澳大利亞音樂市場前景及投資研究報告-培訓(xùn)課件外文版2024.4

REPORTMusicindustryinAustraliaCHAPTER

01GlobaloverviewMusicstreamingrevenueworldwidefrom2005to2022(inbillionU.S.dollars)Musicstreamingrevenueworldwide2005-2022201816141210817.516.913.611.49.26.564.642.81.91.4210.60.20.30.40.40.10.102005200620072008200920102011201220132014201520162017201820192020202120223Description:In2022,streamingrevenuesreached17.5billionU.S.dollarsworldwide,thehighesteverrecordedandmorethansixtimesthefiguregivenfor2015,whenmusicstreamingrevenueamountedto2.7billion.Streamingrevenuesnowaccountforover67percentoftotalglobalrecordedmusicrevenue.ReadmoreNote(s):Worldwide;2005to2022Source(s):IFPIDigitalmusicaveragerevenueperuser(ARPU)worldwidefrom2018to2028,byformat(inU.S.dollars)DigitalMarketOutlook:digitalmusicARPUworldwide2018-2028,byformatMusicStreamingMusicDownloads29.99353025201510530.2430.3330.4330.1428.1228.0228.1227.8725.4824.743.653.362.962.612.322.22.112.081.981.891.790201820192020202120222023202420252026202720284Description:Overtheforecastperioduntil2028,thearpuisforecasttoexhibitfluctuationsamongthetwosegments.OnlyinthesegmentMusicStreaming,asignificantincreasecanbeobservedovertheforecastperiod.Inthissegment,theindicatorexhibitadifferenceof5.69U.S.dollarsbetween2018and2028.ReadmoreNote(s):Worldwide;2018to2028Source(s):DigitalMarketInsightsRevenuemarketshareofthelargestmusicpublishersworldwidefrom2007to2022Marketshareofthelargestmusicpublishersworldwidefrom2007to2022EMIWarnerChappellUniversal34.8%Sony/ATVIndependentsKobaltBMG100%90%80%70%60%50%40%30%20%10%0%6.6%7%6.4%7%31.6%31.9%31.2%31.4%32.7%32.6%35%36.2%40.1%40%41.2%41.2%41.4%27.9%28.8%11.6%22.2%11.7%23.2%12.3%22.9%12.5%22.6%11.7%22.2%21.7%29.4%22.6%29.5%23%28.3%23.1%24.9%23.2%24.7%23.4%24.5%23%27%27.3%19.5%26%25%21%22.5%13.6%14.8%13.9%14.4%14.1%14.9%19.8%20.2%19.8%200719.3%200919.7%201019.3%201118.3%200813.2%201312.5%201412.4%201512.3%201812%12%11.6%201911.2%202011.8%202112%9.5%20122016201720225Description:In2022,musicpublisherWarnerChappellhadamarketshareof12percent,upfrom11.8percentinthepreviousyear.Independentpublishershadthebiggestmarketshareat40percentandaccountedformostoftheglobalrevenue.

ReadmoreNote(s):Worldwide;2007to2022Source(s):MusicIndustryBlogRevenueofthemusiceventsmarketworldwidefrom2019to2028(inmillionU.S.dollars)Revenueofthemusiceventsindustryworldwide2019-202840,00035,00030,00025,00020,00015,00010,0005,000020192020202120222023202420252026202720286Description:Theglobalrevenueinthe'MusicEvents'segmentoftheeservicesmarketwasforecasttocontinuouslyincreasebetween2023and2028byintotal7.1billionU.S.dollars(+23.49percent).Aftertheeighthconsecutiveincreasingyear,theindicatorisestimatedtoreach37.2billionU.S.dollarsandthereforeanewpeakin2028.ReadmoreNote(s):Worldwide;2019to2028Source(s):Growthinmusicstreamingrevenueworldwidefrom2013to2022Musicstreamingrevenuegrowthworldwide2013-202275%65.1%65%55%47.6%45%35%25%15%5%41%41.1%35.5%34%24.3%202122.9%201919.9%202011.5%20222013201420152016201720187Description:Globalmusicstreamingrevenueincreasedby11.5percentworldwidein2022,andnowaccountsfor67percentoftotalglobalrecordedmusicrevenue.Whilststreamingisnowthemusicindustry'smainrevenuedriverworldwide,growthhassloweddowndramaticallysince2016whenstreamingrevenuegrowthsurpassed65percentyearonyear.ReadmoreNote(s):Worldwide;2013to2022Source(s):IFPILeadingwaysofweeklymusicengagementworldwidein2023Weeklymusicengagementworldwide2023Shareofrespondents0%5%10%15%20%25%30%35%AudiostreamingVideostreaming32%31%MusicontheradioPurchasedmusic17%9%OtherformsofmusiclisteningSocialmediaplatformLive7%5%4%8Description:AccordingtoastudyconcludedinOctober2023,thehighestengagementwithmusicwasthroughaudiostreaming,with32percentofrespondentssayingthattheyconsumedmusicthroughthatmedium.Anotherpopularwaytoenjoymusicwasthroughvideostreaming,with31percentofrespondents,aswellaslisteningtothemusicontheradioat17percent.ReadmoreNote(s):Worldwide;AugusttoOctober2023;16-64yearsSource(s):Audiencenet;IFPIWaystodiscovernewmusicworldwidein2022,byageWaystodiscovernewmusicworldwide2022,byageShareofrespondents55+10%45-5435-4420%25-3418-2430%0%40%50%60%MusicappsSocialmediaRecommendationsfromfriendsandfamilyMovies/TVVideogamesRadio/satteliteradioCommercialsWebsites/blogsPodcasts9Description:Accordingtoastudyonmusicconsumptionworldwidein2022,youngergenerationstendedtofindnewsongsviamusicappsandsocialmedia,whileoldergenerationsalsousedtheradioasaformattodiscovernewaudiocontent.

ReadmoreNote(s):Worldwide;November2021;511to2,628;18yearsandolder;respondentsfrom17differentcountriesSource(s):MarketingCharts;YouGovCHAPTER

02RegionaloverviewLeadingmusicstreamingmarketsintheAsia-Pacificregionin2022,byrevenue(inmillionU.S.dollars)LeadingmusicstreamingmarketsAPAC2022,byrevenueRevenueinmillionU.S.dollars1,50005001,0002,0002,5003,0002,803.26ChinaJapan647.25550.49427.62323.44225.72128.1364.6825.0716.16SouthKoreaIndiaAustraliaIndonesiaThailandSingaporeNewZealandPakistan11Description:Fromtheselectedregions,therankingbyrevenueinthe'MusicStreaming'segmentofthedigitalmediamarketisleadbyChinawith2.8billionU.S.dollarsandisfollowedbyJapan(647.25millionU.S.dollars).Incontrast,therankingistrailedbyPakistanwith16.16millionU.S.dollars,recordingadifferenceof2.8billionU.S.dollarstoChina.ReadmoreNote(s):Asia,AustraliaandOceania,APAC;Jan1sttoDec31st2022Source(s):DigitalMarketInsightsValueofthemusicindustryinIndiafrom2007to2022,withestimatesuntil2025(inbillionIndianrupees)ValueofthemusicindustryinIndia2007-2025353025203325221915151415131210.810.69.89.691058.67.87.47.4020072008200920102011201220132014201520162017201820192020202120222023202512Description:TheIndianmusicindustrywasvaluedataround22billionIndianrupeesattheendof2022andwasestimatedtoreach33billionrupeesbytheendof2025.Overall,thesectorwasestimatedtogrowatacompoundannualrateof15percentinthestatedtimeframe.ReadmoreNote(s):India;2007to2022Source(s):EY;FICCIRevenuedistributionofthemusicindustryacrossIndiain2022,bysegmentShareofmusicrevenueinIndia2022,bysegmentPhysical1%Synchronisation4%Performancerights8%Digital87%13Description:By2022,thedigitalsegmentovertookmostoftheIndianmusicindustrywhilerakingin87percentoftheindustry'srevenue.Meanwhile,thephysicalsegment'ssharedroppedtooneandsynchronizationandperformancerightstogetheraccountedfor12percentofrevenueshares.Thiswasadramaticturnoverthatemergedintheshortspanofayear.ReadmoreNote(s):India;2022Source(s):EY;FICCISalesrevenueofthemusicindustryinJapanfrom2013to2022(inbillionJapaneseyen)MusicmarketsizeJapan2013-2022350312.1307.4304.8301.5299.8297.9298.5289.330025020015010050283.2272.70201320142015201620172018201920202021202214Description:ThemusicindustryinJapangeneratedmorethan307billionJapaneseyeninsalesrevenueviarecordedanddigitalmusicin2022.Asabreakdownofthesalesrevenuebyformatshows,digitalmusic,whichconsistsofdownloads,streams,andotherformats,accountedforabout105billionyenduringthatyear.ReadmoreNote(s):2013to2022;recordedanddigitalmusicsalesSource(s):RecordingIndustryAssociationofJapanLeadingmusicappsinJapanin2022,byrevenue(inmillionU.S.dollars)MostpopularmusicappsinJapan2022,byrevenueRevenueinmillionU.S.dollars020406080100120140139.51160LINEMusicAmazonMusicPokekara29.121.2119.7917.26AWAYouTubeMusicSmule4.253.55EXtremeLIVESKaraoke@DAMTopia3.222.31StarMaker1.4815Description:LINEMusicgeneratedarevenueofmorethan139millionU.S.dollarsinJapanin2022,whichmadeittheleadingmusicappinthisregard.ItwasfollowedbyAmazonMusicandandthekaraokeappPokekara.

ReadmoreNote(s):Japan;JanuarytoDecember2022;in-apppurchase(IAP)revenuereducedbyplatformfeesandinclusivetaxes;iPhone/iPadAppStoreandGooglePlaySource(s):AppMagicLeadingmusicappsinJapanin2022,bydownloads(inmillions)MostpopularmusicappsinJapan2022,bydownloadsDownloadsinmillions0123456SpotifyAmazonMusicLINEMusic5.183.773.51Pokekara2.81YouTubeMusicKaraokekan20.990.820.73SimplePianoMusicPlayerMP3(Lite)SimpleTapPiano*Soundcore0.710.7116Description:SpotifywasdownloadedmorethanfivemilliontimesinJapanin2022,whichmadeittheleadingmusicappintermsofdownloadsduringthatyear.ItwasfollowedbyAmazonMusicandLINEMusic,whichwerebothdownloadedmorethanthreemilliontimes.ReadmoreNote(s):Japan;JanuarytoDecember2022;totalnumberofdownloadsregisteredduringtheperiod;iPhone/iPadAppStoreandGooglePlay;*OnlyAppStore.Valueshavebeenrounded.Releasedategivenhereisthedateofdataaccess.

ReadmoreSource(s):AppMagicTotalproductionvalueofmusicCDsinJapanfrom2013to2022(inbillionJapaneseyen)TotalmusicCDproductionvalueJapan2013-2022250196.220015010050184.1180.1174.9170.7154.2149.5129.8126.9123.30201320142015201620172018201920202021202217Description:ThetotalproductionvalueofmusicCDsinJapanamountedtoalmost130billionJapaneseyenin2022,whichconstitutedasignificantdecreasefrommorethan196billionyenin2013.Despitethedownwardtrend,musicCDsremainedthemainsourceofrevenuefortheJapaneserecordingindustry,whichhasbeencomparativelyslowtoembracemusicstreamingasanalternativeforphysicalmedia.

ReadmoreNote(s):Japan;2013to2022Source(s):RecordingIndustryAssociationofJapanCHAPTER

03NationaloverviewUnitsalesofvinylrecordsinAustraliafrom2015to2022(in1,000s)VinylrecordsalesinAustralia2015-20221,4001,2001,00080060040020001,147.651,141.581,149.91884.95860.36786.74655.3314.12015201620172018201920202021202219Description:In2022,morethanapproximatelyonemillionvinylrecordsweresoldinAustralia,aslightincreasefromthepreviousyear.ThesaleofvinylrecordshasbeenrisinginAustraliainthepastfiveyears.

ReadmoreNote(s):Australia;2015to2022Source(s):ARIASalesvalueofCDalbumsinAustraliafrom2013to2022(in1,000Australiandollars)SalesvalueofCDalbumsinAustralia2013-2022160141.74140115.33120100806040200110.5987.2474.6751.05201835.529.34202023.96202119.53202220132014201520162017201920/statistics/829674/australia-sales-value-of-cd-albumsIn2022inAustralia,thetotalvalueofCDalbumssoldreached19.53thousandAustraliandollars.Thisrepresentsadropfromthepreviousyearwhenitamountedto23.96thousandAustraliandollars,andacontinuedyear-on-yeardownwardtrend.

ReadmoreNote(s):Australia;2013to2023Source(s):ARIA;MediaweekDigitalmusicrevenueinselectedcountriesworldwidein2022(inmillionU.S.dollars)DigitalMarketOutlook:digitalmusicrevenueinselectedcountries202212,00010,0008,0006,0004,0002,000011,418.513,194.94China2,015.91,465.52Germany1,064.34FranceUnitedStatesUnitedKingdom21Description:Therevenuerankinginthe'DigitalMusic'segmentofthedigitalmediamarketisleadbytheUnitedStateswith11.4billionU.S.dollars,whileChinaisfollowingwith3.2billionU.S.dollars.Incontrast,Franceisatthebottomoftherankingwith1.1billionU.S.dollars,showingadifferenceof10.4billionU.S.dollarstotheUnitedStates.ReadmoreNote(s):Worldwide;Jan1sttoDec31st2022Source(s):DigitalMarketInsightsMusicindustryrevenuegrowthworldwidefrom2021to2022,byregionGlobalmusicindustryrevenuegrowth2022,byregion2021202240%35%30%25%20%15%10%5%35%34.7%31.2%25.9%23.8%21.8%16.1%15.4%15.4%9.6%8.1%7.5%5%4.7%0%Sub-SaharanAfricaLatinAmericaNorthAfricaandMiddleEastAsiaAustralasiaEuropeUnitedStatesandCanada22Description:In2022,recordedmusicrevenuesinSub-SaharanAfricagrewbyalmost35percent,makingthisthefastestgrowingregionamongtheseventakenintoconsiderationinanannualreport.ThesecondfastestgrowingregionintermsofrevenuewasLatinAmerica,withgrowthfallingyearoveryearbutstillamountingto25.9percent.ReadmoreNote(s):Worldwide;2021to2022Source(s):IFPI;Varioussources(MusicinAfrica)SmartphoneuseractivitiesinselectedcountriesworldwidefromJuly2021toJune2022Smartphoneactivitiesinselectedcountries2022AustraliaBrazil67%85%55%75%25%35%71%37%73%66%32%59%70%Canada48%75%40%73%27%27%59%24%40%60%24%40%54%China61%68%36%36%20%23%64%17%45%50%30%46%53%Finland52%75%46%85%17%24%61%24%36%77%26%71%60%France51%75%40%72%17%25%55%18%64%57%20%44%53%Germany55%71%45%76%17%24%55%20%41%55%20%55%54%Buyingproducts54%73%36%66%28%24%59%26%40%66%25%38%52%ChattingorsendingmessagesComparingpricesE-mailingJobsearchListeningtointernetradioListeningtomusicListeningtopodcastsMakinginternetcallsOnlinebankingReadingblogsReadingnewspagesSearchingforproducts23Description:AccordingtoasurveyofsmartphoneusersconductedbetweenJuly2021andJune2022,chattingorsendingmessageswasoneofthemostcommonactivitiesonmobileinseveralmarkets,with77percentofusersintheUnitedKingdom(UK)aswellas76percentofusersintheUnitedStatesreportingtousetheirsmartphonetoexchangemessages.Watchingvideosonmobilewasalsoamongthemostcommonactivities,witheightin10respondentsinBrazilreportingtoconsumevideo[...]

ReadmoreNote(s):Worldwide;July2021toJune2022;18-64years;respondentswhouseasmartphoneSource(s):ConsumerInsightsCHAPTER

04PhysicalmediawholesaleWholesalesalesvalueofvinylalbumsinAustraliafrom2013to2022(inmillionAustraliandollars)WholesalesalesvalueofvinylalbumsinAustralia2013-202240353025201535.4628.828.2121.3820.8618.1115.168.911056.452.840201320142015201620172018201920202021202225Description:VinylalbumsalesinAustraliareached35.46millionAustraliandollarsin2022,representinganincreasefromthepreviousyearandcontinuedyear-on-yeargrowth.ReadmoreNote(s):Australia;2013to2022Source(s):ARIA;MediaweekWholesalesalesvolumeof12"vinylalbumsinAustraliafrom2013to2022(in1,000units)WholesalesalesvolumeofvinylalbumsinAustralia2013-20221,2001,0008001,1021,0961,1048608507876556003744002000278206201320142015201620172018201920202021202226Description:In2022,thetotalwholesalesalesvolumeofvinylrecordssoldinAustraliaamountedtoapproximately1104thousandunits.Thismarkedanincreasefromthepreviousyearwhensaleswereonlyaroundonethousandunits.

ReadmoreNote(s):Australia;2013to2022Source(s):ARIAWholesalesalesvolumeofCDalbumsinAustraliafrom2013to2022(in1,000units)WholesalesalesvolumeofCDalbumsinAustralia2013-202225,00019,59520,00015,00010,0005,000012,56411,3179,15320168,02520175,65720183,64220193,16020202,28120211,888202220132014201527Description:In2022,thewholesalesalesvolumeofCDalbumssoldinAustraliatotaledaround1.8millionunits,adecreasefromthepreviousyear.ThesalesvolumeofCDalbumssoldhasbeenonthedecreasesince2016.

ReadmoreNote(s):Australia;2013to2022Source(s):ARIAWholesalesalesvolumeofmusicDVDsinAustraliafrom2013to2022(in1,000units)WholesalesalesvolumeofmusicDVDsinAustralia2013-20221,8001,5901,6001,4001,2001,0008007576996004894003352361922001368555.60201320142015201620172018201920202021202228Description:In2022,thewholesalesalesvolumeofmusicDVDssoldinAustraliatotaledaround55thousandunits,adecreasefromthepreviousyear.ThesalesvolumeofmusicDVDshasbeendecreasingsince2018.

ReadmoreNote(s):Australia;2013to2022Source(s):ARIACHAPTER

05MusicstreamingLeadingmusicappsinAustraliaasofJanuary2022,bydownloadsLeadingmusicserviceappsdownloadedinAustralia2022Numberofdownloads05,000,00010,000,00015,000,00020,000,00025,000,00023,776,827Spotify:MusicandPodcastsYouTubeMusic8,713,119SoundCloud-Music&SongsGarageBand7,669,1215,082,0903,646,2652,079,663Smule:Sing10M+KaraokeSongsTuneIn?Radio:Music&SportsSimpleRadio-LiveAMFMRadio&MusicAppDrumPadMachine-beatmakeriHeart:#1forRadio,PodcastsSimplyPianobyJoyTunes1,804,1381,788,3301,638,9311,437,7271,402,3161,302,7851,278,368AppleMusicUltimateGuitar:Chords&TabsmyTunerRadio-LiveStations30Description:AccordingtoAppMagic,SpotifywasthemostdownloadedmusicserviceappinAustraliaasofJanuary2022witharound23.8milliondownloads.YouTubeMusicandSoundCloudMusiccameinsecondandthird,withapproximately8.7millionand7.6milliondownloads,respectively.Furthermore,in2022,justunderhalfofAustralianconsumerswhospentmoneyondigitalmusiccontentdidsofromSpotify,makingthemusicstreaminggiantoneofAustralia'smostpopularmusicserviceapps.

ReadmoreNote(s):Australia;asofJanuary2022Source(s):AppMagicShareofpeoplewholistenedtoonlineaudiostreamingservicesinAustraliainthelastweekasofMarch2022,bytypeShareofpeoplelisteningtoonlineaudiostreaminglastweekAustralia2022,bytype50%45%45%40%35%30%25%20%15%10%5%15%7%4%1%0%SpotifyYouTubeMusicAppleMusicSoundcloudAmazonMusic31Description:AccordingtoaM