大學(xué)英語進(jìn)階：Advertising

一、填空題

Directions:Fillintheblankswiththewordsgivenbelow.

Changetheformwherenecessary.

注意：請(qǐng)?jiān)诖痤}處填入單詞！需要時(shí)變換詞形！

discarddistributeeliminatemeasurableconcerning

maximizestagesponsormotivateauthority

1>Certainnewregulations________studyabroadhavebeen

announcedrecently.

正確答案：concerning

2、Theauthoritieshaveabandonedanyattempttofood.

正確答案：distribute

3、Mostpeoplesaidthatpaywastheirmain_______forworking.

正確答案：motivation

4、Workingconditionshavechangedinthelastten

years.

正確答案：measurably

5、Costmanagementisoneofthemainmethodstothe

profitofenterprises.

正確答案：maximize

6、Iwouldliketotakethisopportunitytothankallthe

volunteersand.

正確答案：sponsors

7、SofarRussianworkersanumberofstrikesin

protestattherepublic，sdeclarationofindependence.

正確答案：havestaged

8、rmgoingto________thosemagazinesifyou'vefinished

readingthem.

正確答案：discard

9、Somelocalandvoluntaryorganizationsalsorun

workshopsfordisabledpeople.

正確答案:authorities

10^Americawantstotariffs（關(guān)稅）onitemssuchas

electronics.

正確答案：eliminate

二、選詞填空

Directions:Inthispartthereisapassagewithtenblanks.

Youarerequiredtoselectonewordforeachblankfromalist

ofchoicesgiveninawordbankfollowingthepassage.Readthe

passagethroughcarefullybeforemakingyourchoices.Each

choiceinthebankisidentifiedbyaletter.

注意：請(qǐng)?jiān)诖痤}處填入相應(yīng)的字母編號(hào)！字母一定要大寫！

Ontelevision,theabuseofadvertisementsismost

1.Whocanbearsittingthroughtenminutesof

2bombardmentbyshampoos,haircreams,snacks,washing

powderandunderarmspray?Itisjusttoomuch!Whatisworse,

theyalwayscomejustbeforethemostexcitingpartofaprogram.

Besidesgivingusa3____jolttheymethodically4____andabuse

ourmindsuntilwewatchthemwithoutactuallyseeingandhear

theirchatterwithoutactuallylistening.Itwouldcertainly

beforthegoodofallviewersiftheadvertisers5--down

ontheiradvertisementsandonlyadvertisediscreetly.6

advertisementontelevisionisbasedonhard-sellingand

relentlessassaultontheviewers.

Furthermorehowmuchofwhattheyadvertisearebased

ontruth?Doesusingacertainbrandofshampoo7____dandruff?

Mypersonalexperienceisa8____no.Does9____certainfood

makeushealthier?Thenwhyarethehospitalsalwaysfull?Does

usingacertainbrandofsoappowderreallymaketheowner

happier?Suchthingswemustask,ifwedonotwanttobe10

inbytheadvertisements.

A)numb

E)definite

I)eliminate

M)prospects

B)consuming

F)apparent

J)annual

N)prestigious

C)cut

G)presently

K)variety

0)taken

D)continuous

H)classified

L)mental

1.

正確答案：F

2、____________

正確答案：D

3、

正確答案：L

4、

正確答案：A

5、

正確答案：C

6、_______________

正確答案：G

7、________________

正確答案：I

8、_______________

正確答案：E

9、_______________

正確答案：B

10、______________

正確答案：0

三、單選題

Directions:Inthispartthereisapassagefollowedbysome

questionsorunfinishedstatements.Foreachofthemthereare

fourchoicesmarkedA),B),C)andD).Youshoulddecideonthe

bestchoice.

Aresearchreportsaysthatvirtualworldscanbeimportant

placeswherechildrenpracticewhattheywilldoinreallife.

Theyarealsoapowerfulandattractivealternativetomore

passiveadventureslikewatchingTV.Theresearchwasdonewith

childrenusingtheBBC'sAdventureRockvirtualworld,aimed

atthoseaged6-12.Itsurveyedandinterviewedchildrenwho

werethefirsttotestthegame.

TheonlineworldisathemeislandbuiltfortheBBC，schildren

channelbyBelgiangamemakerLarian.Inthisvirtualworld,

theplayerscangainpointsbyfinishingtasks,suchas

collectingcoinsetc.Theycancreatetheirownworksin

different'studios，likeanartstudio,amusicstudioandan

animationstudio.Althoughchildrentravelaroundtheworld

alone,theyusemessageboardstosharewhattheyfindandwhat

theydointhedifferentcreativestudiostheyfindaroundthe

virtualspace.

Attimeschildrenwereexplorersandatotherstheyweresocial

climberseagertoconnectwithotherplayers.Somewerepower

userslookingformoreinformationabouthowthevirtualspace

reallyworked.Thechildrencouldtryallkindsofthings

withouthavingtobeafraidoftheconsequencesthatwould

followiftheytriedthemintherealworld.Theylearnedmany

usefulsocialskillsandplayedaroundwiththeiridentityin

waysthatwouldbemuchmoredifficultinreallife.According

tothestudywhatchildrenlikedaboutvirtualworldswasthe

chancetocreatecontentsuchasmusic,cartoonsandvideos.

Thepublishersofthereportsaythatvirtualworldscanbea

powerful,engagingandrealinteractivesubstituteformore

passivemedia.Theyurgedcreatorsofvirtualspacesfor

childrentogetyoungpeopleinvolvedveryearlyonbecausethey

reallydohavegoodideastoaddandtheyareverygoodcritical

friends.

1>Whatisthewriter?sattitudetowardsvirtualworld?()

A.Supportive.

B.Critical.

C.Neutral.

D.Negative.

正確答案：A

2、Whichofthefollowingisclosestinmeaningto“alternative”

inparagraph1?()

A.Island.

B.Aim.

C.Creator.

D.Choice.

正確答案：D

3、WhichplaceisnotdesignedintheBBC，sAdventureRock

virtualworld?()

A.Animationstudio.

B.Artstudio.