商務(wù)英語pt課件市公開課金獎市賽課一等獎?wù)n件

PartOneBasicRequirementsforBusinessWriting

第1頁第1頁Unit1

Functions&EssentialQualitiesofBusinessWriting

Objectives:Togiveabriefintroductiontofunctions&essentialqualitiesofbusinesswritingToenableSstobecomeawareoffunctions&essentialqualitiesofbusinesswritingTodoexercisesbyusingfunctions&essentialqualitiesofbusinesswriting

第2頁第2頁1.FunctionsofBusinessWriting

Generallyspeaking,thefunctionsofbusinesswritingare:1)toinform,2)toinfluenceand3)toentertain.第3頁第3頁2.EssentialQualitiesofBusinessWriting

Effectivebusinesswritinghasfivecharacteristics,whichcanbesummedupintheFiveC’s,i.e.Correctness;Clearness;Completeness;ConcisenessandCourteousness.第4頁第4頁Exercise

1.Rewritetheworn-out,triteandwordyphrasesinthefollowingsentenceswithfresh,moreconciseones.Intheeventthatwecannotmeetthedeadline,wewillrefundyourmoney.WearereluctanttocommittothatdateduetothefactthatourplantclosesforvacationJuly4—11.Itisnotwithinourpowertoobtaintheletterhehasinhispossession.Wewillwritetoyouatanearlydate.Wewillfurnishalltherequireddocuments.Answer第5頁第5頁Exercise

1.Rewritetheworn-out,triteandwordyphrasesinthefollowingsentenceswithfresh,moreconciseones.Consequentuponthechangesmade,youwillbeinchargeofthegeneraloffice.WeareinreceiptofyourremittanceinthesumofUS$7890

.Wehopetoreceiveyourcataloguebyreturnmail.Thankinginadvance.WehavedulyreceivedyourorderNo.68datedMarch5,forwhichpleaseacceptourthanks.Answer第6頁第6頁ExerciseDearSirs,Sub.Children’sLeatherShoesWehavereceivedyourletterofMarch12,andtheenclosurerequestingquotesforthecaptionedshoes.Asrequested,wearesubmittingourquotationintriplicateandareanxiousforyourplacingyourorderswithusasearlyaspossiblebecausewehavealargebacklog.Weawaityourdecision.Yoursfaithfully,Analysis2.Readthefollowingletterandtellwhatisusedbythewritertoachieveaccuracy.

第7頁第7頁Unit2

BasicWritingSkills

Objectives:TogiveabriefintroductiontobasicbusinesswritingskillsToenableSstobecomeawareofbasicbusinesswritingskillsTodoexercisesbyusingbasicbusinesswritingskills

第8頁第8頁SimplylearningtheFiveC’sdoesnotmakeyouaskilledbusinesswriter.TomastertheFiveC’sortobeabletowritebusinessmessagescontainingallthesecharacteristics,youmuststudybusinesswritingtechniquesorskillsandpracticethem.Needlesstosay,goodEnglishistheimportantfoundationofthewritingskillswediscuss.Inthefollowingarethebasicbusinesswritingtechniquesorskills:第9頁第9頁1.CreateanAppropriateTone2.Cultivatethe"You"Attitude3ConsidertheLevelofDiction4.SelecttheAppropriateWritingStyle5.OutlineandOrganizetheMaterialBeforeWriting

5.1.Twobasicpatternsoforganization5.2.Carefulparagraphing第10頁第10頁ExerciseImprovethefollowingsentences.AnswerMr.SmithwrotetoMr.Wangthathehadreceivedhisorder.Wehavedulyreceivedyourorder,forwhichpleaseacceptourthanks.Wehaveorderedthegoods,andtheywillbereceivedbyusintwoweeks.Wehopetoreceiveyourcataloguebyreturnmail.Thankingyouinadvance.Yourletterofrecentdatetohandandcontentsnotedwiththanks.Weshallappreciatealinefromyouatanearliestdate.第11頁第11頁Answer

PartOne—Unit11.Ifwecannotmeetthedeadline,wewillrefundyourmoney.2.WearereluctanttocommittothatdatebecauseourplantclosesforvacationJuly4--11.3.Weareunabletoobtaintheletterhehasinhispossession.4.Wewillwritetoyousoon.5.Wewillgive/providealltherequireddocuments.第12頁第12頁Answer

PartOne—Unit16.Asaresultofthechangesmade,youwillbeinchargeofthegeneraloffice.7.WehavereceivedyourremittanceofUS$7890.8.Wehopetoreceiveyourcataloguesoon.9.ThankyouforyourorderNo.68datedMarch5.第13頁第13頁Exercise2.Readthefollowingletterandtellwhatisusedbythewritertoachieveaccuracy.

Analysis:

Inordertoachieveaccuracy,thewriterwritesasubjectlinewhichcandrawthereader’sattentiontothecontent,forthesubjectlinetellsthereaderwhathewantstoknow.Asyoucansee,thelinedpartintheaboveletterisasubjectlineandit'sacommonpracticetogetitunderlinedtodrawthecorrespondent'sattention.Fromthesubjectlinewecanconcludethattherecipientoftheletterhassentalettertothewritertorequireaquotationforthecaptionedgoods.Shewillbeverycarefulwiththisreplyasthesubjectlinetellsitisaboutherpreviousinquiryletter.第14頁第14頁Answer

PartOne—Unit2Mr.SmithwrotetoMr.WangthathehadreceivedMr.Wang’sorderWehavereceivedyourorderNo.60dated22nd