全球美容和個人護(hù)理電子商務(wù)市場調(diào)研和分析報(bào)告（英文版）-2024年1月上傳培訓(xùn)課件

DIGITAL

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TRENDSBeautyandpersonalcaree-commerceworldwideCHAPTER

01MarketoverviewBeautyandpersonalcaree-commercemarketrevenueworldwidefrom2017to2028(inbillionU.S.dollars)Globalbeautyandpersonalcaree-commercerevenue2017-2028200180160140184.47173.74162.71153.12134.76119.43120100806040200111.9109.7491.0572.44201962.99201855.720172020202120222023*202420252026202720284/statistics/1425215/indicator-revenue-beauty-personal-care-beauty-personal-care-market-worldwideTheglobalrevenueinthebeauty&personalcaree-commercemarketwasforecasttocontinuouslyincreasebetween2023and2028byintotal65billionU.S.dollars(+54.43percent).By2028,themarketisestimatedtoreach184.47billionU.S.dollars.ReadmoreNote(s):Worldwide;2017to2022;*forecastSource(s):Beautyandpersonalcaree-commercerevenueworldwidefrom2017to2028,bysegment(inbillionU.S.dollars)Beautyandpersonalcaree-commercerevenueworldwide2017-2028,bysegmentBeautyTechPersonalCareCosmeticsFragrancesSkinCare2001801601401201008060402002017201820192020202120222023202420252026202720285Description:Theglobalbeautyandpersonalcaree-commercemarketisforecastedtoseeasignificantincreaseinrevenueacrossallsegments.Uponcloserexamination,thefragrancessegmentexhibitsarelativelyweakincrease,whichstandsoutnoticeably.Inthissegment,theindicatorexperiencesvisiblysmallergrowthcomparedtotheaverage,withavalueof2.16billionU.S.dollars.ReadmoreNote(s):WorldwideSource(s):Year-on-year(YoY)revenuegrowthofonlinesalesofmakeupandskincareworldwidefromQ32022toQ32023YoYdigitalcommercegrowthofmakeupandskincareworldwide2022-2023MakeupSkincare10%9%3%8%6%4%4%2%0%2%2%0%-2%-4%-6%-8%-10%-5%-7%-8%Q32022Q42022Q12023Q22023Q320236Description:From2022to2023,theyear-on-year(YoY)revenuegrowthofmakeupandskincaree-commerceincreasedworldwide.Inthethirdquarterof2022,theYoYrevenuegrowthformakeupbeganwithasignificantdeclineofsevenpercent.However,bythecorrespondingquarterin2023,itmanagedtoreboundandachieveatwopercentgrowthinrevenue.TheYoYgrowthforskincarewasverysimilartothatofmakeup,startingatnegativeeightpercentinthethirdquarterof2022andincreasing[...]

ReadmoreNote(s):Worldwide;Q32022toQ32023Source(s):SalesforceResearchShareofretailsalesofbeautyproductsworldwidein2022,bysaleschannelShareofbeautyretailsalesworldwidebysaleschannel2022Retailsalesshare10%0%5%15%20%25%E-commerceSpecialityretailGroceryretailersTravelretail21%20%17%11%10%DrugstoresDepartmentstoresOther9%12%7Description:In2022,e-commercewasthemostpopularsaleschannelforthepurchaseofbeautyproductsworldwide,witharetailsalesshareofabout21percent.Specialtyretailrankedsecondwithashareofabout20percent.

ReadmoreNote(s):Worldwide;2023Source(s):Euromonitor;McKinsey&CompanyEstimatedvalueofthestore-basedande-commercesalesintheglobalhealthandbeautycategoryin2022and2027(inbillionU.S.dollars)Health&beauty:estimatedstore-basedande-commercesales2022-2027Store-basedE-commerce12,00010,0008,0006,0004,0002,000010,007.1836.5449.6264.9202220278Description:In2022,store-basedglobalhealthandbeautysaleswereestimatedtohaveavalueof836.5billionU.S.dollarsandforecasttoincreasebyover3555billionU.S.dollarsby2027.Incomparison,globale-commercesalesinthehealthandbeautycategorywerepredictedtoreachroughly449.6billionU.S.dollarsin2027.ReadmoreNote(s):Worldwide;June2022Source(s):EdgebyAscentialCHAPTER

02LeadingmarketsRevenueofthee-commercebeautycaremarketinselectcountriesworldwidein2023(inbillionU.S.dollars)Revenueofbeautycaree-commerceinselectedcountriesworldwide20231210.9810.54108642.661.941.871.7520UnitedStatesChinaJapanGermanyFranceUnitedKingdom10Description:Therankingbyrevenueinthe'BeautyCare'segmentofthee-commercemarketisleadbytheUnitedStateswith10.98billionU.S.dollarsandisfollowedbyChinawith10.54billionU.S.dollars.Incontrast,therankingistrailedbyJapan(2.66billionU.S.dollars),andGermany(1.94U.S.dollars).ReadmoreNote(s):Worldwide;August2023Source(s):DigitalMarketInsightsRevenueofthee-commercepersonalcaremarketinselectcountriesworldwidein2023(inbillionU.S.dollars)Revenueofpersonalcaree-commerceinselectedcountriesworldwide20231411.92121086.75643.452.42.132.011.7220UnitedStatesChinaGermanyJapanFranceBrazilUnitedKingdom11Description:TheUnitedStatesleadstherankingforrevenueinthepersonalcaremarketwith11.92billionU.S.dollars.TheUnitedStatesisfollowedbyChina(6.75billionU.S.dollars),Germany(3.45billionU.S.dollars),andJapan(2.4billionU.S.dollars).Franceistrailingtherankingwith2.13billionU.S.dollars.ReadmoreNote(s):Worldwide;October2023Source(s):DigitalMarketInsightsYear-on-year(YoY)salesgrowthofbeautyandcosmeticse-commerceinNorthAmericafromMaytoOctoberin2023Monthlye-commercesalesgrowthforbeautyandcosmeticsinNorthAmerica20239%8%8%7%6%5%4%3%2%1%0%7%6%4%2%0%MayJuneJulyAugustSeptemberOctober12Description:FromMaytoOctober2023,year-on-year(YoY)e-commercesalesgrowthofbeautyandcosmeticsfluctuatedinNorthAmerica.TheYoYsalesgrowthincreasedtothehighestvalueofeightpercentinJune,afterwhichitdroppedagain,butstayedinthepositives.InOctober2023,theYoYsalesgrowthwaszeropercent.ReadmoreNote(s):NorthAmerica;MaytoOctober2023Source(s):SignifydYear-on-year(YoY)salesgrowthofcosmeticsandbeautye-commerceinEurope,MiddleEast,andAfricafromMaytoOctoberin2023Monthlysalesgrowthforbeautyandcosmeticse-commerceEMEA202360%52%50%40%32%29%30%20%20%10%0%5%2%MayJuneJulyAugustSeptemberOctober13Description:FromMaytoOctober2023,theyear-on-year(YoY)growthofonlinebeautyandcosmeticssalesfluctuatedinEMEA(Europe,MiddleEast,andAfrica).TheYoYsalesgrowthstartedinMayattwopercent.ItreacheditshighestpointinSeptemberat52percent.Thepercentagethendroppedagain,ultimatelyreachinga29percentYoYgrowthinOctober.ReadmoreNote(s):Africa,Europe,MENA;MaytoOctober2023Source(s):SignifydYear-on-year(YoY)salesgrowthofcosmeticsandbeautye-commerceintheAsia-PacificregionfromMaytoOctoberin2023Monthlysalesgrowthforbeautyandcosmeticse-commerceAPAC2023100%80%60%40%78%22%20%13%11%June0%-20%-40%-3%-27%MayJulyAugustSeptemberOctober14Description:In2023,theAsia-Pacificregion'sbeautyandcosmeticse-commercewebsitesyear-on-year(YoY)salesgrowthfluctuated.Inthesurveyedtime,thesalesgrowthinitiallydroppedtoitslowestatnegative27percentinMay2023.Itreacheditshighestpointataround78percentinOctober2023.ReadmoreNote(s):APAC;MaytoOctober2023Source(s):SignifydYear-on-year(YoY)salesgrowthofcosmeticsandbeautye-commerceinLatinAmericafromMaytoOctoberin2023Monthlysalesgrowthforbeautyandcosmeticse-commerceinLatinAmerica2023160%140%120%100%80%145%67%60%40%20%0%46%22%-7%-20%-40%-25%MayJuneJulyAugustSeptemberOctober15Description:Theyear-on-year(YoY)salesgrowthofbeautyandcosmeticse-commercewebsitesinLatinAmericafluctuatedfromMaytoOctober2023.InMay,theYoYsalesgrowthstartedoutinthenegatives,withthelowestvaluerecordedinthesurveyedtimeatnegative25percent.Septemberhadthehighestsalesgrowthofaround148percent.ThefollowingmonthwitnessedaYoYsalesgrowthofminussevenpercent.

ReadmoreNote(s):LAC;MaytoOctober2023Source(s):SignifydLeadingcountriesfortheonlinebeautyandcosmeticsindustryworldwidein2022,bytotaltrafficvolumeTopcountriesfortheonlinebeautyandcosmeticsindustryglobally2022,bytrafficTraffic

share

(%)Total

web

visits

(in

millions)Traffic

growth

YoY

(%)*UnitedStatesJapan18.8714.427.544.534.414.133.643.583.572.58380029001500907.6885.2827.6730.2717.9715.2516.44.25-1.9241.317.328.380.9ChinaBrazilRussiaUnitedKingdomPoland0.2417.412.6IndiaGermanyFrance-3.0716Description:In2022,thecountrywiththelargesttrafficsharefortheonlinebeautyandcosmeticsindustrywastheUnitedStatesatnearly19percent,andwithapproximately3.8billionwebsitevisitsintotal.InsecondplacerankedJapan,butChinastoodoutwithayear-over-yeartrafficgrowthofover41percent,farmorethananyothercountryonthetoptenlist.ReadmoreNote(s):Worldwide;2022;consumervisitsondesktopandmobilewebSource(s):SimilarWeb;WorldBankCountrieswiththefastestgrowingonlinebeautyandcosmeticsindustriesworldwidein2022,bytotaltrafficvolumeFastestgrowingonlinebeautyandcosmeticsmarketsglobally2022,bytrafficCountryChinaTraffic

growth

YoY

(%)*Total

visits

(in

millions)Traffic

share

(%)7.5441.3117.4115.4413.518.381500717.9253.5261.7885.2907.6389.9322India3.58ThailandSaudiArabiaRussia1.261.314.41Brazil7.324.53CanadaSpain6.621.945.351.61NetherlandsUnitedStates4.47175.338000.874.2518.8717Description:In2022,thecountrywiththelargestyear-over-year(YoY)trafficgrowthintheonlinebeautyandcosmeticsindustrywasChinaatmorethan41percent,significantlymorethananyothercountry.IndiawasinsecondplacewithYoYgrowthof17.41percent,followedbyThailandandSaudiArabiaat15.44and13.51percent,respectively.ReadmoreNote(s):Worldwide;2022;consumervisitsondesktopandmobilewebSource(s):SimilarWebCHAPTER

03LeadingplayersToponlinestoresinthebeautysegmentworldwidein2022,bye-commercenetsales(inmillionU.S.dollars)Leadingonlinebeautystoresworldwide2022,bye-commercenetsalesE-commercerevenueinmillionU.S.dollars05001,0001,5002,0002,5003,0003,5003,062.51,928.6shiseido.co.jpdouglas.de1,570.5773.9751.8605510.4490.2480.6367.819Description:Sistheleadingonlinestoreinthebeautye-commercemarketworldwideachievingthehigheste-commercenetsales,whichhavesurpassedthreebillionU.S.dollarsin2022.Urankedsecond,withroughly1.9billionU.S.dollars,followedbywithanestimated1.5billiondollars.ReadmoreNote(s):2022Source(s):ecommerceDB.com;Leadingonlinemarketplacesinthepersonalcaremarketworldwidein2022,bygrossmerchandisevalue(inbillionU.S.dollars)Toppersonalcaree-commercemarketplacesworldwide2022,bygrossmerchandisevalueGMVinbillionU.S.dollars020406080100120140160180TmallJD.com167.145.6Taobao37PinduoduoAmazonKwaiShopWalmartCoupangShopee27.122.617.410.65.65.1VIP.com420Description:TheglobalrankingoftheleadingonlinemarketplacesforpersonalcarewasdominatedbyChinesesitesin2022.Inthatyear,Tmallgeneratedapproximately1.6trillionU.S.dollarsingrossmerchandisevalue(GMV),followedbyJD.com,whichgeneratedapproximately45billionU.S.dollars.Taobaocameinthird,witharound37billionU.S.dollarsinGMV.ReadmoreNote(s):Worldwide;2022Source(s):ecommerceDB.com;Leadinge-commercehealth,beauty,andpersonalcareretailersworldwidein2022and2027,basedonestimatedsales(inbillionU.S.dollars)Leadinghealth,beauty,andpersonalcaree-retailersworldwide2022-2027,bysalesValueofsalesinbillionU.S.dollars2027202202040605880100120112.2AlibabaAmazon79.444.150.4PinduoduoJD.com27.423.846.420.2WalgreensBootsAllianceCVSHealthTHG14.9159.27.15.16.3Walmart44.7Target3.55.3Rakuten3.521Description:In2022,Alibabawastheleadingonlineretailerinthehealth,beauty,andpersonalcarecategorybasedonsales.Thatyear,theChinesee-commercecompanywasestimatedtoachievenetsalesofapproximately58billionU.S.dollars.Amongothernotablee-tailersinthatcategorywereAmazonandPinduoduo.ReadmoreNote(s):Worldwide;June2022Source(s):EdgebyAscentialOnlinemarketplacesappearingthemostwhensearchingforbeautybrandsonGoogleworldwidein2023OnlinemarketplacesdominatingbeautybrandsearchesonGoogleworldwide202320%18%16%14%12%10%8%19%11%10%6%6%4%2%0%LookFantasticAmazonSephoraeBay22Description:Ananalysiswasconductedin2023onthemostcommonlyappearingonlinemarketplacesforbeautybrandsearchesonGoogle.Lookfantastichadthehighestsearchvisibility,appearing19percentofthetimeamongthefirstfivesearchresults.Amazonrankedsecond,with11percent,followedbySephoraat10percent.ReadmoreNote(s):Worldwide;February2023Source(s):InternetRetailing;RetailXMostvisitedbeautyandcosmeticswebsitesworldwideinOctober2023(inmillionvisits)Mostpopularbeautyandcosmeticswebsitesworldwide2023,bywebsitetrafficNumberofvisitsinmillions0510152025303540455046.1240.8823.1618.7517.2416.41.br14.1413.1212.7512.3123Description:InOctober2023,rankedasthemostvisitedbeautyandcosmeticswebsiteworldwide.Thefragrancesiteattractedover46millionwebsitevisitsthatmonth,followedbyFrenchretailerwithnearly41million.Uplacedthirdintheranking,withroughly23millionwebsitevisits.ReadmoreNote(s):Worldwide;October2023Source(s):SemrushCHAPTER

04OnlineshoppingDistributionofe-commercebeautycaremarketsalesworldwidefrom2017to2027,bydeviceGlobale-commercebeautycaremarketsalesdistribution2017-2027,bydeviceDesktopusersMobileusers12010080604020048.952.655.557.859.861.362.763.864.865.566.151.147.444.542.240.238.737.336.235.334.6342017201820192020202120222023202420252026202725Description:In2023,anestimated62.7percentofproductsintheglobalonlinebeautycareindustrywerepurchasedbymobileusers.Mobileusersareforecasttokeepthehighestshare(66.1percent)in2026.

ReadmoreNote(s):Worldwide;2017to2027Source(s):DigitalMarketInsightsDistributionofe-commercepersonalcaremarketsalesworldwidefrom2017to2025,bydeviceGlobale-commercepersonalcaremarketsalesdistribution2017-2025,bydeviceDesktopusersMobileusers57.87060504030201006361.960.859.3565452.551.248.847.5464442.240.739.238.13720172018201920202021202220232024202526Description:In2021,57.8percentofproductsintheglobalpersonalcareindustrywerepurchasedbymobileusers.Inaddition.Mobileusersareforecasttokeepthehighestshare(63percent)by2025.

ReadmoreNote(s):Worldwide;2017to2025Source(s):DigitalMarketInsightsAverageamountspentper-visitbyonlinehealthandbeautyshoppersworldwidefrom2ndquarter2021to2ndquarter2023(inU.S.dollars)Quarterlyaverageonlineshopperspendonhealthandbeautyworldwide2021-20233.02.752.662.592.562.552.522.52.452.52.01.51.00.50.02.34Q22021Q32021Q42021Q12022Q22022Q32022Q42022Q12023Q2202327Description:Globalonlineshoppersspentmorepervisitduringthefourthquarterof2021thantheydidoveranyotherquarteronhealthandbeautyproducts.?Theaveragespendpersinglevisittoanonlinebeautyplatformamountedto2.75U.S.dollarsinthatquarter.Thequarterwiththelowestspendpervisitwasthefirstquarterof2023,withanaverageof2.34U.S.dollarspervisit.ReadmoreNote(s):Worldwide;Q22021toQ22023;per-visitaverageamountspentbyshoppersSource(s):SalesforceResearchConversionrateofonlineshoppingforhealthandbeautyworldwidefrom4thquarter2021to2ndquarter2023Quarterlyconversionratesofhealthandbeautye-commerceworldwide2021-20233.0%2.5%2.5%2.0%1.5%1.0%0.5%0.0%2.3%2.2%2.2%2.2%1.9%1.9%Q42021Q12022Q22022Q32022Q42022Q12023Q2202328Description:Onlineshoppingconversionratesforhealthandbeautyproductssteadilydecreasedfromthefourthquarterof2021tothesecondquarterof2023.Inthelastquarterof2021,theconversionratewasat2.5percentandthenfellto2.2percenthalfwaythrough2022.Itremainedsteadyuntildroppingto1.9percentforthefirsttwoquartersof2023.ReadmoreNote(s):Worldwide;Q42021toQ22023Source(s):SalesforceResearchBouncerateonhealthandbeautye-commercewebsitesworldwidefromJuly2022toSeptember2023Monthlybouncerateofglobalonlinehealthandbeautyshopping2022-202353.0%52.0%51.0%51.6%51.2%50.9%50.5%49.7%50.0%48.7%49.0%48.0%47.0%46.0%45.0%44.0%43.0%48.5%47.3%47%46.7%46.6%46.5%45.6%Jul'2244.1%Aug'22Sep'22Oct'22Nov'22Dec'22Jan'23Feb'23Mar'23Apr'23May'23Jun'23Aug'23Sep'2329Description:Bouncerateisdefinedasthepercentageofonlinevisitorswhoabandonawebsiteafterviewingonepage.Duringthesurveyedtimeperiod,theglobalhealthandbeautye-commerceindustryrecordeditshighestbouncerateinSeptember2023ataround51.6percent.Thatmonth,theglobalhealthandbeautysectorhadthehighestbounceratecomparedtoothere-commerceindustries.Onaverage,e-commercewebsiteshadabouncerateof38.7percent.Eveninitsbestmonthbylowest[...]

ReadmoreNote(s):Worldwide;July2022toSeptember2023Source(s):MonetatePercentageofbasketscreatedthatdidnotresultinacompletedorderforhealthandbeautyworldwidein2ndquarter2023,bydeviceCartabandonmentrateofhealthandbeautyproductsworldwide2023,bydevice100%87%90%80%70%60%50%40%30%20%10%0%85%84%81%MobileTabletComputerTotal30Description:Whenshoppingforhealthandbeautyproductsontheinternet,consumersoftenhavesecondthoughts,andleavethetransactionincomplete.Inthesecondquarterof2023,itwasmostcommonamongmobileshopperstoabandontheironlinebasketwithacartabandonmentrateof87percent.Incontrast,around81percentofbasketscreatedoncomputerwereleftabandoned.ReadmoreNote(s):Worldwide;Q22023Source(s):SalesforceResearchShareofvisitstohealthandbeautyonlinestoresfromsocialmediareferralsworldwidein2ndquarter2023,bydeviceSocialreferralstohealthandbeautye-commercesitesworldwideQ22023,bydevice16%15%14%12%10%8%10%6%4%2%1%0%TabletSmartphoneDesktop31Description:Inthesecondquarterof2023,theshareofvisitstohealthandbeautye-commercewebsitesfromsocialmediareferralsvarieddependingonthetypeofdeviceused.Tabletshadthehighesttrafficshareof15percent,whiledesktopsonlyincurredaboutonepercentofvisits.ReadmoreNote(s):Worldwide;Q22023Source(s):SalesforceResearchCHAPTER

05ConsumerbehaviorLeadingonlineshoppingchannelstobuybeautyproductsworldwidein2023Mostusedonlinepurchasechannelsforbeautyproductsworldwide2023Supermarketsandgrocers13%Leadingmarketplace(e.g.Amazon,Tmall,MercadoLibre)39%Brandedwebsites13%Othermarketplaces16%Retailersites19%33Description:Asurveyconductedin2023askedconsumerswhatpercentageoftheirbeautyproductspendingwasallocatedtoeachpurchasechannel.Thesurveyrevealedthatthetoponlinemarketplaceswereresponsibleforthelargestportionofglobalconsumers'expenditureonbeautyproducts.Around27percentofconsumers'expenditureonbeautyitemscamefromleadingmarketplaces.Retailerwebsitesaccountedforroughly13percentoftheshoppingdistribution,whilebrandwebsites[...]

ReadmoreNote(s):Worldwide;April6to20,2023;31,647respondents;consumerswhoshoponlineatleastonceamonthSource(s):Censuswide;WundermanThompsonCommerceLeadingsourcespreferredtosearchforbeautyproductsonlineworldwidein2023Topsourcestosearchforbeautyproductsonlineworldwide2023Shareofrespondents15%

20%0%5%10%25%30%35%34%40%LeadingmarketplaceBrandwebsitesRetailersites17%15%Searchengines14%34Description:In2023,morethan30percentofconsumersofbeautyproductsworldwidepreferredtosearchfortheirproductsonleadingmarketplacesonline.Nearly20percentofrespondentspreferredtobrowsebrandwebsites,whileonlyaround15percentusedretailersitesastheirgo-tochoiceforonlinebeautyproductsearches.ReadmoreNote(s):Worldwide;April6to20,2023;31,647respondentsSource(s):WundermanThompsonCommerceLeadingsourcesforinspirationtobuybeautyproductsonlineworldwidein2023Topsourcesforbeautyproductinspirationonlineworldwide2023Shareofrespondents15%

20%0%5%10%25%30%35%40%45%LeadingmarketplacesBrandwebsites40%18%SocialmediachannelsRetailersites16%16%35Description:In2023,themajorityofglobalrespondents,at40percent,saidtheypreferredtofindtheirinspirationforbeautyproductpurchasesononlinemarketplaces.Nearlyoneinfiveconsumersadmittedthattheypreferbrowsingbrandwebsitesinstead.Similarly,around16percentofrespondentspreferredsocialmediachannelsandretailersites.ReadmoreNote(s):Worldwide;April6to20,2023;31,647respondentsSource(s):WundermanThompsonCommerceForecastofe-commercebeautycaremarketusersworldwidefrom2017to2027,bysegment(inmillion)Globale-commercebeautycaremarketusers2017-2027,bysegmentCosmeticsFragancesOtherBeautyCare1,4001,2301,0501,1409801,2001,0001,06091098084090077082070080072062063054054046060040020004504404103903803803503303202902602301901601402017201820192020202120222023202420252026202736Description:Thenumberofbeautye-commerceusersisforecasttocontinuouslyincreaseacrossallsegmentswithinthenextyears.In2027,theusercountisestimatedtoreach1.2billionforcosmetics,andaroundonebillionforfragrances.

ReadmoreNote(s):Worldwide;2017to2027Source(s):DigitalMarketInsightsShareofglobalconsumerspurchasingbeautyproductsonlinein2ndquarter2023,bycountryShareofshoppersbuyingbeautyproductsonline2023,bycountryShareofrespondents20%

25%0%5%10%15%30%35%40%45%50%GlobalUnitedStatesUnitedKingdomItaly31%46%38%36%36%SwedenGreece34%34%AustraliaGermanySpain33%31%31%NorwayPortugalFrance30%30%Poland28%37Description:Asurveyconductedinthesecondquarterof2023revealedthataround46percentofshoppersintheUnitedStateswerepurchasingbeautyproductsthroughonlinechannels,morethananyothercountrysurveyed.InFrance,forexample,thatfigurestoodat30percent.ReadmoreNote(s):Worldwide;Q22023;19,293consumers;consumerswhoshopbeautyproductsmostlyonlineonamonthlybasisSource(s):Klarna;NepaShareofglobalconsumerspurchasingbeautyproductsonlinein2ndquarter2023,bygenerationShareofshoppersbuyingbeautyproductsonlineworldwide2023,bygeneration60%48%50%40%30%20%10%0%35%29%14%GenZ(18-24years)Millennials(25-40years)GenX(41-56years)BabyBoomers(57-75years)38/statistics/1339362/consumers-purchasing-beauty-products-online-generationAccordingtoasurveyduringthesecondquarterof2023,millennialsmadeupthelargestshareofconsumersgloballywhoshoppedforbeautyproductsonline(48percent).GenZconsumersfollowed,with35percentbuyingtheirbeautyitemsontheweb.ReadmoreNote(s):Worldwide;Q32023;19,293respondents;shoppingonlineonamonthlybasisSource(s):Klarna;NepaShareofglobalconsumerspurchasingbeautyproductsonlinein2ndquarter2023,bygenderShareofshoppersbuyingbeautyproductsonlineworldwide2023,bygender40%35%38%30%25%25%20%15%10%5%0%MaleFemale39Description:Asurveyconductedinthesecondquarterof2023revealedthatglobally,womenpurchas