第二屆“中國創(chuàng)翼”青年創(chuàng)業(yè)創(chuàng)新大賽

第二屆“中國創(chuàng)翼”青年創(chuàng)業(yè)創(chuàng)新大賽內(nèi)蒙古初賽暨內(nèi)蒙古第三屆“喜桂圖杯”青年創(chuàng)業(yè)創(chuàng)新大賽商業(yè)計劃書項目名稱：________________________主營范圍：________________________負(fù)責(zé)人：______________________________年______月撰寫要求：《商業(yè)計劃書》統(tǒng)一用A4紙版式，字?jǐn)?shù)要求不低于5000字，文字內(nèi)容要求用四號楷體字，文檔保存名稱為：XXX（團(tuán)隊主要負(fù)責(zé)人姓名）商業(yè)計劃書。一、計劃摘要計劃摘要一般包括以下內(nèi)容：項目介紹;主要產(chǎn)品（服務(wù)）的業(yè)務(wù)范圍;市場概貌;營銷策略;銷售計劃;項目發(fā)展計劃;管理者及其組織;財務(wù)計劃;資金需求狀況等。

_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________二、項目介紹項目介紹的內(nèi)容包括：主營產(chǎn)業(yè)、產(chǎn)品和服務(wù)、項目的競爭優(yōu)勢以及所處階段等基本情況。_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________三、戰(zhàn)略規(guī)劃戰(zhàn)略規(guī)劃的內(nèi)容一般包括：項目的現(xiàn)狀、宗旨和目標(biāo)，項目的內(nèi)容和質(zhì)量的提升空間，數(shù)量的提升計劃，質(zhì)量的改進(jìn)計劃，發(fā)展規(guī)劃和策略等。________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________四、創(chuàng)業(yè)組織結(jié)構(gòu)組織結(jié)構(gòu)的內(nèi)容包括：團(tuán)隊成員間的分工、分組、協(xié)作、聯(lián)系等要素之間的相互關(guān)系。___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________五、產(chǎn)品服務(wù)產(chǎn)品（服務(wù)）介紹應(yīng)包括以下內(nèi)容：產(chǎn)品（服務(wù)）的概念、性能及特性;主要產(chǎn)品（服務(wù)）介紹；產(chǎn)品（服務(wù)）的市場競爭力；產(chǎn)品（服務(wù)）的研究和開發(fā)過程；發(fā)展新產(chǎn)品（服務(wù)）的計劃和成本分析；產(chǎn)品（服務(wù)）的市場前景預(yù)測；產(chǎn)品（服務(wù)）的品牌和專利。_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________六、市場預(yù)測市場預(yù)測應(yīng)包括以下內(nèi)容：市場現(xiàn)狀綜述;競爭廠商概覽;目標(biāo)顧客和目標(biāo)市場;本項目產(chǎn)品（服務(wù)）的市場地位;市場區(qū)格和特征等等。________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________七、生產(chǎn)、營銷計劃生產(chǎn)制造計劃應(yīng)包括以下內(nèi)容：產(chǎn)品制造和技術(shù)設(shè)備現(xiàn)狀；新產(chǎn)品投產(chǎn)計劃；技術(shù)提升和設(shè)備更新的要求；質(zhì)量控制和質(zhì)量改進(jìn)計劃。營銷策略應(yīng)包括以下內(nèi)容：市場機(jī)構(gòu)和營銷渠道的選擇、營銷隊伍和管理、促銷計劃和廣告策略、價格決策。__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________八、財務(wù)規(guī)劃財務(wù)規(guī)劃一般要包括以下內(nèi)容：商業(yè)計劃書的條件假設(shè)、預(yù)計的資產(chǎn)負(fù)債表、預(yù)計的損益表、現(xiàn)金收支分析、資金的來源和使用。

___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________九、風(fēng)險與退出風(fēng)險的主要內(nèi)容包括：項目在實施過程中面臨的運營、資金、政策、經(jīng)營管理等風(fēng)險。退出主要指：在項目運行過程中，面臨重重困難，無法維持時的退出方法。________________________________________________________________________________________________________