跨境電商英語-課件 Unit 3 Store Management

跨境電商英語Cross-BorderE-CommerceEnglish浙江省中高職一體化貫通系列教材Unit3StoreManagementUnitOverviewAfterstudyingthisunit,youwillbeableto…acquirebasicknowledgeaboutproducttitlesandproductdescriptions;understandsometipsofwritingawell-craftedproductdescription;introducetheimportanceofstoredescriptionandstoreprofile;cultivatepatientandmeticulousworkingattitudeandcraftsman’sspiritofconstantlystrivingforexcellence.Contents目錄Warming-up01Listening02Reading03Speaking04Writing05Workshop0601Warming-upTask1

Havingcomplicated,duplicatedorunclearproducttitlescanseriouslydamageyourchanceofmakingasaleonline..Producttitlesshouldneverbefilledwithdisputedoffers,claims,salesmessaging,oranythingelseotherthantheproductanditsdistinguishingfeatures.Comparethefollowingproducttitles.Discussingroupswhichoneisbetterandwhy.

1.OrganicARGANOil30ml—NaturallyRichinAnti-AgingVITAMINE—100%Pure&Certified—SEERESULTSORMONEY-BACK—ForNATURALFaceMoisturizingHairTreatment,Skin&NailCare2.All-newKindleOasis—Nowwithadjustablewarmlight-8GB,Graphite(internationalversion)

Task2

Peoplewriteanenquirywhentheywanttoaskformoreinformationabouttheproductorservicethatintereststhem.Theyareinterestedinpurchasingaproduct,butwouldliketohavemoreinformationbeforemakingadecision.Inthiscircumstanceyouneedtoofferaproductdescription.Doyouknowwhatthefunctionofwritingaproductdescriptionisandwhattherequirementsareonthelanguageusedinaproductdescription?Suggestedanswer:1.Whatistheuseofwritingaproductdescription?Aproductdescriptionisused:1)Toselltheproduct;2)Toinstructtheuserhowtooperatetheproduct(machinecar,etc.);3)Toexchangetheinformation.2.Whataretherequirementsonthelanguageusedinaproductdescription?Conciseandcomprehensive.Simplesentencesandimperativesentencesarealwaysusedinaproductdescription.02ListeningTask1Listentothepassageandanswerthefollowingquestions.1.Accordingtothepassage,whatisusuallythefirststepofreleasingproducts?________________2.Whatdoestitledescriptionconsistof?____________________________________________________3.Whatarethecorewords?________________________________4.Whatarelongtailkeywordsknownas?_____________5.Accordingtothepassage,forthesamecategoryofproducts,whatcanweusefortitledescription?_______________Titledescription.Corewords,attributewords,longtailkeywordsandsoon.Keywordstodescribetheproducts.Flowwords.Titletemplates.Task1Listentothepassageandanswerthefollowingquestions.Scripts:Titledescriptionisusuallythefirststepofreleasingproducts,andisextremelyimportanttoCross-borderE-commerceproducts.Whenbuyersselectproductsonthird-partyCross-borderE-commerceplatforms,theyoftensearchthroughkeywords.Agoodtitleallowsyourproductstobesearchedbybuyers,maximizesthepageviewsofproducts,increasesproductexposure,improvesproductranking,aswellasstimulatesbuyers'desiretobuy.Agoodtitledescriptionshouldstimulatebuyers’desiretobuydirectlyafterbuyersseethetitleandwithoutevenclickingintothedetails.Thefirstthingtofollowisthatyouneedtomakesurethetitledescriptionisacollectionofproductkeywords.Therefore,wemustputthecoreandmostaccuratekeywordsofproductsinthetitledescription.

Ingeneral,titledescriptionconsistsofcorewords,attributewords,longtailkeywordsandsoon.Insimpleterms,thecorewordsarethekeywordstodescribetheproducts.Forexample,thecorewordofawomen'sdresscanbe“dress”or“women'sdress”.Attributewordsareusedtodescribesproducts’attributes,suchascolor,size,material,style,use,andsoon.Longtailkeywords,alsoknownasflowwords,refertothekeywordsthatdonothavemuchrelationshipwiththeproducts,butcanbringmorepageviews,suchas“plussize”,“freeshipping”andsoon.Afteraperiodofshopoperation,therewilloftenbehundredsoreventhousandsofproducts,andmanyofthembelongtothesamecategory.Ifweareconscientiousabouteachtitledescription,theworkloadistooheavy.Soforthesamecategoryofproducts,wecanusetitletemplates.Thatis,thecorewordsstaythesame,changeattributewordsaccordingly,andreplacethelongtailkeywords.Task2Listentothefollowingpassageandfillintheblankswiththemissingwords.Productpagesneedtodomorethanprovideanimage,aproductdescription,andanAddtocartbutton:theyneedtoselltheproduct.Todoso,productpagesmust1.__________orassureusersthatthisistheitemthat2.____________________.Yetmanyproductpagesfailtodothis.Whenusersrelyonawebsite’sproductinformation,theydonotgetthechancetotouchtheproduct,readitspackaging,tryiton,oraskasalespersonaquestionfacetofacebeforepurchasing.Beingclearand3._________________________areessential.Inoure-commercestudies,wefoundthat20%oftheoveralltaskfailuresinthestudy—timeswhenusersfailedtosuccessfullycompleteapurchase—couldbeattributedtoincompleteorunclearproductinformation.Leavingshoppers’questionsunansweredcan4.____________orevenworse,makeshoppersabandonnotjustthepurchase,butthesiteaswell.Oneshopperinarecentstudycouldnotfindtheinformationheneededintheproductdescription,soheleftthesitetosearchonlineformoreproductinformation.Inthecourseofhissearch,hefoundanothersitewiththesameproduct,amorecompletedescription,andalowerprice.convincemeetstheirneedsdescriptiveproductpagesderailasaleIngeneral,whenyourun5._________________andhearthetestusersay,“NowIwouldgotosearchonline,”youknowyoursiteismakinglessthanhalfthemoneyitcould.Losingausertosearchenginesisalmostidenticaltolosingtheorder.ausabilitystudyTask2

Listentothefollowingpassageandfillintheblankswiththemissingwords.Productpagesneedtodomorethanprovideanimage,aproductdescription,andanAddtocartbutton:theyneedtoselltheproduct.Todoso,productpagesmustconvinceorassureusersthatthisistheitemthatmeetstheirneeds.Yetmanyproductpagesfailtodothis.Whenusersrelyonawebsite'sproductinformation,theydonotgetthechancetotouchtheproduct,readitspackaging,tryiton,oraskasalespersonaquestionbeforepurchasing.Beingclearanddescriptiveproductpagesareessential.Inoure-commercestudies,wefoundthat20%oftheoveralltaskfailuresinthestudy—timeswhenusersfailedtosuccessfullycompleteapurchasewhenaskedtodoso—couldbeattributedtoincompleteorunclearproductinformation.Leavingshoppers'questionsunansweredcanderailasaleorevenworse,makeshoppersabandonnotjustthepurchase,butthesiteaswell.Oneshopperinarecentstudycouldnotfindtheinformationheneededintheproductdescription,soheleftthesitetosearchGoogleformoreproductinformation.Inthecourseofhissearch,hefoundanothersitewiththesameproduct,amorecompletedescription,andalowerprice. Ingeneral,whenyourunausabilitystudyandhearthetestusersay,“NowIwouldgotoGoogle,”youknowyoursiteismakinglessthanhalfthemoneyitcould.LosingausertoGoogleisalmostidenticaltolosingtheorder.Task3Listentothefollowingpassageanddecidethefollowingsentencesaretrue(T)orfalse(F).1.Productpricingcanimpactalmosteveryaspectofyourbusiness.2.Pricesensitivityisoneofthekeyfactorstocompanies’pricingchoices.3.Studieshavealsoshownthatsmallvariationsinpricecanraiseorlowerprofitabilitybyasmuchas12%or50%.4.It’snoteasytogetstuckonyourpricingstrategywhenyou’relaunchinganewbusinessorproduct.5.Cost-pluspricingisthesimplestwaystopriceyourproduct.FFFTTTask3Listentothefollowingpassageanddecidethefollowingsentencesaretrue(T)orfalse(F).Pricingyourproductsisoneofthecornerstonedecisionsyou’llmakeasabusinessowner.Itimpactsalmosteveryaspectofyourbusiness.Yourpricingisadecidingfactorineverythingfromyourcashflowtoyourprofitmarginstowhichexpensesyoucanaffordtocover.Italsoaffectsyourcustomers.Pricesensitivityisoneofthekeyfactorstocompanies’pricingchoices.Customersarewellinformedabouttheirpurchasesnow,andtheyaresensitivetopricebecausetheywantthemaximumbenefitsfortheirmoneyandtime.Studieshavealsoshownthatsmallvariationsinpricecanraiseorlowerprofitabilitybyasmuchas20%or50%.That’swhyit’salltooeasytogetstuckonyourpricingstrategywhenyou’relaunchinganewbusinessorproduct,butit’simportantnottoletthedecisionstopyoufromlaunching.Thebestpricingdataentrepreneurscangetisfromlaunchingandtestingwithrealcustomers—butyoustillneedtostartsomewhere,withapricethatworks.It’seasytofallintoablackholeifit’syourfirsttimepricingaproduct.Fortunately,thereisasimplewaytopriceproductssothatyousellprofitably.Pricingtoucheseverythingfromyourbusinessfinancestoyourproduct’spositioninginthemarketwithconsiderationslikewhetherit'stimeless,bespoke,orashort-livedtrendingproduct.Italsofactorsintohowyoumakeaprofitsellingononlinesellingsites.It’sakeystrategicdecisionyouneedtomakeforyourbusiness,anditcanbejustasmuchanartasitisascience.Ifyou’retryingtofindtheretailpriceofyourproduct,thereisarelativelyquickandstraightforwardwaytosetastartingprice.Remember,justbecauseit’sthepriceyouusetolaunchdoesn’tmeanit’sthepriceyou’lluseforever.Tosetyourfirstprice,addupallofthecostsinvolvedinbringingyourproducttomarket,setyourprofitmarginontopofthoseexpenses,andthereyouhaveit.Thisstrategyiscalledcost-pluspricing,andit’soneofthesimplestwaystopriceyourproduct.03ReadingSetting:

Havinggoodproductdescriptionsonyouronlineshopisasimportantashavinggreatimagesoratechnicallyflawlesswebsite.Notonlydoesitcontributetoapositivecustomerexperience,butitalsocontributestothecredibilityofyourstore,itcanhelpyouronlineshoprankhigher,andboostconversionsforyoursite’svisitors.StartingtaskManypeopleholdtheopinionthattherearesomanyotherthingstodoonawebsiteintermsofconversionrateoptimizationandaproductdescriptioncan’treallymakeanimpactonsales.Isitcorrect,andwhy?Canyoulistsomepracticalwaystofindproductstosellinyouronlinestore?Wrong.Infact,evidencefromane-commercestudyconductedbyNielsenNormanGroupshowsthat20%ofunsuccessfulpurchasesareduetolackofproductinformation.Whyisitwrong?Becausegreatproductdescriptionsneedtoaugmentyourproductpagesbysellingyourproductstorealpeople,notjustactingasback-of-the-boxdispensersofinformationforsearchengines(thoughSEOcan’tbeanafterthought,ofcourse).BestProductDescriptionstoIncreaseOnlineConversionsAproductdescriptionisthemarketingcopythatexplainswhataproductisandwhyit’sworthpurchasing.Thepurposeofaproductdescriptionistosupplycustomerswithimportantinformationaboutthefeaturesandbenefitsoftheproduct.Awell-craftedproductdescriptioncanhelpyouronlineshoprankhigher,andboostconversionsforyoursite’svisitors.Ofcourse,therearealotofthingstothinkaboutwhenputtingtogetheragoodproductdescription.Hereareafewtipsongettingstarted!ThinkaboutyourtargetaudienceUnderstandinghowtowriteaproductdescriptionrequiresputtingyourselfintheshoesofyouraudience.Ifyouhaven’tyetcreatedabuyerpersona,youreallyshould.Thebestproductdescriptionsaddressyourtargetaudiencedirectlyandpersonally.Forexample,ifyousellhigh-end,professionalheadphones,youprobablyhaveadifferenttargetaudiencethansomeonewhosellsgamerheadphonesortrendydesignerheadphones.Knowingyourcustomer’sintent

andmotivationforbuyingtheseheadphonesshoulddefinitelyaffecthowyouwriteaboutyourproducts.Connecttheproduct’sfeaturestoitsbenefitsConsumersgenerallygoforproductsthatprovidethemwithspecificbenefits.Whenwritingaproductdescription,askyourself,“Whatwouldacustomergainfrommyproduct?”andthenmakealistofthefeaturesofyourproduct.Fromthere,trytolinkthesefeaturestothebenefitsforcustomers.Thiswillhelpyougetasenseofwhattoconcentrateonasyouwriteyourdescription.Ifyou’resellinganewbrandofflavoredcoffeeonline,tryconnectingthecoffee’sorigin,tastingnotes,

caffeinecontent,oranotherqualityofthecoffeetoitsbenefits(goodflavor,apleasantdrinkingexperience,caffeineboost,feelingofhelpingacommunity/farmers,etc.).

Besuretousesomepositiveorsensoryadjectiveswhenhighlightingfeaturesandbenefits.Thinkaboutwordslike“velvety”,“smooth”,“crisp”and“bright”ifyou’resellingfoodproducts,and“elegantdesign”,“remarkablesoundperformance”and“outstandingtonalbalance”ifyou’resellingheadphones.Theproductdescriptiontouchesonboththeproductfeaturesanditsbenefits.Notonlydoesitinformthesite’svisitoraboutaproduct,butalltheserelatedtextsandkeywordswillhelptheproductpage’sSEOand,inturn,helpthepagerankhigher.Makeiteasytoread—usebulletpointsGenerallyspeaking,extremelylongproductdescriptionsaren’tnecessary.Manypeoplereadadsonamobilephoneoracomputerthesedays,andmayscrollbyifaproductdescriptionislongandwordy.Soyoumustcovertheproductasfastasyoucanandstriveforafewbriefandvividsentencesoverlengthydescriptions.Thingslikebulletpointscanbeparticularlyhelpful,ifyou’reabletousethem.Forexample,insteadofsaying“Ourcoffeehasasmooth,creamyvanillaflavorthatwillmakeyourhousesmelllikeabirthdayparty”,youcouldbreakdownthesesentimentsintoaseriesofbulletpoints:“Silkysmoothvanillaflavor!”“Fillsyourhousewiththescentofabirthdayparty!”“Instantrelaxationfirstthinginthemorning!”ThinkaboutSEO—optimizewithkeywordsAgoodproductdescriptiononlyworksifitcanreachreaders.Ifyourproductismorelikelytoshowuponasearchengine,it’sfarmorelikelytosell.Makesureyouusekeywordsthataconsumerlookingforthistypeofproductwillsearchforonline.Dosomeresearchonsearchengineoptimization(SEO)toensureyouarechoosingkeywordsthatwilldriveshopperstoyourproduct.Also,notethatsomeproductshavedifferentnames.Forexample,softdrinksarereferredtodifferentlyindifferentpartsofthecountry.Ifyou’resellingasoftdrinkdispensertobeusedinrestaurants,youmaywanttoaddasmallblurbonthebottomsayingsomethinglike,“Alsoknownasapopdispenser,sodadispenser,oracokedispenser.”參考譯文提高在線轉(zhuǎn)化率的最佳產(chǎn)品描述產(chǎn)品描述是解釋什么是產(chǎn)品以及為什么值得購買的營銷文案。產(chǎn)品描述的目的是向客戶提供關(guān)于產(chǎn)品特性和優(yōu)點的重要信息。一個精心制作的產(chǎn)品描述可以使你的網(wǎng)店獲得更高的搜索排名，同時還能提高網(wǎng)站訪問者轉(zhuǎn)化為產(chǎn)品顧客的比率。當(dāng)然，撰寫一個產(chǎn)品描述，需要考慮很多事情。下面有幾條建議供你參考！考慮你的目標(biāo)客戶要想寫好產(chǎn)品描述需要你設(shè)身處地為你的客戶著想。如果你還沒有建立一個買家角色，你真應(yīng)該趕緊創(chuàng)建一個。一個好的產(chǎn)品描述應(yīng)該直接針對你的目標(biāo)客戶。例如，如果你賣的是一款高端且專業(yè)性很強(qiáng)的頭戴式耳機(jī)，你的目標(biāo)客戶可能和那些賣游戲耳機(jī)，或者時尚設(shè)計耳機(jī)的不一樣。了解客戶購買這些耳機(jī)的意圖和動機(jī)肯定會影響你如何寫你的產(chǎn)品描述。將產(chǎn)品的特點與它能帶來的益處聯(lián)系起來消費者通常會選擇那些能給他們帶來特定益處的產(chǎn)品。在寫產(chǎn)品描述時，問問自己“顧客能從我的產(chǎn)品中得到什么?”然后列出產(chǎn)品的功能特點。嘗試將這些特點與客戶的利益聯(lián)系起來。這會幫你確定在寫產(chǎn)品描述時應(yīng)關(guān)注些什么。如果你正在網(wǎng)上銷售一種新牌子的風(fēng)味咖啡，試著把該咖啡的產(chǎn)地，品嘗記錄，咖啡因含量等與該咖啡能帶給人們的好處聯(lián)系起來（好味道，愉快的飲用體驗，咖啡因提神，有一種幫助社區(qū)/農(nóng)民的感受等等)。在強(qiáng)調(diào)特征和好處時，一定要使用一些積極的或感性的形容詞。如果你在銷售食品，可以考慮“天鵝絨般”“柔滑”“清脆”和“明亮”這樣的詞；如果你在銷售耳機(jī)，可以考慮“優(yōu)雅的設(shè)計”“卓越的聲音性能”和“杰出的音調(diào)平衡”這樣的詞。產(chǎn)品描述涉及到產(chǎn)品特性及其能帶來的好處。它不僅能讓網(wǎng)站的訪問者了解一個產(chǎn)品，而且所有這些相關(guān)的文本和關(guān)鍵詞還能幫助產(chǎn)品頁面的搜索引擎優(yōu)化，使得該產(chǎn)品的網(wǎng)頁排名更高。列出要點使產(chǎn)品描述更易閱讀一般來說，超長的產(chǎn)品描述是不必要的。如今，許多人在手機(jī)或電腦上閱讀廣告，如果產(chǎn)品說明又多又長，他們可能會直接略過。因此，你必須盡可能快地使用幾個簡短而生動的句子描述產(chǎn)品。這里，列出要點會對你特別有用。例如，與其說“我們的咖啡有一種柔滑的，奶油香草的味道，會讓你的房子聞起來像生日派對”，還不如把這些感受分解成一系列要點“柔滑的，奶油香草的味道”“讓你的房子充滿了生日派對的氣息”和“早上第一件事就是即刻放松”。使用關(guān)鍵詞進(jìn)行搜索引擎優(yōu)化一個好的產(chǎn)品描述只有在能夠接觸到消費者的情況下才有效。你的產(chǎn)品越有可能出現(xiàn)在谷歌搜索引擎上，就越有可能被銷售出去。確保你使用的關(guān)鍵詞是消費者在在網(wǎng)上搜索這類產(chǎn)品時會使用的。做一些關(guān)于搜索引擎優(yōu)化的研究，以確保你選擇的關(guān)鍵詞能夠促使消費者購買你的產(chǎn)品。另外，需要注意，有些產(chǎn)品有不同的名字。例如，軟飲料在全國不同地區(qū)有不同的說法。如果你要在餐館里賣飲料機(jī)，你可以在底部加上一個小廣告，比如“也被稱為飲料機(jī)，汽水機(jī)，或者可樂機(jī)”。UnderstandingthetextTipsWhy?

How?

ThinkaboutyourtargetaudiencecreateabuyerpersonaConnecttheproduct'sfeaturestoitsbenefitshelpyougetasenseofwhattoconcentrateonMakeiteasytoread-UsebulletpointscovertheproductasfastasyoucanandstriveforafewbriefandvividsentencesThinkaboutSEO-optimizewithkeywordsTask1

Completetheformthatsummarizesthetext.addressyourtargetaudiencedirectlyandpersonallymakealistofthefeaturesofyourproductandtrytolinkthesefeaturestothebenefitsforcustomers.Manypeoplereadadsonamobilephoneoracomputerthesedays,andmayscrollbyifaproductdescriptionislongandwordy.IfyourproductismorelikelytoshowuponaGooglesearchengine,it'sfarmorelikelytosell.DosomeresearchonSEOtoensureyouarechoosingkeywordsthatwilldriveshopperstoyourproduct.Task2Answerthequestionswiththeinformationyoufindinthetext.1.Whatisaproductdescriptionandwhatisthepurposeofit?Aproductdescriptionisthemarketingcopythatexplainswhataproductisandwhyit’sworthpurchasing.Thepurposeofaproductdescriptionistosupplycustomerswithimportantinformationaboutthefeaturesandbenefitsoftheproduct.2.Whatcanagoodproductdescriptionhelpyouronlineshop?Awell-craftedproductdescriptioncanhelpyouronlineshoprankhigher,andboostconversionsforyoursite’svisitors.3.Howdoyouunderstand“abuyerpersona”andwhyshouldwecreateone?Abuyerpersonaisafictionalbiographycreatedaccordingtouserbehaviordata,demographics,andothermetricstosegmentanaudience.Itcanhelpyouaddressyourtargetaudiencedirectlyandpersonally.4.Whatisbulletpointandwhatistheuseofbulletpointsinaproductdescription?Bulletpointsarekeyproductfeatures,usuallyafewbriefandvividsentences.Theycanhighlightproductinformationandmakeproductdescriptionseasytoread.Themoredescriptivebulletpointsyouhaveonyourpage,thebetteryoursaleswillbe.5.Whatis“SEO”andwhyshouldwedosomeresearchonitwhensellingonline?SEOissearchengineoptimization.Dosomeresearchonsearchengineoptimization(SEO)toensureyouarechoosingkeywordsthatwilldriveshopperstoyourproduct.Dealingwithlanguage

Task3

Completethewordsthatmatchthemeaningsontheright.Thefirstlettersarealreadygiven.1.t__________modernandinfluencedbythemostrecentfashionsorideas2.r__________apleasantactivitythatmakesyoubecomecalmandlessworried3.h__________intendedforpeoplewhowantverygoodqualityproductsandwhodonotmindhowmuchtheycost4.d__________withoutanydoubt5.i________happeningimmediately,withoutanydelay6.b______ashortdescriptionofabook,film,etc.,writtenbythepeoplewhohaveproducedit,andintendedtomakepeoplewanttobuyitorseeit7.l_________continuingforalongtime8.o______hebeginningorcauseofsomething9.s__________athought,opinion,orideabasedonafeelingaboutasituation,orawayofthinkingaboutsomething10.m_________enthusiasmfordoingsomethingrendyelaxationigh-endefinitelynstantlurbengthyriginentimentotivationTask4CompletethesentenceswiththecorrectformofthewordsinTask3.1.Theterm“________ofgoods”meansthecountry(region)fromwhichagoodisobtainedasdeterminedinaccordancewiththeseregulations..2.The__________behindthedecisionisthedesiretoimproveourservicetoourcustomers.3.Thistypeofaccountoffersyou________accesstoyourmoney.4.Ourtargetmarketisyoungconsumerswholike

________clothing.

5.Thisisanadvertisingagencywithallitsjuggleryofpublic__________.originmotivationinstanttrendysentiment6.The________onthebackofthebooksaysthatit"willtouchyourheart".7.Thechancesareyouhaven'tfullydecidedwhatyouwantfromyourcareeratthemoment,inwhichcaseyou're__________notcutouttobeabossyet!8.Professionalvisitorpromotionwillfocusoninvitingyour__________customersfromallovertheworldthroughourglobalnetwork..9.The__________oftravelrestrictionsmeanstheyarefreetotravelandwork.10.Manyairlinepassengersface__________delaysbecauseofthestrike.high-endlengthydefinitelyrelaxationblurbTask5TranslatethesentencesintoChinese,andwriteasentencebyusingthephraseinbrackets.1.Thiswillhelpyougetasenseofwhattoconcentrateonasyouwriteyourdescription. (concentrateon)Translate:______________________________________________________________Write:_________________________________________________________________2.Theproductdescriptiontouchesonboththeproductfeaturesanditsbenefits.(touchon)Translate:______________________________________________________________Write:_________________________________________________________________3.Notonlydoesitinformthesite’svisitoraboutaproduct,butalltheserelatedtextsandkeywordswillhelptheproductpage’sSEOand,inturn,helpthepagerankhigher.(inturn)這會幫你確定在寫產(chǎn)品描述時應(yīng)關(guān)注些什么。Ifthat'sthecase,thenconcentrateonyourtargetgroup.Muchofthisdiscussiondoesn'ttouchonthecosttoconsumers.產(chǎn)品描述涉及到產(chǎn)品特性及其能帶來的好處。Translate:_____________________________________________________________________________________________________________________________

Write:__________________________________________________________________________________________________________________4.Soyoumustcovertheproductasfastasyoucanandstriveforafewbriefandvividsentencesoverlengthydescriptions.(strivefor)Translate:_____________________________________________________________

Write:________________________________________________________________________________5.IfyourproductismorelikelytoshowuponaGooglesearchengine,it'sfarmorelikelytosell.(showup)Translate:__________________________________________________________________________Write:________________________________________________________

因此，你必須盡可能快地使用幾個簡短而生動的句子描述產(chǎn)品。OnlywheneveryonestrivesfortheirowndreamscanwerealizetheChineseDream.Theinvestigationshowedupthefinancialproblem.你的產(chǎn)品越有可能出現(xiàn)在谷歌搜索引擎上，就越有可能被銷售出去。

它不僅能讓網(wǎng)站的訪問者了解一個產(chǎn)品，而且所有這些相關(guān)的文本和關(guān)鍵詞還能幫助產(chǎn)品頁面的搜索引擎優(yōu)化，使得該產(chǎn)品的網(wǎng)頁排名更高。

Inaddition,advertisingcaninfluenceconsumers'moodswhich,inturn,arecapableofinfluencingconsumer'reactionstoproducts.04SpeakingSetting:

ThefollowingistheproductdescriptionofKindle.Workingroupstoanalyzethisproductdescriptionandshareinclasswhatyouhavefound.Ourbest7",300ppiflush-frontPaperwhitedisplayAdjustablewarmlighttoshiftscreenshadefromwhitetoamber(琥珀色)Waterproof(IPX8)soyoucanreadinthebathorbythepoolThinandlightergonomic(符合人體工學(xué)的)designwithpageturnbuttonsReadslikerealpaperwiththelateste-inktechnologyforfastpageturnsinstantaccesstomillionsofbooksandnewspapersSuggestedanswer:Theproductdescriptionisquitegood.Fromtheproducttitle,yougototheproductdescription.Asyoucanseeintheabove,thereislotsofinformationthat’soutlined,includingthefollowing:Screenresolution.（屏幕分辨率）BacklightinginformationWaterproofingDimensionsAccesstobooksTheabovedescriptionessentiallyanswersthequestionsthatbuyershave.Moste-readerbuyersareworriedaboutscreenresolution.Theyarealsoworriedaboutbacklighting.Waterproofingmaybeagimmickbutit’ssomethingthatmostpeoplewillwelcome.ThereisalsoinformationabouttheaddedbenefitofbuyingaKindle;yougetaccesstomillionsofbooksandnewspapers.05WritingStoredescriptioniswhereweintroducethebasicinformationofthestoreandshowtheadvantagesandstrengthofit,andthuscannotbeneglected.Itgenerallybeginswithacompanyprofile,suchascompanyhistory,mainbusinessscope,awardsorpatentcertificates,well-knowncustomers,etc.Inaddition,theremayalsobebriefintroductionofthecompany’sbusinessphilosophyorcorporateculture,leavingareliablefirstimpressiontothebuyer.Task1Pleasewriteacompanyprofileforthefollowingcompany.本公司專業(yè)生產(chǎn)自己設(shè)計的各類運(yùn)動鞋、童鞋、涼鞋等，產(chǎn)品質(zhì)佳價低1.5到3美金，產(chǎn)品遠(yuǎn)銷歐洲、東歐、中東等。Wespecializeinmanufacturingallkindsofshoesofourowndesign,coveringsportsshoes,children'sshoesandsandalsaswell.Ourproductsareofsuperiorqualityandreasonablypriced,rangingfrom1.5to3USdollarsandenjoyagoodmarketinEurope,esp.EasternEuropeandtheMiddleEast.Suggestedanswer:Task2

Supposeyouareplanningtoopenanonlinestoresellingwomen'sclothing.Pleasewriteastoreprofileforyourselfanddiscussingroupstodecidewhichisthebestandwhy?06WorkshopWhenbuildinganonlinestore,alotoffocusgoesintothehomepagedesign—afterall,it’sthefirstthi