電商平臺(tái)“二選一”行為的反壟斷法規(guī)制兼論濫用相對(duì)優(yōu)勢(shì)地位理論的適用不足

電商平臺(tái)“二選一”行為的反壟斷法規(guī)制兼論濫用相對(duì)優(yōu)勢(shì)地位理論的適用不足一、本文概述Overviewofthisarticle隨著電子商務(wù)的飛速發(fā)展，電商平臺(tái)在商品流通、服務(wù)提供等方面發(fā)揮著越來(lái)越重要的作用。然而，隨著市場(chǎng)競(jìng)爭(zhēng)的日益激烈，一些電商平臺(tái)利用自身優(yōu)勢(shì)地位，通過(guò)“二選一”等不正當(dāng)競(jìng)爭(zhēng)手段，試圖排擠競(jìng)爭(zhēng)對(duì)手，獲取更大市場(chǎng)份額。這種行為不僅破壞了市場(chǎng)競(jìng)爭(zhēng)秩序，也損害了消費(fèi)者權(quán)益。因此，本文旨在探討電商平臺(tái)“二選一”行為的反壟斷法規(guī)制，并分析濫用相對(duì)優(yōu)勢(shì)地位理論在應(yīng)對(duì)這一問(wèn)題上的適用不足。Withtherapiddevelopmentofe-commerce,e-commerceplatformsareplayinganincreasinglyimportantroleincommoditycirculation,serviceprovision,andotheraspects.However,withtheincreasinglyfiercemarketcompetition,somee-commerceplatformstakeadvantageoftheiradvantageouspositionanduseunfaircompetitionmethodssuchas"twochoices"totrytoexcludecompetitorsandgaingreatermarketshare.Thisbehaviornotonlydisruptsthemarketcompetitionorder,butalsoharmsconsumerrights.Therefore,thisarticleaimstoexploretheanti-monopolylawregulationofthe"twochoice"behaviorone-commerceplatforms,andanalyzetheinsufficientapplicationofthetheoryofabuseofrelativeadvantageinaddressingthisissue.本文將首先概述電商平臺(tái)“二選一”行為的定義、表現(xiàn)形式及其對(duì)市場(chǎng)競(jìng)爭(zhēng)的影響。接著，將深入分析我國(guó)反壟斷法對(duì)“二選一”行為的規(guī)制現(xiàn)狀，包括相關(guān)法規(guī)的適用、執(zhí)法機(jī)構(gòu)的職責(zé)以及司法實(shí)踐中的典型案例。在此基礎(chǔ)上，本文將探討濫用相對(duì)優(yōu)勢(shì)地位理論在應(yīng)對(duì)電商平臺(tái)“二選一”行為上的適用性，分析其在實(shí)踐中的不足，如理論框架的局限性、執(zhí)法標(biāo)準(zhǔn)的模糊性等。Thisarticlewillfirstoutlinethedefinition,manifestations,andimpactonmarketcompetitionofthe"twochoice"behaviorofe-commerceplatforms.Next,anin-depthanalysiswillbeconductedonthecurrentregulatorystatusofChina'santi-monopolylawonthe"twochoice"behavior,includingtheapplicationofrelevantregulations,theresponsibilitiesoflawenforcementagencies,andtypicalcasesinjudicialpractice.Onthisbasis,thisarticlewillexploretheapplicabilityofthetheoryofabusingrelativeadvantageinrespondingtothe"twochoice"behaviorofe-commerceplatforms,andanalyzeitsshortcomingsinpractice,suchasthelimitationsofthetheoreticalframeworkandtheambiguityofenforcementstandards.本文將提出完善電商平臺(tái)“二選一”行為反壟斷法規(guī)制的建議，包括完善相關(guān)法規(guī)、加強(qiáng)執(zhí)法力度、提高司法審判效率等。也將探討如何在濫用相對(duì)優(yōu)勢(shì)地位理論的框架下，更好地應(yīng)對(duì)電商平臺(tái)的不正當(dāng)競(jìng)爭(zhēng)行為，維護(hù)市場(chǎng)競(jìng)爭(zhēng)秩序和消費(fèi)者權(quán)益。Thisarticlewillproposesuggestionsforimprovingtheanti-monopolylawregulationofthe"twochoice"behaviorone-commerceplatforms,includingimprovingrelevantregulations,strengtheninglawenforcement,andimprovingjudicialtrialefficiency.Wewillalsoexplorehowtobetterrespondtounfaircompetitionbehaviorone-commerceplatforms,maintainmarketcompetitionorderandconsumerrightswithintheframeworkofthetheoryofabusingrelativeadvantage.二、電商平臺(tái)“二選一”行為的法律分析LegalAnalysisofthe"TwoChoice"BehavioronE-commercePlatforms在當(dāng)前電子商務(wù)迅猛發(fā)展的背景下，電商平臺(tái)“二選一”行為逐漸成為業(yè)界和法學(xué)界關(guān)注的焦點(diǎn)。所謂“二選一”，是指電商平臺(tái)要求商家在其平臺(tái)與競(jìng)爭(zhēng)對(duì)手平臺(tái)之間做出排他性選擇，即商家若想在某一電商平臺(tái)上經(jīng)營(yíng)，就必須放棄在其他競(jìng)爭(zhēng)平臺(tái)上的經(jīng)營(yíng)。這種行為不僅限制了商家的自由選擇權(quán)，也可能破壞市場(chǎng)競(jìng)爭(zhēng)秩序，損害消費(fèi)者權(quán)益。Againstthebackdropoftherapiddevelopmentofe-commerce,the"twochoice"behaviorofe-commerceplatformshasgraduallybecomeafocusofattentionintheindustryandlegalcommunity.Theso-called"twochoice"referstotherequirementthate-commerceplatformsrequiremerchantstomakeexclusivechoicesbetweentheirplatformandcompetitorplatforms,thatis,ifmerchantswanttooperateonacertaine-commerceplatform,theymustgiveupoperatingonothercompetitiveplatforms.Thisbehaviornotonlylimitsthefreechoiceofmerchants,butmayalsodisruptmarketcompetitionorderandharmconsumerrights.從法律角度來(lái)看，“二選一”行為可能涉嫌違反反壟斷法。反壟斷法的核心目標(biāo)是維護(hù)市場(chǎng)競(jìng)爭(zhēng)秩序，防止市場(chǎng)壟斷，保護(hù)消費(fèi)者和中小企業(yè)的利益。根據(jù)反壟斷法的規(guī)定，具有市場(chǎng)支配地位的企業(yè)不得濫用其市場(chǎng)優(yōu)勢(shì)地位，排除、限制競(jìng)爭(zhēng)。電商平臺(tái)作為市場(chǎng)經(jīng)濟(jì)的重要參與者，其“二選一”行為有可能構(gòu)成濫用市場(chǎng)支配地位的行為。Fromalegalperspective,the"twochoice"behaviormaybesuspectedofviolatingantitrustlaws.Thecoreobjectiveofanti-monopolylawistomaintainmarketcompetitionorder,preventmarketmonopoly,andprotecttheinterestsofconsumersandsmallandmedium-sizedenterprises.AccordingtotheprovisionsoftheAntiMonopolyLaw,enterpriseswithadominantmarketpositionshallnotabusetheirmarketadvantagetoexcludeorrestrictcompetition.Asanimportantparticipantinthemarketeconomy,e-commerceplatformsmayengageintheactofabusingtheirdominantmarketpositionduetotheirchoicebetweentwooptions.濫用相對(duì)優(yōu)勢(shì)地位理論也是分析“二選一”行為的重要工具。濫用相對(duì)優(yōu)勢(shì)地位是指擁有相對(duì)優(yōu)勢(shì)地位的企業(yè)通過(guò)不公平的手段限制或排除競(jìng)爭(zhēng)。在電商平臺(tái)領(lǐng)域，擁有大量用戶數(shù)據(jù)和市場(chǎng)份額的平臺(tái)可能具有相對(duì)優(yōu)勢(shì)地位，如果利用這種地位強(qiáng)迫商家進(jìn)行排他性選擇，就可能構(gòu)成濫用相對(duì)優(yōu)勢(shì)地位的行為。然而，現(xiàn)有濫用相對(duì)優(yōu)勢(shì)地位理論在適用上可能存在一定的不足。例如，對(duì)于如何界定相對(duì)優(yōu)勢(shì)地位、如何判斷行為是否構(gòu)成濫用等方面，法律規(guī)定和司法實(shí)踐尚不夠明確和統(tǒng)一。Thetheoryofabusingrelativeadvantageisalsoanimportanttoolforanalyzingthe"twochoice"behavior.Abuseofrelativeadvantagereferstocompanieswithrelativeadvantageusingunfairmeanstorestrictorexcludecompetition.Inthefieldofe-commerceplatforms,platformswithalargeamountofuserdataandmarketsharemayhavearelativelyadvantageousposition.Ifthispositionisusedtoforcemerchantstomakeexclusivechoices,itmayconstituteanabuseoftheirrelativeadvantageousposition.However,theexistingtheoryofabusingrelativeadvantagemayhavecertainshortcomingsinitsapplication.Forexample,legalprovisionsandjudicialpracticearenotyetclearandunifiedonhowtodefinerelativeadvantagestatusanddeterminewhetherbehaviorconstitutesabuse.因此，在分析電商平臺(tái)“二選一”行為時(shí)，需要綜合考慮反壟斷法和濫用相對(duì)優(yōu)勢(shì)地位理論的相關(guān)規(guī)定和原則。既要保護(hù)電商平臺(tái)的創(chuàng)新和發(fā)展，又要防止其濫用市場(chǎng)地位損害競(jìng)爭(zhēng)和消費(fèi)者權(quán)益。這需要進(jìn)一步完善相關(guān)法律法規(guī)，明確判斷標(biāo)準(zhǔn)，加強(qiáng)監(jiān)管和執(zhí)法力度，確保市場(chǎng)競(jìng)爭(zhēng)的公平和有序。Therefore,whenanalyzingthe"twochoice"behaviorofe-commerceplatforms,itisnecessarytocomprehensivelyconsidertherelevantprovisionsandprinciplesofanti-monopolylawandthetheoryofabuseofrelativeadvantage.Weneedtoprotecttheinnovationanddevelopmentofe-commerceplatforms,whilealsopreventingtheirabuseofmarketpositiontoharmcompetitionandconsumerrights.Thisrequiresfurtherimprovementofrelevantlawsandregulations,clarificationofjudgmentcriteria,strengtheningsupervisionandlawenforcementefforts,andensuringfairandorderlymarketcompetition.三、濫用相對(duì)優(yōu)勢(shì)地位理論在“二選一”行為中的應(yīng)用TheApplicationoftheTheoryofAbuseofRelativeAdvantageintheChoiceofTwoBehavior濫用相對(duì)優(yōu)勢(shì)地位理論在電商平臺(tái)的“二選一”行為中具有重要的應(yīng)用。電商平臺(tái)憑借其龐大的用戶基礎(chǔ)、豐富的商品資源和技術(shù)優(yōu)勢(shì)，往往在市場(chǎng)中占據(jù)相對(duì)優(yōu)勢(shì)地位。然而，這種優(yōu)勢(shì)地位并非絕對(duì)，它需要在合法、公平、公正的市場(chǎng)競(jìng)爭(zhēng)中得以體現(xiàn)。Thetheoryofabusingrelativeadvantagehasimportantapplicationsinthe"twochoice"behaviorofe-commerceplatforms.E-commerceplatformsoftenoccupyarelativelyadvantageouspositioninthemarketduetotheirvastuserbase,richproductresources,andtechnologicaladvantages.However,thisadvantageouspositionisnotabsolute,itneedstobereflectedinlegal,fair,andjustmarketcompetition.在“二選一”行為中，電商平臺(tái)利用其相對(duì)優(yōu)勢(shì)地位，強(qiáng)制或誘導(dǎo)商家在平臺(tái)間進(jìn)行二選一，以排除競(jìng)爭(zhēng)對(duì)手，鞏固自身市場(chǎng)地位。這種行為明顯違反了公平競(jìng)爭(zhēng)原則，破壞了市場(chǎng)秩序，損害了其他競(jìng)爭(zhēng)者和消費(fèi)者的合法權(quán)益。Inthe"twochoice"behavior,e-commerceplatformsusetheirrelativeadvantagetoforceorinducemerchantstochoosebetweentwoplatforms,inordertoeliminatecompetitorsandconsolidatetheirmarketposition.Thisbehaviorclearlyviolatestheprincipleoffaircompetition,underminesmarketorder,anddamagesthelegitimaterightsandinterestsofothercompetitorsandconsumers.濫用相對(duì)優(yōu)勢(shì)地位理論的核心在于判斷電商平臺(tái)的行為是否超出了其正常經(jīng)營(yíng)范圍，是否利用優(yōu)勢(shì)地位對(duì)其他競(jìng)爭(zhēng)者和消費(fèi)者造成了實(shí)質(zhì)性損害。在“二選一”行為中，電商平臺(tái)往往通過(guò)技術(shù)手段、合同條款等方式，強(qiáng)制或誘導(dǎo)商家進(jìn)行二選一，這種行為明顯超出了其正常經(jīng)營(yíng)范圍，構(gòu)成了對(duì)相對(duì)優(yōu)勢(shì)地位的濫用。Thecoreofthetheoryofabusingrelativeadvantagepositionliesindeterminingwhetherthebehaviorofe-commerceplatformshasexceededtheirnormalbusinessscopeandwhethertheyhaveusedtheiradvantagepositiontocausesubstantialdamagetoothercompetitorsandconsumers.Inthe"twochoice"behavior,e-commerceplatformsoftenusetechnicalmeans,contractterms,andothermeanstoforceorinducemerchantstochoosebetweentwooptions.Thisbehaviorclearlygoesbeyondtheirnormalbusinessscopeandconstitutesanabuseoftheirrelativeadvantageposition.然而，濫用相對(duì)優(yōu)勢(shì)地位理論在“二選一”行為中的應(yīng)用也存在一些不足。濫用相對(duì)優(yōu)勢(shì)地位的判斷標(biāo)準(zhǔn)較為模糊，缺乏具體的量化指標(biāo)，導(dǎo)致在實(shí)踐中難以準(zhǔn)確認(rèn)定。濫用相對(duì)優(yōu)勢(shì)地位理論更多地關(guān)注于行為的結(jié)果，而忽視了行為的過(guò)程和動(dòng)機(jī)，這可能導(dǎo)致一些具有正當(dāng)商業(yè)目的的“二選一”行為被誤判為濫用相對(duì)優(yōu)勢(shì)地位。However,therearealsosomeshortcomingsintheapplicationofthetheoryofabusingrelativeadvantageinthe"twochoice"behavior.Thecriteriaforjudgingtheabuseofrelativeadvantagearerelativelyvagueandlackspecificquantitativeindicators,makingitdifficulttoaccuratelydetermineinpractice.Thetheoryofabusingrelativeadvantagefocusesmoreontheresultsofbehavior,whileneglectingtheprocessandmotivationofbehavior,whichmayleadtosome"twochoice"behaviorswithlegitimatecommercialpurposesbeingmisjudgedasabusingrelativeadvantage.因此，在規(guī)制電商平臺(tái)的“二選一”行為時(shí)，應(yīng)綜合考慮濫用相對(duì)優(yōu)勢(shì)地位理論和其他反壟斷法規(guī)，確保對(duì)電商平臺(tái)的監(jiān)管既不過(guò)于寬松，也不過(guò)于嚴(yán)苛。還應(yīng)加強(qiáng)對(duì)濫用相對(duì)優(yōu)勢(shì)地位理論的研究和完善，明確其適用范圍和判斷標(biāo)準(zhǔn)，為電商平臺(tái)的公平競(jìng)爭(zhēng)提供更有力的法律保障。Therefore,whenregulatingthe"twochoice"behaviorofe-commerceplatforms,comprehensiveconsiderationshouldbegiventothetheoryofabuseofrelativeadvantageandotherantitrustregulationstoensurethattheregulationofe-commerceplatformsisneithertooloosenortoostrict.Weshouldalsostrengthentheresearchandimprovementofthetheoryofabuseofrelativeadvantage,clarifyitsscopeofapplicationandjudgmentstandards,andprovidestrongerlegalprotectionforfaircompetitionone-commerceplatforms.四、現(xiàn)行反壟斷法規(guī)制“二選一”行為的不足TheShortcomingsoftheCurrentAntiMonopolyLawinRegulatingthe"TwoChoice"Behavior在當(dāng)前的反壟斷法框架下，對(duì)電商平臺(tái)“二選一”行為的規(guī)制存在一些明顯的不足。盡管濫用相對(duì)優(yōu)勢(shì)地位理論被嘗試性地應(yīng)用于相關(guān)案件的處理中，但由于其理論內(nèi)核與當(dāng)前電商市場(chǎng)的實(shí)際狀況存在偏差，使得這一理論在實(shí)際操作中顯得捉襟見(jiàn)肘。Underthecurrentantitrustlawframework,therearesomeobviousshortcomingsintheregulationofthe"twochoice"behaviorone-commerceplatforms.Althoughthetheoryofabuseofrelativeadvantagehasbeententativelyappliedtothehandlingofrelatedcases,thedeviationbetweenitstheoreticalcoreandtheactualsituationofthecurrente-commercemarketmakesthistheoryappearinadequateinpracticaloperation.濫用相對(duì)優(yōu)勢(shì)地位理論的核心在于“縱向依賴性”，即市場(chǎng)中的一方對(duì)另一方存在高度的依賴。然而，在當(dāng)前的電商市場(chǎng)中，由于平臺(tái)間的競(jìng)爭(zhēng)日趨激烈，商戶和消費(fèi)者都擁有更多的選擇空間。商戶可以通過(guò)多種渠道銷(xiāo)售商品，消費(fèi)者也可以在多個(gè)平臺(tái)間進(jìn)行比價(jià)和選擇。因此，濫用相對(duì)優(yōu)勢(shì)地位理論中的“縱向依賴性”在電商市場(chǎng)中并不明顯，這導(dǎo)致該理論在實(shí)際應(yīng)用中的可操作性較差。Thecoreofthetheoryofabusingrelativeadvantageliesin"verticaldependence",whichmeansthatonepartyinthemarkethasahighdegreeofdependenceontheother.However,inthecurrente-commercemarket,duetoincreasinglyfiercecompetitionbetweenplatforms,bothmerchantsandconsumershavemorechoices.Merchantscansellproductsthroughmultiplechannels,andconsumerscanalsocomparepricesandmakechoicesacrossmultipleplatforms.Therefore,the"verticaldependence"inthetheoryofabusingrelativeadvantagepositionisnotobviousinthee-commercemarket,whichleadstopooroperabilityofthistheoryinpracticalapplications.濫用相對(duì)優(yōu)勢(shì)地位理論的適用可能違背競(jìng)爭(zhēng)中性理念。競(jìng)爭(zhēng)中性原則要求反壟斷法在處理市場(chǎng)行為時(shí)，應(yīng)當(dāng)保持中立，避免對(duì)市場(chǎng)主體的特定行為進(jìn)行過(guò)度干預(yù)。然而，濫用相對(duì)優(yōu)勢(shì)地位理論在實(shí)際操作中，往往容易對(duì)電商平臺(tái)進(jìn)行過(guò)度規(guī)制，從而限制了其正常的市場(chǎng)競(jìng)爭(zhēng)行為。這不僅可能損害電商平臺(tái)的合法權(quán)益，也可能阻礙市場(chǎng)的正常發(fā)展。Theapplicationofthetheoryofabusingrelativeadvantagemaygoagainsttheconceptofcompetitiveneutrality.Theprincipleofcompetitionneutralityrequiresthatantitrustlawsshouldmaintainneutralityindealingwithmarketbehaviorandavoidexcessiveinterventioninspecificbehaviorsofmarketentities.However,thetheoryofabusingrelativeadvantageoftenleadstoexcessiveregulationofe-commerceplatformsinpracticaloperations,therebylimitingtheirnormalmarketcompetitionbehavior.Thismaynotonlyharmthelegitimaterightsandinterestsofe-commerceplatforms,butalsohinderthenormaldevelopmentofthemarket.濫用相對(duì)優(yōu)勢(shì)地位理論的適用還可能異化《反壟斷法》的立法目的。反壟斷法的核心目的是維護(hù)市場(chǎng)的公平競(jìng)爭(zhēng)，防止市場(chǎng)壟斷行為的發(fā)生。然而，如果過(guò)度依賴濫用相對(duì)優(yōu)勢(shì)地位理論來(lái)規(guī)制“二選一”行為，可能會(huì)使得反壟斷法偏離其立法初衷，導(dǎo)致對(duì)市場(chǎng)的過(guò)度干預(yù)和扭曲。TheapplicationofthetheoryofabusingrelativeadvantagemayalsoalienatethelegislativepurposeoftheAntiMonopolyLaw.Thecorepurposeofanti-monopolylawistomaintainfaircompetitioninthemarketandpreventtheoccurrenceofmarketmonopolybehavior.However,excessiverelianceonthetheoryofabusingrelativeadvantagetoregulate"twochoice"behaviormayleadtoantitrustlawsdeviatingfromtheirlegislativeintentions,resultinginexcessiveinterventionanddistortionofthemarket.現(xiàn)行反壟斷法規(guī)制電商平臺(tái)“二選一”行為的不足主要體現(xiàn)在濫用相對(duì)優(yōu)勢(shì)地位理論的適用問(wèn)題上。為了更有效地規(guī)制這類(lèi)行為，我們需要進(jìn)一步完善反壟斷法律體系，明確相關(guān)規(guī)則的適用范圍和邊界，以更好地平衡市場(chǎng)競(jìng)爭(zhēng)和平臺(tái)發(fā)展的關(guān)系。也需要加強(qiáng)對(duì)電商市場(chǎng)的研究和分析，以便更準(zhǔn)確地把握市場(chǎng)動(dòng)態(tài)和競(jìng)爭(zhēng)狀況，為反壟斷執(zhí)法提供更加科學(xué)、合理的依據(jù)。Theshortcomingsofthecurrentanti-monopolylawinregulatingthe"twochoice"behaviorofe-commerceplatformsaremainlyreflectedintheapplicationofthetheoryofabusingrelativeadvantage.Inordertomoreeffectivelyregulatesuchbehavior,weneedtofurtherimprovetheantitrustlegalsystem,clarifythescopeandboundariesofrelevantrules,andbetterbalancetherelationshipbetweenmarketcompetitionandplatformdevelopment.Itisalsonecessarytostrengthenresearchandanalysisofthee-commercemarketinordertomoreaccuratelygraspmarketdynamicsandcompetitiveconditions,andprovidemorescientificandreasonablebasisforantitrustenforcement.五、完善反壟斷法規(guī)制“二選一”行為的建議SuggestionsforImprovingtheRegulationof"TwoChoice"BehaviorinAntiMonopolyLaw針對(duì)電商平臺(tái)“二選一”行為的反壟斷法規(guī)制，我國(guó)需要從立法、執(zhí)法和司法三個(gè)層面進(jìn)行完善，確保市場(chǎng)競(jìng)爭(zhēng)的公平性和消費(fèi)者利益的保護(hù)。Chinaneedstoimproveitsanti-monopolylawsandregulationsonthe"twochoice"behaviorofe-commerceplatformsfromthreelevels:legislation,lawenforcement,andjudiciary,toensurefairnessinmarketcompetitionandprotectionofconsumerinterests.立法層面：應(yīng)明確將“二選一”行為納入反壟斷法的規(guī)制范圍，制定具體的法律條款，明確其違法性質(zhì)和法律責(zé)任。完善濫用相對(duì)優(yōu)勢(shì)地位的理論框架，明確其構(gòu)成要件和判定標(biāo)準(zhǔn)，使其更具操作性和針對(duì)性。同時(shí)，對(duì)電商平臺(tái)的市場(chǎng)地位進(jìn)行科學(xué)合理的界定，避免對(duì)其過(guò)度限制或放縱。Atthelegislativelevel,itshouldbeclearlyincludedinthescopeofanti-monopolylawtoregulatethe"twochoice"behavior,andspecificlegalprovisionsshouldbeformulatedtoclarifyitsillegalnatureandlegalresponsibility.Improvethetheoreticalframeworkfortheabuseofrelativeadvantage,clarifyitsconstituentelementsandcriteria,andmakeitmoreoperationalandtargeted.Atthesametime,scientificallyandreasonablydefinethemarketpositionofe-commerceplatformstoavoidexcessiverestrictionorindulgence.執(zhí)法層面：反壟斷執(zhí)法機(jī)構(gòu)應(yīng)加強(qiáng)對(duì)電商平臺(tái)“二選一”行為的監(jiān)督和調(diào)查，依法查處違法行為，并公開(kāi)曝光典型案例，形成有效的執(zhí)法威懾。同時(shí)，加強(qiáng)與其他部門(mén)的溝通協(xié)調(diào)，形成聯(lián)合執(zhí)法機(jī)制，提高執(zhí)法效率和效果。Atthelawenforcementlevel,anti-monopolylawenforcementagenciesshouldstrengthensupervisionandinvestigationofthe"twochoice"behaviorofe-commerceplatforms,investigateandpunishillegalactivitiesinaccordancewiththelaw,andpubliclyexposetypicalcasestoformeffectivelawenforcementdeterrence.Atthesametime,strengthencommunicationandcoordinationwithotherdepartments,formajointlawenforcementmechanism,andimprovelawenforcementefficiencyandeffectiveness.司法層面：法院在審理涉及電商平臺(tái)“二選一”行為的案件時(shí)，應(yīng)準(zhǔn)確適用反壟斷法和濫用相對(duì)優(yōu)勢(shì)地位理論，公正裁判，維護(hù)市場(chǎng)競(jìng)爭(zhēng)的秩序和消費(fèi)者的合法權(quán)益。同時(shí)，加強(qiáng)對(duì)反壟斷法和濫用相對(duì)優(yōu)勢(shì)地位理論的研究和解讀，統(tǒng)一裁判標(biāo)準(zhǔn)，提高司法公信力。Judiciallevel:Whenhearingcasesinvolvingthe"twochoice"behaviorofe-commerceplatforms,courtsshouldaccuratelyapplytheanti-monopolylawandthetheoryofabuseofrelativeadvantage,makefairjudgments,andmaintaintheorderofmarketcompetitionandthelegitimaterightsandinterestsofconsumers.Atthesametime,strengthentheresearchandinterpretationofanti-monopolylawandthetheoryofabuseofrelativeadvantage,unifyjudgmentstandards,andimprovejudicialcredibility.還應(yīng)加強(qiáng)行業(yè)自律和社會(huì)監(jiān)督。電商平臺(tái)應(yīng)自覺(jué)遵守反壟斷法規(guī)，加強(qiáng)內(nèi)部管理，完善競(jìng)爭(zhēng)機(jī)制，推動(dòng)行業(yè)健康發(fā)展。社會(huì)各界也應(yīng)積極參與監(jiān)督，對(duì)違法行為進(jìn)行舉報(bào)和曝光，共同維護(hù)良好的市場(chǎng)競(jìng)爭(zhēng)環(huán)境。Weshouldalsostrengthenindustryself-disciplineandsocialsupervision.E-commerceplatformsshouldconsciouslyabidebyanti-monopolyregulations,strengtheninternalmanagement,improvecompetitionmechanisms,andpromotethehealthydevelopmentoftheindustry.Allsectorsofsocietyshouldactivelyparticipateinsupervision,reportandexposeillegalactivities,andjointlymaintainagoodmarketcompetitionenvironment.完善反壟斷法規(guī)制電商平臺(tái)“二選一”行為需要從立法、執(zhí)法、司法和行業(yè)自律等多個(gè)方面入手，形成合力，確保市場(chǎng)競(jìng)爭(zhēng)的公平性和消費(fèi)者利益的保護(hù)。Improvingtheregulationofthe"twochoice"behaviorone-commerceplatformsundertheAntiMonopolyLawrequiresstartingfrommultipleaspectssuchaslegislation,lawenforcement,judiciary,andindustryself-discipline,formingajointforcetoensurethefairnessofmarketcompetitionandtheprotectionofconsumerinterests.六、結(jié)論Conclusion在深入研究電商平臺(tái)“二選一”行為的反壟斷法規(guī)制以及濫用相對(duì)優(yōu)勢(shì)地位理論的適用不足后，我們可以得出以下結(jié)論。Afterin-depthresearchontheantitrustlawregulationofthe"twochoice"behaviorone-commerceplatformsandtheinsufficientapplicationofthetheoryofabuseofrelativeadvantage,wecandrawthefollowingconclusions.電商平臺(tái)“二選一”行為對(duì)市場(chǎng)競(jìng)爭(zhēng)秩序產(chǎn)生了明顯的負(fù)面影響，損害了商家的自由選擇權(quán)，限制了市場(chǎng)的充分競(jìng)爭(zhēng)。這種行為不僅違背了公平競(jìng)爭(zhēng)原則，也損害了消費(fèi)者權(quán)益，必須受到反壟斷法的嚴(yán)格規(guī)制。The"twochoice"behaviorofe-commerceplatformshashadasignificantnegativeimpactonthemarketcompetitionorder,damagingthefreechoicerightsofmerchantsandrestrictingfullmarketcompetition.Thisbehaviornotonlyviolatesth