韓國(guó)婚慶行業(yè)市場(chǎng)前景及投資研究報(bào)告-外文版培訓(xùn)課件

INDUSTRIES

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MARKETSWeddingsinSouthKoreaCHAPTER

01MarriageanddivorceNumberofmarriagesregisteredinSouthKoreafrom1981to2022(in1,000s)NumberofmarriagesregisteredinSouthKorea1981-20225004504003503002502001501005003Description:In2022,SouthKorearecordedthelowestnumberofmarriagessince1981,withonlyabout191,700couplesgettingmarried.Thetrendofshunningmarriagehasbeenparticularlynoticeableinrecentyears,withthenumberofmarriagesdrasticallydecreasingbyover40percentcomparedtotenyearsago.ReadmoreNote(s):SouthKorea;1981to2022Source(s):KOSIS;StatisticsKoreaNumberofdivorcesinSouthKoreafrom1981to2022(in1,000s)NumberofdivorcesinSouthKorea1981-20221801601401201008060402004Description:In2022,therewerearound93thousanddivorcesinSouthKorea,showingaslightdecreasecomparedtothepreviousyear.Thatyear,the?numberofmarriagesinSouthKoreaamountedtoabout191.7thousand.

ReadmoreNote(s):SouthKorea;1981to2022Source(s):KOSIS;StatisticsKoreaMarriagerateofmeninSouthKoreain2022,byagegroup(per1,000people)MarriagerateofSouthKoreanmen2022,byagegroup45403530252015105020-24years25-29years30-34years35-39years40-44years45-49years5Description:In2022,themarriagerateofSouthKoreanmenaged30to34was40.3marriagesperthousandmen,thehighestfigureamongdifferentagegroups.ThenumberofmarriagesinSouthKoreahassteadilydecreased,whiletheaverageageatfirstmarriageisincreasing.ReadmoreNote(s):SouthKorea;2022Source(s):StatisticsKoreaMarriagerateofwomeninSouthKoreain2022,byagegroup(per1,000people)MarriagerateofSouthKoreanwomen2022,byagegroup45403530252015105020-24years25-29years30-34years35-39years40-44years45-49years6Description:In2022,themarriagerateofSouthKoreanwomenaged30to34was41.3marriagesperthousandwomen,thehighestfigureamongdifferentagegroups.ThenumberofmarriagesinSouthKoreahassteadilydecreased,whiletheaverageageatfirstmarriageisincreasing.ReadmoreNote(s):SouthKorea;2022Source(s):StatisticsKoreaDivorcerateofmeninSouthKoreain2022,byagegroup(per1,000people)DivorcerateofSouthKoreanmen2022,byagegroup87656.96.86.55.95.4432103.63.21.625-29years30-34years35-39years40-44years45-49years50-54years55-59yearsOver60years7Description:In2022,thedivorcerateofSouthKoreanmenaged40to44yearswas6.9divorcesperthousandmen,anditwasthehighestfigureamongdifferentagegroups.Thatyear,thenumberofdivorcesinSouthKoreadecreasedslightlycomparedtothepreviousyear.ReadmoreNote(s):SouthKorea;2022Source(s):StatisticsKoreaDivorcerateofwomeninSouthKoreain2022,byagegroup(per1,000people)DivorcerateofSouthKoreanwomen2022,byagegroup87.67.57.176665432104.43.21.925-29years30-34years35-39years40-44years45-49years50-54years55-59yearsOver60years8Description:In2022,thedivorcerateofSouthKoreanwomenaged40to44yearswas7.6divorcesperthousandwomen,anditwasthehighestfigureamongdifferentagegroups.Thatyear,thenumberofdivorcesinSouthKoreadecreasedslightlycomparedtothepreviousyear.ReadmoreNote(s):SouthKorea;2022Source(s):StatisticsKoreaCHAPTER

02IdealpartnerIdealheightforaspouseinSouthKoreain2023IdealheightforaspouseSouthKorea2023200178.718016014012010080164.26040200HusbandWife10Description:AccordingtoasurveyamongSouthKoreansingles,theidealheightforahusbandwas178.7centimeters.Also,theidealheightforafuturewifewas164.2centimeters.Fromthesamesurvey,themostimportantconsiderationwhenlookingforaspousewastheirpersonality.ReadmoreNote(s):SouthKorea;September18toOctober6,2023;1,000singles;25-39yearsSource(s):DuoIdealannualincomeforaspouseinSouthKoreain2023(inmillionSouthKoreanwon)IdealincomeforaspouseSouthKorea202370605040302010060.6743.77HusbandWife11Description:AccordingtoasurveyamongSouthKoreansingles,theidealannualincomeforahusbandwas60.67millionSouthKoreanwon.Ontheotherhand,theidealannualincomeforafuturewifewas43.77millionSouthKoreanwon.ReadmoreNote(s):SouthKorea;September18toOctober6,2023;1,000singles;25-39yearsSource(s):DuoLeadingconsiderationswhenlookingforafuturehusbandinSouthKoreain2023LeadingconsiderationsforafuturehusbandSouthKorea20238073.870605040302010055.442.236.2PersonalityLifevaluesFinancialabilityPhysicalappearance12Description:AccordingtoasurveyamongSouthKoreansinglewomenin2023,personalitywasthemainconsiderationwhentheywerelookingforafuturehusband.Itwasfollowedbylifevaluesandfinancialability.ReadmoreNote(s):SouthKorea;September18toOctober6,2023;500singlewomen;25-39yearsSource(s):DuoLeadingconsiderationswhenlookingforafuturewifeinSouthKoreain2023LeadingconsiderationsforafuturewifeSouthKorea20239077.28070605040302010057.449.629.8PersonalityLifevaluesPhysicalappearanceHobbyorpersonalinterest13Description:AccordingtoasurveyamongSouthKoreansinglemenin2023,personalitywasthemainconsiderationwhentheywerelookingforafuturewife.Itwasfollowedbylifevaluesandphysicalappearance.

ReadmoreNote(s):SouthKorea;September18toOctober6,2023;500singlemen;25-39yearsSource(s):DuoCHAPTER

03WeddingplanningProperpointoftimetohaveameetingofthefamiliesbeforeweddinginSouthKoreaasofFebruary2024PointoftimeforafamilymeetingbeforeweddingSouthKorea2024Shareofrespondents15%0%5%10%8.4%20%25%24%30%35%40%Lessthan3monthsbeforewedding3-6monthsbeforewedding6-8monthsbeforewedding9-12monthsbeforewedding1yearbeforewedding36%10.8%4%Whenevertheydecidetogetmarried16.8%15Description:AccordingtoasurveyonweddingsinFebruary2024,about36percentofSouthKoreanrespondentssaidthreetosixmonthsbeforeaweddingisapropertimetohaveameetingofthefamilies.Thisfamilymeetingiswherethebride'sfamilyandthegroom'sfamilygettomeetandbeintroducedtoeachotherforthefirsttimeandtalkaboutthewedding.ReadmoreNote(s):SouthKorea;February8to14,2024;500married;20-39yearsSource(s):Duo;Embrain;NaverLeadingreasonsforhavingafamilymeetingforweddinginSouthKoreaasofFebruary2024ReasonsforafamilymeetingbeforeweddingSouthKorea2024Shareofrespondents10%

20%0%30%40%50%60%Tohaveachancefortwofamiliestounitebeforewedding51.6%TogetapprovalformarriagefrombothfamiliesToexploreeachother'sfamilies18.8%12.4%Justaspartoftheweddingevent11.2%16Description:AccordingtoasurveyonweddingsinFebruary2024,overhalfofSouthKoreanrespondentsansweredthatthemainreasonforhavingafamilymeetingbeforeaweddingwastohaveachancefortwofamiliestounitebeforethewedding.Thenextreasonwastogetapprovalforthemarriagefrombothfamilies.Thisfamilymeetingiswherethebride'sfamilyandthegroom'sfamilygettomeetandbeintroducedtoeachotherforthefirsttimeandtalkaboutthewedding.

ReadmoreNote(s):SouthKorea;February8to14,2024;500married;20-39yearsSource(s):Duo;Embrain;NaverLeadingconsiderationsforchoosingaweddingvenueinSouthKoreaasofFebruary2024FactorstochooseaweddingvenueSouthKorea2024Shareofrespondents30%0%10%20%40%50%60%70%AccessibilityGuestmealsAtmospherePrice58.4%52%43%42.4%Possibledate/timeParkingfacilitiesCapacity40.8%29.4%22.2%17Description:AccordingtoasurveyonweddingvenuesinFebruary2024,accessibilitywasthemostimportantfactorinchoosingaweddingvenueforSouthKoreans,withabout58.4percentresponserate.Whetherthevenuecanbeeasilyreachedbypublictransportorcarisanimportantconsiderationwhendecidingonaweddingvenue.Itwascloselyfollowedbyguestmealsandatmosphere.ReadmoreNote(s):SouthKorea;February19to21,2024;500married;20-39yearsSource(s):Duo;Embrain;NaverMostcommontypesofweddingvenuesinSouthKoreaasofFebruary2024CommontypesofweddingvenuesSouthKorea202480%73%70%60%50%40%30%20%10%0%18%3.2%2%1.8%IndoorweddinghallHotelweddinghallChurchOutdoorweddinghallHousewedding*18Description:AccordingtoasurveyonweddingvenuesinFebruary2024,anindoorweddinghallwasthemostcommonweddingvenueinSouthKorea,witha73percentresponserate.About18percentsaidthattheymarriedathotelweddinghalls.Onaverage,SouthKoreanshad279weddingguestsattheirwedding.ReadmoreNote(s):SouthKorea;February19to21,2024;500married;20-39years;*Usuallyasmallweddingplacewhichisnotaspecializedweddingvenue.

ReadmoreSource(s):Daum;Duo;EmbrainAveragenumberofguestsatweddingsinSouthKoreaasofFebruary2024AveragenumberofguestsatweddingsSouthKorea202435%32.2%30%25%20%15%10%5%24.6%19.6%0%100-200guests200-300guests300-400guests19Description:AccordingtoasurveyonweddingvenuesinFebruary2024,about32.2percentofSouthKoreansansweredthat200to300guestsattendedtheirweddings.TheaveragenumberofweddingguestsinSouthKoreawas279.

ReadmoreNote(s):SouthKorea;February19to21,2024;500married;20-39yearsSource(s):Duo;Embrain;NaverCHAPTER

04WeddingcostsAveragecostofaweddinginSouthKoreain2024,bycategory(inmillionSouthKoreanwon)WeddingaveragecostSouthKorea2024,bycategoryCostsinmillionSouthKoreanwon100

150050200250300297.48350TotalHouse242.99Giftsforgroom'sfamily(Yedan)*Honeymoon75.872.5Householdgoods(Honsu)Venue15.6412.83Clothingandjewelry(Yemul)**Weddingpackage***6.733.6Foodandwine(Ibaji)****

0.8621Description:In2024,theaverageweddingcostinSouthKoreaamountedtoaround297.5millionSouthKoreanwon.Thelargestpartoftheweddingcostswasforbuyingnewhousingforthenewlywedsandamountedtoabout243millionSouthKoreanwon.Followingthat,giftsforthegroom'sfamilyandthehoneymoonaccountedforabigpartofthetotalweddingcost.ReadmoreNote(s):SouthKorea;September18toOctober6,2023;1,000respondents;newlywedswhogotmarriedduringthelasttwoyears;*Yedanisthegiftsthatthebride'sfamilygivestothegroom's.Itcanbesilkblankets,tableware,orcash.**Yemulis[...]

ReadmoreSource(s):DuoAveragecostofaweddinginSouthKoreafrom2018to2024(inmillionSouthKoreanwon)WeddingaveragecostSouthKorea2018-2024350300330.5297.48287.3925020015010050236.18230.85231.86153.320201820192020202120222023202422Description:In2024,theaverageweddingcostinSouthKoreaamountedtoaround297.5millionSouthKoreanwon.Housingpricesaccountedforover80percentofweddingcosts.Itwasfollowedbythegiftsforthegroom'sfamilyandthehoneymoon.

ReadmoreNote(s):SouthKorea;2018to2024;1,000respondents;newlywedswhogotmarriedduringthelasttwoyearsSource(s):DuoAveragecostofaweddingvenueinSouthKoreafrom2018to2024(inmillionSouthKoreanwon)WeddingvenueaveragecostSouthKorea2018-20241613.45141210813.2412.8310.5710.119.718.966420201820192020202120222023202423Description:In2024,SouthKoreannewlywedsspentanaverageof12.8millionSouthKoreanwononaweddingvenue.Whilethetotalweddingcostdecreasedthisyear,rentingaweddingvenuebecamemoreexpensive.InSouthKorea,aweddingvenueisusuallyaspecializedweddinghallorhotel.ReadmoreNote(s):SouthKorea;2018to2024;1,000respondents;newlywedswhogotmarriedduringthelasttwoyearsSource(s):DuoAveragecostofaweddingpackage(pre-weddingphotography,dress,andmakeup)inSouthKoreafrom2018to2024(inmillionSouthKoreanwon)WeddingpackageaveragecostSouthKorea2018-20244.03.63.53.02.52.01.51.00.50.03.333.072.992.932.782.35201820192020202120222023202424Description:In2024,SouthKoreannewlywedsspentabout3.6millionSouthKoreanwononaweddingpackage.Aweddingpackagehereincludespre-weddingstudiophotography,dress,andmakeup.

ReadmoreNote(s):SouthKorea;2018to2024;1,000respondents;newlywedswhogotmarriedduringthelasttwoyearsSource(s):DuoAveragecostofweddinggiftsexchangedbetweenbrideandgroominSouthKoreafrom2018to2024(inmillionSouthKoreanwon)WeddinggiftsbetweencouplesaveragecostSouthKorea2018-20241614.291412.9121087.397.176.736.19642.9420201820192020202120222023202425/statistics/1328052/south-korea-wedding-gift-costIn2024,theaveragecostofweddinggiftsthatthebrideandgroomexchangebeforetheweddinginSouthKoreawasabout6.7millionSouthKoreanwon.SuchgiftsarecalledYemulinKoreanandoftentimesincludeweddingringsorluxuryitems.ReadmoreNote(s):SouthKorea;2018to2024;1,000respondents;newlywedswhogotmarriedduringthelasttwoyearsSource(s):DuoAveragecostofhoneymooninSouthKoreafrom2018to2024(inmillionSouthKoreanwon)HoneymoonaveragecostSouthKorea2018-20248767.254.884.854.85432104.374.313.79201820192020202120222023202426Description:In2024,aSouthKoreancouplespentabout7.25millionwonontheirhoneymoon,anditwasa49.5percentincreasecomparedtothepreviousyear.Withtherecoveryofthetourismsector,honeymooncostsforthenewlywedsreachedahigherlevelthanbeforethepandemic.ReadmoreNote(s):SouthKorea;2018to2024;1,000respondents;newlywedswhogotmarriedduringthelasttwoyearsSource(s):DuoCHAPTER

05CurrenttrendsNumberofweddingvenuesinSouthKoreafrom2018to2023NumberofweddingvenuesSouthKorea2018-20231,000900800700600500400300200100095189082878375073320182019202020212022202328Description:In2023,therewere733weddingvenuesinSouthKorea,whichshowsthesteadydecreaseduringthepastyears.Asthenumberofmarriagesinthecountryrecordeditslowest,weddinghallsareincreasinglyclosingtheirbusiness.

ReadmoreNote(s):SouthKorea;2018to2023;asofDecembereachyearSource(s):NationalTaxServiceofSouthKoreaNumberofmatchmakersinSouthKoreafrom2018to2023NumberofmatchmakersSouthKorea2018-20232,0001,9041,8231,8001,6001,4001,2001,0008001,6951,6801,5961,568600400200020182019202020212022202329Description:Asof2023,therewere1,904matchmakingcompaniesinKorea,showingasteadyincreaseoverthepastfewyears.Despiterecordingthelowestnumberofmarriagesinthecountrythatyear,moreandmorepeopleareactivelyseekingpartnersthroughmatchmaking.ReadmoreNote(s):SouthKorea;2018to2023;asofDecembereachyearSource(s):NationalTaxServiceofSouthKoreaPerceptionofmarriageamongpeoplelivinginSouthKoreaasofMay2023,bygenderOpiniononmarriageSouthKorea2023,bygenderMenWomen70%59%60%50%40%30%20%