全球男性服裝市場前景及投資研究報告-培訓課件外文版2024.4

INDUSTRIES

&

MARKETSMen's

Apparel:

market

data&

analysisMarket

InsightsreportOctober2023Table

of

ContentsOverviewAppendixSummary567Product

OverviewAuthor2930MarketDefinitionKeyTakeawaysMarket

NumbersRevenue91215161922252627AverageRevenue

per

CapitaSustainableapparel

shareVolumeby

MarketAverageVolumeper

CapitaPriceper

UnitBrandshareOnlineRevenueShareMobile/DesktopSplit2MARKET

INSIGHTSThis

report

is

part

ofour

Market

Insights

productGainabetterunderstandingofmarketsacross190+

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management10sectors190+geographicalentities1,000+markets400+reportsFind

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on:https://www.Goto

Market

Insightscom/outlook/3CHAPTER

1OverviewThe

Men's

Apparel

market

is

a

fast

growing

marketOverview:

SummarySummaryMen’s

Apparel

isthesecond-largest

segment

intheApparel

market.

Itisprojectedtosee

thelargest

increase

inrevenues

ofallsegments

between

2022

and

2027.When

itcomes

to

choosing

theirapparel,consumers

are

increasingly

becomingconscious

of

purchasingcriteria

suchasquality,comfort,

anddurability.Thiscloser

attentiontopurchasinghasparticularly

been

seen

since

thebeginningoftheCOVID-19

pandemic.

Furthermore,

male

fashioninfluencers

arebecomingincreasingly

popular,which

islikely

tocontinueinfluencingconsumer

purchases.5Sources:Market

Insights

2023Men's

Apparel

is

an

important

part

of

the

Apparel

marketOverview:

Market

DefinitionMarket

definitionDefinition:Swimwear

market

covers

thefollowing

categories:

Sports-Inspired

Apparel,Performance

Apparel,and

Swimwear

formen.

TheNight&Underwear

marketencompasses

underpants(briefsandboxers),

bathrobes,

and

nightwear

formen.TheT-shirtsmarket

encompasses

men’s

clothesfor

the

upperbodythat

are

wornbeneath

the

outerwear.

TheSocks

market

encompasses

hosiery

formen

thatcovers

the

foot

and,

attimes,theleg

upto

theknee.

TheClothingAccessories

&OtherClothesmarket

covers

thefollowing

categories:

Gloves,

Shawls

&Scarves,Belts,

Hats&Caps,Ties&Bow

Ties,

Leather

Clothes,andFelt,Fur

&OtherClothesformen.TheMen’s

Apparel

market

covers

alltypesof

clothes

formen.

Clothesfor

children(boysand

girlsupto

age14)

andbabiesare

separately

definedintheChildren’sApparelmarket.Structure:Themarket

isfurtherdividedintothe

following

categories:TheCoats&Jacketsmarket

encompasses

outdoor

jackets,coats,andrainjacketsformen.

TheBlazers

market

encompasses

indoor

jackets,

sport

coats,andseparately

sold

blazers

thatare

notpartof

asuitformen.

TheSuits

marketencompasses

jacketsandsuittrousers

madeof

thesamematerial

formen.

TheTrousers

market

encompasses

clothtrousers,

jeans,andshortsformen.

TheShirtsmarket

encompasses

allsorts

ofshirtsformen

aswell

ascasualshirts.

TheJerseys,

Sweatshirts

&Pulloversmarket

encompasses

knitwear,

sweatshirts,jerseys,

sweaters,

turtleneck

sweaters,

and

under-sweaters

formen.

TheSports&6Sources:Market

Insights

2023Men's

Apparel

accounted

for

32.03%

of

the

Apparel

market

revenue

in

2022Overview:

Key

Takeaways

and

inscope

/outof

scopeKeyTakeawaysInscopeOutof

scopeRevenue

intheMen's

Apparelmarket

amountsto

US$555.30bn

in2023.

Themarket

isexpected

to

grow

annuallyby2.98%

(CAGR2023-2028).Thismarket

includes:Thismarket

excludes:Inglobalcomparison,

most

revenue

isgenerated

intheUnited

States(US$111bn

in2023).?CoatsandJackets?Jackets,Blazers

and

Suits?Trousers?Work

clothesInrelation

to

totalpopulation

figures,per

person

revenues

of

US$72.26

aregenerated

in2023.IntheMen's

Apparel

market,

volume

isexpected

to

amount

to43.5bn

pieces

by2028.

TheMen's

Apparel

market

isexpected

to

show

avolume

growth

of2.0%

in2024.?Shirts?PulloversTheaverage

volume

perperson

intheMen's

Apparel

market

isexpected

to

amountto5.2pieces

in2023.7Sources:Market

Insights

2023CHAPTER

2Market

NumbersMen's

Apparel

revenues

are

estimated

to

increase

at

a

CAGR(1)

of

2.5%

from2018

to

2028Market

Size:

GlobalRevenue

inbillionUS$+2.5%(1)642.9623.5188.9607.2184.1590.5179.3573.5174.4555.3194.7503.8154.5504.0153.5503.7155.4494.8150.9445.1169.267.778.075.366.174.973.164.371.971.3134.947.162.568.769.560.765.567.758.762.165.752.948.553.050.260.251.853.759.452.553.158.146.660.252.662.686.084.080.782.479.077.1122.5202372.572.270.7112.7202268.2112.02021136.62027141.22028126.32024129.82025133.22026115.22018114.8101.420192020TrousersShirtsJerseys,

Sweatshirts

&PulloversSports&SwimwearClothingAccessories

&OtherClothesOther9Notes:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Sources:With

revenue

of

US$

199.6

billion,

Asia

is

the

biggest

market

among

selectedregions

in

2022Market

Size:

Regional

Comparison

(1/2)Revenue

inbillionUS$+4.6%(1)261.0+3.3%(1)+4.1%(1)167.8199.6175.7144.5131.7+6.4%(1)+4.0%(1)25.817.86.78.520222028202220282022

2028Americas2022202820222028EuropeAfricaAsiaAustralia&Oceania10

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

revenue

of

US$

104.4

billion,

the

United

States

is

the

biggestmarketamong

selected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Revenue

inbillionUS$+4.9%(1)125.4+2.9%(1)124.0104.493.9+5.6%(1)+2.3%(1)+2.6%(1)29.724.421.421.312.510.72022202820222028202220282022202820222028ChinaUnited

StatesUnited

KingdomGermanyFrance11

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Men's

Apparel

average

revenue

per

capita

is

estimated

to

increase

at

a

CAGR(1)of

1.6%

from

2018

to

2028Market

Size:

GlobalAveragerevenue

percapita

inUS$+1.6%(1)80.424.478.523.877.123.475.623.074.022.572.322.068.421.067.820.766.120.465.420.059.318.08.59.89.48.39.49.28.29.19.18.08.88.97.88.58.77.68.18.67.26.68.27.16.88.16.97.07.76.87.07.86.36.27.010.810.510.610.210.39.99.710.09.09.38.315.916.316.917.217.715.6201815.414.8202114.8202216.613.520192020202320242025202620272028TrousersShirtsJerseys,

Sweatshirts

&PulloversSports&SwimwearClothingAccessories

&OtherClothesOther12

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

average

revenue

per

capita

of

US$

157.5,

Australia

&

Oceania

is

the

biggestmarket

among

selected

regions

in

2022Market

Size:

Regional

Comparison

(1/2)Averagerevenue

percapita

inUS$+4.2%(1)+2.9%(1)186.8+2.7%(1)168.6199.1155.9157.5143.9+4.0%(1)56.1+4.1%(1)44.518.214.32022202820222028202220282022202820222028EuropeAfricaAmericasAsiaAustralia&Oceania13

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

average

revenue

per

capita

of

US$

317.2,

the

United

Kingdom

is

thebiggest

market

amongselected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Averagerevenue

percapita

inUS$+5.3%(1)431.6+2.4%(1)355.5+2.4%(1)294.3317.2308.7+2.4%(1)191.5255.8+5.0%(1)166.287.865.520222028202220282022202820222028Germany20222028ChinaUnitedStatesUnitedKingdomFrance14

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Share

of

sustainable

Men’s

Apparel

is

estimated

to

increase

from

2018

to

2026Market

Size:

GlobalSustainable

apparel

shareinpercent5.305.55.04.54.03.53.02.52.01.51.00.50.04.904.404.103.703.403.102.902.6020182019202020212022202320242025202615Sources:Market

Insights

2023Men's

Apparel

volume

are

estimated

to

increase

at

a

CAGR(1)

of

1.3%

from2018to

2028Market

Size:

GlobalVolume

inbillionpieces+1.3%(1)43.59.442.79.342.09.141.39.040.68.839.88.739.18.438.38.336.98.036.47.934.17.33.65.23.65.13.65.03.54.93.54.93.54.83.54.83.44.73.14.53.24.52.94.28.18.07.97.97.77.87.57.77.47.66.87.77.27.56.67.56.37.16.67.15.96.88.58.89.09.27.88.07.67.58.28.67.020182019202020212022202320242025202620272028ClothingAccessories

&OtherClothesSocksT-ShirtsTrousersShirtsOther16

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

volume

of

17.4

billion

pieces,

Asia

is

the

biggest

market

among

selectedregions

in

2022Market

Size:

Regional

Comparison

(1/2)Volume

inbillionpieces+3.1%(1)20.817.4+2.3%(1)11.9+2.5%(1)10.47.56.4+4.1%(1)+3.0%(1)2.52.00.40.42022202820222028202220282022202820222028EuropeAfricaAmericasAsiaAustralia&Oceania17

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

volume

of

7.2billion

pieces,

the

United

States

is

the

biggest

market

amongselected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Volume

inbillionpieces+2.3%(1)+1.6%(1)8.37.26.96.3+2.1%(1)+2.9%(1)+2.2%(1)1.00.90.90.80.50.62022202820222028202220282022202820222028ChinaUnited

StatesUnited

KingdomGermanyFrance18

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Men's

Apparel

volume

per

capita

are

estimated

to

increasefrom2018

to

2028Market

Size:

GlobalVolume

percapita

inpieces1.11.01.21.01.2

1.21.21.11.11.11.01.1

1.11.21.01.11.01.10.91.11.11.11.11.10.91.0

1.01.00.90.91.01.01.01.01.01.01.00.91.01.00.91.00.90.8

0.90.60.80.80.60.60.50.60.50.60.50.60.50.60.50.60.50.60.50.60.40.60.40.60.40.40.20.00.520182019202020212022202320242025202620272028ClothingAccessories

&OtherClothesSocksT-ShirtsTrousersShirtsOther19Sources:Market

Insights

2023Americas

has

the

biggest

market

in

Men's

Apparel

volume

per

capita

in

2028Market

Size:

Regional

Comparison

(1/2)Volume

percapita

inpieces11.49.41210811.39.311.29.311.19.211.09.210.99.510.89.110.79.510.38.410.29.19.68.79.39.48.98.78.88.88.68.78.58.27.63.9644.54.31.74.34.44.14.24.01.74.03.73.421.71.71.71.71.71.81.61.51.5020182019202020212022202320242025202620272028AfricaAsiaEuropeAustralia&OceaniaAmericas20Sources:Market

Insights

2023With

volume

per

capita

of

21.4

pieces,

the

United

States

is

the

biggest

marketamong

selected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Volume

percapita

inpieces23.725201510523.523.222.922.622.322.322.121.721.420.213.213.012.29.112.912.113.012.213.012.312.711.88.512.811.912.812.012.211.611.711.111.210.912.29.18.84.88.94.88.64.68.74.78.74.78.24.77.74.17.84.44.64.64.5020182019202020212022202320242025202620272028ChinaFranceGermanyUnitedKingdomUnitedStates21Sources:Market

Insights

2023Men's

Apparel

price

per

unit

are

estimated

to

increase

from

2018

to

2028Market

Size:

GlobalPrice

perunit

inUS$189.8190.3190.590.2190.2189.3191.120015010050186.5188.081.3187.6182.575.7183.178.173.1

96.272.0

93.770.467.371.2

92.069.064.386.528.269.5

88.465.884.127.664.467.262.268.664.176.356.767.063.472.329.870.629.659.2

27.025.228.629.026.329.326.0

55.7

25.756.2

26.026.626.927.426.024.524.124.225.125.6020182019202020212022202320242025202620272028SuitsBlazersCoats&JacketsSports&SwimwearTrousersOther22Sources:Market

Insights

2023Europe

has

the

highest

price

per

unit

in

Men's

Apparel

market

in

2028Market

Size:

Regional

Comparison

(1/2)Price

perunit

inUS$2522.522.221.819.514.512.221.419.314.412.121.119.214.311.920.719.014.220.418.713.919.418.517.420

18.519.914.812.517.8

16.513.618.019.614.612.316.513.313.81510513.511.611.711.511.210.98.610.88.610.410.19.89.49.69.19.38.98.6020182019202020212022202320242025202620272028AfricaAsiaAmericasAustralia&OceaniaEurope23Sources:Market

Insights

2023With

price

per

unit

of

US$28.2,

the

United

Kingdom

has

the

highest

priceamong

selected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Price

perunit

inUS$3533.223.932.023.731.223.730.423.729.623.728.923.628.223.63025201510523.221.827.122.221.424.724.724.421.517.114.821.517.621.618.221.221.321.421.516.614.720.613.620.919.619.316.015.515.014.313.813.613.814.815.014.514.614.713.713.313.1020182019202020212022202320242025202620272028UnitedStatesChinaFranceGermanyUnitedKingdom24Sources:Market

Insights

2023In

2022,

Zara

had

the

highest

share

in

Men's

ApparelFurtherMarket

AnalysisBrand

share

in

202225Sources:Market

Insights

2023Inthe

Men's

Apparel

market,

online

revenue

share

reached

27.0%

in

2022FurtherMarket

AnalysisOnline

revenue

share100.0%100.0%100.0%18.0%100.0%26.0%100.0%29.0%100.0%27.0%100.0%26.0%100.0%28.0%100.0%31.0%100.0%32.0%100.0%33.0%14.0%16.0%86.0%201784.0%201882.0%201974.0%202073.0%202274.0%71.0%202172.0%202469.0%202568.0%202667.0%20272023OfflineRevenue

ShareOnlineRevenue

Share26Sources:Market

Insights

2023Inthe

Men's

Apparel

market,

mobile

revenue

share

reached

59.0%

in

2022FurtherMarket

AnalysisMobile/desktop

split100.0%45.0%100.0%100.0%53.0%100.0%