社區(qū)電商的發(fā)展策略研究

摘要經(jīng)濟(jì)發(fā)展的欣欣向榮帶動(dòng)了信息技術(shù)與互聯(lián)網(wǎng)的更新迭代，新的電子商務(wù)模式如春筍般層出不窮，社區(qū)電商的發(fā)展也在如火如荼地進(jìn)行著。隨著疫情時(shí)代告一段落，社區(qū)電商之后的發(fā)展趨勢讓人浮想聯(lián)翩。社區(qū)電商是互聯(lián)網(wǎng)“由虛落實(shí)”的又一次重大進(jìn)步，再一次讓互聯(lián)網(wǎng)改變了公民的生活，在之后的電子商務(wù)發(fā)展歷程中占有十分重要的地位，也是之后未來電商發(fā)展的重要方向，擁有著大量的潛在市場。本文將研究張毛莊村內(nèi)社區(qū)電商發(fā)展的現(xiàn)狀，發(fā)現(xiàn)現(xiàn)存問題，結(jié)合社區(qū)電商目前發(fā)展趨勢給出未來良性發(fā)展的對(duì)策，促進(jìn)張毛莊村社區(qū)電商向規(guī)范化、有序化、數(shù)字化發(fā)展。張毛莊村內(nèi)社區(qū)電商的發(fā)展折射的是部分農(nóng)村地區(qū)社區(qū)電商發(fā)展的現(xiàn)狀，分析好問題所在，在人才、平臺(tái)、政策等角度提供之后的發(fā)展策略，為社區(qū)電商在農(nóng)村地區(qū)發(fā)展提供一份參考，讓社區(qū)電商的發(fā)展助力解決人民日益增長的美好生活需要和不平衡不充分的發(fā)展之間的矛盾。關(guān)鍵詞：社區(qū)電商；電子商務(wù)；社區(qū)發(fā)展

ABSTRACTTheboomingeconomicdevelopmenthasdriventheupdateanditerationofinformationtechnologyandtheInternet.Newe-commercemodelshavesprungupinanendlessstream,andthedevelopmentofcommunitye-commerceisalsoinfullswing.Astheeraoftheepidemiccomestoanend,thefuturedevelopmenttrendofcommunitye-commerceistantalizing.Communitye-commerceisanothermajorprogressinthe"virtualimplementation"oftheInternet,whichonceagainmakestheInternetchangethelivesofcitizens.Itoccupiesaveryimportantpositioninthedevelopmentprocessofe-commerceinthefuture,andisalsoanimportantdirectionofthefuturedevelopmentofe-commerce,withalargenumberofpotentialmarkets.Thispaperwillstudythecurrentsituationofthedevelopmentofcommunitye-commerceinZhangmaozhuangvillage,discovertheexistingproblems,combinewiththecurrentdevelopmenttrendofcommunitye-commercetoproposecountermeasuresforfuturebenigndevelopment,andpromotethestandardized,orderlyanddigitaldevelopmentofcommunitye-commerceinZhangmaozhuangvillage.Thedevelopmentofcommunitye-commerceinZhangMaozhuangvillagereflectsthecurrentsituationofcommunitye-commercedevelopmentinsomeruralareas.Afteranalyzingtheproblems,wewillprovidefuturedevelopmentstrategiesfromtheperspectivesoftalents,platformsandpolicies,soastoprovideareferenceforthedevelopmentofcommunitye-commerceinruralareas.Letthedevelopmentofcommunitye-commercehelpsolvethecontradictionbetweenunbalancedandinadequatedevelopmentandpeople'sever-growingneedsforabetterlife.Keywords：Communitye-commerce；E-commerce；Communitydevelopment目錄TOC\o"1-3"\h\u14154第1章緒論 164641.1研究背景、目的和意義 1307591.2研究思路與研究方法 27660第2章社區(qū)電商的相關(guān)理論 3241132.1社區(qū)電商的定義 36572.24C理論 314357第3章張毛莊村社區(qū)電商發(fā)展現(xiàn)狀 43.1張毛莊村社區(qū)電商簡介 4309893.2站點(diǎn)相關(guān)負(fù)責(zé)人員工作情況 4300223.3站點(diǎn)信息同步機(jī)制 4225713.4用戶隱私保護(hù)意識(shí) 4107533.5物流配送情況 53533.6站長與用戶對(duì)社區(qū)電商平臺(tái)發(fā)展政策的了解程度 58007第4章張毛莊村社區(qū)電商發(fā)展的問題 6310884.1負(fù)責(zé)人員較少且缺乏管理經(jīng)驗(yàn) 6121824.2信息不對(duì)稱程度較重 6242414.3平臺(tái)隱私保護(hù)不完善 6159774.4物流供應(yīng)鏈不完善 7294604.5發(fā)展過程中缺乏相關(guān)政策的宣傳 718638第5章張毛莊村社區(qū)電商未來發(fā)展的對(duì)策 8242905.1逐步配備相對(duì)應(yīng)的管理人員，培養(yǎng)高素質(zhì)管理人才 8162715.2加強(qiáng)基礎(chǔ)設(shè)施的完善和互聯(lián)網(wǎng)普及程度，即時(shí)同步