全球線上隱私消費(fèi)市場(chǎng)前景及投資研究報(bào)告-培訓(xùn)課件外文版2024.4

DIGITAL

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TRENDSOnlineprivacyworldwideCHAPTER

01OnlineprivacylawsandregulationsworldwideShareofglobalpopulationthathavepersonaldatacoveredundermodernprivacyregulationsfrom2020to2024Globalpopulationwithpersonaldatacoveredunderprivacyregulations2020-2024Shareofpopulation40%0%10%20%30%50%60%70%80%20202023*2024*10%65%75%4Description:By2024,theshareoftheglobalpopulationtobecoveredundermodernprivacyregulationsisprojectedtoreach75percent.Theforecastfortheyear2023was65percent.Additionally,in2020,onlytenpercentoftheglobalpopulation'sprivacywasprotectedbymodernlaws.ReadmoreNote(s):Worldwide;2020to2022;*ForecastReadmoreSource(s):GartnerU.S.statesthathaveconsumerprivacylawssignedasofJanuary2024U.S.signedconsumerprivacylaws2024,bystateConsumer

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lawCaliforniaConsumerPrivacyActCaliforniaPrivacyRightsActProposedin'18;effective-Jan1,'20Proposedin'20;fullyoperative-Jan1,'23Proposedin'21;effective-Jul1,'23Proposedin'22;effective-Jul1,'23Proposedin'23;effectiveJan1,'25Proposedin'23;effective-Jan1,'26Proposedin'23;effective-Jan1,'25Proposedin'23;effective-Oct1,'24Proposedin'23;effective-Jul1,'24Proposedin'23;effective-Jul1,'25Proposedin'23;effective-Jul1,'24Proposedin'22;effective-Dec31,'23Proposedin'21;effective-Jan1,'23ColoradoPrivacyActConnecticutDataPrivacyActDelawarePersonalDataPrivacyActIndianaConsumerDataProtectionActIowaConsumerDataProtectionActMontanaConsumerDataPrivacyActOregonConsumerPrivacyActTennesseeInformationProtectionActTexasDataPrivacyandSecurityActUtahConsumerPrivacyActVirginiaConsumerDataProtectionAct5Description:AsofJanuary2024,12U.S.stateshadconsumerprivacylawssigned.California,thefirststatetodevelopaprivacybillin2018,hastwosuchlaws:theCaliforniaConsumerPrivacyAct(CCPA),whichhasbeeneffectivesinceJanuary2020,anditsamendment,theCaliforniaPrivacyRightsAct(CPRA),fullyoperativesinceJanuary2023.TheColoradoPrivacyActandConnecticutDataPrivacyActhavebeeneffectivesincethebeginningofJuly2023.ReadmoreNote(s):UnitedStates;January2024Source(s):IAPPOnlineprivacylawsinEuropeanUnion(EU)asofJanuary2024EUonlineprivacylaws2024Online

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lawGeneralDataProtectionRegulation(GDPR)DigitalMarketsAct(DMA)Effective-May2018Fullyeffective-Mar2024Fullyeffective-Feb2024DigitalServicesAct(DSA)6Description:AsofJanuary2024,TheEuropeanUnion(EU)hadonefullyoperatingandtwoupcominglawsononlineprivacyandconsumeronlineprivacy.Thefirstone,theGeneralDataProtectionRegulation(GDPR),wasenactedinMay2018.ThesecondlawissettobeeffectiveonFebruary17,2024,andiscalledtheDigitalServicesAct(DSA).InMarch2024,anotherlawprotectingconsumerprivacy,theDigitalMarketsAct,willbeenacted.ReadmoreNote(s):EU;January2024Source(s):EuropeanCommissionAwarenessofinternetusersworldwideoftheircountry'sprivacylawsasofJune2023,bycountryAwarenessoflocalprivacylawsamongonlineusers2023,bycountryShareofinternetusers30%

40%0%10%20%50%60%70%67%80%IndiaUnitedKingdomItaly63%55%China52%Spain47%France43%42%BrazilGermanyJapan35%31%AustraliaAverage26%46%7Description:AsofJune2023,67percentofinternetusersinIndiawereawareofthecountry'sprivacylaw,thedraftPersonalDataProtectionBill,thusleadingamongrespondentsfromothercountries.InternetusersfromtheUnitedKingdom(UK)rankedsecondregardingprivacylawsawareness,withroughly63percent.Italyfollowed,with55percentoftherespondentsstatingtheyknewoftheGeneralDataProtectionRegulation(GDPR).Onaverage,46percentofrespondentsacrossallsurveyed[...]

ReadmoreNote(s):Worldwide;June2023;2,600respondents;18yearsandolderSource(s):CiscoSystemsPreparednesslevelforGeneralDataProtectionRegulation(GDPR)andDataProtectionAct(DPA)amongbusinessesinEUandUnitedKingdom(UK)asofMay2023GDPRandDPApreparednesslevelamongEUandUKcompanies202360%53%50%40%35%30%20%10%0%10%2%VerypreparedModeratelypreparedSlightlypreparedNotprepared8Description:AsurveyconductedinAprilandMay2023amongcompaniesthatdobusinessintheEuropeanUnionandtheUnitedKingdom(UK)foundthatoverhalfoftherespondents,53percent,feltverypreparedfortheGeneralDataProtectionRegulation(GDPR).Afurther35percentofthecompaniesbelievedtheyweremoderatelyprepared,while10percentsaidtheywereslightlyreadytocomplywiththeEUandUKprivacylegislations.

ReadmoreNote(s):UnitedKingdom,UnitedStates;ApriltoMay2023;205respondents;companyrepresentatives;organizationsmayhaveheadquartersinseveralcountriesworldwideSource(s):WombleBondDickinsonStatusofimplementationofdataprivacymeasuresatU.S.andUKorganizationsasofMay2023ImplementationstatusofdataprivacymeasuresinU.S.andUKcompanies2023CompletedInprogressConsideringorplanningNotplanningatthistime80%70%60%50%40%30%20%10%0%70%58%42%40%35%34%34%29%29%26%24%21%20%20%20%20%18%17%12%11%6%

6%5%3%Designateaninternal

ConductregulartrainingprojectmanagerorownerEngageoutsidelegalofallstaffondataprivacy

counseltoadviseonandcomplianceParticipateinapeergroupwithinindustryto

oversightcounseltotrack

andunderstanddataDevelopataskforceor

Conductdatamappinglegislativechangesand

keepabreastofchanges

domesticand/orcross-practicesacrossthecomplianceborderchangesorganization9Description:AsurveyconductedinAprilandMay2023amongcompaniesintheUnitedStatesandtheUnitedKingdom(UK)showedthatsevenin10organizationshaddesignatedaninternalmanagerorownertoleadandimplementdataprivacymeasures.Additionally,almost60percentconductedregulartrainingofallstaffondataprivacyandcompliance.ReadmoreNote(s):UnitedKingdom,UnitedStates;ApriltoMay2023;205respondents;companyrepresentatives;organizationsmayhaveheadquartersinseveralcountriesworldwideSource(s):WombleBondDickinsonImpactofconsumerdataprivacylawsontheabilityoforganizationintheUnitedStatesandUnitedKingdom(UK)totransferdatainternationallyasofMay2023PrivacylawsimpactonU.S.andUKcompaniestransferringdatainternationally2023ShareofrespondentsUK0%U.S.5%10%15%20%25%30%35%40%40%45%Regulationsaddextracostsbutaremanagable35%34%33%Regulationsencourageinternationalbusinessbyprovidingassurancethatdatawillbetreatedproperlyintheircountries16%15%Noimpact10%Regulationsaremajorimpedimenttocross-borderbusiness17%10Description:AsurveyconductedinAprilandMay2023revealedthataround35percentoforganizationsintheUnitedStatesand40percentoforganizationsintheUnitedKingdompayhighercostsforinternationaldatatransfersduetodataprivacyregulations,buttheyalsofinditmanageable.Furthermore,approximately35percentofrespondentsfrombothcountriesthinktheregulationsencouragebusinessesbyguaranteeingthatthedatawillbesafeguardedinothercountries.

ReadmoreNote(s):UnitedKingdom,UnitedStates;ApriltoMay2023;205respondents;representativesofcompanies;organizationsmayhaveheadquartersinseveralcountriesworldwideSource(s):WombleBondDickinsonCHAPTER

02FinesandpenaltiesPenaltiesunderGDPRfortransferringpersonaldataoutsidetheEuropeanUnionasofJuly2023FinesforpersonaldatatransfersoutsideEU2023Fine

in

euros12000000004300000MetaPlatformsIrelandLimited,Ireland(May2023)PortugueseNationalStatisticalInstitute,Portugal(Nov2022)BocconiUniversity,Italy(Sep2021)20000012Description:AsofJuly2023,threeorganizationshadreceivedfinesundertheEUGeneralDataProtectionRegulation(GDPR)fortransferringdataoutsidetheEuropeanUnion.Thehighestpenalty,withtheamountof1.2billioneuros,wasimposedonMetaPlatformsIrelandLimitedbytheIrishdataprivacyauthorityDataProtectionCommission(DPC).ReadmoreNote(s):Worldwide;July2023;finesbaseonviolationofArt.46GDPR;includesinsufficientlegalbasisfordataprocessingandnon-compliancewithgeneraldataprocessingprinciplesSource(s):GDPREnforcementTrackerLargestdataprivacyviolationfines,penalties,settlementsworldwideasofSeptember2023(inmillionU.S.dollars)Globalbiggestdatabreachfines,penalties,andsettlementsworldwide2023FineinmillionU.S.dollars200

40006005758001,0001,2001,1901,400DidiGlobal(2022fine)Amazon(2021fine)877Equifax(2019finefollowing2017breach)Instagram(2022fine)403370350TikTok(2023fine)T-mobile(2022finefollowing2021breach)Meta(2022fine)277255WhatsApp(2021fine)HomeDepot(2016to2020finefollowing2014breach)CapitalOne(2021finefollowing2019breach)Uber(2018finefollowing2016breach)MorganStanley(2022finefollowing2016and2019breaches)GoogleIreland(2022fine)20019014812010213Description:AsofSeptember2023,themostsignificantdataprivacyviolationfineworldwidewastheChinesevehicle-for-hirecompanyDidiGlobal.InJuly2022,China'sdataprivacyregulatorfinedthecompany8.026billionChineseyuanor1.19billionU.S.dollars.The2021AmazonfineissuedbyLuxembourg'sdataprivacyregulationauthoritieswas877millionU.S.dollarsandwasthesecond-biggestdatabreachfineasofthemeasuredmonth.Priorto2021,thelargestfineforadatabreachwasthe[...]

ReadmoreNote(s):Worldwide;September2023Source(s):CSOOnlineAggregatevalueofGDPRfinesimposedinEuropebetweenMay2018andJanuary2023,bycountry(inmillioneuros)TotalvalueofGDPRfinesimposedinEurope2018-2023,bycountry1,4001,303.511,2001,0008006004002000746.35428.24France84.76Spain76.3163.09Italy59.2442.930.817.49IrelandLuxembourgGermanyUnitedKingdomAustriaGreeceSweden14Description:SinceitsimplementationinMay2018,largefineshavebeenimposedEurope-wideforvariousinfringementsoftheGeneralDataProtectionRegulation(GDPR)laws.AsofJanuary2023,themostsignificantpenaltieshavebeenchargedinIreland,withanaggregatevalueofaround1.3billioneurostodate.Luxembourgrankedsecond,withover746millioneuros.ReadmoreNote(s):Europe;May25,2018toJanuary27,2023Source(s):DLAPiperHighestfinesissuedforGeneralDataProtectionRegulation(GDPR)violationsasofJanuary2024(inmillioneuros)LargestfinesissuedforviolationsofGDPR2024Fineissuesinmillioneuros02004006008001,0001,2001,2001,400MetaPlatforms,Inc.(May2023,Ireland)AmazonEuropeCoreS.à.r.l(Jul2021,Luxembourg)MetaPlatforms,Inc.(Sep2022,Ireland)MetaPlatformsIrelandLtd.(Jan2023,Ireland)TikTokLtd.(Sep2023,Ireland)746405390345MetaPlatformsIrelandLtd.(Nov2022,Ireland)WhatsAppIrelandLtd.(Sep2021,Ireland)GoogleLLC(Dec2021,France)26522590FacebookIrelandLtd.(Dec2021,France)GoogleIrelandLtd.(Dec2021,France)606015Description:SincetheEU'simplementationoftheGeneralDataProtectionRegulation(GDPR)inMay2018,numerousfineshavebeenissuedforviolationsornon-compliance.Ofthese,thefineof1.2billioneurosreceivedbyMetaPlatforms,Inc.inMay2023hasbeenbyfarthegreatest.ThecompanywasissuedsuchapenaltyforpersonaldatatransferstotheUnitedStateswithoutsufficientlycomplyingwiththeEUregulation.ReadmoreNote(s):Europe,EU;May2018toJanuary2024Source(s):CMS;GDPREnforcementTrackerCHAPTER

03OnlineprivacyactionsShareofinternetusersworldwidewhohaveexercisedtheirrightstoDataSubjectAccessRequest(DSAR)in2022and2023GlobalinternetusersexercisingDataSubjectAccessRequest(DSAR)rights2022-202330%28%24%25%20%15%10%5%0%2022202317Description:In2023,28percentofinternetusersworldwidestatedhavingexercisedtheirrightofDataSubjectAccessRequests(DSAR),upfrom24percentin2022.Thesearerequestssubmittedtocompaniesthatcollectandkeepuserdata.

ReadmoreNote(s):Worldwide;2022and2023;2,600respondents;18yearsandolderSource(s):CiscoSystems;ForbesShareofinternetusersworldwidetakingactionstowarddataprivacyasofJune2023,byagegroupGlobalinternetuserstakingprivacyactions2023,byage45%42%42%40%35%30%25%20%15%10%5%38%33%30%25%21%15%0%Average18-24years25-34years35-44years45-54years55-64years65-74years75yearsandolder18Description:AsofJune2023,roughly33percentofinternetusersworldwidesaidtheyhadtakenactionstowardonlineprivacy.Themostactiveagegroupweretheindividualsbetween18and34yearsold,witharoundfourintenrespondentstakingstepsregardingtheirprivacyontheinternet.ReadmoreNote(s):Worldwide;June2023;2,600respondents;18yearsandolder;amongindividualswhohaveswitchedcompaniesorprovidersovertheirdatapoliciesordatasharingpracticesSource(s):CiscoSystemsShareofconsumersworldwidethatusetoolsforonlinedataprotectionasofNovember2022,bytypeGlobalconsumersusingdigitaldataprotectiontoolsNovember2022,bytypeShareofrespondents20%0%10%30%40%50%60%Enactprivacymodeonapre-installedbrowserInstalledadblocking51%45%Useapasswordmanager38%UsePCcleaner37%Usepaid-forpremiumsoftwareUseanalternativeprivacy-centricbrowser29%25%19Description:A2022surveyofconsumersworldwidefoundthataroundhalfoftherespondentsenactedprivacymodeonapre-installedbrowser.Additionally,45percentsaidtheyhadinstalledadblocking.Approximatelyfourin10surveyparticipantsusedapasswordmanager.ReadmoreNote(s):Worldwide;OctobertoNovember2022;6,833respondentsSource(s):Econsultancy;MarigoldStepstakenbyglobalinternetuserstoprotecttheirpersonalinformationonlineasofJanuary2023Mostcommononlineprivacymeasuresworldwide2023Shareofrespondents0%

10%20%30%40%50%60%70%70%80%Takenanystepstoprotectidentity36%Usedonlineparentalcontrolsonchildren'saccountsordevices(parentsofmino…Enabledmulti-factorauthentication30%Changeddefaultprivacysettingsondevices28%27%UsedanidentitytheftprotectionserviceDisabledthird-partycoockiesinabrowser25%18%17%Usedavirtualprivatenetwork(VPN)toencryptinformationsenttoandfrommy…Deletedasocialmediaaccount(varybycountry)Usedanecryptede-mailserviceormessagingappUsedanonymouspaymentmethods17%16%9%Askedacompany/reviewedtoseewhatpersonalinformationtheyhaveaboutm…Other4%20Description:AglobalsurveyconductedbetweenNovember2022andJanuary2023revealedthatsevenintenrespondentshadtakenstepstoprotecttheironlineidentity.Thosewhoenabledmulti-factorauthenticationwere30percent.Additionally,28percentsaidtheychangeddefaultsettingsondevices.Ontheotherhand,30percentsaidtheyhadnotdoneanythingtoprotecttheirdigitalidentity.ReadmoreNote(s):Worldwide;November2022toJanuary2023;12,025respondents;18yearsandolderSource(s):GenDigital;HarrisPoll;NortonLifeLockCHAPTER

04SurveillanceandgovernmentaccessGlobalnumberofcontentremovalrequestssenttoGooglebygovernmentsfrom2013to2022CountrieswiththemostrequestsforcontentremovalsenttoGoogle2013-2022Numberofcontentremovalrequests100,000

150,000050,000200,000250,000RussiaSouthKoreaIndiaTurkeyBrazilUnitedStatesFrancePakistanUnitedKingdomGermany22Description:Between2013and2022,RussiahadthehighestnumberofcontentremovalrequestssenttoGooglebythegovernment,withmorethan215thousandrequests.SouthKorearankedsecond,withover267thousandrequestsforcontentremoval.India'sgovernmentsentover195thousandrequeststoGoogleforonlinecontentremovalinthemeasuredperiod.ReadmoreNote(s):Worldwide;2013to2022Source(s):Google;SurfSharkNumberofuserdatarequestsissuedtoGooglefromfederalagenciesandgovernmentsworldwidefrom1sthalf2009to1sthalf2023GoogleuserdatarequestsfromfederalagenciesandgovernmentsH22009-H12023UserdatadisclosurerequestsAccounts2009

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H123Description:Inthefirsthalfof2023,Googlereceivedmorethan211thousandrequestsfordisclosureofuserinformationfromfederalagenciesandgovernmentsworldwide.Inthesameperiod,thenumberofaccountssubjecttothoserequestswasapproximately436thousand.ReadmoreNote(s):Worldwide;H22009toH12023;GovernmentandfederalagencyrequestsfordataSource(s):GoogleNumberofuserdatarequestsissuedtoGooglefromfederalagenciesandgovernmentsduring1sthalf2023,bycountryGoogleuserdatarequestsfromfederalagenciesandgovernmentsH12023,bycountryAmountofuserdatarequestsUnitedStates81,271InidaGermanyBrazil43,28035,27416,989UnitedKingdomPoland9,3656,9576,3755,5063,3242,757FranceSpainAustraliaSouthKorea24Description:FromJanuarytoJune2023,Googlereceivedover81thousandrequestsfordisclosureofuserinformationfromU.S.federalagenciesandothergovernmententities.Indiangovernmentrankedsecondintheworld,bythenumberofuserinformationrequestssenttoGoogle,followedbyGermany.ReadmoreNote(s):Worldwide;H12023;GovernmentandfederalagencyrequestsfordataSource(s):GoogleGoogleproductsmostaffectedbyglobalgovernmentcontentremovalrequestsasof1sthalf2023GoogleproductsmostaffectedbygovernmentcontentremovalrequestsH12017-H12023WebSearchYouTubeGoogleAppEngineAllothersBloggerGoogleDocs100%90%80%70%60%50%40%30%20%10%0%2017H12017H22018H12018H22019H12019H22020H12020H22021H12021H22022H12022H22023H125Description:Duringthefirsthalfof2023,websearchwastheGoogleplatformmostaffectedbyglobalgovernmentcontentremovalrequests,with59percentofremovalrequestscitingthesource.YouTubeaccounted21.1percentofgovernment-relatedcontentremovalrequests.ReadmoreNote(s):Worldwide;H12017toH12023Source(s):GoogleDistributionofmostcommonreasonsforgovernmentstosendcontentremovalrequeststoGooglefrom2013to2022MainreasonsusedbygovernmentstorequestcontentremovalfromGoogle2013-2022NationalSecurity27%Other*24%PrivacyandSecurity10%19%RegulatedGoodsandServices10%Defamation10%26Description:Between2013and2022,nationalsecuritywastheleadingreasongovernmentsworldwideusedtoremoveonlinecontentonGoogle,with27percentofallrequestsstatingthat.Inthemeasuredperiod,approximately19percentofcontentremovalrequestswerebasedonreasons.Otherreasonsweredefamation,regulatedgoodsandservices,andprivacy.

ReadmoreNote(s):Worldwide;2013to2022;reasonsgovernmentsusedtoremovecontent;*Accordingtothesource,othernumbersincluderestof17reasoncategoriesasgivenbyGoogle.

ReadmoreSource(s):Google;SurfSharkNumberofuserdatarequestsissuedtoFacebookbyfederalagenciesandgovernmentsworldwideasof1sthalf2023GlobalFacebookuserdatarequestsfromfederalagenciesH12013-H12023300,000250,000200,000150,000100,00050,00002013

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2023H1H2H1H2H1H2H1H2H1H2H1H2H1H2H1H2H1H2H1H2H127Description:BetweenJanuaryandJune2023,Facebookreceivedapproximately272thousandlawenforcementagencyrequestsforuserinformation.Overall,thesocialnetworkproducedsomeuserdatafornearly77percentofrequests.

ReadmoreNote(s):Worldwide;H12013toH12023;governmentandfederalagencyrequestsfordataSource(s):MetaPlatformsNumberofuserdatarequestsissuedtoFacebookbyfederalagenciesandgovernmentsduring1sthalf2023,bycountryFacebookuserdatarequestsfromfederalagencies&governmentsH12023,bycountryNumberofdatarequestsUnitedStatesIndia73,95670,612BrazilGermanyFrance23,81020,74112,0229,787UnitedKingdomPoland6,9104,712MexicoTurkey4,2884,058ArgentinaTaiwan3,477Canada3,139Spain2,93528Description:Inthefirsthalfof2023,Facebookreceived73,956requestsfromlawenforcementagenciesforuserinformationfromtheUnitedStates.Indiarankedsecond,with70thousanduserdatarequests,followedbyBrazil,withapproximately24thousandrequests.Duringthemeasuredperiod,atotalof272thousandrequestsweresubmittedtothesocialnetwork.ReadmoreNote(s):Worldwide;H12023;GovernmentandfederalagencyrequestsfordataSource(s):MetaPlatformsNumberofuserdatarequestsissuedtoTikTokfromfederalagenciesandgovernmentsduring1sthalf2023,bycountryTikTok:userdatarequestsfromfederalagencies&governmentsH12023,bycountryNumberofdatarequestsRussia2,296BangladeshAustralia1,0461,023NewZealandIsrael530438426PakistanMalaysia415GermanyIndonesiaTurkey399333263238202153UnitedKingdomNepalKazakhstan29Description:Inthefirsthalfof2023,TikTokreceived2,296lawenforcementagencyrequestsforuserinformationfromRussia.Bangladeshrankedsecondwith1,046userdatarequests.Theglobalnumberofuserdatarequestsviagovernmentsduringthatperiodamountedto9,092requestsintotal.ReadmoreNote(s):Worldwide;H12023;legalrequestsand

emergencyrequestsSource(s):TikTokNumberofuserdatarequestsissuedtoselectedtechcompaniesfrom2013to2021,bycountryandregionMarketswithmostuserdatarequests2013-2021Numberofuserdatarequests600,000

800,0000200,000400,0001,000,0001,200,0001,400,000UnitedStatesIndia1,200,424460,719GermanyUnitedKingdomFrance366,299275,071271,326Brazil158,564Turkey106,97375,277ItalyAustraliaPoland67,99865,163Spain54,124ArgentinaMexico42,97732,74530Description:Between2013and2021,theUnitedStateswastheleadingmarketbythenumberofuserdatarequestsissuedtotechgiantsApple,Google,Meta,andMicrosoft.Thecombinednumberofrequestsissuedbythegovernmentagenciesintheexaminedperiodwasover1.2million.Indiarankedsecond,withover460thousandrequestsissuedtomentionedcompanies.Germanyfollowedintheranking,witharound366thousandrequests.

ReadmoreNote(s):Worldwide;2013to2021;datarequestsissuedtoApple,Google,Meta,andMicrosoftSource(s):SurfSharkCHAPTER

05MobileprivacyandapptrackingMonthlyopt-inrateofmobileusersworldwideallowingapptrackingafteriOS14.5updateasofApril2022Apptrackingtransparency:opt-inrateofiOSusersworldwide202230%25%25%25%24%24%24%25%22%21%20%20%15%10%5%17%14%11%11%0%April2021*

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April2022202232Description:ThelatestAppleiOSversionincludesanewprivacyfeaturewhichmeansthatmobileappsareforcedtoaskusersforpermissiontoallowthemtocollecttrackingdata.AmongthosethathavealreadyinstalledtheiOS14.5update,theopt-inrate(howmanypeoplearechoosingtoallowapptracking)isaround25percent,asofApril2022.Withsomanyusersconcernedabouttheironlineactivitiesbeingtracked,alowopt-inratehadbeenpredicted.

ReadmoreNote(s):Worldwide;April2021toApril2022;5.3millionmobileactiveusersusingiOS14.5;*DayofiOS14.5launch.Thesourceaddsthefollowinginformation:"Opt-inrate=numberofdevicesthatopted-in/(numberofdevicesthatopted-in+[...]

ReadmoreSource(s):FlurryShareofinternetusersinselectedcountriesfeelingfollowedbytheirconnecteddevicesaftertalkingaboutatopicorseeinganadforaproductasofMarch2023Usersinselectedmarketsfeelingtrackedonlineaftertalkingaboutatopic202360%49%50%40%30%20%10%0%46%42%39%UnitedKingdomCanadaAustraliaUnitedStates33Description:Ismyphonelisteningtome?ReadmoreNote(s):Australia,Canada,UnitedKingdom,UnitedStates;February23toMarch7,2023;18yearsandolder;amongusersnoticingtargetedadsSource(s):NordVPNShareofinternetusersinselectedcountriesnoticingpersonalizedadvertisingontheirsmartphonesaftertalkingaboutatopicorseeinganadforaproductasofMarch2023Mobiletargetedadsawarenessaftertalkingaboutatopicinselectedmarkets202390%81%77%77%80%70%60%50%40%30%20%10%0%76%UnitedKingdomAustraliaUnitedStatesCanada34Description:Ismyphonelisteningtome?ReadmoreNote(s):Australia,Canada,UnitedKingdom,UnitedStates;February23toMarch7,2023;18yearsandolderSource(s):NordVPNShareofmobileiOSappsthathavereportedcollectingprivacydatafromusersworldwideasofMarch2024iOSappsthatdeclaredcollectingglobalusersprivatedata2024Shareofapps30%0%10%20%40%50%60%PaidFree12.83%50.04%35Description:AsofMarch2024,around12.8percentofpaidiOSappsadmittedcollectingdatafromusersengagingwiththeirmobileproducts.Incomparison,approximately50percentoffree-to-downloadiOSappsreportedtheycollectprivatedatafromusersworldwide,whileapproximately87percentofpaidappshavenotdeclaredwhethertheycollectusers'privacydata.ReadmoreNote(s):Worldwide;March2024Source(s):42mattersFunctionofdatacollectedbymobileapppublishersviaiOSappsfromusersworldwideasofMarch2024ReasonstocollectmobileappdatafromglobaliOSusers2024ShareofappdataAppsdatanotlinkedtousers

Appsdatalinkedtousers30%

40%0%10%20%50%60%70%71%80%90%88%100%AppFunctionalityAnalytics58%45%20%ProductPersonalizat