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SectionB
43BeingentrepreneurialUNITBuildingthedreamofStarbucksTomasterthereadingskillTounderstandthetextTopracticethephrasesandpatternsTolearnaboutwritingabookreportObjectives1/86Warming-upReadingSkillsTextStudyComparativeStudyContentsUnitProjectBBuildingthedreamofStarbucksSection2/86Warming-upLead-inBackgroundInformationBBuildingthedreamofStarbucksSection3/86VideoWatchingHaveyouevergonetoStarbucksforcoffee?Whatcoffeedoyoulikebest?TipsTipsWhatimpressesyoumostwhenyoudrinkbeverageinStarbucks?4/86Back5/86CaffèMochaCaramelMacchiatoCaffèAmericanoCaffèLatteCappuccinoEspressoTipsHaveyouevergonetoStarbucksforcoffee?Whatcoffeedoyoulikebest?6/86TastyandsmoothcoffeeflavorProfessionalcoffeemakingprocessMeticulousserviceComfortabledrinkingenvironmentConvenientonlineservice2.WhatimpressesyoumostwhenyoudrinkbeverageinStarbucks?Tips7/861.HowmanyAmericanmultinationalcorporationsdoyouknow?Canyouintroducesomebrieflyinclass?2.HowmuchdoyouknowabouttheAmericandailynewspaperTheNewYorkTimes?TipsTips8/86PepsiCoPepsiCowasformedin1965withthemergerofthePepsi-ColaCompanyandFrito-Lay,Inc.PepsiCohassinceexpandedfromitsnamesake(同名物)productPepsitoabroaderrangeoffoodandbeveragebrands.Itmainlyconcentratesonthemanufacturing,marketinganddistributionofgrain-basedsnackfoods,beverages,andotherproducts.1.HowmanyAmericanmultinationalcorporationsdoyouknow?Canyouintroducesomebrieflyinclass?Tips9/86KraftFoodsKraftFoodsadoptedthenameMondelēzInternational,Inc.afterspinningoffitsNorthAmericangrocerybusinessintoaseparatecompanycalledKraftFoodsGroupInc.inOctober,.ItcomprisestheglobalsnackandfoodbrandsoftheformerKraftFoodsInc.,manufacturingandmarketingchocolate,biscuits,gum,confectionery,coffee,andpowderedbeverages.Tips1.HowmanyAmericanmultinationalcorporationsdoyouknow?Canyouintroducesomebrieflyinclass?10/86ItisanAmericandailynewspaperfoundedandcontinuouslypublishedinNewYorkCitysince1851.Asof,TheNewYorkTimeshaswon114PulitzerPrizes.Thepaper’swebsiteisoneofAmerica’smostpopularnewssites.ItsprintversionremainsoneofthelargestnewspapersintheUnitedStates.Themottoofthepaperis“AlltheNewsThat’sFittoPrint”anditswebsitehasadaptedthemottoto“AlltheNewsThat’sFittoClick”.2.HowmuchdoyouknowabouttheAmericandailynewspaperTheNewYorkTimes?Tips11/86
ReadingSkillsPresentationoftheSkillReadingSkillPractice3BuildingthedreamofStarbucksUNIT12/86Signalwordsoftimehelpthereaderkeeptrackofimportantdetailsorstagesofanevent.Theyareespeciallyimportantfornarrativeorbiographicalwritings.Recognizingsignalwordsoftime13/86Thefollowingaresometypesofsuchsignalwordsandtheirexamples.RecognizingsignalwordsoftimeNumericalwordsfirst,second,thirdAdverbs
later,subsequently,finally,eventually,meanwhileFunctionwordswhen,while,as,before,after,now,then,next14/86Apartfromusingnumericalwords,adverbsandvariousfunctionwordsassignalsoftime,someothertypesofsignals,suchasverbs,infinitives(動詞不定式),numbersthatindicatedatesoryears,prepositionalphrases,adverbialclauses,nounphrases,etc.,canalsobeusedtoshowtimeorderorstepsinaprocess.Recognizingsignalwordsoftime15/86ExampleandExplanationEverynightseveralhundredplanesbearingapurple,white,andorangedesigntouchdownatMemphisAirport,inTennessee.Whatprecedesthislandingarepackagepick-upsfromlocationsallovertheUnitedStatesearlierintheday.…Therectangularpackagesandenvelopesarerapidlyreshuffledandsortedaccordingtoaddress,thenloadedontootheraircraft,andflowntotheirdestinationstobedispersedbyhand—manywithin24hoursofleavingtheirsenders.(Para.1,TextA)16/86Thispartoftheparagraphusesaverb“precede”,aphrase“earlierintheday”,anadverb“then”andaninfinitive“tobedispersed”todisplayaclearsequentialpatternofthepackagedeliverysystemtothereader.ExampleandExplanation17/86ReadthefollowingparagraphsfromTextB,underlinethesignalwordsoftimeusedintheparagraphs.Thetypesofsignalwordsyouwilllookforaregivenbeforeeachselectedparagraph.RecognizingsignalwordsoftimePractice18/86Para.5:prepositionalphrase,year,adverbThebudofinspirationforhisphenomenalcoffeebusinessbegangrowingina1983visittoMilan,Italy.SchultzconceivedofanewAmericanwayoflifeinthecoffeebarsofMilan.HesoughttorecreatesuchforumsforpeopleintheUStostarttheirdaysorvisitwithfriends.In1987,attheageof34,Schultzorganizedagroupofinvestorsandpurchasedthecompanythathadformerlyemployedhim,theStarbucksCoffeeCompanyinSeattle,whichherestructuredastheStarbucksCorporation.Recognizingsignalwordsoftime19/86TextStudyTextComprehensionLanguageFocusCriticalThinkingBBuildingthedreamofStarbucksSection20/86WhatdoyouknowaboutHowardSchultzandhiscoffeecompanyStarbucksaccordingtoparagraph1?(Para.1)WhatwasSchultz’searlylifelike?(Para.2-3)WhatisthepositiveinfluenceofSchultz’spoorstatus?(Para.4)HowdidSchultzbuildhisdreamofStarbucks?(Para.5-6)HowdidStarbucksexpanditsbusinessscaleoutsidethenorthwesternpartofAmerican?(Para.7)Whatcanweimplyfromthecomment,“Thesoft-spokenMr.SchultzhasbarelyatraceofaNewYorkaccentandatimid,almostapologeticmanner.”?(Para.8)WhydidSchultz’semploymentpoliciesattractconsiderableattention?(Para.9)WhatdidSchultzmeanbysaying“Igottobuildthekindofcompanythatmyfathernevergottoworkfor.”?(Para.10)21/861.WhatdoyouknowaboutHowardSchultzandhiscoffeecompanyStarbucksaccordingtoparagraph1?(Para.1)TipsStarbuckswasoneofthelargestcoffeeroasterandretailerofspecialtycoffeeinNorthAmerica.By,itscoffeehousescouldbefoundinmorethan3,000locationsworldwide.AsthefounderofStarbucks,Schultz’smergingofthethreeCs–coffee,commerceandcommunity–surelyranksasoneofthe’90sgreatestretailsuccesses.22/86原句:By,itscoffeehousescouldbefoundinmorethan3,000locationsworldwide;evenPresidentBillClintonwasseeninasnapshotwithaStarbucksbrewinhishand.(Para.1,L4)解釋:Bytheyear,Starbuckshadopenedcoffeehousesinmorethan3,000placesallovertheworld.ItbecamesofamousthattherewasevenapictureofthethenAmericanPresidentBillClintonholdingacupofStarbuckscoffeeinhishand.譯文:截至年,它旗下咖啡店已經(jīng)遍布世界三千多個角落。就連美國前總統(tǒng)比爾·克林頓也被人拍到手捧星巴克咖啡照片。23/86Tipshewasbornandgrewupinanextremelypoorfamilyhisfatherbrokehisankleandlosthisjobthefamilywastoopoortoputfoodonthetable.hewashoundedbytheshameofhisfamily’s“workingpoor”status.2.WhatwasSchultz’searlylifelike?(Para.2-3)
NoteDifferenttypesoftimesignalwordscouldaddtothevarietyofwritingandavoidrepetition.In1953,WhenSchultzwasseven,Intheensuringmonths,Duringhisyouth,24/86Sportsbecamean____________theshameofpoverty.Schultzearnedan_________________toNorthernMichiganUniversityin1975.Hewasthefirstpersoninhisfamilyto_____________collegeasnoneofhis____________hadtrainingbeyond_______________.3.Listentothetapeandfillintheblanks.Q:WhatisthepositiveinfluenceofSchultz’spoorstatus?(Para.4)Tipsescapefromathleticscholarshipgraduatefrompredecessorsvocationalschool25/86TipsSchultzpurchasedandrestructuredtheStarbucksCoffeeCompanyastheStarbucksCorporation.In1983In1987In19924.HowdidSchultzbuildhisdreamofStarbucks?(Para.5-6)
MatchworkStarbucksbecamethefirstspecialtycoffeecompanytogopublic.ThebudofinspirationforSchultz’sphenomenalcoffeebusinessbegangrowing.26/86原句:Schultz’spremiumcoffeebarswereaninstantsuccess,actingasastimulusofrapidgrowthandexpansionnotonlyforStarbucksbutalsoforthecoffeeindustryaroundtheworld.(Para.6,L1)解釋:ThesuperiorcoffeebarsopenedbySchultzsucceededatonce,whichencouragedaquickdevelopmentofnotonlytheStarbuckscompanyitself,butalsothewholecoffeeindustryintheworld.譯文:舒爾茨創(chuàng)建高端咖啡廳馬上取得了成功,這刺激了星巴克乃至全球整個咖啡產(chǎn)業(yè)快速成長和發(fā)展。27/86developednewbusinesswith/established/formedapartnershipwith/enteredintoalicensingagreementwith/developedarelationshipwithTips5.HowdidStarbucksexpanditsbusinessscaleoutsidethenorthwesternpartofAmerican?(Para.7)28/86TipsInChicago,thecompany’sspecialtysalesdivisiondevelopednewbusinesswithdepartmentstoresandestablishedStarbuckscoffeebarsadjacenttothebusinesssectionsinnationalbookstores.StarbucksformedapartnershipwithPepsiCo,andenteredintoalicensingagreementwithKraftFoods.ItevendevelopedarelationshipwiththemusicindustrytosellStarbucks-tailoredCDsinthecoffeebars.5.HowdidStarbucksexpanditsbusinessscaleoutsidethenorthwesternpartofAmerican?(Para.7)29/86Schultzdoesnotputonanairofsuperiorityorarrogance.Hesimplybehavesinaveryhumbleway.6.Whatcanweimplyfromthecomment,“Thesoft-spokenMr.SchultzhasbarelyatraceofaNewYorkaccentandatimid,almostapologeticmanner.”?(Para.8)Tips30/86原句:WhenStarbucksopeneditsfirststoreinNewYorkCity,itwasahomecomingforSchultz,buthedidnotactliketheheadofthereigningroyaltyofcoffeehehadbecome.(Para.8,L1)解釋:WhenStarbucksopeneditsfirstshopinNewYork,itwasjustlikecomingbackhomeforSchultz.Buthedidnotbehaveinawayasiftoshowthathewasthemostsuccessfulpersoninthecoffeeindustry.譯文:星巴克在紐約開第一家分店對于舒爾茨來說是回歸故里,但他并沒有擺出一副咖啡行業(yè)王者姿態(tài)。31/86BecausehepaidsomuchattentiontothebenefitsofhisemployeethathegaveStarbucks’employeesbothaphilosophicalandafinancialstakeinthebusiness,whichprovidesStarbuckswithamorededicatedworkforceandasignificantnumericalpayoff.7.WhydidSchultz’semploymentpoliciesattractconsiderableattention?(Para.9)Tips32/86原句:Atatimewhenothercompaniesweretrimmingbenefitsasacost-cuttingmeasure,Schultz,whogrewupinafamilywithoutanymedicalcoverage,wasvocalinhisbeliefthatgenuinelycaringaboutyouremployeesiscriticaltobuildingasturdyworkforce.(Para.9,L15)解釋:Atatimewhenothercompanieswerecuttingbenefitsasameasuretoreducecost,Schultz,whogrewupinafamilythatwastoopoortoaffordhealthinsurance,talkedopenlyabouthisbeliefinrunningabusiness,thatis,anemployer’ssincerecareabouthisworkersisgreatlyimportanttobuildingastrongworkforceforthecompany.譯文:就在其它企業(yè)經(jīng)過削減福利來節(jié)約成本之時,舒爾茨,即使生長在一個沒有任何醫(yī)療福利保障家庭,卻依然坦言自己信仰,即真誠地關(guān)心員工對建立一個堅(jiān)實(shí)員工隊(duì)伍是至關(guān)主要。33/86Schultzbuiltacompanythatprovidesgoodbenefitstotheemployees,buthisfatherhadneverhadachancetoworkinsuchacompany.Hebelievedthathisfatherwouldhavefeltproudofhimifhewerestillalive,andhissuccesscouldbeacomforttohisfather.8.WhatdidSchultzmeanbysaying“Igottobuildthekindofcompanythatmyfathernevergottoworkfor.”?(Para.10)Tips34/86Withimpressive_______,HowardSchultzhasmadeStarbucksawellknowncoffeeretailerintheworld.Likemanygreatentrepreneur,HowardSchultzhada_____memoryofhischildhoodsincehewasbornandgrewupinanextremelypoorfamily.Asan____________poverty,Schultzplayedsportsandbecamethefirstpersoninhisfamilyto_______fromcollege.In1983,Schultz____________anewAmericanwayoflifeinthecoffeebarsofMilan.In1987,SchultzpurchasedtheStarbucksCoffeeCompanyinSeattleand_____________asthevelocity
harshescapefromgraduateSmithandLuisconceivedofrestructured35/86StarbucksCorporation.Schultz’spremiumcoffeebarswereaninstantsuccess,actingasastimulusofitsrapidgrowthand_________indifferentfieldandpartofworld.Thekeytohissuccessliesinhisemploymentpolicies.HegaveStarbucks’employeesbothaphilosophicaland_______stakeinthebusiness,whichmakesasturdy________andcreatesasignificantnumericalpayoffforStarbucks.Onethingheregrettedfortherestofhislifeisthathespoke_______tohisfatherandhadnochancetoapologizebeforehedied.Buthebelievedthathisfatherwouldhavefeltproudofhim,andhissuccesscouldbeacomforttohisfather.
expansionfinancialworkforceharshly36/86PracticalPhrasesSpecificMeanings1.in/within/overaspanof在……時間里2.behoundedby被……所煩擾3.conceiveof構(gòu)想;構(gòu)想4.gopublic公開出售股票,上市;公開5.adjacentto與……毗連;與……相鄰近6.atraceof微量;少許;些許7.beeligiblefor符合條件做某事;有資格享受某物8.becriticalto對……至關(guān)主要9.beatsb.down/beatdownsb.使某人頹喪;使某人沮喪10.pleadwithsb.(todosth.)哀求某人(做某事)37/86在……時間里(withthesuccessof/wentfrom…to…)WiththesuccessofHarryPotter,J.K.Rowlingwentfromdependingonwelfaretosurvivetobeingoneoftherichestwomenintheworldinaspanofonlyfiveyears.in/within/overaspanof短語逆譯短語應(yīng)用因?yàn)椤豆げㄌ亍烦晒?,J.K.羅琳在短短五年時間里,就從依靠福利生存變成了世界上最富有女人之一。意群提醒38/86被…所煩擾behoundedby短語逆譯(ledtheracefromstarttofinish/alltheway)HeledtheracefromstarttofinishbutwashoundedallthewaybyPhilips.短語應(yīng)用比賽中他從頭到尾都領(lǐng)先,但一直被菲利普斯緊追不舍。意群提醒39/86構(gòu)想;構(gòu)想(immenselyambitious/winpowerfor)Hewasimmenselyambitiousbutunabletoconceiveofwinningpowerforhimself.conceiveof 短語逆譯短語應(yīng)用他雄心勃勃,不過想不出自己能怎樣贏得權(quán)力。意群提醒40/86(企業(yè))公開出售股票,上市;公開(secureextracapital/enhancecorporatevisibility)Thecompanyisconsideringgoingpublicinordertosecureextracapitalandenhancecorporatevisibility.gopublic短語逆譯短語應(yīng)用企業(yè)正考慮上市,從而籌得更多資金,提升企業(yè)著名度。意群提醒41/86與……毗連;與……相鄰近(detectfrom/narrowstrip/tothetrackof)Radiationisonlydetectedfromarelativelynarrowstripadjacenttothetrackofthevehicle.adjacentto 短語逆譯短語應(yīng)用僅從汽車路兩側(cè)較窄條帶檢測出射線。意群提醒42/86微量;少許;些許(unmoved/onhislips/displeasure)Hisfacewasunmoved,butonhislipstherewasatraceofdispleasure.atraceof短語逆譯短語應(yīng)用他臉上沒有絲毫表情,但嘴角流露出一絲不悅。意群提醒43/86符合條件做某事;有資格享受某物(non-citizen/financialaid/topgrades)Asanon-citizen,shewas’nteligibleforfinancialaid,despitehertopgrades.beeligiblefor短語逆譯短語應(yīng)用作為非公民,她沒有資格享受助學(xué)金,盡管她分?jǐn)?shù)很高。意群提醒44/86對……至關(guān)主要(innovationandtechnicalcapability/competitiveness/productivity)Thescientificknowledge,innovationandtechnicalcapabilityarecriticaltomaintainingthenation’scompetitivenessandproductivity.becriticalto短語逆譯短語應(yīng)用科學(xué)知識、革新和技術(shù)能力對保持國家競爭力和生產(chǎn)率至關(guān)主要。意群提醒45/86使某人頹喪;使某人沮喪(beconfrontedwith/trampleonthepain)Whileourdreamisconfrontedwiththereality,youalwaysfeelpainful.Justtrampleonthepain,oryou'llbebeatdownbyit.beatsb.down/beatdownsb.短語逆譯短語應(yīng)用當(dāng)幻想遭遇現(xiàn)實(shí),你總會感到痛苦。要么你被痛苦擊
倒,要么你把痛苦踩在腳下。意群提醒46/86哀求某人(做某事)(ponderthereconciliationagreement/pullbackfromconfrontation.)Theypleadwithhimtoponderthereconciliationagreementandpullbackfromconfrontation.pleadwithsb.(todosth.)
短語逆譯短語應(yīng)用他們哀求他仔細(xì)考慮這份調(diào)解協(xié)議并退出沖突。意群提醒47/86FunctionalPatternsFunctions&Usages1.Withimpressivevelocity,sth.has/havegrowninto…inaspanof…用于表示“在某段時間,某事或某物以驚人速度成長/發(fā)展為……”。2.Sth.isaninstantsuccess/achievegreatsuccess,actingasastimulusof…用于表示“做某事成功對其它相關(guān)方面激勵和影響”。3.“never+adj.+enoughtodosth.”用于表示“永遠(yuǎn)也不會…到(甚至)去做…”。48/86句型提煉區(qū)區(qū)十年間,星巴克已憑借驚人速度成長為北美最大咖啡豆烤制商和特色咖啡零售商。原句譯文逆譯練習(xí)Withimpressivevelocity,StarbuckshasgrownintothelargestcoffeeroasterandretailerofspecialtycoffeeinNorthAmericainaspanofonlyadecade.(Para.1,L3)49/86Withimpressivevelocity,sth.has/havegrowninto…inaspanof…句型提煉應(yīng)用提醒用于表示“在某段時間,某事或某物以驚人速度成長/發(fā)展為……”。句型應(yīng)用50/86(Lenovo/multinationalpersonaltechnologycompany/personalcomputermanufacturer)Withimpressivevelocity,Lenovo,aChinesemultinationalpersonaltechnologycompany,hasgrownintotheworld’sfourthlargestpersonalcomputermanufacturerinaspanofonlyadecade.經(jīng)典例句區(qū)區(qū)十年間,中國跨國個人技術(shù)企業(yè)聯(lián)想企業(yè)已憑借驚人速度成長為全球第四大個人電腦制造商。意群提醒51/86舒爾茨創(chuàng)建高端咖啡廳馬上取得了成功,這刺激了星巴克乃至全球整個咖啡產(chǎn)業(yè)快速成長和發(fā)展。原句譯文逆譯練習(xí)Schultz’spremiumcoffeebarswereaninstantsuccess,actingasastimulusofrapidgrowthandexpansionnotonlyforStarbucksbutalsoforthecoffeeindustryaroundtheworld.(Para.6,L1)句型提煉52/86Sth.isaninstantsuccess/achievegreatsuccess,actingasastimulusof…句型提煉用于表示“做某事成功對其它相關(guān)方面激勵和影響”。句型應(yīng)用應(yīng)用提醒53/86(welfaresystem/promotingemployee’sability/devotionto)Thenewreformpolicyandwelfaresystemachievegreatsuccessinthecompany,actingasastimulusofpromotingemployee’sabilityanddevotiontothecompany.經(jīng)典例句新改革辦法和福利政策在企業(yè)大獲成功,激勵員工提升本身能力,更努力投入工作。意群提醒54/86他從未因?yàn)樘^習(xí)慣于成功而忘卻自己勞動階層根基。原句譯文逆譯練習(xí)Hehasnevergrownaccustomedtosuccessenoughtoforgethisworking-classroots.(Para.10,L4)句型提煉55/86never+adj.+enoughtodosth.句型提煉應(yīng)用提醒用于表示“永遠(yuǎn)也不會…到(甚至)去做…”。句型應(yīng)用56/86(Thestrongest/master)Thestrongestisneverstrongenoughtobealwaysthemaster.經(jīng)典例句再強(qiáng)人也無法強(qiáng)到永遠(yuǎn)都做主人。意群提醒57/861.從事很多不一樣工作holdavarietyofjobs2.支付體面酬勞offerdecentpay3.取得體育獎學(xué)金earnanathleticscholarship4.建立搭檔關(guān)系formapartnershipwith
5.與……合作developarelationshipwith6.引發(fā)廣泛關(guān)注attractconsiderableattentionwith7.堅(jiān)實(shí)員工隊(duì)伍a
sturdyworkforce8.口頭上空話lipservice9.極低員工流動率adramaticallylowturnoverrate10.從記憶中抹去scrubfromone’smemory58/86
a.Theharshmemoriesofthoseearlytimesstayedwithhimfortherestofhislife.
這些早年痛苦記憶一直伴伴隨他一生。59/86
b.Thebudofinspirationforhisphenomenalcoffeebusinessbegangrowingina1983visittoMilan,Italy.
舒爾茨令人矚目標(biāo)咖啡生意最初靈感源于1983年對意大利米蘭造訪。60/86
c.Schultzcreditstheutilizationofsuchabenefitspolicyasthekeytothecompany’sgrowthbecauseithasgivenStarbucksamorededicatedworkforceandanextremelyhighlevelofcustomerservice.
舒爾茨相信這一福利政策切實(shí)施行是企業(yè)成長關(guān)鍵,因?yàn)榇伺e已使星巴克擁有了愈加盡心盡力工作團(tuán)體以及至高水準(zhǔn)客戶服務(wù)。61/86
這些話讓舒爾茨后悔終生,他期望能夠?qū)⑦@些回想從記憶中抹去。
d.TheywerewordsSchultzwouldregrettherestofhislife,areminiscencehewishedhecouldscrubfromhismemory.62/861.Inwhatway(s)canpovertyinfluenceone’slifepositively?2.
DoyouagreewithSchultzthatserviceisanart?Whyorwhynot?3.
Inyouropinion,whatisanidealrelationshipbetweenemployersandemployees?TipsTipsTips63/86Positiveinfluencesofpovertyonone’slifemayinclude:developone’sabilitytofacehardshipsinlife;helponetobuildself-esteem;strengthenone’swilltodobetter;buildone’ssympathyforthepoorandweak.1.Inwhatway(s)canpovertyinfluenceone’slifepositively?Tips64/86Yes,Iagree.Becausetheideaputsanemphasison:thespiritofservice;thestandardofservice;thegoalsofservice;theformsofservice,etc.2.
DoyouagreewithSchultzthatserviceisanart?Whyorwhynot?Tips65/86No,Idon’tagree.Servicecanneverbeassociatedwithart.Thepurposeofeverybusinessmanprovidinggoodserviceistoattractandretaincustomers.Tothem,makingprofitsisalwaystheultimategoal.Thenoblenessofartwillbediminishedwhenmoneyisinvolved.2.
DoyouagreewithSchultzthatserviceisanart?Whyorwhynot?Tips66/86Thereshouldbemutualrespectandtrustbetweenemployersandemployees.Employersprovideopportunitiesforemployees,andemployeesmakegooduseoftheopportunitiestoexerttheircapabilities.Tips3.
Inyouropinion,whatisanidealrelationshipbetweenemployersandemployees?67/86Enterprise&community68/861.DoyouthinktheservicemodelofStarbucksfitstheChinesewayoflifewell?Whyorwhynot?2.Howdoyouunderstandtherelationshipbetweenenterprisesandcommunities?TipsTips69/86No,theservicemodelofStarbucks,toalargeextent,doesn’tfitourChinesewayoflife.Broadlyspeaking,weChinesehaveadifferentpaceoflife,adifferentpreferencefordrink,andadifferentsocialstyle.Thedifferencesinculture,customandtraditionmayhinderStarbuckfromgoingfurtherinsomesuburbanareaorcommunities.Tips1.DoyouthinktheservicemodelofStarbucksfitstheChinesewayoflifewell?Whyorwhynot?70/86Tips2.Howdoyouunderstandtherelationshipbetweenenterprisesandcommunities?Tome,thereisamutualrelationshipbetweenthetwo:Enterpriseshavesocialresponsibilitiestofulfill,andtherefore,theyshouldcontributetocommunities.Communitiesshouldprovideafriendlyandsafeenvironmentforthegrowthofenterprises.71/86ThematicstudyComparativeStudyThematicStudyLanguageFeaturesAnalysisBBuildingthedreamofStarbucksSection72/862.Whatqualitiesaremostimportanttoasuccessfulentrepreneur?1.ComparethevaluablequalitiesofsuccessfulentrepreneursinTextAandTextB.TipsTips73/861.ComparethevaluablequalitiesofsuccessfulentrepreneursinTextAandTextB.QualitiesofsuccessfulentrepreneurinTextAAgreeablepersonalityGoodleadershipExtremefrugalityCompellingstrategyFriendlyandaccessiblemannerCommitmentanddedication
Soft-spokenwayTimidmannerFirmlycommittedpersonalityUnconventionalemploymentpolicyQualitiesofsuccessfulentrepreneurinTextB74/86
Anunwaveringpassion;Open-mindedness;Thedesiretobeanexpert;
Aforward-lookingapproach;Aconstantflowofideas;
Strongworkethic.Tips2.Whatqualitiesaremostimportanttoasuccessfulentrepreneur?75/86
Basedonyourstudyofthetwotexts,comparethewritingstylesofthetwotextsintermsoftheirtypicallanguagefeatures.76/861.Whatarethetypicallanguagefeaturesofthetwotexts?2.Listmoreexamplesfromthetexttosupportyourideas.TipsTips77/861.Whatarethetypicallanguagefeatureso
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