葡萄牙電子商務(wù)行業(yè)市場(chǎng)前景及投資研究報(bào)告-培訓(xùn)課件外文版2024.6拼多多temu亞馬遜淘寶

DIGITAL

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TRENDSE-commerceinPortugalCHAPTER

01RegionallandscapeE-commercerevenueshareofcompaniesinEuropein2022,bycountryE-commercerevenueshareofcompaniesinEurope2022,bycountryRevenueshare0%5%10%15%20%25%30%35%IrelandCzechiaBelgiumLuxembourgSweden33%30%29%26%26%DenmarkSlovakiaNorway24%23%20%NetherlandsSpain20%20%20%HungaryLithuaniaItaly18%18%4Description:In2022,Europeancompaniesgeneratedpartoftheirrevenuethroughe-commercesales.Thecountrywiththelargeste-commercerevenuein2022continuedtobeIrelandwith33percent.FollowedbyCzechia(30percent),Belgium(29percent),andLuxembourg(26percent).ReadmoreNote(s):Europe;2022;excl.bankingsector(10employeesandabove)Source(s):EurostatShareofsmallandmediumenterprisesthatmakeB2BandB2Ge-commercesalesviaawebsiteintheEuropeanUnionfrom2014to2023ShareofSMEsthatmakeB2B&B2Ge-commercesalesviaawebsiteintheEU2014-2023Smallenterprises(10-49employees)Mediumenterprises(50-249employees)17.5%16.5%15.5%14.5%13.5%12.5%11.5%10.5%9.5%16.1%12.4%15.5%12.4%14.7%14.5%11%14.5%14.3%10.4%14.2%10.7%14%13.7%10.2%12.5%11.9%10.4%201810%8.7%20148.5%7.5%201520162017201920202021202220235Description:Upto16percentofmedium-sizedbusinessesintheEuropeanUnion(EU)madeB2BandB2Ge-commercesalesviaawebsitein2023.Amongsmallenterprises,only12percentengagedinsuchtypesofonlinesalesviaawebsite.Theadoptionratehasincreasedsignificantlyforbothsmallandmidsizecompaniessince2014.ReadmoreNote(s):EU;2014to2023;EU27;smallandmediumenterpriseswithoutfinancialsectorSource(s):EurostatShareofsmallandmediumenterprisesthatmakeB2BandB2Ge-commercesalesviaawebsiteintheEuropeanUnionin2023,bycountryShareofSMEssellingB2B&B2GonawebsiteintheEU2023,bycountryShareofenterprisesMediumenterprises(50-249employees)10%

15%Smallenterprises(10-49employees)20%

25%

30%0%5%35%40%35.5%LithuaniaSpainSwedenCroatia29.7%24.8%21.4%20.3%20%28.1%22.9%20%NetherlandsDenmarkBelgiumMalta18.9%23.4%18%27.1%17.9%21%16.5%16.1%15.6%15.3%18%CzechiaHungaryFinland19%23.9%16.6%Slovenia13.4%6Description:Lithuaniahasthehighestshareofsmallandmedium-sizedbusinessesmakingbusiness-to-business(B2B)andbusiness-to-government(B2G)e-commercesalesviaawebsite.In2023,30percentofsmalland36percentofmidsizecompaniesinLithuaniadidthat.ReadmoreNote(s):EU;2023;EU27;smallandmediumenterpriseswithoutfinancialsectorSource(s):EurostatShareofpeopleinEuropewhomadetheirmostrecentcross-borderonlinepurchaseinChinain2023,bycountryCross-bordere-commercefromChinainEurope2023,bycountryShareofrespondents0%10%20%30%40%50%60%SpainGermanyNetherlandsLatvia53%50%50%47%46%46%45%44%44%43%HungaryFranceLithuaniaUKGreeceItalyCyprusPortugalPoland41%41%41%7Description:Arecentstudylookingintothecross-bordere-commercepurchasebehaviorofconsumersrevealedthatrespondentsfromSpainweremostlikelytobuysomethingonlinefromaChineseretailerin2023.ThesurveyaskedconsumersacrossEuropefromwhichcountrytheymostrecentlypurchasedsomethingonline.OnlineshoppersfromIreland,Austria,andLuxembourganswered"China"significantlyless,eventhoughtheywerethemostlikelytobuyproductsandservicesfromaforeign[...]

ReadmoreNote(s):Europe;September2023;33,179*;onlineshopperswhohavepurchasedphysicalgoodsonlineatleastonceinthelastthreemonthsandwhohavedoneatleastonecross-borderonlinepurchaseinthelasttwelvemonthsandanswered[...]

ReadmoreSource(s):Dynata;IPCCross-bordere-commerceasshareoftotalonlineretailinEuropein2022,bycountryCross-bordershareofonlineretailinEurope2022,bycountryCross-bordermarketshare40%

50%0%10%20%30%60%70%80%90%LuxembourgIreland80%68.6%AustriaSweden49.7%49.4%Norway45.3%45.3%45.1%SwitzerlandPortugalDenmarkBelgiumItaly42.9%39.5%39.2%38.5%FinlandSpainEU-16average29.3%27.3%8Description:In2022,cross-bordere-commerceaccountedfor80percentofonlineretailmarketinLuxembourg.ApartfromthesmallEuropeanstate,Irelandfollowedwithamarketshareof68.6percent.Lastintheranking,Dutchconsumersseemedtomostlyprefernationale-retailers,asonly15.2percentofTheNetherlands'onlineretailrevenuewasgeneratedbye-commercebusinessesabroad.

ReadmoreNote(s):EU;2022;excludingtravelSource(s):CBCommerceEuropeDigitalretailmediaadvertisingrevenueinEuropein2023,bycountry(inmillionU.S.dollars)LeadingdigitalretailmediamarketsinEurope2023RevenueinmillionU.S.dollars800

1,00002004006001,2001,4001,6001,800GermanyUnitedKingdomFrance1,707.411,414.39794.81Italy512.2Spain498.57NetherlandsPoland296.82201.22Austria71.6268.35SwitzerlandRomaniaBelgium61.6352.21Sweden45.82Ireland33.599Description:In2023,GermanywasthelargestdigitalretailmediamarketinEurope,withadvertisingrevenuesof1.71billionU.S.dollarsorroughly1.55billioneuros(atDecember2023exchangerates).UnitedKingdomandFrancefollowedwith1.4billionand795milliondollars,respectively.PolandwasthelargestmarketfromCentralandEasternEurope,rankedseventh,withadigitalmediaadrevenueof201milliondollars.

ReadmoreNote(s):Europe;2023;businessesbasedinRussiaandTurkeynotincludedSource(s):ecommerceDB.com;SimilarWeb;CHAPTER

02MarketoverviewRevenueofthee-commercemarketinPortugalfrom2020to2029(inbillionU.S.dollars)Revenueofthee-commerceindustryinPortugal2020-20299878.558.087.546.826.0665.295.115432104.64.664.46202020212022202320242025202620272028202911Description:TherevenueintheE-commercemarketinPortugalwasforecasttocontinuouslyincreasebetween2024and2029byintotal3.3billionU.S.dollars(+62.38percent).Aftertheseventhconsecutiveincreasingyear,theindicatorisestimatedtoreach8.55billionU.S.dollarsandthereforeanewpeakin2029.ReadmoreNote(s):Portugal;2020to2029Source(s):DigitalMarketInsightsRevenueperuserofthee-commercemarketinPortugalfrom2020to2029(inU.S.dollars)Revenueperuserofe-commerceinPortugal2020-20292,0001,9001,8001,7001,6001,5001,4001,300202020212022202320242025202620272028202912Description:ThearpuintheE-commercemarketinPortugalwasforecasttocontinuouslyincreasebetween2024and2029byintotal414.7U.S.dollars(+28.41percent).Afterthesixthconsecutiveincreasingyear,theindicatorisestimatedtoreach1,874.13U.S.dollarsandthereforeanewpeakin2029.ReadmoreNote(s):Portugal;2020to2029Source(s):DigitalMarketInsightsNumberofusersofe-commerceinPortugalfrom2020to2029(inmillions)Numberofusersofe-commerceinPortugal2020-20295.04.54.04.564.414.254.083.863.623.393.53.153.093.02.52.77202020212022202320242025202620272028202913Description:ThenumberofusersintheE-commercemarketinPortugalwasforecasttocontinuouslyincreasebetween2024and2029byintotal0.9millionusers(+24.86percent).Aftertheninthconsecutiveincreasingyear,theindicatorisestimatedtoreach4.56millionusersandthereforeanewpeakin2029.Notably,thenumberofusersoftheE-commercemarketwascontinuouslyincreasingoverthepastyears.

ReadmoreNote(s):Portugal;2020to2029Source(s):DigitalMarketInsightsPercentageofe-commerceusersinPortugalfrom2010to2023,bytimeperiodShareofe-commerceusersinPortugal2010-2023,byperiodPrevious12monthsPrevious3months60%50%40%54.8%43.9%53.5%42.7%51.6%40.4%44.5%35.2%38.7%28.2%36.7%34.1%25.4%31%31%23.3%30%20%10%0%26.8%26.3%17.1%24.5%14.8%22.3%13.3%22.6%18.1%10.3%14.6%9.5%2010201120122013201420152016201720182019202020212022202314Description:In2023,thepercentageofe-commerceusersinPortugalwasthehighestever.Theshareofthepopulationaged16to74yearsthathadmadeanonlinepurchaseinthepreviousthreemonthsinthesameyearwas44percent.Whenaskedabouttheprevious12months,theshareofe-commerceuserswas55percentinthesameperiod.ReadmoreNote(s):Portugal;2010to2023;7,672householdssurveyed*;16-74yearsSource(s):StatisticsPortugalPenetrationrateofthee-commercemarketinPortugalfrom2020to2029Penetrationrateofe-commerceinPortugal2020-202951%49.66%48.7%49%47%45%43%41%39%37%35%47.62%46.55%45%43.2%41.46%40.22%39.72%202238.07%20202021202320242025202620272028202915Description:ThepenetrationrateintheE-commercemarketinPortugalwasforecasttocontinuouslyincreasebetween2024and2029byintotal6.5percentagepoints.Aftertheseventhconsecutiveincreasingyear,theindicatorisestimatedtoreach49.66percentandthereforeanewpeakin2029.ReadmoreNote(s):Portugal;2020to2029Source(s):DigitalMarketInsightsShareofindividualswhomadedomesticandcross-borderonlinepurchases(EUandnon-EU)inPortugalin2023Shareofshoppersmakingdomesticandcross-borderpurchasesinPortugal202390%80%70%60%82.32%50%40%30%20%10%0%45.29%23.14%Fromsellersfromnon-EUcountriesFromsellersfromotherEUcountriesFromnationalsellers16Description:In2023,82percentofindividualsinPortugalwhomadeonlinepurchasesinthelastthreemonthsboughtgoodsfromnationalsellers.Incomparison,45percentofindividualsmadecross-borderpurchasesfromEUsellers,while23percentofindividualspurchasedonlinefromnon-EUsellers.ReadmoreNote(s):Portugal;2023;IndividualswhopurchasedonlineinthelastthreemonthsSource(s):EurostatCHAPTER

03SegmentsRetaile-commercerevenueinPortugalfrom2021to2029,byproductcategory(inmillionU.S.dollars)Portugalretaile-commercerevenue2021-2029,byproductcategoryFashionConsumerElectronicsBeauty&PersonalCareFurnitureToys&Hobby7,0006,0005,0004,0003,0002,0001,000020212022202320242025202620272028202918Description:Overthelasttwoobservations,therevenueisforecasttosignificantlyincreaseinallsegments.EspeciallynotableistheremarkablyrobustgrowthobservedintheFashionsegmentasweapproachtheendoftheforecastperiod.Thisvalue,reaching187.2millionU.S.dollars,standsoutsignificantlycomparedtotheaveragechanges,whichareestimatedat71.4millionU.S.dollars.ReadmoreNote(s):Portugal;2021to2029Source(s):DigitalMarketInsightsShareofe-commerceusersinPortugalfrom2020to2023,byproductcategoryE-commerceusersinPortugal2020-2023,byproductcategoryPhysicalproducts98.7%DigitalproductsServices98.3%98.4%97.5%100%90%80%70%60%50%40%69.8%52.6%65%52.9%51.4%50.3%49.2%47.8%202020212022202319Description:InPortugal,theproductmostboughtonlinein2023werephysicalproducts,atrendmaintainedsince2020.However,lesse-commerceuserspurchasedphysicalitemsin2023thanin2021,whenthepeak,of98.7percentofusers,wasachieved.Theshareofe-commerceuserspurchasingdigitalproductsandserviceshasbeenincreasingduringtheperiodconsidered.In2023,53percentofrespondentsboughtdigitalproductsonlineand70percentboughtservicesonline.

ReadmoreNote(s):Portugal;2020to2023;7,672householdssurveyed*;16-74years;Respondentswhopurchasedonlineinthepreviousthreemonths;*Thesamplewasmeasuredandstratifiedtoproduceestimatesthatarerepresentativeofthe[...]

ReadmoreSource(s):StatisticsPortugalLeadingphysicalproductsboughtonlineinPortugalin2023,byshareofe-commerceusersMaine-commerceproductcategoriesinPortugal2023Shareofe-commerceusers0%10%20%30%40%50%60%70%80%Clothing,shoes,orfashionaccessories67.6%MealsdeliveredtoyourhomeorpickedupatastoreCosmetics,beauty,orwell-beingproductsComputers,tablets,smartphones,orcomputerequipmentoraccessoriesSportsequipment(excludessportswear)Printedbooks,magazinesornewspapersHomeorgardenarticles(excludeshouseholdappliancesandelectronic…Medicines38.9%29.7%26.2%24.1%22.4%22.2%19%17.7%17.3%16.7%16.4%Householdappliances,TVsets,cameras,orotherelectronicequipmentFoodorbeveragesCleaningorpersonalcareproductsToys,baby,orchildcarearticlesVehiclesorautomotiveparts9.1%Music(e.g.CDs,vinylrecords)Moviesorseries(e.g.DVDs,Blu-ray)4.9%2.5%20Description:E-commerceusersinPortugalmainlyboughtclothing,meals,andcosmeticsonlinein2023.Morethansixofeverytensurveyrespondentssaidtheyhadboughtapparel,footwear,orfashionaccessoriesontheinternetinthepreviousthreemonths.Only2.5percentofPortugueseonlineshopperspurchasedmoviesorseriesinphysicalformatontheinternetinthesameperiod.ReadmoreNote(s):Portugal;May4,2023toJuly31,2023;7,672householdssurveyed*;16-74years;Respondentswhopurchasedonlineinthepreviousthreemonths;onlyphysicalproducts;*Thesamplewasmeasuredandstratifiedtoproduceestimates[...]

ReadmoreSource(s):StatisticsPortugalLeadingdigitalproductsboughtonlineinPortugalin2023,byshareofe-commerceusersDigitalproductsmostboughtonlineinPortugal2023Shareofe-commerceusers0%

5%10%15%20%25%30%35%40%Movies,series,orsportsprogramsfordownloadorsubscriptiontoanonlineservice37.6%MusictodownloadorsubscriptiontoanonlinemusicserviceGamestoplayonlineordownload21.8%14.5%SoftwareorsoftwareupdatesfordownloadInternetapplications(exceptabouthealth)Digitalbooks,magazines,ornewspapers12.5%8.3%6%Internetapplicationsrelatedtohealthorexercise5.8%21Description:Movies,series,orsportsprogramswerethedigitalproductsthate-commerceusersinPortugalmostboughtonlinein2023.Overone-thirdofrespondents(38percent)saidtheyhadpurchasedthiskindofonlinecontentviatheinternetinthepreviousthreemonths.Musictodownloadmadeupthesecondmostdemandeddigitalproductcategory,witharound22percentofe-commerceusers.

ReadmoreNote(s):Portugal;May4,2023toJuly31,2023;7,672householdssurveyed*;16-74years;Respondentswhopurchasedonlineinthepreviousthreemonths;onlydigitalproducts;*Thesamplewasmeasuredandstratifiedtoproduceestimatesthat[...]

ReadmoreSource(s):StatisticsPortugalLeadingservicesboughtonlineinPortugalin2023,byshareofe-commerceusersServicesmostboughtonlineinPortugal2023Shareofe-commerceusers0%

5%10%15%20%25%30%35%40%Ticketsforculturaleventsorothers,suchascinema,concerts,andfairsTransportationservices37.9%37.8%Accommodationservices36.2%Internetsubscriptionorrenewal,telephone,orcellphoneconnectionservicesElectricity,waterorsimilarservices22.2%12.7%12.3%TicketstosportingeventsDomesticservicessuchascleaning,babysitting,andgardening1.8%22Description:In2023,e-commerceusersinPortugalmostlyboughtticketsforculturaleventsonline,morethananyothertypeofservice.About38percentofdigitalbuyerssaidtheyhadbookedaccommodationviatheinternetinthepreviousthreemonths.Inturn,onlytwopercentoftheonlineshopperssurveyedhireddomesticservicessuchascleaning,babysitting,orgardeningonline.ReadmoreNote(s):Portugal;May4,2023toJuly31,2023;7,672householdssurveyed*;16-74years;Respondentswhopurchasedonlineinthepreviousthreemonths;*Thesamplewasmeasuredandstratifiedtoproduceestimatesthatarerepresentativeof[...]

ReadmoreSource(s):StatisticsPortugalCHAPTER

04OnlinesellingShareofindividualsusingtheinternettosellgoodsorservicesinPortugalfrom2005to2023OnlineC2Ce-commercepenetrationinPortugal2005-2023ShareofallindividualsShareofindividualswhousedtheinternetinthelast3months14%12%12%9%12%9%12%10%12%10%12%10%8%11%7%11%8%11%8%11%8%11%9%9%6%8%6%6%5%3%4%2%4%4%2%0%3%1%2%1%2%1%2005200620092010201120122013201420152016201720182019202020212022202324Description:InPortugal,thosewhousedtheinternettosellgoodsorservicestootherconsumersin2023weretenpercentofallindividuals,butusagewashigheramongthosewhousedtheinternetwithinthelastthreemonths,at12percent.

ReadmoreNote(s):Portugal;2005to2023Source(s):EurostatShareofenterprisesthatmakeB2Ce-commercesalesviaawebsiteinPortugalfrom2013to2023EnterprisesthatmakeB2Ce-commercesalesviaawebsiteinPortugal2013-202316%14%12%13.8%12.8%12.1%12%11.3%10.7%10.5%10.4%10.1%10%8%6%4%2%0%8%6.7%2013201420152016201720182019202020212022202325Description:In2023,12percentofenterprisesinPortugalmadeB2Ce-commercesalesthroughawebsite.Thehighestvaluerecordedduringtheperiodanalyzedoccurredin2022,with13.8percent.

ReadmoreNote(s):Portugal;2013to2023Source(s):EurostatShareofenterprisesthatmakeB2BandB2Ge-commercesalesviaawebsiteinPortugalfrom2013to2023ShareofenterprisesthatmakeB2B/B2Ge-commercesalesviaawebsite2013-202312%9.6%10%8%6%4%2%0%9.5%9%7.8%7.5%7.4%7.3%7.1%6.5%5.4%5%2013201420152016201720182019202020212022202326Description:In2023,sevenpercentofenterprisesbasedinPortugalmadeB2BandB2Ge-commercesalesthroughawebsite.Thisrepresentedasmalldecreasesincethepreviousyear.In2018,thehighestshareofenterprisesmakingB2BandB2Ge-commercesalesviaawebsitewasrecorded,at9.6percent.ReadmoreNote(s):Portugal;2013to2023Source(s):EurostatE-commerceaspercentageoftotalrevenuegeneratedbyenterprises*inPortugalfrom2015to2023Portugal:e-commerceshareinenterprises'revenue2015-202325%20%19.8%19.1%19%18.3%17.2%17.2%16.6%16.5%14.5%15%10%5%0%20152016201720182019202020212022202327Description:In2023,e-commerceaccountedfor19percentofthetotalrevenuegeneratedbyenterprisesinPortugal.Thisrepresentsanincreaseofalmosttwopercentagepointscomparedtothepreviousyear.Thehighestshareduringtheperiodinconsiderationwasrecordedin2020,at19.8percent.ReadmoreNote(s):Portugal;2015to2023;*Referstoallenterpriseswithoutthefinancialsector,with10personsemployedormore.ThedatacoversenterprisesinNACEsectorsC-NandS95.1sector,asidentifiedbythesource.

ReadmoreSource(s):EurostatCHAPTER

05Maine-retailersToponlinestoresinPortugalin2022,bye-commercenetsales(inmillionU.S.dollars)LeadingonlinestoresinPortugalin2022E-commercerevenueinmillionU.S.dollars100

1500amazon.escontinente.pt50200250234.2214.6165.5154.4150.5worten.pt131.2117.7112.4elcorteingles.pt91.687.729Description:In2022,wastheleadingonlinestoreinPortugalwithe-commercenetsalesreachinganestimated234.2millionU.S.dollars.Amazon.esrankedinsecond,withapproximately215milliondollarsinonlinesalesthatyear.

ReadmoreNote(s):2022Source(s):ecommerceDB.comMostpopularonlinestoresinthefashionsegmentinPortugalin2022,bye-commercenetsales(inmillionU.S.dollars)Fashion:top5onlinestoresinPortugalin2022,bynetsalesE-commercerevenueinmillionU.S.dollars020406080100120140137160180155108746830Description:Inthefashionsegment,themostpopularonlinestoreinPortugalin2022was,whichgenerated155millionU.S.dollarsviathesaleoffashionitemsinthecountry.Theonlinestorewasrankedsecondwitharevenueof137millionU.S.dollars.ReadmoreNote(s):2022Source(s):ecommerceDB.comMostpopularonlinestoresintheelectronicsandmediasegmentinPortugalin2023,bye-commercenetsales(inmillionU.S.dollars)Electronics&media:top5onlinestoresinPortugalin2023,bynetsalesE-commercerevenueinmillionU.S.dollars02040608010098120140amazon.es129worten.pt7255radiopopular.pt4531Description:TherankingofthemostpopularonlinestoresinPortugalintheelectronicsandmediasegmentin2023,sortedbyannualnete-commercesales,wasdominatedbythemarketleader,whichgenerated129millionU.S.dollarsviathesaleofphysicalgoodsinthecategoryelectronicsandmedia.Theonlinestoreworten.ptwasrankedthirdwitharevenueof72millionU.S.dollars..ReadmoreNote(s):2023Source(s):ecommerceDB.comMostpopularonlinestoresinthefurnitureandhomewaresegmentinPortugalin2023,bye-commercenetsales(inmillionU.S.dollars)Furniture&homeware:top5onlinestoresinPortugalin2023,bynetsalesE-commercerevenueinmillionU.S.dollars0102030405060708090100homa.pt90652726continente.pt2532Description:TherankingofthemostpopularonlinestoresinPortugalinthefurnitureandappliancessegmentin2023,sortedbyannualnete-commercesales,wasdominatedby.Itgenerated90millionU.S.dollarsviathesaleoffurnitureandhomewareinthatyear.Theonlinestorewasrankedsecondwitharevenueof65millionU.S.dollars.ReadmoreNote(s):2023Source(s):ecommerceDB.comMostpopularonlinestoresinthefoodsegmentinPortugalin2023,bye-commercenetsales(inmillionU.S.dollars)Food:top5onlinestoresinPortugalin2023,bynetsalesE-commercerevenueinmillionU.S.dollars051015202530continente.ptauchan.pt2514elcorteingles.ptminipreco.ptamazon.es117533Description:TherankingofthemostpopularonlinestoresinPortugalinthefoodsegmentin2023,sortedbyannualnete-commercesales,wasdominatedbycontinente.pt,whichgenerated26millionU.S.dollarsviathesaleofproducts.Theonlinestoreauchan.ptwasrankedsecondwitharevenueof14millionU.S.dollars.ReadmoreNote(s):2023Source(s):ecommerceDB.comCHAPTER

06UserdemographicsPercentageofe-commerceusersinPortugalin2023,byregionShareofe-commerceusersinPortugal2023,byregionShareofe-commerceusers0%10%20%30%40%50%60%PortugalContinentalPortugal-North43.9%44.2%39.3%-Center43.8%43.7%-LisbonMetropolitanArea-Alentejo51.1%-Algarve44.9%Azores41%Madeira36.5%35Description:Lisbonanditsmetropolitanareahadthehighestshareofe-commerceusersinPortugalin2023.MorethanfiveofeverytensurveyrespondentsinLisbonsaidtheyhadmadeanonlinepurchaseinthepreviousthreemonths.Onaverage,44percentofthepeopleinterviewedansweredthesameatthenationallevel,whileMadeiraregisteredtheloweste-commercepenetration,atjust37percent.ReadmoreNote(s):Portugal;May4,2023toJuly31,2023;7,672householdssurveyed*;16-74years;Respondentswhopurchasedonlineinthepreviousthreemonths;*Thesamplewasmeasuredandstratifiedtoproduceestimatesthatarerepresentativeof[...]

ReadmoreSource(s):StatisticsPortugalPercentageofe-commerceusersinPortugalin2023,bygenderShareofe-commerceusersinPortugal2023,bygender50%44.5%43.9%43.3%45%40%35%30%25%20%15%10%5%0%MenTotalWomen36Description:In2023,theshareofe-commerceusersinPortugalwas1.2percentagepointshigheramongwomenthan.Upto43.3percentofmalerespondentsinthecountrystatedtheyhadpurchasedsomethingonlineinthepreviousthreemonths,44.5percentofthewomensurveyedsaidthesame.ReadmoreNote(s):Portugal;May4,2023toJuly31,2023;7,672householdssurveyed*;16-74years;Respondentswhopurchasedonlineinthepreviousthreemonths;*Thesamplewasmeasuredandstratifiedtoproduceestimatesthatarerepresentativeof[...]

ReadmoreSource(s):StatisticsPortugalPercentageofe-commerceusersinPortugalin2023,byagegroupShareofe-commerceusersinPortugal2023,byage80%75.2%70%60%50%40%30%20%10%0%64.1%62.4%44.9%24.8%10.4%16to2425to3435to4445to5455to6465to74Agegroup37Description:In2023,morethan64percentofrespondentsaged16to24hadmadeatleastoneonlinepurchaseinthepreviousthreemonthsinPortugal.However,theagerangewiththehighestshareofe-commerceuserswasfrom25to34years,at75percent.Peopleagedbetween65and74showedtheloweste-commercepenetrationrate.ReadmoreNote(s):Portugal;May4,2023toJuly31,2023;7,672householdssurveyed*;16-74years;Respondentswhopurchasedonlineinthepreviousthreemonths;*Thesamplewasmeasuredandstratifiedtoproduceestimatesthatarerepresentativeof[...]

ReadmoreSource(s):StatisticsPortugalPercentageofe-commerceusersinPortugalin2023,byeducationlevelShareofe-commerceusersinPortugal2023,byeducationlevel80%68.3%70%60%50%40%30%20%10%0%56.8%43.9%19.6%Basiceducation*SecondaryeducationHighereducationTotal38Description:Lessthan20percentofrespondentswhohadonlybasiceducationinPortugalweree-commerceusersin2023.Amongrespondentswithhighereducation,theshareofpeoplewhosaidtheyhadmadeanonlinepurchaseinthepreviousthreemonthswasmorethanthreetimeshigherthanthisvalue.ReadmoreNote(s):Portugal;May4,2023toJuly31,2023;7,672householdssurveyed**;16-74years;Respondentswhopurchasedonlineinthepreviousthreemonths;*Untilthe3rdcycleofbasiceducation(7thto9thgradeofelementaryschool).**The[...]

ReadmoreSource(s):StatisticsPortugalPercentageofe-commerceusersinPortugalin2023,byemploymentstatusShareofe-commerceusersinPortugal2023,byjobstatus70%60%50%40%61.3%53.4%36.1%35.2%30%20%10%0%14.2%OtherinactivestatusTotalUnemployedEmployedStudent39Description:StudentsinPortugalhadthehighestshareofe-commerceusersin2023,comparedtootheremploymentstatusesandthenationalaveragee-commercepenetrationrate.Morethan61percentofthestudentssurveyedsaidtheyhadpurchasedsomethingonlineinthepreviousthreemonths.Amongemployedpeople,thissharestoodataround53percent.Ingeneral,youngersegmentsofthePortuguesepopulationshowhigherpercentagesofe-commerceusage.

ReadmoreNote(s):Portugal;May4,2023toJuly31,2023;7,672ho