全球烈酒市場(chǎng)調(diào)研和分析報(bào)告（英文版）-2024年1月上傳培訓(xùn)課件

INDUSTRIES

&

MARKETSSpirits:

market

data

&

analysisMarket

InsightsreportNovember2023MARKET

INSIGHTSThis

report

is

part

ofour

Market

Insights

productGainabetterunderstandingofmarketsacross190+

geographicalentities

–

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Market

Insightscom/outlook/2MARKET

INSIGHTSMarket

Insights

–

market

data,forecasts,

and

qualitative

insightsThe

Spirits

market

ispartof

the

Alcoholic

Drinks

market.10sectors190+geographicalentities1,000+markets400+reportsGoto

Alcoholic

DrinksFind

out

more

on:AlcoholicDrinksmarket3Table

of

ContentsOverviewAppendixSummary678Product

OverviewAuthor2930MarketDefinitionKeyTakeawaysMarket

NumbersRevenue

by

MarketAverageRevenue

per

CapitaAverageVolumeper

CapitaVolume1013161922252627Priceper

UnitBrandshareOnlineRevenueShareMobile/DesktopSplit4CHAPTER

1OverviewPremium

products

and

innovative

flavors

are

trends

in

the

spirits

marketOverview:

SummarySummaryTheSpiritsmarket

isexperiencing

significantgrowth

anddevelopment,

driven

bychangingcustomer

preferences,

emerging

trends,local

special

circumstances,andunderlying

macroeconomic

factors.Local

specialcircumstances:

Different

regions

and

countries

havetheirownunique

circumstances

thatinfluencetheSpiritsmarket.

Forexample,

incountrieswith

astrong

wine

culture,suchasFrance

and

Italy,there

isapreference

forspiritsthatcomplement

thelocal

cuisineandtraditions.Incountries

with

alonghistory

of

distilling,suchasScotlandandIreland,whiskey

holdsaspecial

placeinthe

market.

Inemerging

markets,

suchasChinaand

India,there

isagrowingmiddleclasswith

increasing

disposable

income,

leadingtoarise

indemandforpremium

spirits.Customer

preferences:Customers

inthe

Spiritsmarket

are

increasingly

seekingunique

andpremium

products.

They

arelooking

forspiritsthatofferadistinctivetaste,high

quality,and

asense

ofcraftsmanship.

Thishasled

to

arise

indemandforcraftspirits,artisanalproducts,andlimitededition

releases.

Additionally,consumers

are

becoming

more

conscious

aboutthe

ingredients

used

inspiritsandareoptingfororganic

and

naturalproducts.

Healthandwellness

trendsarealsoinfluencing

customers,

withagrowing

demandforalcohol-free

alternatives.Underlying

macroeconomic

factors:

TheSpiritsmarket

isalsoinfluenced

byunderlying

macroeconomic

factors.

Economic

growth,

rising

disposable

incomes,andchanging

lifestyles

are

drivingthedemandfor

spirits.Aseconomies

develop,consumers

havemore

purchasingpower

andareableto

afford

higher-pricedspirits.

Additionally,

globalization

andinternational

trade

havemade

iteasier

forconsumers

toaccess

awide

rangeofspiritsfrom

different

regions

andcountries.Trendsin

themarket:

Oneof

the

key

trends

intheSpiritsmarket

istherise

offlavored

spirits.

Consumers

are

gravitatingtowards

spiritswith

unique

andinnovativeflavors,

suchasfruit-infused

vodkas,spiced

rums,and

Tequila.Anothertrend

isthegrowing

interest

inpremium

spirits.

Consumers

are

willing

topayapremium

forhigh-endspiritsthatoffer

asuperior

tasteandexclusivity.6Sources:Market

Insights

2023,Spirits

is

an

important

part

of

the

Alcoholic

Drinks

marketOverview:

Market

DefinitionMarket

definitionSpiritsincludealcoholic

beverages

thathavebeen

produced

throughthedistillationof

wine,

fermented

fruits,or

grains.

Duetothe

distillation

process,

thealcohol

content

ofspiritsismuch

higherthan

thatof

most

wines

andbeers,typicallyrangingfrom

20%

to

50%

alcohol

byvolume

(ABV).?

Soju

isaspirittypically

basedon

rice.?

Liqueurs&OtherSpiritsincludesallother

spiritsnotpreviously

mentioned

aswell

asReady-to-Drink

(RTD)

cocktails.Themarket

comprises

revenue

andaverage

revenue

percapita,volume

andaverage

volume

percapita,price

perliter,aswell

assales

channels.Per

capitafiguresrefer

toacountry’s

or

region’s

whole

population.TheSpiritsmarket

includesthe

follwing

markets:?

Whisky

isaspirit

onagrain

basisthathavebeen

agedinwooden

casks

foradurationof

atleast

three

years.Themarket

onlycovers

at-home

sales(sales

viasupermarkets,

hypermarkets,convenience

stores,

etc.).

Allprices

arevalued

atconsumer

prices

and

include

allsales

and

consumption

taxes.?

Vodka

isaspiritbased

on

grainand/orpotatoes.?

Rumisaspiritbased

onsugarcane.Key

players

includeDiageo,

Pernod

Ricard,

and

Kweichow

Moutai.?

Ginisaspiritbased

onjuniperberries.?

Brandyisaspirit

basedon

fermented

fruitjuice.?

Tequilaisamexican

spiritbased

ontheblueagave.7Sources:Market

Insights

2023Spirits

accounted

for

36.58%

of

the

Alcoholic

Drinks

market

revenue

in

2022Overview:

Key

Takeaways

and

inscope

/outof

scopeKeyTakeawaysInscopeOutof

scopeRevenue

intheSpiritsmarket

amountsto

US$408.8bn

in2023.

Themarket

isexpected

togrow

annuallyby3.59%

(CAGR2023-2028).Thismarket

includes:Thismarket

excludes:Inglobalcomparison,

most

revenue

isgenerated

inChina

(US$147,600m

in2023).?Whisky,suchasJackDaniel's?Wine,suchas

Red

Wine?Beer,

suchasBudweiserTenessee

WhiskeyInrelation

to

totalpopulation

figures,per

person

revenues

of

US$53.20

aregenerated

in

2023.?Vodka,suchas

AbsolutVodka?Rum,suchasBacardi

Rum?Non-Alcoholic

Spirits,suchasTanqueray

0.0IntheSpiritsmarket,

volume

isexpected

to

amount

to

34.9bn

Lby2028.

Themarket

forSpiritsmarket

is

expected

toshow

avolume

growth

of1.4%

in2024.?Gin,suchasGinebra

SanMiguel?Brandy,suchasAraratBrandyTheaverage

volume

perperson

intheSpiritsmarket

is

expected

toamountto4.40L

in2023.8Sources:Market

Insights

2023Spirits

revenues

are

estimated

to

increase

at

a

CAGR(1)

of

3.6%

from2018

to2028Market

Size:

GlobalRevenue

forecast

inbillionUS$+3.6%(1)487.5532.51470.0930.95455.4729.77440.9228.61427.9027.56408.8326.1630.0627.89392.1925.1125.98378.1123.58

24.6134.8254.6924.1433.5251.8422.37357.3720.6629.9932.7649.85341.43344.9919.7629.3631.4046.1231.9947.8822.208.1122.929.4715.6229.3210.7743.5964.7442.2162.5379.0027.91

42.0775.3872.7927.2827.4840.2160.0470.2338.0258.2239.7360.2867.9062.33204.162021250.512027256.472028232.55238.07244.322026223.692023213.222022187.602018185.112019194.86202020242025Liqueurs&OtherSpiritsWhiskyBrandyVodkaTequilaOther9Notes:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Sources:With

revenue

of

US$

243.4

billion,

Asia

is

the

biggest

market

among

selectedregions

in

2022Market

Size:

Regional

Comparison

(1/2)Revenue

forecast

inbillionUS$+3.6%(1)301.59243.39+3.9%(1)+3.4%(1)104.7483.1068.65+5.5%(1)+4.2%(1)56.265.147.084.305.492022202820222028202220282022202820222028EuropeAfricaAmericasAsiaAustralia&Oceania10

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

revenue

of

US$

140.1

billion,

China

is

the

biggest

market

among

selectedcountries

in

2022Market

Size:

Regional

Comparison

(2/2)Revenue

forecast

inbillionUS$+2.8%(1)165.16140.10+2.8%(1)61.1451.71+5.8%(1)10.612028+3.1%(1)+2.4%(1)9.058.017.557.556.96202220282022202820222022202820222028ChinaUnited

StatesUnited

KingdomGermanyFrance11

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Spirits

average

revenue

per

capitas

are

estimated

to

increase

at

a

CAGR(1)

of2.8%from2018

to

2028Market

Size:

GlobalAveragerevenue

percapita

forecast

inUS$+2.8%(1)60.954.0659.223.9057.833.7856.443.6755.223.5653.193.4051.453.303.7649.963.253.513.303.094.356.8447.612.894.226.5346.3746.402.693.903.141.433.724.166.333.011.103.713.091.273.702.593.854.096.132.063.874.055.955.678.425.548.205.568.245.368.009.509.885.167.915.348.119.248.998.7631.02202631.56202732.06202829.11202330.01202430.4727.97202226.98202125.48201824.89201925.9620202025Liqueurs&OtherSpiritsWhiskyBrandyVodkaTequilaOther12

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

average

revenue

per

capita

of

US$

101.3

,

Australia

&

Oceania

is

thebiggest

market

amongselected

regions

in

2022Market

Size:

Regional

Comparison

(1/2)Averagerevenue

percapita

forecast

inUS$+3.0%(1)121.12+3.3%(1)100.51+3.4%(1)81.46101.26+3.0%(1)64.8682.7666.5954.21+3.2%(1)4.144.992022202820222028202220282022202820222028EuropeAfricaAmericasAsiaAustralia&Oceania13

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

average

revenue

per

capita

of

US$

152.9

,

the

United

States

is

the

biggestmarket

among

selected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Averagerevenue

percapita

forecast

inUS$+2.3%(1)+5.5%(1)154.26175.28152.87+2.2%(1)122.52+2.8%(1)115.69+3.1%(1)109.05111.87107.7097.7490.5420222028202220282022202820222028Germany20222028ChinaUnitedStatesUnitedKingdomFrance14

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Spirits

average

volume

per

capita

in

liter

are

estimated

to

decrease

from

2018to

2028Market

Size:

GlobalAveragevolume

per

capita

forecast

inliter3.02.662.662.662.682.702.692.652.622.622.602.582.52.01.51.00.50.00.790.800.280.780.270.760.270.740.290.750.300.750.310.760.310.720.280.720.270.730.290.370.290.370.260.360.260.350.270.350.240.350.240.330.250.330.250.340.250.340.240.340.240.260.1320180.130.130.120.120.120.120.122025Soju0.120.120.12201920202021202220232024202620272028Liqueurs&OtherSpiritsWhiskyBrandyVodkaOther15Sources:Market

Insights

2023Asia

has

the

biggest

market

in

Spirits

average

volume

percapita

in

liter

in

2028Market

Size:

Regional

Comparison

(1/2)Averagevolume

per

capita

forecast

inliter5.765.765.745.725.725.715.7065432105.674.845.654.785.675.674.673.784.593.844.193.884.213.881.854.194.014.153.904.143.924.133.954.003.853.723.751.830.421.821.791.791.810.381.831.831.821.811.820.420.400.390.390.390.400.380.330.3720182019202020212022202320242025202620272028AfricaAustralia&OceaniaAmericasEuropeAsia16Sources:Market

Insights

2023With

average

volume

per

capita

in

liter

of

9.7,

China

is

the

biggest

market

amongselected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Averagevolume

per

capita

forecast

inliter9.939.949.839.739.769.689.649.471098765432109.308.908.825.095.055.225.054.205.244.994.065.215.025.264.974.075.345.014.225.474.965.394.605.385.284.675.245.115.094.444.104.114.204.384.224.283.654.004.024.033.873.923.743.803.693.643.4720182019202020212022202320242025202620272028UnitedKingdomFranceUnitedStatesGermanyChina17Sources:Market

Insights

2023Spirits

volume

are

estimated

to

increase

at

a

CAGR(1)

of

0.5%

from

2018

to

2028Market

Size:

GlobalVolume

forecast

inbillionliter+0.5%(1)34.462.3534.622.4334.872.5034.282.2134.322.2833.612.0733.432.1233.802.1433.5433.0633.191.870.952.141.920.992.101.950.980.951.930.951.910.951.900.961.890.971.900.932.040.931.930.941.892.645.682.675.772.725.872.765.972.816.062.555.562.74

2.062.685.732.555.472.745.802.795.935.8620.72202320.87202420.7420.67202620.61202720.63202819.56201819.46201919.95202020.16202120.4320222025SojuLiqueurs&OtherSpiritsWhiskyBrandyVodkaOther18

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

volume

of

25.5

billion

liter,

Asia

is

the

biggest

market

among

selectedregions

in

2022Market

Size:

Regional

Comparison

(1/2)Volume

forecast

inbillionliter+0.7%(1)26.5225.46+1.2%(1)0.0%(1)+3.3%(1)0.0%(1)4.173.893.543.530.470.570.080.082022202820222028202220282022202820222028EuropeAfricaAmericasAsiaAustralia&Oceania19

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

volume

of

13.9

billion

liter,

China

is

the

biggestmarket

among

selectedcountries

in

2022Market

Size:

Regional

Comparison

(2/2)Volume

forecast

inbillionliter-0.2%(1)13.9413.76+0.2%(1)0.0%(1)+2.5%(1)-0.6%(1)1.731.750.440.440.250.290.270.262022202820222028202220282022202820222028ChinaUnited

StatesUnited

KingdomGermanyFrance20

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Spirits

price

per

liter

are

estimated

to

increase

from2018

to

2028Market

Size:

GlobalPrice

perliterforecast

inUS$39.5932.5338.7831.5838.0130.76403530252037.2729.9436.5629.1435.8928.2234.4627.3233.5526.1232.3224.1532.4524.9231.4123.9319.4418.3618.7817.7818.3517.2714.1317.9216.7717.4916.2517.0615.8916.5415.1915.7014.3414.7013.5214.2613.0713.8514.8614.4115

12.7713.7313.5813.8713.8513.3113.2113.0012.8711.4612.4412.2811.4011.1611.6311.4814.0214.1814.6010511.05020182019202020212022202320242025202620272028TequilaBrandyVodkaGinRumOther21Sources:Market

Insights

2023Australia

&

Oceania

has

the

biggest

market

in

Spirits

price

per

liter

in

2028Market

Size:

Regional

Comparison

(1/2)Price

perliterforecast

inUS$66.4970605040302010064.8663.2661.6760.0458.5155.9352.9645.3843.9643.5625.0919.4624.3918.7423.7818.2123.1817.6822.5817.1211.3321.9516.7711.1521.3520.4114.7818.4413.0011.3318.8713.1119.2213.5015.9010.9012.4911.3711.5011.6611.8311.1110.629.2110.928.5910.268.8510.8110.2110.519.569.898.5820182019202020212022202320242025202620272028AsiaAfricaEuropeAmericasAustralia&Oceania22Sources:Market

Insights

2023With

price

per

liter

of

US$

30.7,

the

United

Kingdom

is

the

biggest

marketamong

selected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Price

perliterforecast

inUS$36.5834.9830.3835.8740353025201510534.9433.4429.1633.9932.6128.3833.0431.7727.6032.0930.9626.8434.2629.9430.7129.9028.8128.6527.5626.8124.9920.3725.8225.2725.8422.0425.6324.1920.4412.0020.1720.0211.7319.4911.3918.9611.0518.4210.7117.9410.3717.2710.0516.149.7314.569.3314.709.4114.179.15020182019202020212022202320242025202620272028ChinaGermanyFranceUnited

StatesUnited

Kingdom23Sources:Market

Insights

2023In

2022,

Private

Label

had

the

highest

share

in

SpiritsFurtherMarket

AnalysisBrand

share

in

202224Sources:Market

Insights

2023Inthe

Spirits

market,

Online

Revenueshare

reached

2.0%

in

2022FurtherMarket

AnalysisOnline/OfflineRevenue

Share100.00%100.00%100.00%1.00%100.00%2.00%100.00%2.00%100.00%2.00%100.00%2.00%100.00%3.00%100.00%3.00%100.00%3.00%100.00%3.00%1.00%1.00%99.00%99.00%99.00%98.00%98.00%98.00%98.00%97.00%97.00%97.00%97.00%20172018201920202021202220232024202520262027OfflineRevenue

ShareOnlineRevenue

Share25Sources:Market

Insights