第二屆“中國創(chuàng)翼”青年創(chuàng)業(yè)創(chuàng)新大賽

第二屆“中國創(chuàng)翼”青年創(chuàng)業(yè)創(chuàng)新大賽內蒙古初賽暨內蒙古第三屆“喜桂圖杯”青年創(chuàng)業(yè)創(chuàng)新大賽商業(yè)計劃書項目名稱：________________________主營范圍：________________________負責人：______________________________年______月撰寫要求：《商業(yè)計劃書》統(tǒng)一用A4紙版式，字數(shù)要求不低于5000字，文字內容要求用四號楷體字，文檔保存名稱為：XXX（團隊主要負責人姓名）商業(yè)計劃書。一、計劃摘要計劃摘要一般包括以下內容：項目介紹;主要產品（服務）的業(yè)務范圍;市場概貌;營銷策略;銷售計劃;項目發(fā)展計劃;管理者及其組織;財務計劃;資金需求狀況等。

_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________二、項目介紹項目介紹的內容包括：主營產業(yè)、產品和服務、項目的競爭優(yōu)勢以及所處階段等基本情況。_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________三、戰(zhàn)略規(guī)劃戰(zhàn)略規(guī)劃的內容一般包括：項目的現(xiàn)狀、宗旨和目標，項目的內容和質量的提升空間，數(shù)量的提升計劃，質量的改進計劃，發(fā)展規(guī)劃和策略等。________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________四、創(chuàng)業(yè)組織結構組織結構的內容包括：團隊成員間的分工、分組、協(xié)作、聯(lián)系等要素之間的相互關系。___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________五、產品服務產品（服務）介紹應包括以下內容：產品（服務）的概念、性能及特性;主要產品（服務）介紹；產品（服務）的市場競爭力；產品（服務）的研究和開發(fā)過程；發(fā)展新產品（服務）的計劃和成本分析；產品（服務）的市場前景預測；產品（服務）的品牌和專利。_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________六、市場預測市場預測應包括以下內容：市場現(xiàn)狀綜述;競爭廠商概覽;目標顧客和目標市場;本項目產品（服務）的市場地位;市場區(qū)格和特征等等。________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________七、生產、營銷計劃生產制造計劃應包括以下內容：產品制造和技術設備現(xiàn)狀；新產品投產計劃；技術提升和設備更新的要求；質量控制和質量改進計劃。營銷策略應包括以下內容：市場機構和營銷渠道的選擇、營銷隊伍和管理、促銷計劃和廣告策略、價格決策。__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________八、財務規(guī)劃財務規(guī)劃一般要包括以下內容：商業(yè)計劃書的條件假設、預計的資產負債表、預計的損益表、現(xiàn)金收支分析、資金的來源和使用。

___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________九、風險與退出風險的主要內容包括：項目在實施過程中面臨的運營、資金、政策、經營管理等風險。退出主要指：在項目運行過程中，面臨重重困難，無法維持時的退出方法。________________________________________________________________________________________________________