電商平臺“二選一”行為的反壟斷法規(guī)制兼論濫用相對優(yōu)勢地位理論的適用不足

電商平臺“二選一”行為的反壟斷法規(guī)制兼論濫用相對優(yōu)勢地位理論的適用不足一、本文概述Overviewofthisarticle隨著電子商務(wù)的飛速發(fā)展，電商平臺在商品流通、服務(wù)提供等方面發(fā)揮著越來越重要的作用。然而，隨著市場競爭的日益激烈，一些電商平臺利用自身優(yōu)勢地位，通過“二選一”等不正當(dāng)競爭手段，試圖排擠競爭對手，獲取更大市場份額。這種行為不僅破壞了市場競爭秩序，也損害了消費(fèi)者權(quán)益。因此，本文旨在探討電商平臺“二選一”行為的反壟斷法規(guī)制，并分析濫用相對優(yōu)勢地位理論在應(yīng)對這一問題上的適用不足。Withtherapiddevelopmentofe-commerce,e-commerceplatformsareplayinganincreasinglyimportantroleincommoditycirculation,serviceprovision,andotheraspects.However,withtheincreasinglyfiercemarketcompetition,somee-commerceplatformstakeadvantageoftheiradvantageouspositionanduseunfaircompetitionmethodssuchas"twochoices"totrytoexcludecompetitorsandgaingreatermarketshare.Thisbehaviornotonlydisruptsthemarketcompetitionorder,butalsoharmsconsumerrights.Therefore,thisarticleaimstoexploretheanti-monopolylawregulationofthe"twochoice"behaviorone-commerceplatforms,andanalyzetheinsufficientapplicationofthetheoryofabuseofrelativeadvantageinaddressingthisissue.本文將首先概述電商平臺“二選一”行為的定義、表現(xiàn)形式及其對市場競爭的影響。接著，將深入分析我國反壟斷法對“二選一”行為的規(guī)制現(xiàn)狀，包括相關(guān)法規(guī)的適用、執(zhí)法機(jī)構(gòu)的職責(zé)以及司法實(shí)踐中的典型案例。在此基礎(chǔ)上，本文將探討濫用相對優(yōu)勢地位理論在應(yīng)對電商平臺“二選一”行為上的適用性，分析其在實(shí)踐中的不足，如理論框架的局限性、執(zhí)法標(biāo)準(zhǔn)的模糊性等。Thisarticlewillfirstoutlinethedefinition,manifestations,andimpactonmarketcompetitionofthe"twochoice"behaviorofe-commerceplatforms.Next,anin-depthanalysiswillbeconductedonthecurrentregulatorystatusofChina'santi-monopolylawonthe"twochoice"behavior,includingtheapplicationofrelevantregulations,theresponsibilitiesoflawenforcementagencies,andtypicalcasesinjudicialpractice.Onthisbasis,thisarticlewillexploretheapplicabilityofthetheoryofabusingrelativeadvantageinrespondingtothe"twochoice"behaviorofe-commerceplatforms,andanalyzeitsshortcomingsinpractice,suchasthelimitationsofthetheoreticalframeworkandtheambiguityofenforcementstandards.本文將提出完善電商平臺“二選一”行為反壟斷法規(guī)制的建議，包括完善相關(guān)法規(guī)、加強(qiáng)執(zhí)法力度、提高司法審判效率等。也將探討如何在濫用相對優(yōu)勢地位理論的框架下，更好地應(yīng)對電商平臺的不正當(dāng)競爭行為，維護(hù)市場競爭秩序和消費(fèi)者權(quán)益。Thisarticlewillproposesuggestionsforimprovingtheanti-monopolylawregulationofthe"twochoice"behaviorone-commerceplatforms,includingimprovingrelevantregulations,strengtheninglawenforcement,andimprovingjudicialtrialefficiency.Wewillalsoexplorehowtobetterrespondtounfaircompetitionbehaviorone-commerceplatforms,maintainmarketcompetitionorderandconsumerrightswithintheframeworkofthetheoryofabusingrelativeadvantage.二、電商平臺“二選一”行為的法律分析LegalAnalysisofthe"TwoChoice"BehavioronE-commercePlatforms在當(dāng)前電子商務(wù)迅猛發(fā)展的背景下，電商平臺“二選一”行為逐漸成為業(yè)界和法學(xué)界關(guān)注的焦點(diǎn)。所謂“二選一”，是指電商平臺要求商家在其平臺與競爭對手平臺之間做出排他性選擇，即商家若想在某一電商平臺上經(jīng)營，就必須放棄在其他競爭平臺上的經(jīng)營。這種行為不僅限制了商家的自由選擇權(quán)，也可能破壞市場競爭秩序，損害消費(fèi)者權(quán)益。Againstthebackdropoftherapiddevelopmentofe-commerce,the"twochoice"behaviorofe-commerceplatformshasgraduallybecomeafocusofattentionintheindustryandlegalcommunity.Theso-called"twochoice"referstotherequirementthate-commerceplatformsrequiremerchantstomakeexclusivechoicesbetweentheirplatformandcompetitorplatforms,thatis,ifmerchantswanttooperateonacertaine-commerceplatform,theymustgiveupoperatingonothercompetitiveplatforms.Thisbehaviornotonlylimitsthefreechoiceofmerchants,butmayalsodisruptmarketcompetitionorderandharmconsumerrights.從法律角度來看，“二選一”行為可能涉嫌違反反壟斷法。反壟斷法的核心目標(biāo)是維護(hù)市場競爭秩序，防止市場壟斷，保護(hù)消費(fèi)者和中小企業(yè)的利益。根據(jù)反壟斷法的規(guī)定，具有市場支配地位的企業(yè)不得濫用其市場優(yōu)勢地位，排除、限制競爭。電商平臺作為市場經(jīng)濟(jì)的重要參與者，其“二選一”行為有可能構(gòu)成濫用市場支配地位的行為。Fromalegalperspective,the"twochoice"behaviormaybesuspectedofviolatingantitrustlaws.Thecoreobjectiveofanti-monopolylawistomaintainmarketcompetitionorder,preventmarketmonopoly,andprotecttheinterestsofconsumersandsmallandmedium-sizedenterprises.AccordingtotheprovisionsoftheAntiMonopolyLaw,enterpriseswithadominantmarketpositionshallnotabusetheirmarketadvantagetoexcludeorrestrictcompetition.Asanimportantparticipantinthemarketeconomy,e-commerceplatformsmayengageintheactofabusingtheirdominantmarketpositionduetotheirchoicebetweentwooptions.濫用相對優(yōu)勢地位理論也是分析“二選一”行為的重要工具。濫用相對優(yōu)勢地位是指擁有相對優(yōu)勢地位的企業(yè)通過不公平的手段限制或排除競爭。在電商平臺領(lǐng)域，擁有大量用戶數(shù)據(jù)和市場份額的平臺可能具有相對優(yōu)勢地位，如果利用這種地位強(qiáng)迫商家進(jìn)行排他性選擇，就可能構(gòu)成濫用相對優(yōu)勢地位的行為。然而，現(xiàn)有濫用相對優(yōu)勢地位理論在適用上可能存在一定的不足。例如，對于如何界定相對優(yōu)勢地位、如何判斷行為是否構(gòu)成濫用等方面，法律規(guī)定和司法實(shí)踐尚不夠明確和統(tǒng)一。Thetheoryofabusingrelativeadvantageisalsoanimportanttoolforanalyzingthe"twochoice"behavior.Abuseofrelativeadvantagereferstocompanieswithrelativeadvantageusingunfairmeanstorestrictorexcludecompetition.Inthefieldofe-commerceplatforms,platformswithalargeamountofuserdataandmarketsharemayhavearelativelyadvantageousposition.Ifthispositionisusedtoforcemerchantstomakeexclusivechoices,itmayconstituteanabuseoftheirrelativeadvantageousposition.However,theexistingtheoryofabusingrelativeadvantagemayhavecertainshortcomingsinitsapplication.Forexample,legalprovisionsandjudicialpracticearenotyetclearandunifiedonhowtodefinerelativeadvantagestatusanddeterminewhetherbehaviorconstitutesabuse.因此，在分析電商平臺“二選一”行為時，需要綜合考慮反壟斷法和濫用相對優(yōu)勢地位理論的相關(guān)規(guī)定和原則。既要保護(hù)電商平臺的創(chuàng)新和發(fā)展，又要防止其濫用市場地位損害競爭和消費(fèi)者權(quán)益。這需要進(jìn)一步完善相關(guān)法律法規(guī)，明確判斷標(biāo)準(zhǔn)，加強(qiáng)監(jiān)管和執(zhí)法力度，確保市場競爭的公平和有序。Therefore,whenanalyzingthe"twochoice"behaviorofe-commerceplatforms,itisnecessarytocomprehensivelyconsidertherelevantprovisionsandprinciplesofanti-monopolylawandthetheoryofabuseofrelativeadvantage.Weneedtoprotecttheinnovationanddevelopmentofe-commerceplatforms,whilealsopreventingtheirabuseofmarketpositiontoharmcompetitionandconsumerrights.Thisrequiresfurtherimprovementofrelevantlawsandregulations,clarificationofjudgmentcriteria,strengtheningsupervisionandlawenforcementefforts,andensuringfairandorderlymarketcompetition.三、濫用相對優(yōu)勢地位理論在“二選一”行為中的應(yīng)用TheApplicationoftheTheoryofAbuseofRelativeAdvantageintheChoiceofTwoBehavior濫用相對優(yōu)勢地位理論在電商平臺的“二選一”行為中具有重要的應(yīng)用。電商平臺憑借其龐大的用戶基礎(chǔ)、豐富的商品資源和技術(shù)優(yōu)勢，往往在市場中占據(jù)相對優(yōu)勢地位。然而，這種優(yōu)勢地位并非絕對，它需要在合法、公平、公正的市場競爭中得以體現(xiàn)。Thetheoryofabusingrelativeadvantagehasimportantapplicationsinthe"twochoice"behaviorofe-commerceplatforms.E-commerceplatformsoftenoccupyarelativelyadvantageouspositioninthemarketduetotheirvastuserbase,richproductresources,andtechnologicaladvantages.However,thisadvantageouspositionisnotabsolute,itneedstobereflectedinlegal,fair,andjustmarketcompetition.在“二選一”行為中，電商平臺利用其相對優(yōu)勢地位，強(qiáng)制或誘導(dǎo)商家在平臺間進(jìn)行二選一，以排除競爭對手，鞏固自身市場地位。這種行為明顯違反了公平競爭原則，破壞了市場秩序，損害了其他競爭者和消費(fèi)者的合法權(quán)益。Inthe"twochoice"behavior,e-commerceplatformsusetheirrelativeadvantagetoforceorinducemerchantstochoosebetweentwoplatforms,inordertoeliminatecompetitorsandconsolidatetheirmarketposition.Thisbehaviorclearlyviolatestheprincipleoffaircompetition,underminesmarketorder,anddamagesthelegitimaterightsandinterestsofothercompetitorsandconsumers.濫用相對優(yōu)勢地位理論的核心在于判斷電商平臺的行為是否超出了其正常經(jīng)營范圍，是否利用優(yōu)勢地位對其他競爭者和消費(fèi)者造成了實(shí)質(zhì)性損害。在“二選一”行為中，電商平臺往往通過技術(shù)手段、合同條款等方式，強(qiáng)制或誘導(dǎo)商家進(jìn)行二選一，這種行為明顯超出了其正常經(jīng)營范圍，構(gòu)成了對相對優(yōu)勢地位的濫用。Thecoreofthetheoryofabusingrelativeadvantagepositionliesindeterminingwhetherthebehaviorofe-commerceplatformshasexceededtheirnormalbusinessscopeandwhethertheyhaveusedtheiradvantagepositiontocausesubstantialdamagetoothercompetitorsandconsumers.Inthe"twochoice"behavior,e-commerceplatformsoftenusetechnicalmeans,contractterms,andothermeanstoforceorinducemerchantstochoosebetweentwooptions.Thisbehaviorclearlygoesbeyondtheirnormalbusinessscopeandconstitutesanabuseoftheirrelativeadvantageposition.然而，濫用相對優(yōu)勢地位理論在“二選一”行為中的應(yīng)用也存在一些不足。濫用相對優(yōu)勢地位的判斷標(biāo)準(zhǔn)較為模糊，缺乏具體的量化指標(biāo)，導(dǎo)致在實(shí)踐中難以準(zhǔn)確認(rèn)定。濫用相對優(yōu)勢地位理論更多地關(guān)注于行為的結(jié)果，而忽視了行為的過程和動機(jī)，這可能導(dǎo)致一些具有正當(dāng)商業(yè)目的的“二選一”行為被誤判為濫用相對優(yōu)勢地位。However,therearealsosomeshortcomingsintheapplicationofthetheoryofabusingrelativeadvantageinthe"twochoice"behavior.Thecriteriaforjudgingtheabuseofrelativeadvantagearerelativelyvagueandlackspecificquantitativeindicators,makingitdifficulttoaccuratelydetermineinpractice.Thetheoryofabusingrelativeadvantagefocusesmoreontheresultsofbehavior,whileneglectingtheprocessandmotivationofbehavior,whichmayleadtosome"twochoice"behaviorswithlegitimatecommercialpurposesbeingmisjudgedasabusingrelativeadvantage.因此，在規(guī)制電商平臺的“二選一”行為時，應(yīng)綜合考慮濫用相對優(yōu)勢地位理論和其他反壟斷法規(guī)，確保對電商平臺的監(jiān)管既不過于寬松，也不過于嚴(yán)苛。還應(yīng)加強(qiáng)對濫用相對優(yōu)勢地位理論的研究和完善，明確其適用范圍和判斷標(biāo)準(zhǔn)，為電商平臺的公平競爭提供更有力的法律保障。Therefore,whenregulatingthe"twochoice"behaviorofe-commerceplatforms,comprehensiveconsiderationshouldbegiventothetheoryofabuseofrelativeadvantageandotherantitrustregulationstoensurethattheregulationofe-commerceplatformsisneithertooloosenortoostrict.Weshouldalsostrengthentheresearchandimprovementofthetheoryofabuseofrelativeadvantage,clarifyitsscopeofapplicationandjudgmentstandards,andprovidestrongerlegalprotectionforfaircompetitionone-commerceplatforms.四、現(xiàn)行反壟斷法規(guī)制“二選一”行為的不足TheShortcomingsoftheCurrentAntiMonopolyLawinRegulatingthe"TwoChoice"Behavior在當(dāng)前的反壟斷法框架下，對電商平臺“二選一”行為的規(guī)制存在一些明顯的不足。盡管濫用相對優(yōu)勢地位理論被嘗試性地應(yīng)用于相關(guān)案件的處理中，但由于其理論內(nèi)核與當(dāng)前電商市場的實(shí)際狀況存在偏差，使得這一理論在實(shí)際操作中顯得捉襟見肘。Underthecurrentantitrustlawframework,therearesomeobviousshortcomingsintheregulationofthe"twochoice"behaviorone-commerceplatforms.Althoughthetheoryofabuseofrelativeadvantagehasbeententativelyappliedtothehandlingofrelatedcases,thedeviationbetweenitstheoreticalcoreandtheactualsituationofthecurrente-commercemarketmakesthistheoryappearinadequateinpracticaloperation.濫用相對優(yōu)勢地位理論的核心在于“縱向依賴性”，即市場中的一方對另一方存在高度的依賴。然而，在當(dāng)前的電商市場中，由于平臺間的競爭日趨激烈，商戶和消費(fèi)者都擁有更多的選擇空間。商戶可以通過多種渠道銷售商品，消費(fèi)者也可以在多個平臺間進(jìn)行比價和選擇。因此，濫用相對優(yōu)勢地位理論中的“縱向依賴性”在電商市場中并不明顯，這導(dǎo)致該理論在實(shí)際應(yīng)用中的可操作性較差。Thecoreofthetheoryofabusingrelativeadvantageliesin"verticaldependence",whichmeansthatonepartyinthemarkethasahighdegreeofdependenceontheother.However,inthecurrente-commercemarket,duetoincreasinglyfiercecompetitionbetweenplatforms,bothmerchantsandconsumershavemorechoices.Merchantscansellproductsthroughmultiplechannels,andconsumerscanalsocomparepricesandmakechoicesacrossmultipleplatforms.Therefore,the"verticaldependence"inthetheoryofabusingrelativeadvantagepositionisnotobviousinthee-commercemarket,whichleadstopooroperabilityofthistheoryinpracticalapplications.濫用相對優(yōu)勢地位理論的適用可能違背競爭中性理念。競爭中性原則要求反壟斷法在處理市場行為時，應(yīng)當(dāng)保持中立，避免對市場主體的特定行為進(jìn)行過度干預(yù)。然而，濫用相對優(yōu)勢地位理論在實(shí)際操作中，往往容易對電商平臺進(jìn)行過度規(guī)制，從而限制了其正常的市場競爭行為。這不僅可能損害電商平臺的合法權(quán)益，也可能阻礙市場的正常發(fā)展。Theapplicationofthetheoryofabusingrelativeadvantagemaygoagainsttheconceptofcompetitiveneutrality.Theprincipleofcompetitionneutralityrequiresthatantitrustlawsshouldmaintainneutralityindealingwithmarketbehaviorandavoidexcessiveinterventioninspecificbehaviorsofmarketentities.However,thetheoryofabusingrelativeadvantageoftenleadstoexcessiveregulationofe-commerceplatformsinpracticaloperations,therebylimitingtheirnormalmarketcompetitionbehavior.Thismaynotonlyharmthelegitimaterightsandinterestsofe-commerceplatforms,butalsohinderthenormaldevelopmentofthemarket.濫用相對優(yōu)勢地位理論的適用還可能異化《反壟斷法》的立法目的。反壟斷法的核心目的是維護(hù)市場的公平競爭，防止市場壟斷行為的發(fā)生。然而，如果過度依賴濫用相對優(yōu)勢地位理論來規(guī)制“二選一”行為，可能會使得反壟斷法偏離其立法初衷，導(dǎo)致對市場的過度干預(yù)和扭曲。TheapplicationofthetheoryofabusingrelativeadvantagemayalsoalienatethelegislativepurposeoftheAntiMonopolyLaw.Thecorepurposeofanti-monopolylawistomaintainfaircompetitioninthemarketandpreventtheoccurrenceofmarketmonopolybehavior.However,excessiverelianceonthetheoryofabusingrelativeadvantagetoregulate"twochoice"behaviormayleadtoantitrustlawsdeviatingfromtheirlegislativeintentions,resultinginexcessiveinterventionanddistortionofthemarket.現(xiàn)行反壟斷法規(guī)制電商平臺“二選一”行為的不足主要體現(xiàn)在濫用相對優(yōu)勢地位理論的適用問題上。為了更有效地規(guī)制這類行為，我們需要進(jìn)一步完善反壟斷法律體系，明確相關(guān)規(guī)則的適用范圍和邊界，以更好地平衡市場競爭和平臺發(fā)展的關(guān)系。也需要加強(qiáng)對電商市場的研究和分析，以便更準(zhǔn)確地把握市場動態(tài)和競爭狀況，為反壟斷執(zhí)法提供更加科學(xué)、合理的依據(jù)。Theshortcomingsofthecurrentanti-monopolylawinregulatingthe"twochoice"behaviorofe-commerceplatformsaremainlyreflectedintheapplicationofthetheoryofabusingrelativeadvantage.Inordertomoreeffectivelyregulatesuchbehavior,weneedtofurtherimprovetheantitrustlegalsystem,clarifythescopeandboundariesofrelevantrules,andbetterbalancetherelationshipbetweenmarketcompetitionandplatformdevelopment.Itisalsonecessarytostrengthenresearchandanalysisofthee-commercemarketinordertomoreaccuratelygraspmarketdynamicsandcompetitiveconditions,andprovidemorescientificandreasonablebasisforantitrustenforcement.五、完善反壟斷法規(guī)制“二選一”行為的建議SuggestionsforImprovingtheRegulationof"TwoChoice"BehaviorinAntiMonopolyLaw針對電商平臺“二選一”行為的反壟斷法規(guī)制，我國需要從立法、執(zhí)法和司法三個層面進(jìn)行完善，確保市場競爭的公平性和消費(fèi)者利益的保護(hù)。Chinaneedstoimproveitsanti-monopolylawsandregulationsonthe"twochoice"behaviorofe-commerceplatformsfromthreelevels:legislation,lawenforcement,andjudiciary,toensurefairnessinmarketcompetitionandprotectionofconsumerinterests.立法層面：應(yīng)明確將“二選一”行為納入反壟斷法的規(guī)制范圍，制定具體的法律條款，明確其違法性質(zhì)和法律責(zé)任。完善濫用相對優(yōu)勢地位的理論框架，明確其構(gòu)成要件和判定標(biāo)準(zhǔn)，使其更具操作性和針對性。同時，對電商平臺的市場地位進(jìn)行科學(xué)合理的界定，避免對其過度限制或放縱。Atthelegislativelevel,itshouldbeclearlyincludedinthescopeofanti-monopolylawtoregulatethe"twochoice"behavior,andspecificlegalprovisionsshouldbeformulatedtoclarifyitsillegalnatureandlegalresponsibility.Improvethetheoreticalframeworkfortheabuseofrelativeadvantage,clarifyitsconstituentelementsandcriteria,andmakeitmoreoperationalandtargeted.Atthesametime,scientificallyandreasonablydefinethemarketpositionofe-commerceplatformstoavoidexcessiverestrictionorindulgence.執(zhí)法層面：反壟斷執(zhí)法機(jī)構(gòu)應(yīng)加強(qiáng)對電商平臺“二選一”行為的監(jiān)督和調(diào)查，依法查處違法行為，并公開曝光典型案例，形成有效的執(zhí)法威懾。同時，加強(qiáng)與其他部門的溝通協(xié)調(diào)，形成聯(lián)合執(zhí)法機(jī)制，提高執(zhí)法效率和效果。Atthelawenforcementlevel,anti-monopolylawenforcementagenciesshouldstrengthensupervisionandinvestigationofthe"twochoice"behaviorofe-commerceplatforms,investigateandpunishillegalactivitiesinaccordancewiththelaw,andpubliclyexposetypicalcasestoformeffectivelawenforcementdeterrence.Atthesametime,strengthencommunicationandcoordinationwithotherdepartments,formajointlawenforcementmechanism,andimprovelawenforcementefficiencyandeffectiveness.司法層面：法院在審理涉及電商平臺“二選一”行為的案件時，應(yīng)準(zhǔn)確適用反壟斷法和濫用相對優(yōu)勢地位理論，公正裁判，維護(hù)市場競爭的秩序和消費(fèi)者的合法權(quán)益。同時，加強(qiáng)對反壟斷法和濫用相對優(yōu)勢地位理論的研究和解讀，統(tǒng)一裁判標(biāo)準(zhǔn)，提高司法公信力。Judiciallevel:Whenhearingcasesinvolvingthe"twochoice"behaviorofe-commerceplatforms,courtsshouldaccuratelyapplytheanti-monopolylawandthetheoryofabuseofrelativeadvantage,makefairjudgments,andmaintaintheorderofmarketcompetitionandthelegitimaterightsandinterestsofconsumers.Atthesametime,strengthentheresearchandinterpretationofanti-monopolylawandthetheoryofabuseofrelativeadvantage,unifyjudgmentstandards,andimprovejudicialcredibility.還應(yīng)加強(qiáng)行業(yè)自律和社會監(jiān)督。電商平臺應(yīng)自覺遵守反壟斷法規(guī)，加強(qiáng)內(nèi)部管理，完善競爭機(jī)制，推動行業(yè)健康發(fā)展。社會各界也應(yīng)積極參與監(jiān)督，對違法行為進(jìn)行舉報和曝光，共同維護(hù)良好的市場競爭環(huán)境。Weshouldalsostrengthenindustryself-disciplineandsocialsupervision.E-commerceplatformsshouldconsciouslyabidebyanti-monopolyregulations,strengtheninternalmanagement,improvecompetitionmechanisms,andpromotethehealthydevelopmentoftheindustry.Allsectorsofsocietyshouldactivelyparticipateinsupervision,reportandexposeillegalactivities,andjointlymaintainagoodmarketcompetitionenvironment.完善反壟斷法規(guī)制電商平臺“二選一”行為需要從立法、執(zhí)法、司法和行業(yè)自律等多個方面入手，形成合力，確保市場競爭的公平性和消費(fèi)者利益的保護(hù)。Improvingtheregulationofthe"twochoice"behaviorone-commerceplatformsundertheAntiMonopolyLawrequiresstartingfrommultipleaspectssuchaslegislation,lawenforcement,judiciary,andindustryself-discipline,formingajointforcetoensurethefairnessofmarketcompetitionandtheprotectionofconsumerinterests.六、結(jié)論Conclusion在深入研究電商平臺“二選一”行為的反壟斷法規(guī)制以及濫用相對優(yōu)勢地位理論的適用不足后，我們可以得出以下結(jié)論。Afterin-depthresearchontheantitrustlawregulationofthe"twochoice"behaviorone-commerceplatformsandtheinsufficientapplicationofthetheoryofabuseofrelativeadvantage,wecandrawthefollowingconclusions.電商平臺“二選一”行為對市場競爭秩序產(chǎn)生了明顯的負(fù)面影響，損害了商家的自由選擇權(quán)，限制了市場的充分競爭。這種行為不僅違背了公平競爭原則，也損害了消費(fèi)者權(quán)益，必須受到反壟斷法的嚴(yán)格規(guī)制。The"twochoice"behaviorofe-commerceplatformshashadasignificantnegativeimpactonthemarketcompetitionorder,damagingthefreechoicerightsofmerchantsandrestrictingfullmarketcompetition.Thisbehaviornotonlyviolatesth