中國新零售行業(yè)研究報告

?2020Frost&Sullivan.Allrightsreserved.ThisdocumentcontainshighlyconfidentialinformationandisthesolepropertyofFrost&SullivanNopartofitmaybecirculated,quoted,copiedorotherwisereproducedwithoutthewrittenapprovalofFrost&Sullivan2研究報告中，完整地呈現(xiàn)行業(yè)的過去，現(xiàn)在和未來。讀行業(yè)，為每一個行業(yè)的報告閱讀者提供值得品鑒的研究報告。?2020Frost&Sullivan.Allrightsreserved.ThisdocumentcontainshighlyconfidentialinformationandisthesolepropertyofFrost&SullivanNopartofitmaybecirculated,quoted,copiedorotherwisereproducedwithoutthewrittenapprovalofFrost&Sullivan3研究報告零售行業(yè)云應(yīng)用介紹案例分析研究報告零售行業(yè)云應(yīng)用介紹案例分析零售行業(yè)介紹-中國零售行業(yè)面臨的挑戰(zhàn)和痛點分析騰訊云智慧零售解決方案天翼云新零售解決方案金山云新零售解決方案華為云智慧零售解決方案-相關(guān)案例解析?2020Frost&Sullivan.Allrightsreserved.ThisdocumentcontainshighlyconfidentialinformationandisthesolepropertyofFrost&SullivanNopartofitmaybecirculated,quoted,copiedorotherwisereproducedwithoutthewrittenapprovalofFrost&Sullivan4多發(fā)展痛點，例如消費市場疲軟和線下門店客流量銳減伸、零售渠道的拓展，運營數(shù)據(jù)的轉(zhuǎn)變和服務(wù)價值的升級。201然之家等企業(yè)中運用，幫助企業(yè)解決發(fā)展痛點和實現(xiàn)快速關(guān)鍵要點4：阿里巴巴商業(yè)操作系統(tǒng)（ABOS）是基于技術(shù)工具的數(shù)理念和能力，擁有強(qiáng)大的2C和2B端的服務(wù)能力，側(cè)重于?2020Frost&Sullivan.Allrightsreserved.ThisdocumentcontainshighlyconfidentialinformationandisthesolepropertyofFrost&SullivanNopartofitmaybecirculated,quoted,copiedorotherwisereproducedwithoutthewrittenapprovalofFrost&Sullivan5能力范圍的數(shù)據(jù)集合。臺計算機(jī)上同時運行多個邏輯計算機(jī)，提高計算機(jī)的工作?2020Frost&Sullivan.Allrightsreserved.ThisdocumentcontainshighlyconfidentialinformationandisthesolepropertyofFrost&SullivanNopartofitmaybecirculated,quoted,copiedorotherwisereproducedwithoutthewrittenapprovalofFrost&Sullivan6 8 8 9 9 9 9 10 10 10 10 11 11 11 12 21 21 23 24 26 27?2020Frost&Sullivan.Allrightsreserved.ThisdocumentcontainshighlyconfidentialinformationandisthesolepropertyofFrost&SullivanNopartofitmaybecirculated,quoted,copiedorotherwisereproducedwithoutthewrittenapprovalofFrost&Sullivan7 27 302.6.騰訊云智慧零售解決方案介紹 32 322.8.金山云新零售解決方案介紹 33 34 34 34 34 38 41 43 45 48 50 50 51 53 54 55?2020Frost&Sullivan.Allrightsreserved.ThisdocumentcontainshighlyconfidentialinformationandisthesolepropertyofFrost&SullivanNopartofitmaybecirculated,quoted,copiedorotherwisereproducedwithoutthewrittenapprovalofFrost&Sullivan83)零售活動不一定非在零售店鋪中進(jìn)行，也可以利用一些帶給顧客便4)零售的顧客不限于個別的消費者，非生產(chǎn)性購買的社會集團(tuán)也可能區(qū)別于1990~1998年的外資零售商所引入的線下連鎖變革，和O2O新零售模式的變革，數(shù)字化零售通過數(shù)據(jù)?2020Frost&Sullivan.Allrightsreserved.ThisdocumentcontainshighlyconfidentialinformationandisthesolepropertyofFrost&SullivanNopartofitmaybecirculated,quoted,copiedorotherwisereproducedwithoutthewrittenapprovalofFrost&Sullivan9?2020Frost&Sullivan.Allrightsreserved.ThisdocumentcontainshighlyconfidentialinformationandisthesolepropertyofFrost&SullivanNopartofitmaybecirculated,quoted,copiedorotherwisereproducedwithoutthewrittenapprovalofFrost&Sullivan國零售業(yè)態(tài)的業(yè)務(wù)模式。2020年初新冠肺炎疫情爆發(fā)后求挖掘、產(chǎn)品生產(chǎn)、物流配送、商品自動識別結(jié)算等環(huán)節(jié)實現(xiàn)有效替代傳統(tǒng)人?2020Frost&Sullivan.Allrightsreserved.ThisdocumentcontainshighlyconfidentialinformationandisthesolepropertyofFrost&SullivanNopartofitmaybecirculated,quoted,copiedorotherwisereproducedwithoutthewrittenapprovalofFrost&Sullivan工。新零售不僅是渠道融合，更是線上和線下數(shù)據(jù)貫通，并依托于云計算的分布式處理、分布式數(shù)據(jù)庫和云存儲、虛擬化技術(shù)，云計算幫助零售商打破各個網(wǎng)點之間的數(shù)據(jù)孤島，實現(xiàn)線上、線下數(shù)據(jù)統(tǒng)一匯集，形成統(tǒng)一的數(shù)據(jù)平臺，有效提高零售企業(yè)運營效率。物聯(lián)網(wǎng)技術(shù)是新零售實現(xiàn)線上線下商業(yè)閉環(huán)的關(guān)鍵，物聯(lián)網(wǎng)以極低的成本將商品信息數(shù)據(jù)化，將線下零售商業(yè)行為轉(zhuǎn)移到互聯(lián)新零售以消費者體驗為核心，形成線上線下的協(xié)同發(fā)展，通過物流將兩者零售業(yè)態(tài)是新零售發(fā)展的核心理念與驅(qū)動力，消費者的消費能力不斷增強(qiáng)以及消費需求的多樣性逆向驅(qū)動零售端進(jìn)行更為細(xì)致精確的消費者畫像，而日趨成熟的大數(shù)據(jù)以及云計算技術(shù)也使得該商業(yè)模式成為可能。同時，消費者需求不斷升級，對于商品“品質(zhì)性”需求不斷增強(qiáng)，品質(zhì)性不僅體現(xiàn)在商品本身的品質(zhì)，在配送環(huán)節(jié)對于品質(zhì)的損壞也是重要影響因素。在品質(zhì)和時效的雙重要求下，新零售在倉儲物流以及最后一公里配送方面不斷內(nèi)部革新，以更高效的服?2020Frost&Sullivan.Allrightsreserved.ThisdocumentcontainshighlyconfidentialinformationandisthesolepropertyofFrost&SullivanNopartofitmaybecirculated,quoted,copiedorotherwisereproducedwithoutthewrittenapprovalofFrost&Sullivan部分企業(yè)對會員系統(tǒng)、進(jìn)銷存系統(tǒng)、POS系統(tǒng)銷售方式的重視，營收增速開始落后于行業(yè)競年同時期的9.0%。限額以上企業(yè)消費品零售總額的增長率也由2018年的5.7%?2020Frost&Sullivan.Allrightsreserved.ThisdocumentcontainshighlyconfidentialinformationandisthesolepropertyofFrost&SullivanNopartofitmaybecirculated,quoted,copiedorotherwisereproducedwithoutthewrittenapprovalofFrost&Sullivan?2020Frost&Sullivan.Allrightsreserved.ThisdocumentcontainshighlyconfidentialinformationandisthesolepropertyofFrost&SullivanNopartofitmaybecirculated,quoted,copiedorotherwisereproducedwithoutthewrittenapprovalofFrost&Sullivan由于一二線城市傳統(tǒng)商圈轉(zhuǎn)移和業(yè)態(tài)模式創(chuàng)新和傳統(tǒng)推廣渠道效率低下等?2020Frost&Sullivan.Allrightsreserved.ThisdocumentcontainshighlyconfidentialinformationandisthesolepropertyofFrost&SullivanNopartofitmaybecirculated,quoted,copiedorotherwisereproducedwithoutthewrittenapprovalofFrost&Sullivan?2020Frost&Sullivan.Allrightsreserved.ThisdocumentcontainshighlyconfidentialinformationandisthesolepropertyofFrost&SullivanNopartofitmaybecirculated,quoted,copiedorotherwisereproducedwithoutthewrittenapprovalofFrost&Sullivan坎暫時關(guān)閉了788家門店，閉店率達(dá)到93%，同比營業(yè)額下降95.7%。在疫情?2020Frost&Sullivan.Allrightsreserved.ThisdocumentcontainshighlyconfidentialinformationandisthesolepropertyofFrost&SullivanNopartofitmaybecirculated,quoted,copiedorotherwisereproducedwithoutthewrittenapprovalofFrost&Sullivan金比例不斷提高，進(jìn)一步降低了商家線上業(yè)務(wù)的利潤率。以美團(tuán)外賣為例，從1）覆蓋產(chǎn)業(yè)環(huán)節(jié)較多，增加供應(yīng)鏈管理壓力?2020Frost&Sullivan.Allrightsreserved.ThisdocumentcontainshighlyconfidentialinformationandisthesolepropertyofFrost&SullivanNopartofitmaybecirculated,quoted,copiedorotherwisereproducedwithoutthewrittenapprovalofFrost&Sullivan?2020Frost&Sullivan.Allrightsreserved.ThisdocumentcontainshighlyconfidentialinformationandisthesolepropertyofFrost&SullivanNopartofitmaybecirculated,quoted,copiedorotherwisereproducedwithoutthewrittenapprovalofFrost&Sullivan業(yè)務(wù)板塊收入，但32.54%的毛利率遠(yuǎn)低于?2020Frost&Sullivan.Allrightsreserved.ThisdocumentcontainshighlyconfidentialinformationandisthesolepropertyofFrost&SullivanNopartofitmaybecirculated,quoted,copiedorotherwisereproducedwithoutthewrittenapprovalofFrost&Sullivan而影響了成交率。此外，在80后和90后成為消費主體的今天，消費者的消費?2020Frost&Sullivan.Allrightsreserved.ThisdocumentcontainshighlyconfidentialinformationandisthesolepropertyofFrost&SullivanNopartofitmaybecirculated,quoted,copiedorotherwisereproducedwithoutthewrittenapprovalofFrost&Sullivan易讓現(xiàn)有客戶產(chǎn)生不滿，不利于美家企業(yè)的穩(wěn)定發(fā)展。2019和協(xié)同化的基礎(chǔ)設(shè)施上，并依托新型供應(yīng)鏈，實現(xiàn)零售活動的線上線下深度?2020Frost&Sullivan.Allrightsreserved.ThisdocumentcontainshighlyconfidentialinformationandisthesolepropertyofFrost&SullivanNopartofitmaybecirculated,quoted,copiedorotherwisereproducedwithoutthewrittenapprovalofFrost&Sullivan?2020Frost&Sullivan.Allrightsreserved.ThisdocumentcontainshighlyconfidentialinformationandisthesolepropertyofFrost&SullivanNopartofitmaybecirculated,quoted,copiedorotherwisereproducedwithoutthewrittenapprovalofFrost&Sullivan健全的網(wǎng)絡(luò)基礎(chǔ)設(shè)施和支持性的國家政策推動著公有云在零售行業(yè)的快分，政府頒布了一系列政策推動其在零售行業(yè)的發(fā)展。例如，商云計算等技術(shù)在零售業(yè)的運用，并開展“智能門店”試?2020Frost&Sullivan.Allrightsreserved.ThisdocumentcontainshighlyconfidentialinformationandisthesolepropertyofFrost&SullivanNopartofitmaybecirculated,quoted,copiedorotherwisereproducedwithoutthewrittenapprovalofFrost&Sullivan幫助企業(yè)應(yīng)對流量增加的情況，確保系統(tǒng)的?2020Frost&Sullivan.Allrightsreserved.ThisdocumentcontainshighlyconfidentialinformationandisthesolepropertyofFrost&SullivanNopartofitmaybecirculated,quoted,copiedorotherwisereproducedwithoutthewrittenapprovalofFrost&Sullivan?2020Frost&Sullivan.Allrightsreserved.ThisdocumentcontainshighlyconfidentialinformationandisthesolepropertyofFrost&SullivanNopartofitmaybecirculated,quoted,copiedorotherwisereproducedwithoutthewrittenapprovalofFrost&Sullivan售行業(yè)的市場份額遙遙領(lǐng)先其他廠商，占到50%。到16%。受益于電信公司在全國的服務(wù)網(wǎng)點優(yōu)勢和業(yè)的應(yīng)用市場占比12%。隨著金山云與多家零?2020Frost&Sullivan.Allrightsreserved.ThisdocumentcontainshighlyconfidentialinformationandisthesolepropertyofFrost&SullivanNopartofitmaybecirculated,quoted,copiedorotherwisereproducedwithoutthewrittenapprovalofFrost&Sullivan?2020Frost&Sullivan.Allrightsreserved.ThisdocumentcontainshighlyconfidentialinformationandisthesolepropertyofFrost&SullivanNopartofitmaybecirculated,quoted,copiedorotherwisereproducedwithoutthewrittenapprovalofFrost&Sullivan改造包括建立企業(yè)專屬釘釘和超級APP等，幫助企業(yè)提升內(nèi)部協(xié)作效率和提?2020Frost&Sullivan.Allrightsreserved.ThisdocumentcontainshighlyconfidentialinformationandisthesolepropertyofFrost&SullivanNopartofitmaybecirculated,quoted,copiedorotherwisereproducedwithoutthewrittenapprovalofFrost&Sullivan?2020Frost&Sullivan.Allrightsreserved.ThisdocumentcontainshighlyconfidentialinformationandisthesolepropertyofFrost&SullivanNopartofitmaybecirculated,quoted,copiedorotherwisereproducedwithoutthewrittenapprovalofFrost&Sullivan?2020Frost&Sullivan.Allrightsreserved.ThisdocumentcontainshighlyconfidentialinformationandisthesolepropertyofFrost&SullivanNopartofitmaybecirculated,quoted,copiedorotherwisereproducedwithoutthewrittenapprovalofFrost&Sullivan?2020Frost&Sullivan.Allrightsreserved.ThisdocumentcontainshighlyconfidentialinformationandisthesolepropertyofFrost&SullivanNopartofitmaybecirculated,quoted,copiedorotherwisereproducedwithoutthewrittenapprovalofFrost&Sullivan2-4）。騰訊云零售解決方案依靠騰訊技術(shù)，同時利用騰訊海量數(shù)據(jù)，將?2020Frost&Sullivan.Allrightsreserved.ThisdocumentcontainshighlyconfidentialinformationandisthesolepropertyofFrost&SullivanNopartofitmaybecirculated,quoted,copiedorotherwisereproducedwithoutthewrittenapprovalofFrost&Sullivan期投資，首次建設(shè)零投入，讓企業(yè)可以享有以低價格享受高技術(shù)的AI人臉識?2020Frost&Sullivan.Allrightsreserved.ThisdocumentcontainshighlyconfidentialinformationandisthesolepropertyofFrost&SullivanNopartofitmaybecirculated,quoted,copiedorotherwisereproducedwithoutthewrittenapprovalofFrost&Sullivan?2020Frost&Sullivan.Allrightsreserved.ThisdocumentcontainshighlyconfidentialinformationandisthesolepropertyofFrost&SullivanNopartofitmaybecirculated,quoted,copiedorotherwisereproducedwithoutthewrittenapprovalofFrost&Sullivan李寧線下共擁有7,000多家實體門店，但直營店占到李寧門店周圍的商圈，而消費者在商圈內(nèi)與共享充電寶、分眾傳媒廣告機(jī)、?2020Frost&Sullivan.Allrightsreserved.ThisdocumentcontainshighlyconfidentialinformationandisthesolepropertyofFrost&SullivanNopartofitmaybecirculated,quoted,copiedorotherwisereproducedwithoutthewrittenapprovalofFrost&Sullivan為贏得年輕消費者的青睞，擴(kuò)大消費人群，李寧對其門店進(jìn)行了數(shù)字化?2020Frost&Sullivan.Allrightsreserved.ThisdocumentcontainshighlyconfidentialinformationandisthesolepropertyofFrost&SullivanNopartofitmaybecirculated,quoted,copiedorotherwisereproducedwithoutthewrittenapprovalofFrost&Sullivan有了門店方面的數(shù)據(jù)支持，在數(shù)據(jù)中臺部分，以往要通過人為進(jìn)行配補阿里云后臺數(shù)據(jù)通過對商品品類、市場需求等數(shù)據(jù)的挖掘與分析，幫助?2020Frost&Sullivan.Allrightsreserved.ThisdocumentcontainshighlyconfidentialinformationandisthesolepropertyofFrost&SullivanNopartofitmaybecirculated,quoted,copiedorotherwisereproducedwithoutthewrittenapprovalofFrost&Sullivan民眾的飲食消費具有時段性的特點，對于火鍋類餐飲店，其就餐時長普?2020Frost&Sullivan.Allrightsreserved.ThisdocumentcontainshighlyconfidentialinformationandisthesolepropertyofFrost&SullivanNopartofitmaybecirculated,quoted,copiedorotherwisereproducedwithoutthewrittenapprovalofFrost&Sullivan海底撈運用了阿里巴巴數(shù)據(jù)中臺和業(yè)務(wù)中臺的雙中臺理念，創(chuàng)立海底撈能包括排號預(yù)定、社區(qū)留言、千人千券會員權(quán)益等，并通過“私人定制配鍋”?2020Frost&Sullivan.Allrightsreserved.ThisdocumentcontainshighlyconfidentialinformationandisthesolepropertyofFrost&SullivanNopartofitmaybecirculated,quoted,copiedorotherwisereproducedwithoutthewrittenapprovalofFrost&Sullivan節(jié)，使后廚降本提效。超級APP的開設(shè)和運營為海底撈實現(xiàn)對不同通過一系列數(shù)字化轉(zhuǎn)型措施，海底撈在其上市后的首份年報中披露了其?2020Frost&Sullivan.Allrightsreserved.ThisdocumentcontainshighlyconfidentialinformationandisthesolepropertyofFrost&SullivanNopartofitmaybecirculated,quoted,copiedorotherwisereproducedwithoutthewrittenapprovalofFrost&Sullivan大潤發(fā)是中國知名的大型連鎖會員制綜合超市品牌，由臺灣潤泰集團(tuán)總年1月，已在中國大陸地區(qū)成功開設(shè)414家綜合線上零售對于線下實體店沖擊較大，造成一部分顧客的分流，而其細(xì)分的參與者，其大眾化需求的定位及以商品為中心的經(jīng)營理念，“一站式購物”?2020Frost&Sullivan.Allrightsreserved.ThisdocumentcontainshighlyconfidentialinformationandisthesolepropertyofFrost&SullivanNopartofitmaybecirculated,quoted,copiedorotherwisereproducedwithoutthewrittenapprovalofFrost&Sullivan通過與阿里云的合作，企業(yè)成功打通了不同業(yè)務(wù)板塊之間的數(shù)據(jù)鏈，上?2020Frost&Sullivan.Allrightsreserved.ThisdocumentcontainshighlyconfidentialinformationandisthesolepropertyofFrost&SullivanNopartofitmaybecirculated,quoted,copiedorotherwisereproducedwithoutthewrittenapprovalofFrost&Sullivan阿里云幫助大潤發(fā)對上海閘北店和楊浦店進(jìn)行了數(shù)字化升級改造，不僅飛鶴線下門店經(jīng)常出現(xiàn)分貨不均的情況，一些門店銷售業(yè)績較好卻存貨?2020Frost&Sullivan.Allrightsreserved.ThisdocumentcontainshighlyconfidentialinformationandisthesolepropertyofFrost&SullivanNopartofitmaybecirculated,quoted,copiedorotherwisereproducedwithoutthewrittenapprovalofFrost&Sullivan在進(jìn)行數(shù)字化轉(zhuǎn)型之前，飛鶴線上與線下的會員積分信息無法合并，只通過阿里云數(shù)字技術(shù)的幫助，飛鶴乳業(yè)實現(xiàn)了線上和線下渠道數(shù)據(jù)庫的加強(qiáng)了對消費者和市場需求的感知力度，加強(qiáng)品牌的精準(zhǔn)營通過阿里云數(shù)據(jù)中臺的建設(shè)，飛鶴能將后臺所有庫存信息納入系統(tǒng)，并?2020Frost&Sullivan.Allrightsreserved.ThisdocumentcontainshighlyconfidentialinformationandisthesolepropertyofFrost&SullivanNopartofitmaybecirculated,quoted,copiedorotherwisereproducedwithoutthewrittenapprovalofFrost&Sullivan大量數(shù)據(jù)，飛鶴乳業(yè)的管理層能夠進(jìn)行更加準(zhǔn)確可靠的決策判斷。?2020Frost&Sullivan.Allrightsreserved.ThisdocumentcontainshighlyconfidentialinformationandisthesolepropertyofFrost&SullivanNopartofitmaybecirculated,quoted,copiedorotherwisereproducedwithoutthewrittenapprovalofFrost&Sullivan它是人類文明發(fā)展史上具有杰出代表性的東亞地區(qū)史前大型聚落遺址良渚古城遺址包含分城址區(qū)、瑤山遺址區(qū)、平原低壩-山前長堤區(qū)和谷口高?2020Frost&Sullivan.Allrightsreserved.ThisdocumentcontainshighlyconfidentialinformationandisthesolepropertyofFrost&SullivanNopartofitmaybecirculated,quoted,copiedorotherwisereproducedwithoutthewrittenapprovalofFrost&Sullivan?2020Frost&Sullivan.Allrightsreserved.ThisdocumentcontainshighlyconfidentialinformationandisthesolepropertyofFrost&SullivanNopartofitmaybecirculated,quoted,copiedorotherwisereproducedwithoutthewrittenapprovalofFrost&Sullivan在基于這些有效的保護(hù)和合理的資源開發(fā)之上，2019內(nèi)品牌信息了解較少，無法有效實現(xiàn)購買率的轉(zhuǎn)化和客單價的提升。新的訴求，例如個性化裝修和一站式裝修方案等。居然之家作為傳統(tǒng)的美家產(chǎn)品賣場，缺乏與行業(yè)其他參與者的合作，導(dǎo)致消費者逐漸被一些互聯(lián)網(wǎng)美家企?2020Frost&Sullivan.Allrightsreserved.ThisdocumentcontainshighlyconfidentialinformationandisthesolepropertyofFrost&SullivanNopartofitmaybecirculated,quoted,copiedorotherwisereproducedwithoutthewrittenapprovalofFrost&Sullivan2）立體的數(shù)字化改造，實踐新零售，并帶給消費者全新購物體驗?2020Frost&Sullivan.Allrightsreserved.ThisdocumentcontainshighlyconfidentialinformationandisthesolepropertyofFrost&SullivanNopartofitmaybecirculated,quoted,copiedorotherwisereproducedwithoutthewrittenapprovalofFrost&Sullivan