墨盒項目2014年度總結(jié)

墨盒項目2014年度總結(jié)

編輯：艾偉編輯日期：2015/01/08關(guān)鍵詞：銷售總結(jié)，Lowlights，2015年計劃和目標年度銷售總結(jié)年度總銷售額：$436631.53年度銷售總結(jié)年度平均客單價$21.80，成下降趨勢。年度銷售總結(jié)SKU總數(shù)119個，TOP20年度銷售個數(shù)占比情況如下：年度銷售總結(jié)SKU總數(shù)119個，TOP20年度銷售個數(shù)占比情況如下：SKU銷量占比HP564-01160511.68%epson1261-03155911.34%epson2001-03147010.70%HP61-0410087.33%HP74-029647.01%HP61-039086.61%HP60-048416.12%epson0691-047345.34%epson1271-015664.12%epson1271-025063.68%canon225-054763.46%HP74-014363.17%epson1261-044203.06%HP61-054052.95%canon240-023762.74%HP564-043352.44%epson0981-012982.17%HP564-072962.15%epson1261-012772.02%HP60-032631.91%費用分析總表ITEM總計占比2月3月4月5月6月7月8月9月10月11月12月總銷售額（+）436,631.5399.09%6,888.0722,516.4317,023.3029,334.0439,522.9850,201.3456,121.3348,092.2654,025.0846,906.7066,000.00AMZ賠償（+）4,022.940.91%0.0014.7572.51295.14241.49347.82499.18376.541,005.03570.48600.00產(chǎn)品成本（-）176,880.5640.14%3,898.569,255.735,977.0211,329.9613,155.9018,913.3821,626.7819,363.5524,280.4819,866.6029,212.60產(chǎn)品運費（-）56,559.0812.84%756.322,670.322,451.603,857.104,432.255,634.306,558.756,133.877,361.357,046.899,656.33美國方面費用（-）1,162.300.26%379.750.00583.55127.130.000.0071.870.000.000.000.00平臺費（-）126,125.6728.62%1,814.956,584.125,101.368,430.0110,928.5813,765.1615,638.1914,093.3416,529.9215,240.0418,000.00服務(wù)倉儲費（-）2,028.450.46%

1,324.56353.89350.00廣告費（-）4,977.451.13%0.000.00455.99571.81696.3660.50402.15501.21723.11772.29794.03退款（-）16,563.533.76%134.92785.85871.701,030.611,385.091,836.112,184.952,029.272,132.441,672.592,500.00樣品費（-）112.950.03%0.000.00112.950.000.000.000.000.000.000.000.00人力及運營（-）28,199.946.40%1,872.702,280.272,473.162,427.372,350.272,386.192,613.092,778.092,678.963,339.843,000.00辦公分攤（-）14,342.033.25%0.000.000.001,593.341,695.231,802.011,861.211,780.921,840.251,769.072,000.00毛利56,244.4812.76%-96.433,235.161,541.644,282.569,166.2910,339.7110,137.826,347.562,678.252,524.886,087.04凈利13,702.513.11%-1,969.13954.89-931.52261.855,120.796,151.515,663.521,788.55-1,840.96-2,584.031,087.04凈利率

-28.59%4.24%-5.45%0.88%12.88%12.17%10.00%3.69%-3.35%-5.44%1.63%Lowlights行業(yè)競爭逐漸加大，被迫降價應(yīng)對；2.價格和差評的影響，9月底開始大規(guī)模降價清倉；3.由于上述兩點，導(dǎo)致項目銷售遇到瓶頸，客單價降低；營銷拓展嘗試不足，渠道拓展剛剛開頭；物流指標不健康，有優(yōu)化空間。15年計劃擴充SKU，已經(jīng)擴充28個，目標Q3結(jié)束前增加100個新品；增加原裝墨盒；優(yōu)化生產(chǎn)和物流環(huán)節(jié)，降低FOB和物流指標占比，制定有競爭力的售價；轉(zhuǎn)變思路，以銷定采；擴充渠道，開通ebay賬戶；物流優(yōu)化，成熟SKU海運補貨為主。15年目標