2010年10月自考00888電子商務(wù)英語(yǔ)試題及答案含解析

電子商務(wù)英語(yǔ)年月真題

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1、【單選題】Accordingtoarecentreport,______thatAmericansconsumedoes

notvarygreatlyfromyeartoyear.

thenumberofsugar

anumberofsugar

A:

theamountofsugar

B:

anamountofsugar

C:

答D:案：C

2、【單選題】______werenaturallyamusicalfamily.

AShaw

TheShaws

A:

TheShaw

B:

Shaws

C:

答D:案：B

3、【單選題】Thatkindofshoesare______expensiveforme.

more

farmore

A:

fartoo

B:

much

C:

答D:案：C

4、【單選題】It______fortwodaysandthefieldwereallunderwater.

rained

hadbeenraining

A:

wasraining

B:

wouldhaverained

C:

答D:案：B

5、【單選題】Thosewhodon’tworkhardatEnglishoughtto______.

criticize

becriticized

A:

B:

havebeencriticized

becriticizing

C:

答D:案：B

6、【單選題】Writteningreathaste,______.

Jimmadealotofmistakesinthereport

thereareplentyoferrorsinthereport

A:

wefoundseveralmistakesinhisreport

B:

thebookisfulloferrors

C:

答D:案：D

7、【單選題】“MustIcomeatfouro’clock?”“Ohno,you______comeat

four.”

can’t

maynot

A:

needn’t

B:

mustn’t

C:

答D:案：C

8、【單選題】Ifyou______thatlatemovielastnight,youwouldn’tbesleepy

now.

hadn’twatched

didn’twatch

A:

haven’twatched

B:

wouldn’thavewatched

C:

答D:案：A

9、【單選題】Nooneisinterestedinthat,______?

ishe

isn’the

A:

aren’tthey

B:

arethey

C:

答D:案：D

10、【單選題】Ihavenevertakenanything______didn’tbelongtome.

what

A:

who

that

B:

which

C:

答D:案：C

11、【單選題】The______medicalteamwillsoonbehere.

mobile

changeable

A:

stable

B:

steady

C:

答D:案：A

12、【單選題】Apoormemory______hereffortstobecomeanactress.

encouraged

accomplished

A:

frustrated

B:

devoted

C:

答D:案：C

13、【單選題】Weallowedthewarmwaterto______us.

join

clasp

A:

embrace

B:

contain

C:

答D:案：C

14、【單選題】Onewarning______tostopherdoingit.

suffered

sufficed

A:

suggested

B:

provided

C:

答D:案：B

15、【單選題】WecanvisityourcompanyonMondayorTuesday;ourplansare

fairly______.

flexible

A:

elastic

supple

B:

compliant

C:

答D:案：A

16、【單選題】He______hisfirstbooktohismother.

committed

dedicated

A:

assigned

B:

appointed

C:

答D:案：B

17、【單選題】Theplaneis______totakeoffat4.

enlisted

enrolled

A:

prompted

B:

scheduled

C:

答D:案：D

18、【單選題】Theyare______amassproductionmovement.

firing

launching

A:

introducing

B:

presenting

C:

答D:案：B

19、【單選題】They’ve______thepricesintheshop,soit’sagoodtimeto

buy.

deduced

decreased

A:

reduced

B:

lessened

C:

答D:案：C

20、【單選題】Thechildren______againsteachothertowinyearlyscholarship.

contest

A:

fight

rival

B:

compete

C:

答D:案：D

21、【單選題】Humanbeingsactinadifferentwayfrom21______ofanimalsjust

becausetheycanspeakwhileanimalscannot.22______thecleverestanimalscannot

dothingswhichtousseemvery23______andwhichsmallchildren,24______they

learntotalk,wouldbeabletodo.AGermanscientist,who25______experiments

formanyyearswithbigapes,foundthathisapescould26______hissticksas

toolstopulldownbananaswhichtheycouldnot27______.Buttheyonlyusedthe

sticktogetabananawhenboththebananaandthestickwere28______viewatthe

sametime.Ifthebananawasinfrontofthemandthestickwasbehindthem,they

couldnotusethestick.Theycouldnot29______thebanana30______enoughin

mindtolookaroundandthenpickupthestickanduseit.21.

that

this

A:

way

B:

eat

C:

答D:案：A

22、【單選題】Humanbeingsactinadifferentwayfrom21______ofanimalsjust

becausetheycanspeakwhileanimalscannot.22______thecleverestanimalscannot

dothingswhichtousseemvery23______andwhichsmallchildren,24______they

learntotalk,wouldbeabletodo.AGermanscientist,who25______experiments

formanyyearswithbigapes,foundthathisapescould26______hissticksas

toolstopulldownbananaswhichtheycouldnot27______.Buttheyonlyusedthe

sticktogetabananawhenboththebananaandthestickwere28______viewatthe

sametime.Ifthebananawasinfrontofthemandthestickwasbehindthem,they

couldnotusethestick.Theycouldnot29______thebanana30______enoughin

mindtolookaroundandthenpickupthestickanduseit.22.

Evenif

Even

A:

Though

B:

When

C:

答D:案：B

23、【單選題】Humanbeingsactinadifferentwayfrom21______ofanimalsjust

becausetheycanspeakwhileanimalscannot.22______thecleverestanimalscannot

dothingswhichtousseemvery23______andwhichsmallchildren,24______they

learntotalk,wouldbeabletodo.AGermanscientist,who25______experiments

formanyyearswithbigapes,foundthathisapescould26______hissticksas

toolstopulldownbananaswhichtheycouldnot27______.Buttheyonlyusedthe

sticktogetabananawhenboththebananaandthestickwere28______viewatthe

sametime.Ifthebananawasinfrontofthemandthestickwasbehindthem,they

couldnotusethestick.Theycouldnot29______thebanana30______enoughin

mindtolookaroundandthenpickupthestickanduseit.23.

honest

foolish

A:

simple

B:

evident

C:

答D:案：C

24、【單選題】Humanbeingsactinadifferentwayfrom21______ofanimalsjust

becausetheycanspeakwhileanimalscannot.22______thecleverestanimalscannot

dothingswhichtousseemvery23______andwhichsmallchildren,24______they

learntotalk,wouldbeabletodo.AGermanscientist,who25______experiments

formanyyearswithbigapes,foundthathisapescould26______hissticksas

toolstopulldownbananaswhichtheycouldnot27______.Buttheyonlyusedthe

sticktogetabananawhenboththebananaandthestickwere28______viewatthe

sametime.Ifthebananawasinfrontofthemandthestickwasbehindthem,they

couldnotusethestick.Theycouldnot29______thebanana30______enoughin

mindtolookaroundandthenpickupthestickanduseit.24.

assoonas

aslongas

A:

asfaras

B:

solongas

C:

答D:案：A

25、【單選題】Humanbeingsactinadifferentwayfrom21______ofanimalsjust

becausetheycanspeakwhileanimalscannot.22______thecleverestanimalscannot

dothingswhichtousseemvery23______andwhichsmallchildren,24______they

learntotalk,wouldbeabletodo.AGermanscientist,who25______experiments

formanyyearswithbigapes,foundthathisapescould26______hissticksas

toolstopulldownbananaswhichtheycouldnot27______.Buttheyonlyusedthe

sticktogetabananawhenboththebananaandthestickwere28______viewatthe

sametime.Ifthebananawasinfrontofthemandthestickwasbehindthem,they

couldnotusethestick.Theycouldnot29______thebanana30______enoughin

mindtolookaroundandthenpickupthestickanduseit.25.

carried

dealt

A:

developed

B:

performed

C:

答D:案：D

26、【單選題】Humanbeingsactinadifferentwayfrom21______ofanimalsjust

becausetheycanspeakwhileanimalscannot.22______thecleverestanimalscannot

dothingswhichtousseemvery23______andwhichsmallchildren,24______they

learntotalk,wouldbeabletodo.AGermanscientist,who25______experiments

formanyyearswithbigapes,foundthathisapescould26______hissticksas

toolstopulldownbananaswhichtheycouldnot27______.Buttheyonlyusedthe

sticktogetabananawhenboththebananaandthestickwere28______viewatthe

sametime.Ifthebananawasinfrontofthemandthestickwasbehindthem,they

couldnotusethestick.Theycouldnot29______thebanana30______enoughin

mindtolookaroundandthenpickupthestickanduseit.26.

take

hold

A:

use

B:

regard

C:

答D:案：C

27、【單選題】Humanbeingsactinadifferentwayfrom21______ofanimalsjust

becausetheycanspeakwhileanimalscannot.22______thecleverestanimalscannot

dothingswhichtousseemvery23______andwhichsmallchildren,24______they

learntotalk,wouldbeabletodo.AGermanscientist,who25______experiments

formanyyearswithbigapes,foundthathisapescould26______hissticksas

toolstopulldownbananaswhichtheycouldnot27______.Buttheyonlyusedthe

sticktogetabananawhenboththebananaandthestickwere28______viewatthe

sametime.Ifthebananawasinfrontofthemandthestickwasbehindthem,they

couldnotusethestick.Theycouldnot29______thebanana30______enoughin

mindtolookaroundandthenpickupthestickanduseit.27.

get

reach

A:

eat

B:

take

C:

D:

答案：B

28、【單選題】Humanbeingsactinadifferentwayfrom21______ofanimalsjust

becausetheycanspeakwhileanimalscannot.22______thecleverestanimalscannot

dothingswhichtousseemvery23______andwhichsmallchildren,24______they

learntotalk,wouldbeabletodo.AGermanscientist,who25______experiments

formanyyearswithbigapes,foundthathisapescould26______hissticksas

toolstopulldownbananaswhichtheycouldnot27______.Buttheyonlyusedthe

sticktogetabananawhenboththebananaandthestickwere28______viewatthe

sametime.Ifthebananawasinfrontofthemandthestickwasbehindthem,they

couldnotusethestick.Theycouldnot29______thebanana30______enoughin

mindtolookaroundandthenpickupthestickanduseit.28.

in

beyond

A:

for

B:

with

C:

答D:案：A

29、【單選題】Humanbeingsactinadifferentwayfrom21______ofanimalsjust

becausetheycanspeakwhileanimalscannot.22______thecleverestanimalscannot

dothingswhichtousseemvery23______andwhichsmallchildren,24______they

learntotalk,wouldbeabletodo.AGermanscientist,who25______experiments

formanyyearswithbigapes,foundthathisapescould26______hissticksas

toolstopulldownbananaswhichtheycouldnot27______.Buttheyonlyusedthe

sticktogetabananawhenboththebananaandthestickwere28______viewatthe

sametime.Ifthebananawasinfrontofthemandthestickwasbehindthem,they

couldnotusethestick.Theycouldnot29______thebanana30______enoughin

mindtolookaroundandthenpickupthestickanduseit.29.

maintain

keep

A:

remain

B:

insert

C:

答D:案：B

30、【單選題】Humanbeingsactinadifferentwayfrom21______ofanimalsjust

becausetheycanspeakwhileanimalscannot.22______thecleverestanimalscannot

dothingswhichtousseemvery23______andwhichsmallchildren,24______they

learntotalk,wouldbeabletodo.AGermanscientist,who25______experiments

formanyyearswithbigapes,foundthathisapescould26______hissticksas

toolstopulldownbananaswhichtheycouldnot27______.Buttheyonlyusedthe

sticktogetabananawhenboththebananaandthestickwere28______viewatthe

sametime.Ifthebananawasinfrontofthemandthestickwasbehindthem,they

couldnotusethestick.Theycouldnot29______thebanana30______enoughin

mindtolookaroundandthenpickupthestickanduseit.30.

clear

alive

A:

long

B:

complete

C:

答D:案：C

31、【單選題】Passage1Shopping-bagladiesdon’tbegpublicly,buttheydo

notrefusewhatisoffered.Onceashopping-bagladyappearswhereyoulive,itis

ashardtopassherbywithoutgivinghersomemoneyasitistopaynoattention

tothecollectionboxinchurch.Andalthoughyoumaynotlikeit,ifshe

choosesyourdoorwayasherplacetosleepinthenight,itisasmorallyhardto

turnherawayasitistodowithalostdog.Mostshopping-bagladiesseemtobe

betweentheagesof40and65.Theywearlayersofclotheseveninsummertime,

withnewspapersfilledbetweenthelayersassomethingagainstbadweather.No

oneknowshowmanyshopping-bagladiesthereareinNewYork.Thenumberisgoing

up.Somepersonsandresearchersspendagreatdealoftimetakingcareofor

observingshopping-bagladiesanddoingwhattheycantobetterthelifelady

hermits（隱士）who’redown.31．Shopping-bagladiesare______.

ladybeggars

ladieswhosellshopping-bags

A:

ladieswhomakeshopping-bags

B:

Thosewhogohungry

C:

答D:案：A

32、【單選題】Passage1Shopping-bagladiesdon’tbegpublicly,buttheydo

notrefusewhatisoffered.Onceashopping-bagladyappearswhereyoulive,itis

ashardtopassherbywithoutgivinghersomemoneyasitistopaynoattention

tothecollectionboxinchurch.Andalthoughyoumaynotlikeit,ifshe

choosesyourdoorwayasherplacetosleepinthenight,itisasmorallyhardto

turnherawayasitistodowithalostdog.Mostshopping-bagladiesseemtobe

betweentheagesof40and65.Theywearlayersofclotheseveninsummertime,

withnewspapersfilledbetweenthelayersassomethingagainstbadweather.No

oneknowshowmanyshopping-bagladiesthereareinNewYork.Thenumberisgoing

up.Somepersonsandresearchersspendagreatdealoftimetakingcareofor

observingshopping-bagladiesanddoingwhattheycantobetterthelifelady

hermits（隱士）who’redown.32.Theyfillnewspapersbetweenthelayersof

theirclothesbecause______.

theyaresopoor

theyhavenoplacetoputthem

A:

theywanttohidethem

B:

theyhavetousethemtokeepthecoldout

C:

答D:案：D

33、【單選題】Passage1Shopping-bagladiesdon’tbegpublicly,buttheydo

notrefusewhatisoffered.Onceashopping-bagladyappearswhereyoulive,itis

ashardtopassherbywithoutgivinghersomemoneyasitistopaynoattention

tothecollectionboxinchurch.Andalthoughyoumaynotlikeit,ifshe

choosesyourdoorwayasherplacetosleepinthenight,itisasmorallyhardto

turnherawayasitistodowithalostdog.Mostshopping-bagladiesseemtobe

betweentheagesof40and65.Theywearlayersofclotheseveninsummertime,

withnewspapersfilledbetweenthelayersassomethingagainstbadweather.No

oneknowshowmanyshopping-bagladiesthereareinNewYork.Thenumberisgoing

up.Somepersonsandresearchersspendagreatdealoftimetakingcareofor

observingshopping-bagladiesanddoingwhattheycantobetterthelifelady

hermits（隱士）who’redown.33.WhichofthefollowingstatementsisNOTtrue?

Therearemoreandmoreshopping-bagladiesintheUnitedStates.

Shopping-bagladiesappearonlyinNewYork.

A:

Somepeoplearehelpingshopping-bagladies.

B:

Somepeopleareengagedintheirresearchontheseshopping-bagladies.

C:

答D:案：B

34、【單選題】Passage2Relaxationtherapy(=treatment).Ifyoureadthe

sentenceoutloud,yourbloodpressurewillgoup.Ifyoutalktoanotherperson,

itwillgostillhigher.Ifthetalkiswithyourboss,yourpressurewillgoeven

higher.Ifyouspeaktosomeoneoftheoppositesex,yourpressuremayshowless

changeifyou’remarriedthanifyou’resingle.Dozensoftimeseachday,your

bloodpressurechangeswithwhatyou’refeelinganddoing.These“upsand

downs”takeplaceineveryone,buttheyaremoresevereinpeoplewithhighblood

pressure.Thatdiscoveryisthebasisforthenewesttherapy:controllingblood

pressurebylearningskillstocontroleverydaystress.Manypatientscontrol

theirbloodpressurewiththerelaxationresponse.Thistakesfoursimplethings:

aquietenvironment,acomfortableposition(sittingorlyingdown),therepeating

ofaword,prayerorphraseeachtimeyoubreatheandhavingnoneofother

thoughts.Somethingremarkablehappenswhenyoudothis,accordingtoresearch

inBoston.Relaxationofthemindandbodyhastheeffectthatsomeblood-pressure

pillswouldhave.What’smore,thebloodpressurestayslower,justasitwould

withapill,afteryouhavestoppedtherelaxationandhavereturnedtothestress

ofdailylife.34.Thefirstparagraphtellsusthereasonwhyyourblood

pressuregoesupisthat______.

youreadaloudasentence

themanyoutalktoisyourboss

A:

you’renotmarried

B:

you’renervous

C:

答D:案：D

35、【單選題】Passage2Relaxationtherapy(=treatment).Ifyoureadthe

sentenceoutloud,yourbloodpressurewillgoup.Ifyoutalktoanotherperson,

itwillgostillhigher.Ifthetalkiswithyourboss,yourpressurewillgoeven

higher.Ifyouspeaktosomeoneoftheoppositesex,yourpressuremayshowless

changeifyou’remarriedthanifyou’resingle.Dozensoftimeseachday,your

bloodpressurechangeswithwhatyou’refeelinganddoing.These“upsand

downs”takeplaceineveryone,buttheyaremoresevereinpeoplewithhighblood

pressure.Thatdiscoveryisthebasisforthenewesttherapy:controllingblood

pressurebylearningskillstocontroleverydaystress.Manypatientscontrol

theirbloodpressurewiththerelaxationresponse.Thistakesfoursimplethings:

aquietenvironment,acomfortableposition(sittingorlyingdown),therepeating

ofaword,prayerorphraseeachtimeyoubreatheandhavingnoneofother

thoughts.Somethingremarkablehappenswhenyoudothis,accordingtoresearch

inBoston.Relaxationofthemindandbodyhastheeffectthatsomeblood-pressure

pillswouldhave.What’smore,thebloodpressurestayslower,justasitwould

withapill,afteryouhavestoppedtherelaxationandhavereturnedtothestress

ofdailylife.35.WhichofthefollowingstatementsisNOTtrue?

One’sbloodpressurechangesmanytimeseveryday.

Yourbloodpressurechangeswithyourfeelings.

A:

Whenyou’redoingdifferentthings,yourbloodpressure,perhaps,isdifferent.

B:

Thechangesofbloodpressureonlyhappentopeoplewithhighbloodpressure.

C:

答D:案：D

36、【單選題】Passage2Relaxationtherapy(=treatment).Ifyoureadthe

sentenceoutloud,yourbloodpressurewillgoup.Ifyoutalktoanotherperson,

itwillgostillhigher.Ifthetalkiswithyourboss,yourpressurewillgoeven

higher.Ifyouspeaktosomeoneoftheoppositesex,yourpressuremayshowless

changeifyou’remarriedthanifyou’resingle.Dozensoftimeseachday,your

bloodpressurechangeswithwhatyou’refeelinganddoing.These“upsand

downs”takeplaceineveryone,buttheyaremoresevereinpeoplewithhighblood

pressure.Thatdiscoveryisthebasisforthenewesttherapy:controllingblood

pressurebylearningskillstocontroleverydaystress.Manypatientscontrol

theirbloodpressurewiththerelaxationresponse.Thistakesfoursimplethings:

aquietenvironment,acomfortableposition(sittingorlyingdown),therepeating

ofaword,prayerorphraseeachtimeyoubreatheandhavingnoneofother

thoughts.Somethingremarkablehappenswhenyoudothis,accordingtoresearch

inBoston.Relaxationofthemindandbodyhastheeffectthatsomeblood-pressure

pillswouldhave.What’smore,thebloodpressurestayslower,justasitwould

withapill,afteryouhavestoppedtherelaxationandhavereturnedtothestress

ofdailylife.36.Thesecondparagraphshowsusthebasisofrelaxationtherapy

is______.

toreducethegoingupofthepressure

tocontroleverydaystress

A:

todolessandsayless

B:

tothinklessandsleepmore

C:

答D:案：B

37、【單選題】Passage3Thedigitalrevolution,asexemplifiedbytheInternet

andelectroniccommerce,hasshakenmarketingpracticestotheircore.Inarecent

paper,Wharton’sJerryWind,directoroftheSEICenterforAdvancedStudies

inManagement,andco-authorVijayMahajan,amarketingprofessorattheCollegeof

BusinessAdministrationoftheUniversityofTexasatAustin,examinetheimpact

ofdigitalmarketingonconceptslikepricing,whencustomerscanproposetheir

ownprices(),orbuyersandsellerscanhaggleindependentlyin

auctions(e-B).Thepaperprovidesanoverviewofsomeoftheemerging

realitiesandnewrulesofmarketinginadigitalworld,andoutlineswhatthenew

disciplineofmarketingmaylooklikeintheearlypartofthenewcentury.To

beginwith,saytheauthors,therapid-firegrowthoftheInternetishelpingto

drivechanges.“Itisnotjustourcomputersthatarebeingreprogrammed;itis

customersthemselves,”saysWind.“Theseemergingcyberconsumersarelikean

alienracethathavelandedinthemidstofourmarkets.Theyhavedifferent

expectationsanddifferentrelationshipswithcompaniesfromwhichtheypurchase

productsandservices.”Foronething,cyberconsumersexpecttobeableto

customizeeverything—fromtheproductsandservicestheybuyandthe

informationtheyseek,tothepricetheyarewillingtopay.Andwithdigital

technologyopeningnewchannelsforgaininginformation,theyaremore

knowledgeableanddemandingthanpreviousconsumers.Digitalcustomerscanalso

sortproductsbasedonanydesiredattribute,price,nutritionalvalue,or

functionality,andtheycaneasilyobtainthird-partyendorsementsand

evaluations,tappingtheexperienceofotherusers.“Companiesthatcannotmeet

theirdemandsandexpectationswillbeataloss,”saysWind.37.Thepassagewas

mostlikelytobequotedfrom______.

anoverviewofapaper

anintroductiontoabook

A:

abookondigitalrevolution

B:

apaperdiscussingdigitalrevolution

C:

答D:案：A

38、【單選題】Passage3Thedigitalrevolution,asexemplifiedbytheInternet

andelectroniccommerce,hasshakenmarketingpracticestotheircore.Inarecent

paper,Wharton’sJerryWind,directoroftheSEICenterforAdvancedStudies

inManagement,andco-authorVijayMahajan,amarketingprofessorattheCollegeof

BusinessAdministrationoftheUniversityofTexasatAustin,examinetheimpact

ofdigitalmarketingonconceptslikepricing,whencustomerscanproposetheir

ownprices(),orbuyersandsellerscanhaggleindependentlyin

auctions(e-B).Thepaperprovidesanoverviewofsomeoftheemerging

realitiesandnewrulesofmarketinginadigitalworld,andoutlineswhatthenew

disciplineofmarketingmaylooklikeintheearlypartofthenewcentury.To

beginwith,saytheauthors,therapid-firegrowthoftheInternetishelpingto

drivechanges.“Itisnotjustourcomputersthatarebeingreprogrammed;itis

customersthemselves,”saysWind.“Theseemergingcyberconsumersarelikean

alienracethathavelandedinthemidstofourmarkets.Theyhavedifferent

expectationsanddifferentrelationshipswithcompaniesfromwhichtheypurchase

productsandservices.”Foronething,cyberconsumersexpecttobeableto

customizeeverything—fromtheproductsandservicestheybuyandthe

informationtheyseek,tothepricetheyarewillingtopay.Andwithdigital

technologyopeningnewchannelsforgaininginformation,theyaremore

knowledgeableanddemandingthanpreviousconsumers.Digitalcustomerscanalso

sortproductsbasedonanydesiredattribute,price,nutritionalvalue,or

functionality,andtheycaneasilyobtainthird-partyendorsementsand

evaluations,tappingtheexperienceofotherusers.“Companiesthatcannotmeet

theirdemandsandexpectationswillbeataloss,”saysWind.38.Thepaper

mentionedinthispaperwaswrittenby______.

JerryWind

VijayMahajan

A:

JerryWindandVijayMahajan

B:

ananonymous

C:

D:

答案：C

39、【單選題】Passage3Thedigitalrevolution,asexemplifiedbytheInternet

andelectroniccommerce,hasshakenmarketingpracticestotheircore.Inarecent

paper,Wharton’sJerryWind,directoroftheSEICenterforAdvancedStudies

inManagement,andco-authorVijayMahajan,amarketingprofessorattheCollegeof

BusinessAdministrationoftheUniversityofTexasatAustin,examinetheimpact

ofdigitalmarketingonconceptslikepricing,whencustomerscanproposetheir

ownprices(),orbuyersandsellerscanhaggleindependentlyin

auctions(e-B).Thepaperprovidesanoverviewofsomeoftheemerging

realitiesandnewrulesofmarketinginadigitalworld,andoutlineswhatthenew

disciplineofmarketingmaylooklikeintheearlypartofthenewcentury.To

beginwith,saytheauthors,therapid-firegrowthoftheInternetishelpingto

drivechanges.“Itisnotjustourcomputersthatarebeingreprogrammed;itis

customersthemselves,”saysWind.“Theseemergingcyberconsumersarelikean

alienracethathavelandedinthemidstofourmarkets.Theyhavedifferent

expectationsanddifferentrelationshipswithcompaniesfromwhichtheypurchase

productsandservices.”Foronething,cyberconsumersexpecttobeableto

customizeeverything—fromtheproductsandservicestheybuyandthe

informationtheyseek,tothepricetheyarewillingtopay.Andwithdigital

technologyopeningnewchannelsforgaininginformation,theyaremore

knowledgeableanddemandingthanpreviousconsumers.Digitalcustomerscanalso

sortproductsbasedonanydesiredattribute,price,nutritionalvalue,or

functionality,andtheycaneasilyobtainthird-partyendorsementsand

evaluations,tappingtheexperienceofotherusers.“Companiesthatcannotmeet

theirdemandsandexpectationswillbeataloss,”saysWind.39.Fromthethird

paragraph,wecaninferthat______.

thecustomersarealsoreprogrammedbycomputers

e-businesscompaniesneedbemoreknowledgeableaboutcyberconsumers

A:

cyberconsumersareagroupofstrangepeople

B:

cyberconsumerscamefromouterspace

C:

答D:案：B

40、【單選題】Passage3Thedigitalrevolution,asexemplifiedbytheInternet

andelectroniccommerce,hasshakenmarketingpracticestotheircore.Inarecent

paper,Wharton’sJerryWind,directoroftheSEICenterforAdvancedStudies

inManagement,andco-authorVijayMahajan,amarketingprofessorattheCollegeof

BusinessAdministrationoftheUniversityofTexasatAustin,examinetheimpact

ofdigitalmarketingonconceptslikepricing,whencustomerscanproposetheir

ownprices(),orbuyersandsellerscanhaggleindependentlyin

auctions(e-B).Thepaperprovidesanoverviewofsomeoftheemerging

realitiesandnewrulesofmarketinginadigitalworld,andoutlineswhatthenew

disciplineofmarketingmaylooklikeintheearlypartofthenewcentury.To

beginwith,saytheauthors,therapid-firegrowthoftheInternetishelpingto

drivechanges.“Itisnotjustourcomputersthatarebeingreprogrammed;itis

customersthemselves,”saysWind.“Theseemergingcyberconsumersarelikean

alienracethathavelandedinthemidstofourmarkets.Theyhavedifferent

expectationsanddifferentrelationshipswithcompaniesfromwhichtheypurchase

productsandservices.”Foronething,cyberconsumersexpecttobeableto

customizeeverything—fromtheproductsandservicestheybuyandthe

informationtheyseek,tothepricetheyarewillingtopay.Andwithdigital

technologyopeningnewchannelsforgaininginformation,theyaremore

knowledgeableanddemandingthanpreviousconsumers.Digitalcustomerscanalso

sortproductsbasedonanydesiredattribute,price,nutritionalvalue,or

functionality,andtheycaneasilyobtainthird-partyendorsementsand

evaluations,