全球消費(fèi)電子行業(yè)市場前景及投資研究報(bào)告-培訓(xùn)課件外文版2024.6小米o(hù)ppovivo蘋果

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TRENDSConsumerelectronicsCHAPTER

01OverviewGlobalspendingondevices(PCs,tablets,mobilephones,andprinters)from2012to2024(inbillionU.S.dollars)ITdevicestotalspendingworldwide2012-2024900808.58800732.29717.05712712697699.7967667770060050040030020010006656496466302012201320142015201620172018201920202021202220232024*4Description:In2023,spendingondevicesamountedtonearly700billionU.S.dollarsglobally,adecreaseofaround2.4percentfromthepreviousyear.GlobalITspendingisexpectedtoreachapproximatelyfivetrillionU.S.dollarsin2024,increasingbyabout6.8percentcomparedto2023.Around732billionU.S.dollarswillbespentondevices.ReadmoreNote(s):Worldwide;2012to2024;IncludesPCs,ultramobiles,mobilephones,tabletsandprinters;*ForecastReadmoreSource(s):GartnerRevenueoftheconsumerelectronicsmarketworldwidefrom2018to2028(inbillionU.S.dollars)Revenueoftheconsumerelectronicsindustryworldwide2018-20281,4001,2001,0008006004002000201820192020202120222023202420252026202720285Description:Theglobalrevenueintheconsumerelectronicsmarketwasforecasttocontinuouslyincreasebetween2024and2028byintotal130.4billionU.S.dollars(+12.46percent).Afterthefourthconsecutiveincreasingyear,theindicatorisestimatedtoreach1.2trillionU.S.dollarsandthereforeanewpeakin2028.ReadmoreNote(s):Worldwide;2018to2028Source(s):ConsumerMarketInsightsRevenueoftheglobalconsumerelectronicsmarketin2023,bysegment(inbillionU.S.dollars)Consumerelectronicsmarketrevenueworldwide2023,bysegmentRevenueinbillionU.S.dollars050100150200250300350400450500498.32550TelephonyComputing314.76TV,Radio&MultimediaGamingEquipmentTVPeripheralDevicesDrones190.4932.8911.123.996Description:Concerningthesixselectedsegments,thesegmentTelephonyhasthelargestrevenuewith498.32billionU.S.dollars.Contrastingly,Dronesisrankedlast,with3.99billionU.S.dollars.Theirdifference,comparedtoTelephony,liesat494.33billionU.S.dollars.ReadmoreNote(s):Worldwide;Jan1sttoDec31st2023Source(s):ConsumerMarketInsightsVolumeoftheglobalconsumerelectronicsmarketin2023,bysegment(inmillionunits)Consumerelectronicsmarketvolumeworldwide2023,bysegmentVolumeinmillionunits1,500

2,00005001,0002,5003,0003,5004,000ComputingTV,Radio&MultimediaTelephony3,649.22,314.862,049.09TVPeripheralDevicesGamingEquipment215.6481.86Drones

7.567Description:Concerningthesixselectedsegments,thesegmentComputinghasthelargestvolumewith3.6billionpieces.Contrastingly,Dronesisrankedlast,with7.56millionpieces.Theirdifference,comparedtoComputing,liesat3.6billionpieces.

ReadmoreNote(s):Worldwide;Jan1sttoDec31st2023Source(s):ConsumerMarketInsightsSalesofleadingconsumerelectronic(CE)companiesworldwidein2023(inbillionU.S.dollars)SalesoftheleadingCEcompaniesworldwide2023SalesinbillionU.S.dollars150

200050100250300350400450AppleSamsungElectronicsSony385.1220.0785.15LenovoGroupLGElectronicsPanasonic66.0163.3162.27Xiaomi41.73GreeElectricAppliancesNVIDIA27.5126.9724.04TCLPhilips18.7412.7Nintendo8Description:Appleisoneofthemostpopularbrandsglobally,rankingnumberoneamongotherconsumerelectronicscompaniesontheForbeslistwithsalesof385.1billionU.S.dollarsasof2023.Thesecond-largestcompanybysalesonthislistwasSamsungElectronics,withover220billionU.S.dollarsinsalesthesameyear.ReadmoreNote(s):Worldwide;2023Source(s):ForbesCHAPTER

02TelevisionsRevenueofthetelevisionsmarketworldwidefrom2018to2028(inbillionU.S.dollars)Revenueofthetelevisionsindustryworldwide2018-20281201008060402002018201920202021202220232024202520262027202810Description:Theglobalrevenueinthe'Televisions'segmentoftheconsumerelectronicsmarketwasforecasttocontinuouslydecreasebetween2024and2028byintotal0.9billionU.S.dollars.Accordingtothisforecastin2028,theindicatorwillhavedecreasedforthefifthconsecutiveyearto96.16billionU.S.dollars.ReadmoreNote(s):Worldwide;2018to2028Source(s):ConsumerMarketInsightsTelevisionrevenueworldwidefrom2018to2028,bycountry(inbillionU.S.dollars)Globaltelevisionrevenue2018-2028,bycountryChinaUnitedStatesJapanBrazilIndia25201510502018201920202021202220232024202520262027202811Description:Fromtheselectedregions,therankingbyrevenueinthe'Televisions'segmentoftheconsumerelectronicsmarketisforecasttobeleadbytheUnitedStateswith18.8billionU.S.dollars.Incontrast,therankingistrailedbyIndiawith2.59billionU.S.dollars,recordingadifferenceof18.8billionU.S.dollarstotheUnitedStates.ReadmoreNote(s):Worldwide;2018to2028Source(s):ConsumerMarketInsightsVolumeofthetelevisionsmarketworldwidefrom2018to2028(inmillions)Volumeoftelevisionsworldwide2018-20283002502001501005002018201920202021202220232024202520262027202812Description:Theglobalvolumeinthe'Televisions'segmentoftheconsumerelectronicsmarketwasforecasttocontinuouslyincreasebetween2024and2028byintotaleightmillionpieces(+3.16percent).Afterthesixthconsecutiveincreasingyear,theindicatorisestimatedtoreach260.94millionpiecesandthereforeanewpeakin2028.ReadmoreNote(s):Worldwide;2018to2028Source(s):ConsumerMarketInsightsMarketshareofleadingTVmanufacturersworldwidefrom2019to2022,bysalesvolumeGlobalTVmanufacturersmarketshare2019-2022SamsungLGTCLHisenseXiaomiSkyworthSonyAOCVizioSharpPhilipsOther120%100%80%60%40%20%0%201920202021202213Description:Samsungistheleaderintheglobaltelevision(TV)setmarketwithashareof19.6percentintermsofsalesvolumein2022.LGandTCLtakesecondplacewith11.7percentinthesameyear.WhileLG'smarketsharedecreaed,TCL'smarketshareunderwentagrowth,upfrom11.5percentin2021.ReadmoreNote(s):Worldwide;2019to2022Source(s):Omdia;TCLMarketshareofleadingLCDTVmanufacturersworldwidefrom2019to2022,bysalesvolumeGlobalLCDTVmanufacturersmarketshare2019-2022Marketshare201910%2020202120220%5%15%20%25%20%19.08%SamsungLG22.2%19.6%11.7%11.7%10.8%12.8%9.3%TCL10.9%11.5%11.7%7.8%HisenseXiaomiSony9%8.7%10.5%5.9%5.7%6.1%6.2%4.2%3.6%4.1%4.6%SkyworthVizio3.9%3.2%2.9%3.4%3.1%PhillipsSharp2.9%2.4%2.8%2.6%2.4%14/statistics/1266996/global-leading-manufacturers-lcd-tv-market-share-sales-volumeTheglobalLCDTV(LiquidCrystalDisplayTelevision)marketwasdominatedbySamsungandremainedsoin2022withamarketshareofover19percentbysalesvolume.LGElectronicsandTCLtakesecondplacewithcloseto12percentinthesameyear.ReadmoreNote(s):Worldwide;2019to2022Source(s):Omdia;TCLCHAPTER

03PCsRevenueofthePCsmarketworldwidefrom2018to2028,bycategory(inbillionU.S.dollars)GlobalrevenueofPCs2018-2028Laptops125.84Tablets127.62DesktopPCs127.51160140147.45142136.66131.27132.09129.28116.69115.4912010080604020059.7838.9359.8739.7658.1539.2657.0238.5757.2837.356.538.7154.9837.9255.1238.3653.7338.0149.8136.9348.6936.932018201920202021202220232024202520262027202816Description:Therevenueisforecasttoexperiencesignificantgrowthinallsegmentsin2028.Aspartofthepositivetrend,theindicatorreachesthemaximumvalueforallthreedifferentsegmentsattheendofthecomparisonperiod.ParticularlynoteworthyisthesegmentLaptops,whichhasthehighestvalueof147.45billionU.S.dollars.ReadmoreNote(s):Worldwide;2018to2028Source(s):TechnologyMarketInsightsPersonalcomputer(PC)shipmentsworldwidefrom2006to2023(inmillionunits)GlobalPCunitshipments2006-2023400365.36350.9351.06341.73350316.46313.68308.34309.08290.8287.6830025020015010050284.05272.45269.72262.68262.55259.76241.89239.21020062007200820092010201120122013201420152016201720182019202020212022202317Description:In2023,approximately241.89millionPCswereshippedaroundtheworld,adeclineof14.8percent,withtheeconomicuncertaintyobservedaroundtheworldcitedacontributingfactortowardthisfall.ReadmoreNote(s):Worldwide;2006to2023Source(s):GartnerPersonalcomputer(PC)vendorshipmentsworldwidefrom2006to2023(inmillionunits)PCvendorshipmentsworldwidefrom2006-2023LenovoHPInc.DellAppleAsusAcerOthersToshiba40035030025020015010050020062007200820092010201120122013201420152016201720182019202020212022202318Description:In2023,LenovowastheleadingPCvendorintheworldintermsofunitshipmentswith59.7millionPCsshipped.HPInc.rankedsecondwith52.9millionPCunitshipments,whileDellcameinatthirdon40.2millionshipments.ReadmoreNote(s):Worldwide;2006to2023Source(s):GartnerPersonalcomputer(PC)vendorshipmentshareworldwidefrom2011to2023,byquarterPCvendorshipmentshareworldwide2011-2023,byquarterLenovoHPInc.DellAppleAsusAcerOthers100%90%80%70%60%50%40%30%20%10%0%Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4'11'11'11'11'12'12'12'12'13'13'13'13'14'14'14'14'15'15'15'15'16'16'16'16'17'17'17'17'18'18'18'18'19'19'19'19'20'20'20'20'21'21'21'21'22'22'22'22'23'23'23'2319Description:Inthefourthquarterof2023,Lenovo'smarketshareofglobalPCshipmentsstoodat25.6percent,whilstHPInc.tooka22percentshareofthemarket.

ReadmoreNote(s):Worldwide;2011to2023Source(s):Gartner;Gizchina;HardwareZone;MacR;VentureBeatPersonalcomputer(PC)monitorvendorshipmentsworldwidefrom2012to2022,byquarter(inmillionunits)PCmonitorvendorshipmentsworldwide2012-2022,byquarterDellLenovoTPVHPIncSamsungLGAOCOther4540353025201510501Q

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ReadmoreNote(s):Worldwide;2012to2022Source(s):IDCCHAPTER

04TabletsRevenueofthetabletsmarketworldwidefrom2018to2028(inbillionU.S.dollars)Revenueofthetabletsindustryworldwide2018-20287059.7859.8758.15605040302010057.0257.2856.554.9855.1253.7349.8148.692018201920202021202220232024202520262027202822Description:Theglobalrevenueinthe'Tablets'segmentoftheconsumerelectronicsmarketwasforecasttocontinuouslyincreasebetween2024and2028byintotal6.1billionU.S.dollars(+11.35percent).Afterthefourthconsecutiveincreasingyear,theindicatorisestimatedtoreach59.87billionU.S.dollarsandthereforeanewpeakin2028.ReadmoreNote(s):Worldwide;2018to2028Source(s):ConsumerMarketInsightsTabletvendorshipmentsworldwidefrom2011to2023,byquarter(inmillions)Tabletvendorshipmentsworldwide2012-2023,byquarterAppleSamsungLenovoAmazonHuaweiAsusLGElectronicsBarnes&NobleRCAAcerGroupXiaomiOthers908070605040302010023Description:Inthefourthquarterof2023,AppleiPadshipmentsamountedto14.9millionunits,anincreasefromthepreviousquarter.Applehasconsistentlyshippedthemosttablets,althoughmorerecentlyothercompanieshavebeensteadilyandsignificantlyincreasingtheirshipmentnumbers.ReadmoreNote(s):Worldwide;2011to2023Source(s):IDC;IHS;iSuppliTabletshipmentsmarketsharebyvendorworldwidefrom2ndquarter2011to4thquarter2023Globalmarketshareheldbytabletvendors2011-2023AppleMicrosoft*AsusSamsungHP*LGElectronicsHuaweiBarnes&Noble*Acer*Amazon*Pandigital*XiaomiLenovo*RCAOthers100%90%80%70%60%50%40%30%20%10%0%24/statistics/276635/market-share-held-by-tablet-vendorsBasedonglobalshipments,Applewastheleadingmediatabletvendorbetween2011and2023.Asofthefourthquarterof2023,theAppleiPadhelda40.6percentshareoftheglobaltabletmarket,upfrom37.5percentinthepreviousquarter.

ReadmoreNote(s):Worldwide;2011to2023Source(s):IDCMarketshareoftabletoperatingsystemsworldwidefrom2016to2024,byquarterMarketshareoftabletoperatingsystemsworldwide2016-2023,byquarteriOSAndroidWindowsOther70%60%50%40%30%20%10%0%Q1

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'2325Description:TheglobaltabletoperatingsystemsmarketisdominatedbyAndroidandAppleiOSandWindows.Androidhasgenerallybeenthemostpopularoperatingsystemfortabletsglobally,beingtheleadingOSfrom2016tothesecondquarterof2022.Bythethirdquarterof2022,Apple'siOSovertookAndroidastabletOSglobally,withamarketshareof54.7bythefourthquarterof2023.ReadmoreNote(s):Worldwide;2016to2023Source(s):StatCounterAveragetabletspriceworldwidefrom2018to2028(inU.S.dollars)Averagetabletspriceworldwide2018-2028350315.78303.68301.71299.52299.44297.81299.55295.9293.12293.7430025020015010050274.0702018201920202021202220232024202520262027202826Description:Theglobalpriceperunitinthe'Tablets'segmentoftheconsumerelectronicsmarketwasforecasttocontinuouslyincreasebetween2024and2028byintotaleightU.S.dollars(+2.72percent).Accordingtothisforecastin2028,theindicatorwillhaveincreasedforthefourthconsecutiveyearto301.71U.S.dollars.ReadmoreNote(s):Worldwide;2018to2028Source(s):ConsumerMarketInsightsCHAPTER

05SmartphonesRevenueofthesmartphonesmarketworldwidefrom2018to2028(inbillionU.S.dollars)Revenueofthesmartphonesindustryworldwide2018-2028600542.47522.67503.06485.34481.2479.035004003002001000467.6453.7453.88422.89423.592018201920202021202220232024202520262027202828Description:Theglobalrevenueinthe'Smartphones'segmentoftheconsumerelectronicsmarketwasforecasttocontinuouslyincreasebetween2024and2028byintotal74.9billionU.S.dollars(+16.02percent).Afterthefourthconsecutiveincreasingyear,theindicatorisestimatedtoreach542.47billionU.S.dollarsandthereforeanewpeakin2028.ReadmoreNote(s):Worldwide;2018to2028Source(s):ConsumerMarketInsightsVolumeofthesmartphonesmarketworldwidefrom2018to2028(inmillions)Volumeofsmartphonesworldwide2018-20281,8001,6001,4001,2001,00080060040020002018201920202021202220232024202520262027202829Description:Theglobalvolumeinthe'Smartphones'segmentoftheconsumerelectronicsmarketwasforecasttocontinuouslyincreasebetween2024and2028byintotal67.3millionpieces(+4.14percent).Aftertheeighthconsecutiveincreasingyear,theindicatorisestimatedtoreach1.7billionpiecesandthereforeanewpeakin2028.ReadmoreNote(s):Worldwide;2018to2028Source(s):ConsumerMarketInsightsGlobalsmartphonemarketsharefrom4thquarter2009to1stquarter2024,byvendorQuarterlysmartphonemarketshareworldwidebyvendor2009-2024SamsungHuawei*AppleXiaomi*OPPOLG*Lenovo*ZTE*vivoSony*RIM*HTC*Nokia*TranssionOthers100%90%80%70%60%50%40%30%20%10%0%Q4

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'2330/statistics/271496/global-market-share-held-by-smartphone-vendors-since-4th-quarter-2009Samsungheldthelargestsliceoftheglobalsmartphonemarketbyshipmentsduringthefirstquarterof2024,followedbyApple.Xiaomihastakenatightgriponthethirdposition,accountingforamarketshareof14inthefirstquarterof2024.ReadmoreNote(s):Worldwide;Q42009toQ12024;*Thesourcedoesnotprovideinformationonthemarketshareineveryquarter.

ReadmoreSource(s):IDCSmartphoneshipmentsworldwidefrom4thquarter2009to1stquarter2024(inmillionunits)Globalsmartphoneshipmentsbyquarter2009-202450045040035030025020015010050031Description:Smartphoneshipmentsincreasedfromthefirstquarterof2023tothefirstquarterof2024.However,atabout289.5millionunits,thisnumberwasadecreasecomparedtothejustaroundalmost362millionunitshipmentsrecordedinthefourthquarterof2023.ReadmoreNote(s):Worldwide;4thquarter2009to1stquarter2024Source(s):IDCMarketshareofmobileoperatingsystemsworldwidefrom2009to2023,byquarterMarketshareofmobileoperatingsystemsworldwide2009-2023,byquarterAndroidiOSSamsungWindowsPhoneSymbianOSSeries40(Nokia)BlackBerryOSUnknown/Other90%80%70%60%50%76.7368.%92%

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'232269832/statistics/272698/global-market-share-held-by-mobile-operating-systems-since-2009Androidmaintaineditspositionastheleadingmobileoperatingsystemworldwideinthefourthquarterof2023withamarketshareof70.1percent.Android'sclosestrival,Apple'siOS,hadamarketshareof29.2percentduringthesameperiod.

ReadmoreNote(s):Worldwide;2012to2023Source(s):StatCounterCHAPTER

06WearablesWearablesunitshipmentsworldwidefrom2014to2022(inmillions)Totalwearabledeviceunitshipmentsworldwide2014-2022600533.6492.1500444.7400346.43002001000172.22018115.42017102.4201681.928.820142015201920202021202234Description:In2022,globalshipmentsofhearables,watches,wrist-bands,andotherwearablesstandsat492.1millionunits.Therewasa21.9percentpercentyear-over-yeardecreasecomparedtothepreviousyear.

ReadmoreNote(s):Worldwide;2014to2022Source(s):IDC;Globalwearabledeviceshipmentsfrom2021to2027,byproductcategory(inmillions)Wearabledeviceshipmentsworldwide2021-2027,byproductcategoryEarwearSmartwatchWristbandClothingGlassesModular1,840.91Others2,5002,0001,5001,0005002,112.621,988.541,764.161,125.49565.17538.63552.06513.94438.05385.37199.4629.35396.43206.3628.74357.56178.3330.66371.65190.430.02339.62135.83341.55165.2333.78322.74151.8739.0255.22.781.963.410.95.717.047.11.147.914.278.418.4702021202220232024*2025*2026*2027*35Description:Thehighestshipmentvolumeinthewearabledevicessegmentwasseenamongglasses,witharoundonemillionunitsshippedin2023.Clothingfollowed,withshipmentsforecasttoreachover565millionunitsby2027.

ReadmoreNote(s):Worldwide;2021to2023;*ForecastReadmoreSource(s):IDCWearablesunitshipmentsworldwidebyvendorfrom1stquarter2014to3rdquarter2023(inmillions)Quarterlywearablesshipmentsworldwide2014-2023,byvendorAppleXiaomiHuaweiSamsungFitbitBoAtGarminJawboneBBKLifesenseFossilImaginemarketingOther180160140120100806040200Q1

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'2336Description:Appleistheleadingvendorintermsofworldwidewearablesunitshipments,withatotalunitshipmentofalmost30millionunitsinthethirdquarterof2023.ReadmoreNote(s):Worldwide;Q12014toQ32023Source(s):IDCRevenueofthesmartwatchesmarketworldwidefrom2019to2028(inbillionU.S.dollars)Revenueofthesmartwatchesindustryworldwide2019-202870605062.4658.7455.1651.5847.9444.1540.1938.0340302010032.0423.74201920202021202220232024202520262027202837Description:Theglobalrevenueinthe'Smartwatches'segmentofthedigitalhealthmarketwasforecasttocontinuouslyincreasebetween2023and2028byintotal18.3billionU.S.dollars(+41.45percent).Aftertheninthconsecutiveincreasingyear,theindicatorisestimatedtoreach62.46billionU.S.dollarsandthereforeanewpeakin2028.Notably,therevenueofthe'Smartwatches'segmentofthedigitalhealthmarketwascontinuouslyincreasingoverthepastyears.

ReadmoreNote(s):Worldwide;2019to2028Source(s):DigitalMarketInsightsQuarterlysmartwatchunitshipmentshareworldwidefrom2018to2023,byvendorSmartwatchunitshipmentshareworldwide2018-2023,byvendorAppleSamsungHuaweiimoo37%FitbitAmazfitNoiseFireBolttOthers120%100%80%60%40%20%0%32%35%37%3%41%42%42%1%44%6%46%47%49%48%48%4%51%50%56%57%56%59%

58%56%58%

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10%14%5%10%12%5%40%37%36%38%37%34%30%

30%31%32%28%27%26%26%26%26%22%

21%23%23%22%22%

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Q3'2338Description:Appleistheleadingcompanyinthesmartwatchindustryintermsofshipmentshare,accountingfor22percentofworldwideshipmentsasofthethirdquarterof2023.ThiswasfollowedbyHuaweiwithninepercentofthemarketshare.

ReadmoreNote(s):Worldwide;2018to2023Source(s):CounterpointResearchCHAPTER

07Speakers&headphonesSmartspeakermarketrevenuefrom2018to2028(inbillionU.S.dollars)Smartspeakermarketrevenueworldwide2018-20283027.8125.9323.9925201510522.0920.1818.2716.1313.7410.6220207.645.190201820192021202220232024202520262027202840Description:Theglobalrevenueinthe'SmartSpeakers'segmentoftheconsumerelectronicsmarketwasforecasttocontinuouslyincreasebetween2024and2028byintotal7.6billionU.S.dollars(+37.66percent).Afterthetenthconsecutiveincreasingyear,theindicatorisestimatedtoreach27.81billionU.S.dollarsandthereforeanewpeakin2028.Notably,therevenueofthe'SmartSpeakers'segmentoftheconsumerelectronicsmarketwascontinuouslyincreasingoverthepastyears.

ReadmoreNote(s):Worldwide;2018to2028Source(s):ConsumerMarketInsightsSmartspeakerunitshipmentsworldwidein2022and2027(inmillions)Smartspeakerunitshipmentsworldwide202714012010080132.9122.5116.4106.9604