跨文化商務(wù)交際導(dǎo)論- 課件Unit 5 Verbal intercultural business communication

Verbal

communication

styles?DirectstyleandindirectstyleSelf-enhancement

styleand

self-effacementstyle?Elaboratestyleand

understatedstyle?PersonalstyleandcontextualstyleInstrumentalstyleandaffectivestyle

1.Direct

and

indirect

stylesThedirectandindirectstylesdifferintheextenttowhich

communicatorsrevealtheirintentionsthroughtheirtoneofvoice

andthestraightforwardnessoftheirmessage.Inthedirectverbalstyle,verbalstatementsclearlyrevealthespeaker’sintentions.“All

this

needs

is

a

little

soy

sauce.”Intheindirectverbalstyle,verbalstatementstendto

hidethespeaker’sactualintentions.“He

has

goodappetite.

”(1)

(3)

(5)(2)

(4)

(6)2.Self-enhancementandself-effacementstylesTheself-enhancementverbalstyleemphasizestheimportance

ofboastingaboutone’saccomplishmentsandabilities.Theself-effacementverbalstyle

emphasizesthe

importanceofhumblingoneselfviaverbalrestraints,hesitations,

modesttalk,andtheuseofself-deprecationconcerningone’seffort

orperformance.?“This

dishisnotsaltyenough.Noflavor.It’stoobadtoeat,butplease…”“I

am

a

faster

learner,

and

I

can

use

chopsticks

well…”LanguagevariationsLanguageusersGeographicalorigin-DialectSocialcondition-SociolectCircumstanceofcommunicationPidginLinguafrancaTaboosEuphemismJargon

1.DialectandsociolectAdialectisaformoflanguagepeculiartoagroupofpeople,asdistinguishedfromtheliterarylanguageofthewholepeople.Dialectscanbenational,regional,orlocal.RegionaldialectsLocaldialects大連話鐵嶺話沈陽話

1.DialectandsociolectAsociolectisusually

consideredasasocialdialectassociatedwithaparticularsocialclass

oroccupationalgroupwithinasociety.SociolectCommunicativefunctionFormalInformalApidginisaspeciallanguagevarietythatmixesorblendslanguagesasameanstofacilitatecommunicationbetweengroupsthatdonothavealanguageincommon.

2.PidginsandlinguafrancasLongtimenosee!Alinguafrancaisviewedasaninternationalmeansofcommunication.

2.PidginsandlinguafrancasMiddleAges18thcenturyToday

3.TaboosandeuphemismsTaboosrefertocertainexpressionsthatshouldbeavoidedand

prohibitedbecausetheyareoffensiveandimpolite.Aeuphemismis

thelinguisticcounterpartofatabooexpression.oldseniorcitizenpoordeprivedor

underprivileged??TabooEuphemism4InChina13InAmericabig,plump,stoutoverweightedthinnerslimordinary,homelyplainAfricanNativeMexicandining-roomattendantscustomer’srepresentativeapipeengineer

4.JargonJargonreferstothespecialortechnicalvocabularydevelopedtomeet

thespecialneedsofparticularprofessionssuchasmedicineandlaw.債務(wù)debt;liability;obligation債務(wù)的償還paymentofdebt債務(wù)的償清dischargeofdebt債務(wù)的擔(dān)保guaranteeofdebt債務(wù)的合并consolidationofdebt債務(wù)的給付日期debtmaturity債務(wù)的免除exemptionofdebt債的分類obligation;obligation法定之債legalobligation任意之債voluntaryobligation簡(jiǎn)單之債simpleobligation選擇之債alternativeobligation主債prime/principalobligation從債accessoryobligation幸運(yùn)兒

1.LackofvocabularyequivalentsSincepeoplefromdifferentculturesdonotsharemuchinphysicalenvironment,customs,andtraditions,theymaytendtohavedifferentunderstandingsofthedenotativemeaningofacertainwordaswellasitsassociativemeanings.

1.Lackofvocabularyequivalents

2.LackofidiomaticequivalentsAnidiomisagroupofwordsthat,whenusedtogether,generateameaningthatisdifferentfromtheliteralmeaningoftheseparatewords.Anidiom,highlyattachedtocultureandconventions,isratherchallengingforpeoplefromanotherculturetounderstandthemeaningandusageofanidiom.祝你好運(yùn)體會(huì)言外之意別著急傾盆大雨

3.Lackofgrammaticalandsyntacticequivalents?Wordorderandsyntacticfunctioncaninfluencethemeaningtoagreatextent.Thus,thelackofgrammaticalandsyntacticequivalentscanbeanothertranslationproblem.Planatable

設(shè)計(jì)表格Bookaplace

預(yù)定位置Tableaplan

放入議事日程

Placeabook

放書

4.Lackofexperientialequivalents?Everyculturehasitsownwaystodescribeitsuniqueobjects,socialactivities,andconcepts.

5.L