dòng)3月16日邱美萍10現(xiàn)場(chǎng)機(jī)動(dòng)人員負(fù)責(zé)現(xiàn)場(chǎng)相關(guān)溝通監(jiān)督工作，負(fù)責(zé)收集名單及時(shí)傳真至客服部3月1日邱美萍

10現(xiàn)場(chǎng)接待人員現(xiàn)場(chǎng)簽到、引導(dǎo)3月3日李文

11財(cái)務(wù)工作人員311活動(dòng)現(xiàn)場(chǎng)2人3月10日何竹

12活動(dòng)總協(xié)調(diào)

李文

PersonneldivisionNo.ProjectContentFinishTimeLeadingOfficialRemarks1SchemeConfirmationActivityplanfinalizedFebruary25thLi

2Sitecommunication3.11and3.19todeterminethevenuetimeincludesmealsMarch2ndJiang

3Performingcommunication3.04and3.11presenters,liveperformanceconfirmationMarch3rd

4StrategyformulationPromotionstrategyforeachweekendEveryWednesdayLi、Tu

5MaterialcommunicationAllmaterialsonsiteEveryThursdayJiang

6PropagandacommunicationMediaselectionMarch1stYe

PromotionalmaterialpreparationMarch1st

7PublicizeEffecttrackingApril1stYe

8Eventinvitation3.04and3.11consultantsolicitationstatisticsMarch1stTu、Ye

93.19communityactivitiesMarch16thQiu10FieldmobilepersonnelResponsibleforon-sitecommunicationandsupervision，responsibleforcollectingthelistandfaxtothecustomerservicedepartmentMarch1stQiu

10ReceptionstaffSigninandguideMarch3rdLi

11FinancialstaffTwopeopleatthesceneMarch10thHe

12Generalcoordinationofactivities

Li

活動(dòng)主畫(huà)面設(shè)計(jì)Activemainscreendesign客戶(hù)邀約邀約方式一：通過(guò)媒體宣傳、店內(nèi)物料等方式，邀請(qǐng)客戶(hù)關(guān)注活動(dòng)APP，引導(dǎo)報(bào)名參與活動(dòng)。邀約方式二：DMC團(tuán)隊(duì)專(zhuān)人活動(dòng)邀約，篩選近期關(guān)注一汽大眾的意向客戶(hù)。邀約點(diǎn)：1、我們是一汽大眾廠家直接介入的內(nèi)購(gòu)會(huì)，現(xiàn)場(chǎng)是由廠家團(tuán)隊(duì)直接運(yùn)營(yíng)，價(jià)格上肯定比經(jīng)銷(xiāo)商單獨(dú)做來(lái)得有優(yōu)勢(shì)，而且禮品也更好，現(xiàn)場(chǎng)有13重大禮；2、本周是致遠(yuǎn)及一汽-大眾聯(lián)合舉辦的生日惠活動(dòng)，現(xiàn)場(chǎng)有一系列的活動(dòng)內(nèi)容。微信賬號(hào)用戶(hù)獲取身份碼前期邀約Thecustomer

asked

aboutActivities

aimedat

golf

potentialcustomersOffer

oneway:

throughthemedia

publicity,

store

material

etc.,

invitingcustomersconcernedabouttheactivitiesof

APP,

leading

tosignuptoparticipateinactivities.Two

approaches:theDMCteam

to

offer

screening

activities,

theintentionofcustomersconcernedabouttherecent

golf.WeChat

accountUser

identitycodeActivity

operationplanning引導(dǎo)來(lái)賓疏散現(xiàn)場(chǎng)消防及救助組織初期消防及救助行動(dòng)致電病情120火警119報(bào)告報(bào)告指示報(bào)告發(fā)現(xiàn)者發(fā)現(xiàn)情況緊急情況負(fù)責(zé)人活動(dòng)負(fù)責(zé)人當(dāng)現(xiàn)場(chǎng)發(fā)生突發(fā)病情、火災(zāi)等緊急情況時(shí)，請(qǐng)按照下述機(jī)制，以來(lái)賓的安全為第一考量進(jìn)行迅速對(duì)應(yīng)。首先引導(dǎo)來(lái)賓到臨時(shí)安全場(chǎng)所，進(jìn)行初期救治或消防行動(dòng)。

同時(shí)盡快通過(guò)向總部負(fù)責(zé)人報(bào)告情況，聽(tīng)從指示。

運(yùn)營(yíng)工作人員根據(jù)緊急情況負(fù)責(zé)人的指示，進(jìn)行來(lái)賓避難引導(dǎo)。＜應(yīng)對(duì)流程＞

發(fā)現(xiàn)者

發(fā)現(xiàn)者聯(lián)絡(luò)城市經(jīng)理，報(bào)告「地點(diǎn)」、「狀況」

城市經(jīng)理

安排現(xiàn)場(chǎng)調(diào)控，及時(shí)通報(bào)總部，處理結(jié)束后，向總部匯報(bào)結(jié)果

場(chǎng)地內(nèi)消防組織

疏散引導(dǎo)以及初期消防行動(dòng)視情況恢復(fù)正常業(yè)務(wù)※預(yù)先掌握疏散路線?；顒?dòng)應(yīng)急預(yù)案EmergencyResponseMechanismGuideGuestsforEvacuationOn-siteFireFighting&RescuePreliminaryFireFighting&RescueCallDisease120FireBell119ReportInstructionReportFindingtheEmergencyEmergencyLeaderActivityLeaderIncaseoftheemergencysuchasthediseaseorfire,pleaserespondaccordingtothefollowingmechanismforthesecurityoftheguests.Guidethegueststothetemporarysafeplace,dothepreliminarycureorfirefighting.

Meanwhileinformthepersonwhoisinchargeoftheactivityintheheadquartersandfollowhisorherinstruction.

Accordingtotheinstructionofthepersonwhoisinchargeoftheactivity,theoperatorsguidethegueststorescue.＜Responseprocess＞

Finder

Thefindercontactsthecitymanagertoreportthelocationandstatus.

CityManager

Arrangetheon-siteregulation,timelyreporttotheheadquartersandreporttheresulttotheheadquartersafterthehandling

FirefightingontheSite

EvacuationguideandpreliminaryfirefightingRecoverthenormalbusinessaccordingtothecondition※Knowingtheevacuationroutesinadvance。發(fā)生火災(zāi)時(shí)候，請(qǐng)按照下述體制，以參觀者的安全為首要目的，進(jìn)行迅速對(duì)應(yīng)通知參觀者有緊急事件發(fā)生，引導(dǎo)參觀者到臨時(shí)安全場(chǎng)所，進(jìn)行初期消防行動(dòng)同時(shí)盡快向場(chǎng)地銷(xiāo)售及運(yùn)營(yíng)統(tǒng)籌報(bào)告情況，聽(tīng)從指示<對(duì)應(yīng)流程>：●發(fā)現(xiàn)者發(fā)現(xiàn)者第一時(shí)間聯(lián)絡(luò)運(yùn)營(yíng)經(jīng)理●運(yùn)營(yíng)經(jīng)理運(yùn)營(yíng)經(jīng)理向場(chǎng)地提供方報(bào)告發(fā)生火災(zāi)情況、匯報(bào)總部聯(lián)絡(luò)避難以及初期消防行動(dòng)*消防處理結(jié)束后，向總部匯報(bào)結(jié)果，視情況恢復(fù)正常業(yè)務(wù)※預(yù)先掌握避難引導(dǎo)路線活動(dòng)應(yīng)急預(yù)案ResponsePlanForFire

Incaseoffire,pleasepromptlyrespondforthepurposeofthesecurityofthevisitoraccordingtothefollowingmechanism.

Informthevisitorthatthereisanemergency,guidethevisitorstothetemporarysafeplacetodothepreliminaryfirefighting

Meanwhilereportittothesitesalesandoperationarrangementdepartmentandfollowtheirinstructions<Responseprocess>：●FinderThefindertimelycontactstheoperationmanager●OperationManagerTheoperationmanagerreportsthefiretothesiteproviderandreportittotheheadquartersforrescuehelpandpreliminaryfirefighting*Afterthefirefighting,reporttheresulttotheheadquartersandrecoverthenormalbusinessaccordingtothecondition.※Knowingtheevacuationroutesinadvance。

現(xiàn)場(chǎng)發(fā)生斷電

現(xiàn)場(chǎng)出現(xiàn)傷病者如光線黑暗，使用臨時(shí)照明工具，引導(dǎo)參觀者離開(kāi)展區(qū)做好車(chē)輛及展示物的保護(hù)工作，布置圍欄城市經(jīng)理與場(chǎng)地負(fù)責(zé)人聯(lián)系，提供候補(bǔ)電源城市經(jīng)理詢(xún)問(wèn)斷電原因，確定來(lái)電時(shí)間并上報(bào)總部發(fā)生傷病員的時(shí)候確認(rèn)附近有沒(méi)有傷病員的親人/同伴/熟人確認(rèn)傷病員的癥狀，將狀況上報(bào)總部，聽(tīng)從指示根據(jù)情況由城市經(jīng)理陪同將傷病員引導(dǎo)到附近的醫(yī)院內(nèi)急救藥箱準(zhǔn)備：活動(dòng)現(xiàn)場(chǎng)準(zhǔn)備急救藥箱，配備各種常用的急救藥品，用以應(yīng)對(duì)參觀者或工作人員的突發(fā)性疾?。ê惺顮顩r）的處理其它緊急狀況對(duì)應(yīng)如發(fā)生迷路小孩、投訴、車(chē)輛事故、發(fā)現(xiàn)可疑人可疑物品、拾到物品、搗亂、打架斗毆等行為及時(shí)發(fā)現(xiàn)及時(shí)上報(bào)■會(huì)場(chǎng)附近緊急對(duì)應(yīng)醫(yī)院■會(huì)場(chǎng)附近緊急對(duì)應(yīng)派出所活動(dòng)應(yīng)急預(yù)案ResponsePlanforOtherEmergenciesOn-siteBlackoutOn-siteInjuredandPatientIfitisdark,thetemporarylightingtoolsshallbeusedtoguidethevisitortoleavethepavilion.

Protectthecarandexhibitandarrangefence

TheCitymanagercontactthesiteleaderforthesupplementarypower.Thecitymanagerasksfortheblackoutreasonandconfirmswhenthepowercanbeusedandreportsittotheheadquarters.Whenthereareinjuredandpatients,confirmwhethertherearerelative/companion/friendnearandthesymptomoftheinjured,reportittotheheadquartersandfollowtheinstruction.Thecitymanagersendstheinjuredtothenearhospitalaccordingtothesituation.First-aidkit:thefirst-aidkitisprepared,withvariousfirst-aidmedicinewhichiscommonlyusedtorespondthesuddendisease(includingthesunstroke)ofthevisitororstaff.ResponseofOtherEmergenciesIncaseofthelostofchildren,complaint,caraccident,suspect,suspectingarticles,articlesfound,disturbance,fightandsoon:Timelyfindoutandreport■Hospitalforemergencyresponsenearthesite■Policestationforemergencyresponsenearthesite1|活動(dòng)方案—活動(dòng)宣傳1|Activityplan—Mediapublicity媒體宣傳活動(dòng)的媒體宣傳以網(wǎng)絡(luò)為主通過(guò)汽車(chē)之家、易車(chē)網(wǎng)、愛(ài)卡汽車(chē)、太平洋汽車(chē)的硬廣和專(zhuān)題頁(yè)面，進(jìn)行宣傳和報(bào)名。其他媒體宣傳為輔通過(guò)手機(jī)移動(dòng)端等手段加以宣傳報(bào)道?；顒?dòng)宣傳MediapublicityTheactivitiesofthe

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operationplanning廣播媒體網(wǎng)絡(luò)媒體其他其他活動(dòng)活動(dòng)PM14:00-21：00答謝晚會(huì)以各經(jīng)銷(xiāo)商實(shí)際執(zhí)行活動(dòng)為準(zhǔn)線上線下107、94廣播廣告宣傳展廳展廳物料（易拉寶、宣傳牌招募）微信微博的轉(zhuǎn)發(fā)宣傳預(yù)熱期執(zhí)行期收尾期2627281234-252627易車(chē)網(wǎng)\汽車(chē)之家\團(tuán)車(chē)網(wǎng)\小魚(yú)網(wǎng)后續(xù)報(bào)道后續(xù)報(bào)道活動(dòng)效果反饋活動(dòng)宣傳BroadcastNetworkOthersOthersactivityOn-lineLine107、94RadioadvertisingHallTheexhibitionmaterials(Yilabao,billboardsrecruiting)WeChatmicro-blogforwardpropagandaWarm-upPeriodexecutionphaseClosingperiod2627281234-252627BITAUTO\carhome\carnetwork\xmfishFollowupReportActivityfeedbackEventpublicity2|活動(dòng)總結(jié)2|Activitysummary活動(dòng)亮點(diǎn)整合營(yíng)銷(xiāo)銷(xiāo)售團(tuán)購(gòu)售后進(jìn)站客戶(hù)活動(dòng)5折購(gòu)運(yùn)營(yíng)微客服提高粘性增加互動(dòng)全面解決購(gòu)車(chē)用車(chē)養(yǎng)車(chē)賣(mài)車(chē)借勢(shì)春雷行動(dòng)集團(tuán)服務(wù)節(jié)AttractionoftheActivityintegratedmarketingSalesgroupAfterpitCustomeractivity50percentoffpurchaseMicrocustomerserviceIncreasedviscosityIncreasedinteractionComprehensivesolutionBUYUSEmaintainSALEAnoccasionSpringactionGroupserviceFestival活動(dòng)現(xiàn)場(chǎng)實(shí)際流程開(kāi)始結(jié)束時(shí)長(zhǎng)環(huán)節(jié)內(nèi)容音響投影13:0013:000:00冷餐準(zhǔn)備完畢14:0014:000:00演繹人員到場(chǎng)主持人、舞蹈人員、禮儀到場(chǎng)、大巴到位

14:0015:001:00簽到禮儀引導(dǎo)客戶(hù)進(jìn)場(chǎng)暖場(chǎng)音樂(lè)15:0015:050:05開(kāi)場(chǎng)節(jié)目現(xiàn)代舞現(xiàn)代舞開(kāi)場(chǎng)音樂(lè)15:0515:100:05主持人開(kāi)場(chǎng)

手持麥一個(gè)15:1015:150:05領(lǐng)導(dǎo)致辭立麥1個(gè)15:1515:250:10搖一搖互動(dòng)搖的時(shí)候放激情音樂(lè)兩側(cè)展示游戲畫(huà)面15:2515:300:05活動(dòng)簡(jiǎn)述ppt內(nèi)容15:3015:500:2020臺(tái)政策若未到插入拍賣(mài)，后接搖一搖政策\(yùn)拍賣(mài)品\搖一搖15:5016:000:10頒獎(jiǎng)前二十的訂車(chē)頒獎(jiǎng)手持麥一個(gè)16:0016:100:1040臺(tái)抽獎(jiǎng)抽獎(jiǎng)的時(shí)候放激情音樂(lè)16:1016:200:1060臺(tái)政策若未到插入拍賣(mài)，后接搖一搖政策\(yùn)拍賣(mài)品\搖一搖16:2016:300:1050臺(tái)拍賣(mài)16:3016:400:1060臺(tái)抽獎(jiǎng)抽獎(jiǎng)的時(shí)候放激情音樂(lè)16:4016:500:1080臺(tái)政策若未到插入拍賣(mài)，后接搖一搖政策\(yùn)拍賣(mài)品\搖一搖16:5017:000:10搖一搖互動(dòng)搖的時(shí)候放激情音樂(lè)兩側(cè)展示游戲畫(huà)面17:0017:100:1080臺(tái)抽獎(jiǎng)抽獎(jiǎng)的時(shí)候放激情音樂(lè)17:1017:200:10100臺(tái)政策宣布最終價(jià)格，若未到插入拍賣(mài)，后接搖一搖政策\(yùn)拍賣(mài)品\搖一搖17:2017:300:10舞蹈速度與激情結(jié)尾曲seeyouagain舞蹈音樂(lè)TheactualprocessofactivitysiteBeginEndTimeLinkContentAudioProjective13:0013:000:00Buffetready14:0014:000:00DeductivepersonnelpresentHost,dancers,etiquette,businplace

14:0015:001:00SigninEtiquettetoguidecustomersintoIBLRUER15:0015:050:05ChicagolocalModerndanceModerndancemusic15:0515:100:05Moderatoropening

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seeyouagainDancemusic活動(dòng)流程內(nèi)容展示Activityflowcontentdisplay活動(dòng)流程內(nèi)容展示Activityflowcontentdisplay活動(dòng)流程內(nèi)容展示Activityflowcontentdisplay活動(dòng)流程內(nèi)容展示Activityflowcontentdisplay活動(dòng)流程內(nèi)容展示Activityflowcontentdisplay活動(dòng)流程內(nèi)容展示Activityflowcontentdisplay活動(dòng)總結(jié)人員分工：

本次車(chē)展，前期策劃、后勤、銷(xiāo)售、邀約人員均根據(jù)之前制定的活動(dòng)計(jì)劃，很好的完成本職工作，活動(dòng)流程執(zhí)行比較順暢！

本次活動(dòng)集客、邀約效果很不錯(cuò)，集客及訂單均完成目標(biāo)！活動(dòng)效果自評(píng)：活動(dòng)亮點(diǎn)簡(jiǎn)述：1、整合營(yíng)銷(xiāo)