外貿(mào)詢盤來往郵件怎么寫

詢盤你來與我往

2021/5/2712021/5/272三大炮詢盤分析回復(fù)詢盤有效合理跟進(jìn)

（流程關(guān)于合作的客人不跑掉，詢盤關(guān)于沒有合作開的客人，如何開始）2021/5/273收到買家詢盤詢盤洽談合同簽訂發(fā)貨及制單訂單之源外貿(mào)基本流程收款2021/5/274外貿(mào)人員接觸詢盤與客戶后,常有的抱怨在哪里?2021/5/275合理報(bào)價(jià)的重要性（空間的適度掌控）價(jià)格高報(bào)價(jià)單無突出,看似不專業(yè)無針對性報(bào)價(jià)策略(肯定與否定,YES與NO的運(yùn)用)（價(jià)格空間）

報(bào)價(jià)后客戶就好象失蹤了?2021/5/2762021/5/277舉例1(單一性產(chǎn)品或?qū)で髣?chuàng)新）

Crystallamp:A8699Price:US$500(FobZHONGSHAN)Packing:

50*78*60CM（Unassembled)LAMPSIZE:￠96CM,H:105CMN.W:21KGG.W.25KGMOQ:10PCSDeliveryTime:

35DAYSuponthereceiptofdepositorLC2021/5/278舉例22021/5/279信任度（TAOBAO）專業(yè)度的體現(xiàn)有否(PDF）市場周期客戶度假或在出差本身有其它供應(yīng)商，嘗試尋找新供應(yīng)商，時(shí)間積

累問題，需多了解郵件表達(dá)模糊.需要簡單，清晰，不要過多修飾2.為什么聯(lián)系的過程中,客人就象失蹤了?2021/5/27102021/5/2711一、詢盤分析2021/5/2712案例1(主攻目標(biāo)明確專業(yè)型)2021/5/2713二.詢盤內(nèi)容

客人信息的全面度(不完全）目標(biāo)明確度（基本明確）詢問專業(yè)度（沒有體現(xiàn)）

2021/5/2714三、詢盤回復(fù)2021/5/271516.詢盤回復(fù)注意點(diǎn)回復(fù)時(shí)間及時(shí)無法當(dāng)天及時(shí)回復(fù)的，務(wù)必說明原因。稱呼：帶上客戶姓名問候語：禮節(jié)呼應(yīng)感謝正文：有問必答無法回答則給出解釋重點(diǎn)突出意思明確結(jié)束語：希望對方的回復(fù)，表示合作的愿望落款：統(tǒng)一規(guī)范信息完整2021/5/271617

Re:QuotationfromSuccesslightingco.ltd

DearPeter，Howareyou?Manythanksforyour

inquiryasbelow.

（提醒客人，他是主動(dòng)，我是在回復(fù)他的郵件和問題，引起客人繼續(xù)看的興趣）Ourfactoryisaprofessionalmanufacturerofdecorativelamps.Wehavemademanysuccessinprojectdecorationashotels,churches,etc.InotedthatyouareinterestedinourproductswithitemMD8725,IthinkyougotthesizeandspecificationsfromthedetailsfromALIBABA.Thepriceofitisenclosed.Pleasecheck.Ithinkyouneeditforanylobbyorhotels,soIattachedmorelampphotosforyou.Theselampsareforpassage,meetinghall,andsoon.Andoursuccessfulexamples.

Iwouldliketoinformyouthatwehavecertificateas….andweexportedto…..

Wearelookingforwardtoyourearlyreply。SincerelyyoursAnn

ExportManagerSUCCESSLIGHITNGFACTORY.address-Tel:

00867601234567Fax:00867607654321E-mail:

ann@Website:

Call&Faxclienttoremind2021/5/2717新客戶郵件中找需求點(diǎn)老客戶具體到談判環(huán)節(jié)擬定標(biāo)題產(chǎn)品促銷/新產(chǎn)品上市

郵件主題2021/5/2718客人回復(fù)DearAnn,Thanksalotforyourquickresponse.Ihavepassedyourmailandphotostoourengineeringcolleague.Theywillstudyandgivemeanswerin2days.ButforMD8725,Igotamuchlowerpricefromothersuppliers.Canyoudoitbyareasonableprice?BTW,pleasesendmesomephotosofyourfactoryandoffices.Waitingforyourgoodnews!Bestregards!Peter…..…..…..Whatispeterwanttoknowabout2021/5/2719

這個(gè)時(shí)候，

我們要如何應(yīng)對2021/5/2720談判價(jià)格角色轉(zhuǎn)換理由充分

解釋專業(yè)語氣堅(jiān)定且面帶笑容單純的“這已經(jīng)是最低價(jià)了”----NOWAY！2021/5/2721回復(fù)DearPeterThankyousomuchforyourreplymailasbelow.(提醒客人，我是在回復(fù)他的郵件，引起他的注意）1.PleasekindlychecktheattachedPDFcatalogueforourfactoryandoffices.2.Ishowedyouthephotosforourprojectwehavedone.Ihopeyouwillhaveconfidenceforourfactoryandourabilityforproducing.3.Yes,IbelievethatyougotcheaperpriceforMD8725.AndIknowtheremustbecheaperandhigherpricethanmine.Forcrystallamps,thematerialofcrystalsandcolorformetalarethemainreasonforthepricedifference.Inotedthematerialofeverypartinthelampphoto,youwillknowthereason.Asyouhavetalkedaboutitwithme,aftermycalculation,IcouldmakeastepbyfinalpriceUSD7200.DearPeter,Ihopetherewouldbegoodcooperationbetweenus,notonlythisorder,butmoreandmorechances.SoIknowtheimportanceofpriceandservice.

Youarewarmlywelcomedtovisitourfactory,Ibetthatyouwillsatisfywithourprice,qualityandability.Bestregards@ANN…..…….2021/5/2722針對性回復(fù)2021/5/2723例如：詢問產(chǎn)品的包裝尺寸．和其它同類產(chǎn)品之間的差異.詢問產(chǎn)品的對應(yīng)認(rèn)證.產(chǎn)品的關(guān)鍵零部件要求.加工過程中的應(yīng)用工序.一個(gè)不離譜的價(jià)格要求.主攻客戶的判斷標(biāo)準(zhǔn)2021/5/2724案例2客人索樣品/求報(bào)價(jià)2021/5/2725首次回復(fù)DearSaurabhHowareyoudoing?Thanksalotforyourmailandyourtrustonus.Igotyourpictureforpendantlamp,whichisverygooddesign.Yes,wehavethiskindoflamp.Inotedthatthevolumeis0.045CBM,sotheremustbefoamtoprotecttheglass.Saurabh,consideryourqty1500pcs=1*40hq,so,wouldyouliketoinformmeyourtargetpriceacceptable?Andwhatisbrandoftransformeryouwanttouse?

Youknow,wealwayssupportyouquitewell,Ifthepricenotlowerthanourbasicprofit,wewilldoitforyou.

SoIamwaitingforyourprice.Bestregards!YourssincerelyLilin…….…….2021/5/27262021/5/2727總結(jié)對于產(chǎn)品的要求產(chǎn)品的數(shù)量客戶的TARGETPRICE以對客戶的了解作回復(fù)，新客人報(bào)低價(jià)。2021/5/2728案例3目標(biāo)明確需培養(yǎng)型2021/5/2729DearPawelHowareyou!IamlilinfromABClightingco.ltd.Iaminchargeoftheexportbusinessinourcompany.Thankyouverymuchforyourmailvia.Ithinkyouhavereadourintroduction.Weareprofessionalmanufacturerondecorativelamps.IamsogladtoinformyouthatwehavegotCEcertificateandwehavesuccessfullyexportedtoUK,DK,Finland,Holland,etctoEurope.

Wegotgoodreputationfromourcustomers.AndwepassedthetestsofRoHsontheaccessoriesandplating.IattachedourEcatalogueandourCEcertificateforyourreading.Ithinkyouwillknowmoreaboutourfactoryandourproducts.Anyquestion,pleasefeelfreetocontactwithme,Iamreadyhere.Youarewarmlywelcomedtovisitourfactory.

Hopetoestablishgoodrelationshipwithyou!Bestregards!…………2021/5/2730DearlilinThanksalotforyoursupportandkindexplainationsoncrystallamp.Forthe1storder,Iknowitisverysmall.Butlilin,Istillhaveonequestion,aretheselampsdifficulttoinstall?YouknowIdidtablelampsbefore.AnditisveryexpensiveforlaborinEurope.Regards!Pawel2021/5/2731DearPawelIdon’tthinkitissmallorder,butaimportanttestbetweenus.Afterthistest,itwillbechanged.Pawel,forinstallation,no,itisnotdifficultatall.Attachedisthedrawinginstructionwhichwillbematchedforeverylamp.AndIattachedaVideotoshowyouhowtoinstall,youwillnoticethatwehavedonemostofworks,youjustneedtohangthemupisok.Trustonme.Iwouldliketogrowuptogetherwithyou.YourssincerelyLilin……

2021/5/2732DearpawelItisreallygreatthatyouwillgetnewshowroom,soitmeansyourbusinessisbigger,isn’tit?

Pawel,weworkedtogetherfor3years,Iamhappyforyou,andnowyourqtyincreasedto40ftfullcontainer.Youknowourfirstorderisonly6lampsforsample.Pawel,forcelebratingyournewshowroomopening,wehavegiftforyou!Haaah,Tomakeonebigadvertisingbillboardforyou.Tomakepapercatalogueforournewproductsbyyourcompanyinfo.Tosendyouourupdatednewdesignforsamplesandalsowith2largecrystalchandeliers.TherewillbefairinGermany,wewillgiveyouoursampleforyoutoexhibite.Let’shandinhandtocreatemoresuccess!Bestregards!YourssincerelyLilin…..…..2021/5/2733詢盤回復(fù)要點(diǎn)及時(shí)回復(fù)(原則24小時(shí)內(nèi))專業(yè)知識(shí)換位思考站對位置

2021/5/2734三、跟進(jìn)客戶WHY？HOW？2021/5/27351.對于沒有回復(fù)的客戶定期關(guān)懷周期性的跟進(jìn)，針對上次的報(bào)價(jià)節(jié)日的問候放假通知價(jià)格變動(dòng)的通知2021/5/2736詢盤跟進(jìn)（一）已報(bào)價(jià)DearPeterHaveyoureceivedmymailonXXXregardingthequotationforMD8725yourequired?Anyhow,Isendyouagainforreminding.Bestregards!Ann…..…..2021/5/2737詢盤跟進(jìn)（二）已寄樣品DearPeterNowIamherewritingtoyouwisheverythingwellwithyouandyouresteemedcompany.IgotinfofromDHLfeedbackthatyouhavegotoursampledatedxxx.Ihopeitisgoodforyourtestingandstudy.Anycommentsbyreturnwillbemuchappreciated.Itwillbeourbigpleasureifwehaveopportunitiestobeonserviceofyouinnearfuture.Lookingforwardtoyourpromptresponse.ThanksandbestregardsANN…..…..2021/5/27383.對于有回復(fù)，一直無訂單價(jià)格變動(dòng)通知（尤為重要）國內(nèi)，國家市場的形勢交流（埃及）節(jié)日的問候新產(chǎn)品的推薦放假通知結(jié)合我們的私人展示廳2021/5/2739

跟進(jìn)重點(diǎn)催款備貨情況及時(shí)溝通發(fā)貨后的及時(shí)通報(bào)船務(wù)信息后期跟蹤到貨情況催促客戶翻單其他產(chǎn)品的推介已成交客戶2021/5/2740DearMr.Khaled,Duetorisingpriceintheworld-widemarket,afterthismonth,Wewillincreaseourpriceabout5%.Sinceyouareavaluedcustomeroflongstanding,wewishtogiveyoutheopportunitytobeatthepriceincreasebyorderingnowatthecurrentprices.AsIknowyourordercircle,nowthetimeitis.

Ifyourorderthistimeis2containers,wewillprovideyouadditional2%disountforsupportandwillbebigadvantagethanyourcompetitors.

Welookforwardtoyourearlyreply.BestRegards,Ann…..…..案例漲價(jià)通知2021/5/2741

跟進(jìn)重點(diǎn)定期關(guān)懷特價(jià)或有新產(chǎn)品時(shí)及時(shí)通知尋找新的合作點(diǎn)把握“度”從未回復(fù)的客戶2021/5/2742DearMrGary,

Howareyou?HopeeverythingisOKwithyou.

Nowwearewritingforkeepingintouchwithyouforfurtherbusiness.Ifanynewinquiry,welcomehereandwewilltryourbesttosatisfyyouwellwithcompetitivepriceasperyourrequest.

Bytheway,howaboutyourorderwithitem106?Hopetherewouldbeanopportunitytocooperatewitheachother.

WarmestRegards,AnnABCCOMPANY案例2021/5/2743

跟進(jìn)重點(diǎn)已報(bào)價(jià)情況已寄樣品情況已溝通過的技術(shù)參數(shù)情況有回復(fù)未成交的客戶樣品費(fèi)用+快遞費(fèi)用2021/5/2744DearMr.Sawyer,Haveyoureceivedmyemailregardingthequotationforcrystallamp?BestRegardsAmyNoReply12021/5/2745DearMr.Sawyer,Wisheverythingwellwithyouandyouresteemedcompany!WeareinreceiptofyourletterdatedAug10,andasrequestedweexpressedyou3cataloguesforourproducts.Wehopetheywillreachyouinduecourseandwillhelpyouinmakingyourselection.Wishwewillpromotebusinessaswellasfriendship!Bestwis