BEC商務(wù)英語（初級）閱讀模擬試卷4（共355題）

BEC商務(wù)英語（初級）閱讀模擬試卷4（共9套）（共355題）BEC商務(wù)英語（初級）閱讀模擬試卷第1套一、常規(guī)閱讀理解(本題共5題，每題1.0分，共5分。)1、EXPRESSPRINThasopenedanewofficeinthisarea.Pleasecallintodiscussyourphotocopyingrequirements.A、Telephoneournewofficeifyouwanttoorderanything.B、Visitournewofficeandtalktousaboutwhatyouneed.C、Contactuswithyourrequirementswhenyouopenanewoffice.標(biāo)準(zhǔn)答案：B知識點解析：本題意：快速復(fù)印公司在這一區(qū)新開了一家分店。請打電話討論復(fù)印要求。選項B：參觀我們新店并告訴我們你的需求。B與題意相符。故選B。2、Joan,ourShanghaiagent,istocometoourcompanywithinthisweek.A、Joan,ourShanghaiagent,hastocometoourcompanyinaweek.B、OurShanghaiagent,Joan,isgoingtocometoourcompanyasplannedbeforenextweekstarts.C、Joan,ourShanghaiagent,maycometoourcompanywithinthisweek.標(biāo)準(zhǔn)答案：B知識點解析：暫無解析3、A、Themanagingdirectorwillattendthemeetingbutwillnotmakeanyspeech.B、ThesalesmanagerwillnottakelongertopresenthisreportthanthefinancemanagerC、Themangersattendingthemeetingcanhaveahalf-hourbreakduringthemorning.標(biāo)準(zhǔn)答案：C知識點解析：原文是：“10：30—11：00Morningtea”。也就是說，中間有一個“halfanhourbreak”。4、GARDENHOTELCOMESTOCELEBRATETHESPRINGFESTIVALWITHUSEnjoyafull50%offadeluxeroomatourhotel—providingyoubookandprepay30daysinadvance.Pluschildrenunder17canshareatwinroomwithMumandDadforfreeAddress:8,LihuaRoad,Guangzhou,ChinaTel:876928Fax:876123______YoucanenjoyonlyhalfthepriceforaDeluxeRoomifyou______.A、makeyourreservationearlyB、makeyourreservationandpay30daysbeforeyoucometoliveinourhotelC、provideuswithabookandpay30daysinadvance標(biāo)準(zhǔn)答案：B知識點解析：prepay30daysinadvance提前30天預(yù)付款，可以半價訂到adeluxeroom．B選項makeyourreservationandpay30daysbeforeyoucometoliveinourhotel與原文內(nèi)容符合。故B是正確答案。5、Theseminarisfrom4:30to6:00,withtimeallowedforquestionsfromtheaudience.Refreshmentsareservedat6:00.A、Thespeakerwillrespondtoquestionsiftimeallows.B、Therewillbetimetoaskquestionsduringtheseminar.C、Itwillsavetimeifquestionsareleftuntilrefreshmentsareserved.標(biāo)準(zhǔn)答案：B知識點解析：文中提到“…withtimeallowedforquestionsfromtheaudience”可見，將會留時間給觀眾提問。二、分析型配伍題(本題共5題，每題1.0分，共5分。)?Lookatthelistbelow.Itshowssomeproductsectorsofhealthcaremarket.?Forquestions6-10,decidewhichsector(A-H)ofthemarketeachpersonontheoppositepageshouldconsult.?Foreachquestion,markthecorrectletter(A-H)onyourAnswerSheet.?Donotuseanylettermorethanonce.PRODUCTSECTORSOFHEALTHCAREMARKETAVitaminsandDietarySupplementsBCough,ColdandAllergyRemediesCDigestiveRemediesDEyeCareEWoundTreatmentsFAdultMouthCareGCalmingandSleepingProductsHSmokingCessationAids6、KevinLeeislookingforsomeproductstohelphimquitsmoking.標(biāo)準(zhǔn)答案：H知識點解析：暫無解析7、JessicaLynnisoverweighed.Shewantstokeepslim.標(biāo)準(zhǔn)答案：A知識點解析：暫無解析8、AnthonyWesthasgothisarminjuredwhenheisplayingfootball.標(biāo)準(zhǔn)答案：E知識點解析：暫無解析9、Oldpeoplearelikelytohavesomedifficultiesinfallingasleep.標(biāo)準(zhǔn)答案：G知識點解析：暫無解析10、SarahNewtonwantstobuysomemedicineforherstomachache.標(biāo)準(zhǔn)答案：C知識點解析：暫無解析三、描述型配伍題(本題共5題，每題1.0分，共5分。)?Lookatthechartbelow.ItshowsthesalesofmobilephonesindifferentcompaniesduringApril,MayandJune.?Whichchartdoeseachsentence(11-15)describe??Foreachsentence,markoneletter(A-H)onyourAnswerSheet.?Donotuseanylettermorethanonce.11、MobilephonesalesfellinMaybutroseagaininJunetoreachthesamelevelasinApril.標(biāo)準(zhǔn)答案：F知識點解析：暫無解析12、ThesaleofmobilephonesdroppedsteadilyfromApriltoJune.標(biāo)準(zhǔn)答案：A知識點解析：暫無解析13、MobilephonesalesdeclinedduringMaybutincreasedagaininJunetoexceedtheAprilsales.標(biāo)準(zhǔn)答案：G知識點解析：暫無解析14、Afterasharprise,therewasalmostnochangeinmobilephonesalesfortherestoftheperiod.標(biāo)準(zhǔn)答案：E知識點解析：暫無解析15、AsteadyincreaseinsalesduringMayandJunefollowedthesharpfallinApril.標(biāo)準(zhǔn)答案：B知識點解析：暫無解析四、判斷題(本題共7題，每題1.0分，共7分。)Readtheadvertisementbelow.Arethesentences(16-22)"Right"or"Wrong"?Ifthereisnotenoughinformationonanswer"Right"or"Wrong",choose"Doesn'tsay".Foreachsentence,markoneletter(A,BorC)onyourAnswerSheet.JOINALEADINGINTERNATIONALCHEMICALCOMPANYCBW,aleadinginternationalchemicalcompany,currentlybasedinHangzhou,isseekingenthusiastic,hard-workingPRONationalstofillnewlycreatedpositionsinourSalesandTechnicaldivisions.Thesuccessfulcandidatesshouldpossessthefollowingqualifications:SALESREPRESENTATIVES(PositionsavailableinBeijing,Dalian,Shanghai,XiamenandGuangzhou)Universitydegree,preferablyinatechnicaldiscipline.Atleastthreeyearssalesexperience,preferablywithajointventure,inchemicalsorarelatedfield.AbasiclevelofwrittenandspokenEnglish.TECHNICAL(BasedinGuangzhou)Chemists:Master'sdegreeorhigherinPolymerChemistry.Atleastthreeyearsrelevantexperienceinthechemicalfield.FluencyinwrittenandspokenEnglish.QualifiedcandidatesshouldforwardtheirresumesinEnglish,withaletterdetailingtheirinterestsinthepositionsandincludingsalaryexpectationstotheGeneralManager,CBWChina,18,WeiminRoad,Guangzhou.16、CBWisaleadinginternationalchemicalcompanywhichisrecruitingChinesecitizenstoworkinallpartsofChina.A、RightB、WrongC、Doesn’tsay標(biāo)準(zhǔn)答案：B知識點解析：CBW設(shè)在杭州，從“currentlybasedinHangzhou”可知。17、Successfulcandidatesareneededtoworkinthethreedivisions.A、RightB、WrongC、Doesn’tsay標(biāo)準(zhǔn)答案：B知識點解析：原文中的信息是：“PositionsavailableinBeijing，Dalian，Shanghai，XiamenandGuangzhou?！痹摴菊衅傅娜藛T只是在中國的部分城市工作。18、CBWwillrecruitsalesrepresentativesinothercitiesasitsbusinessdevelopsinChina.A、RightB、WrongC、Doesn’tsay標(biāo)準(zhǔn)答案：C知識點解析：文中沒有提到應(yīng)聘人員是否會在三個分部工作的相關(guān)信息。19、IfyouwanttoapplyforthepositionofSalesRepresentative,youmusthavethreeyearssalesexperienceinthechemicalfield.A、RightB、WrongC、Doesn’tsay標(biāo)準(zhǔn)答案：A知識點解析：原文是：“Atleastthreeyearssalesex—perience，preferablywithajointventure，inchemicalsorarelatedfield。”20、Tobeaseniorchemist,youmusthaveabasiccommandofwrittenandspokenEnglish.A、RightB、WrongC、Doesn’tsay標(biāo)準(zhǔn)答案：B知識點解析：原文是：“FluencyinwrittenandspokenEnglish?！笔鞘炀殹⒘骼挠⒄Z讀寫能力，而不是基礎(chǔ)的讀寫能力。21、Qualifiedcandidatesshouldwritetoapply.A、RightB、WrongC、Doesn’tsay標(biāo)準(zhǔn)答案：A知識點解析：原文是：“forwardtheirresumesinEnglish，withaletter．．．”22、ThepositionsforchemistswillbeavailableinotherpartofChinainthenearfuture.A、RightB、WrongC、Doesn’tsay標(biāo)準(zhǔn)答案：C知識點解析：文中沒有提到將來是否會有在其他城市的招聘計劃。五、閱讀理解題(本題共6題，每題1.0分，共6分。)ReadthearticleaboutChinaandtheWTO.Foreachquestion23—28thatfollows,choosethecorrectanswer.Markoneletter(A,BorC)onyourAnswerSheet.OnDecember11th,2001,ChinaformallybecameoneofthemembersoftheWTOafteralongperiodof15years'negotiationswiththeWTOmembercountries.Duringtheseyears,Chinagraduallyliberalizedmostofhertradeandinvestmentpolicies,makingtheofficialadmissionlargelysymbolic.ItisquitesignificantforChinatojointheWTO.ItcertainlywillfacilitateChina'sinternationalbusiness.Andthisshouldreinforcemovestowardsmarketliberalization.TheWTOmembershipsignalsChina'scommitmenttoestablishclearandenforceablenon-discriminatoryrulestoconductbusinesswithinitsowncountryandwithothercountries.Chinaisbecomingrelativelypowerfulintheworld'seconomy.ByjoiningtheWTO,Chinacanenjoymanyfavourablerightsindoinginternationaltrade,butinthemeantime,Chinahastoperformherobligations.TherearemoreadvantagesthandisadvantagesforChinatojointheWTOthoughChina'snationalindustriesmaymeetgreatimpact.AfterChinabecomesoneoftheWTOmembers,hereconomicgrowthwillgreatlyincreaseandherlegalandgovernmentalreformswillbefacilitated.AccordingtoaWTOreport,whichwasreleasedonOctober10,2002,ChinahasbecomethefourthlargesttradebodyintheworldfollowingtheTriad:theUnitedStates,theEuropeanUnionandJapan.TheimprovedtradeenvironmentfollowingherentryintotheWTOresultedintherapidgrowthinChina'stradevolume.Therefore,itcanbeseenthatChina'sentryintotheWTOhasgreatpositiveimpactonChina'sinternationaltrade.SinceChinabecameoneofthemembersoftheWTO,foreigninvestmentshavebeenflowingintothiscountry,whichisoppositetothepredictionthatChina'sforeigninvestmentwoulddecreaseafterChina'sentryintotheWTO.ThisisbecauseChinahasrich,low-costlaborresourcesandthevastmarket,bothofwhichprovidemuchscopeforprofitandmakeforeigninvestorsmoreconfidentininvestinginChina.Besides,thestableandpromisingpoliticalandeconomicsituationsattractforeigninvestors.Chinamustobservethesame"gamerules"astheothermembersoftheWTOdo,whichwillspeeduphersteptointegrateitseconomyintotheglobaleconomicframework.Besides.China'sentryintotheWTOwillhelpprivatebusinessestoimprovetheirgrowth.TheChinesegovernmentmustalsograntequalrightstoallenterprisesnomatterwhethertheyarestate-ownedorprivateonesaccordingtotheWTOequaltreatmentprinciple.23、AtlastChinabecameoneofthemembercountriesoftheWTOin2001after______.A、negotiatingmanytimeswiththeUSAandsomeothercountriesfor15yearsB、negotiatingwiththeUSAandtherestoftheWTOmembercountriesC、negotiatingwithmostofthemembercountriesoftheWTO,includingtheUSA標(biāo)準(zhǔn)答案：B知識點解析：暫無解析24、WhatpositiveimpactwillChina’sentryintotheWTOhaveonChina?A、ItwillhelpChinafurtherreformandreducetheemployment.B、ItwillpromoteChina’sinternationalbusiness.C、ItwillfacilitateChina’sprivatizationandhelpChinarelieveforeigndebts.標(biāo)準(zhǔn)答案：B知識點解析：暫無解析25、Asoneofthemembernations,ChinacanenjoythefavourablepoliciesoftheWTO,but______.A、ChinamustchangeallherinternationalbusinesspoliciestoperformherobligationsB、ChinamustperformherobligationsandmakenewpoliciesC、Chinamustobservethe"gamerules"oftheWTOandperformherobligations標(biāo)準(zhǔn)答案：C知識點解析：暫無解析26、AWTOreportsaysthat______.A、ChinahasbecomethefourthlargesttradebodyinAsiafollowingtheTriadB、Chinaisverypowerfulintheworld’stradebesidestheTriadC、ChinahasbecomethefourthlargestnationininternationaltradefollowingtheTriad標(biāo)準(zhǔn)答案：C知識點解析：暫無解析27、China’sentryintotheWTO______.A、hasmoreadvantagesthandisadvantagesB、hasmoredisadvantagesthanadvantagesC、hasdisadvantagesthatoffsettheadvantages標(biāo)準(zhǔn)答案：A知識點解析：暫無解析28、SinceChinahasjoinedtheWTO,______.A、state-runenterpriseswilldevelopmorequicklythanprivateonesB、privateenterprisesareabletoenjoythesamerightsasthestate-runenterprisesdoC、privateenterprisesenjoymorerightsandcandevelopmorequicklythanstate-runones標(biāo)準(zhǔn)答案：B知識點解析：暫無解析六、完形填空題(本題共12題，每題1.0分，共12分。)Readtheinformationaboutcommercialbanks.Choosethecorrectwordtofilleachgap,fromA,BorCForeachquestion(29-40),markoneletter(A,BorC)onyourAnswerSheet.CommercialBanks(29)theendofMay1995,Chinahas15commercialbanks,theInternationalBusiness(30)eightoftheseare(31)nationwide.TheyaretheIndustrialandCommercialBankofChina,theAgriculturalBankofChina,theBankofChina,thePeople'sConstructionBankofChina,theCommunicationsBank,theCITICIndustrialBank,theChinaEverbrightBankandtheHuaxiaBank.Therearesix(32)shareholdingbanks.TheyaretheMerchant'sBank,theGuandongDevelopmentBank,theShenzhenDevelopmentBank,theFuzhouIndustrialBank,theShanghaiPudongDevelopmentBankandtheHainanDevelopmentBank.Apart(33)these,thereisthe(34)ofthePeople'sConstructionBankofChina,theChinaInvestmentBankandtwohousingdepositbanks.Theyarefully(35)bythePeople'sBankofChina.Toadd(36)the15,theMinshengBankingCorpwas(37)upinJanuary1996.Itisnowthe(38)non-Statebank.Fiveforeignbankshavesofarbeen(39)torunbranchofficesinBeijing.Hereisa(40)ofthem:BankofTokyoTel5931640.CitibankoftheUnitedStatesTel5004425HongKongandShanghaiBankingCorporationTel5001121NanyangCommercialBankTel5139026IndustrialBankofJapanTel595472831.29、A、InB、ByC、At標(biāo)準(zhǔn)答案：B知識點解析：“bytheendof”是固定搭配，表示“到……末”；“intheend”單獨可表示“最后”的意思，后面一般不跟名詞；“attheendof”雖然成立，但更多的表示的是一個時間點，沒有“截止到……”的意思。故選B。30、A、reportedB、saidC、claimed標(biāo)準(zhǔn)答案：A知識點解析：InternationalBusiness是一本刊物，因此用“report報道”這個詞最為合適。故選A。31、A、runB、operatedC、ran標(biāo)準(zhǔn)答案：A知識點解析：“run”和“operate”都可以表示“經(jīng)營”的意思，但是“run”更為地道一些，該題應(yīng)該選run的過去分詞形式。故選A。32、A、nationwideB、worldwideC、regional標(biāo)準(zhǔn)答案：C知識點解析：招商銀行、廣東發(fā)展銀行、深圳發(fā)展銀行、福建興業(yè)銀行等都為地區(qū)性銀行。故選C。33、A、toB、fromC、among標(biāo)準(zhǔn)答案：B知識點解析：“apartfrom”為固定搭配，意思為“除了”。故選B。34、A、affiliateB、branchC、attach標(biāo)準(zhǔn)答案：A知識點解析：表示“附屬機構(gòu)”的詞匯為“affiliate”，“branch”表示分支機構(gòu)。故選A。35、A、foundedB、operatedC、funded標(biāo)準(zhǔn)答案：C知識點解析：該句意思為：這些銀行都是由中國人民銀行完全出資成立的，因此選C。A項和B項如用在句中則與“fully”不相搭配。故選C。36、A、toB、intoC、for標(biāo)準(zhǔn)答案：A知識點解析：“addto”是固定搭配，表示“加入……”。故選A。37、A、setB、builtC、sped標(biāo)準(zhǔn)答案：A知識點解析：“setup”是固定搭配．表示“成立”的意思。故選A。38、A、singleB、onlyC、one標(biāo)準(zhǔn)答案：B知識點解析：“only”是用來表示“唯一”專用詞匯；“single”的意思是“單一的、單獨的”，用在這里并不合適；“one”是個數(shù)詞，表示“一個”。故選B。39、A、allowedB、awardedC、ratified標(biāo)準(zhǔn)答案：C知識點解析：該題的關(guān)鍵是理解“ratify”的意思，即“批準(zhǔn)、認(rèn)可”，是一種官方用法。故選C。40、A、displayB、listC、flame標(biāo)準(zhǔn)答案：B知識點解析：“l(fā)ist”是“列表、清單”的意思。故選B。七、概括文意題(本題共5題，每題1.0分，共5分。)ReadthememoandtheCVofanapplicationbelow.Completethecandidateinformationthatfollows.Writeaword,phrase(inCAPITALLETTERS)oranumberonlines41-45onyourAnswerSheet.MemoTo:JoanFroM:StevenJoan,IgotthisCVfromanapplicantthismorning.Ifindhemightbethepersonweneed.CouldyoupleasereadtheCVcarefullyandfillintheApplicantInformationForm?ThenpleasepasstheFormontotheHumanResourcesManagerandaskhimtoarrangeaninterviewfortheapplicant.Thankyou.StevenKevinMiguelWillisAddress:1090MadisonAvenueSheboyganW153081e-mail,kmw@comRes.Phone&fax:555-5656895Dateofbirth:8/23/1976Professionalexperience:February2004-present:ValentineInternational:ExportclerkJanuary1998—January2004:ChicagoProducts,MarketingassistantEducationandtraining:1993~1995:GreenBayHighSchool,GreenBay,Wisconsin1991~1993:OshkoshJuniorHighSchool,Oshkosh,WisconsinInterest:Mountainbiking,hiking,skiing,sailingLanguage:FluentSpanish(mymotherisMexican),goodconversationalFrenchReferenceMsDaphneStern;SalesVice-President,ValentineInternational,2205JacksonStreetOshkosh,W154901ApplicantInformationFormFirstname:41.______Postcode:42.______Presentpost:43.______FormerjoB:44.______Interests:Mountainbiking,hiking,skiing,sailing,Reference'scompany:45.______41、標(biāo)準(zhǔn)答案：KEVIN知識點解析：暫無解析42、標(biāo)準(zhǔn)答案：W153081知識點解析：暫無解析43、標(biāo)準(zhǔn)答案：EXPORTCLERK知識點解析：暫無解析44、標(biāo)準(zhǔn)答案：MARKETINGASSISTANT知識點解析：暫無解析45、標(biāo)準(zhǔn)答案：VALENTINEINTERNATIONAL知識點解析：暫無解析BEC商務(wù)英語（初級）閱讀模擬試卷第2套一、常規(guī)閱讀理解(本題共5題，每題1.0分，共5分。)1、BusinessCollege,UHRealEstateMath6*4-hourslessonsBi-weeklyA、Thelessonwilllastfortwoweeks.B、Eachlessonwilllast6hours.C、Itisa24-hour-lessoncourse.標(biāo)準(zhǔn)答案：C知識點解析：原文提到：課時為6次*4小時，兩周一次。所以A項“持續(xù)兩周”和B項“每課6小時”為錯誤選項。計算可知總課時為24小時，故答案為C。2、To:AllStaffFrom:Joe,SalesSubject:ArticlesfoundI’vefoundaswipecardintheelevator.Nowit’swaitingfortheownertocollectitatmydeskonlevel5.TheswipecardisnowA、attheowner’sdesk.B、inanofficeoftheSalesdepartment.C、intheelevator.標(biāo)準(zhǔn)答案：B知識點解析：Joe的電子郵件說卡片現(xiàn)在在他5樓的辦公桌上，所以A項“在失主的辦公桌上”錯誤，C項“在電梯里”也不正確，而Joe是銷售部門的員工，所以B項“卡片在銷售部的辦公室里”是正確的，故答案為B。3、Pleasedownloadthecreditcardpaymentformfromtheconferencewebsite,(www.wetting.de/ew-workshop.htm),fillitoutandfaxittoReinhildeGrossmann:5022958.A、Thecreditcardpaymentformshouldbesenttowww.wetting.de/ew-workshop.htm.B、ReinhildeGrossmannistofilloutthecreditcardpaymentform.C、ReinhildeGrossmannisthecontactoroftheconferencedealingwithpayment.標(biāo)準(zhǔn)答案：C知識點解析：原文提到WWW．wetting．de／ew-workshop．htm是信用卡付費表格的下載網(wǎng)址，表格要發(fā)送給ReinhildeGrossmann，所以A項錯誤，同時可推知ReinhildeGrossmann是該會議付費適宜的聯(lián)絡(luò)人，而不是填表人，故C項正確，B項錯誤。答案為C。4、TELEPHONEMESSAGERain,NancycalledtosaythesampleleaflethasbeensenttotheprinterandwillnotbeavailableuntilFriday.SteveA、RaincangettheleafletsonFriday.B、NancywillgettheleafletsbackfromtheprinterbeforeFriday.C、RainhadaskedStevetohavetheleafletsentbyNancy.標(biāo)準(zhǔn)答案：A知識點解析：原文提到：“…thesampleleaflet…willnotbeavailableuntilFriday．”即：直到星期五印刷廠才能把傳單印好。所以A項“Rain周五可拿到傳單”是正確答案，B項“Nancy會在星期五之前把傳單取回”和C項“Rain曾讓Steve告訴Nancy把傳單送到印刷廠”都錯誤，故答案為A。5、NOTICEStaffCanteenClosedDuetocircumstancesbeyondourcontrol,weareunabletoopenthestaffcanteentoday.A、Thestaffcanteenwillbeclosedfromtoday.B、Certainfactorscausethecanteentobeunabletooperatetoday.C、Thestaffcanteenisclosedasplanned.標(biāo)準(zhǔn)答案：B知識點解析：原文中提到：由于無法控制的原因，員工食堂今天關(guān)閉。由此可知食堂關(guān)閉不是預(yù)計的。且只是今天關(guān)閉，沒有說以后的情況，可以排除A項“員工餐廳從今天關(guān)閉”和C項“員工餐廳按計劃關(guān)閉”，而B項“某些原因?qū)е虏蛷d今天不能運營”符合原文，故為正確答案。二、分析型配伍題(本題共5題，每題1.0分，共5分。)BUSINESSCOURSESAHospitalityandTourismManagementBMarketingResearchCProductDesignandDevelopmentDMarketingandElectronicCommerceEPromotionFIntroductiontoMarketingGFinancialValuationHPriceTheory:anIntermediateText6、MaryEdwardshasbeenworkinginahotelfortenyearsandfeelsiturgenttoupdateherskillsinwork.標(biāo)準(zhǔn)答案：A知識點解析：題干意為：MaryEdwards在酒店工作了10年，感到急需更新她的工作技能。由“酒店”可以判斷出她需要該行業(yè)方面的知識和技能。原文中只有A項“酒店與旅游管理”符合其要求。本題解題的關(guān)鍵是判斷出hospitality一詞的含義。7、BruceCostelloneedsskillsconcerninggatheringandanalysinginformationaboutthemovingofgoodsorservicesfromproducertoconsumer.標(biāo)準(zhǔn)答案：B知識點解析：題干意為：BruceCostello需要知識技術(shù)來收集和分析關(guān)于如何將商品和服務(wù)從生產(chǎn)者轉(zhuǎn)移到消費者的信息。由“收集和分析”可以判斷出BruceCostello需要的是有關(guān)調(diào)查研究的技能，原文中只有B項“市場調(diào)研”涉及調(diào)查，且“商品和服務(wù)從生產(chǎn)者到消費者”也與營銷過程相符。8、TomMillerisinterestedinthestudyofthepromotionalactivitieswithemphasison:advertising,personalselling,salespromotion,publicity,andpackaging.標(biāo)準(zhǔn)答案：E知識點解析：題干意為：TomMiller對側(cè)重如下方面促銷活動的研究比較感興趣：廣告、個人銷售、促銷、宣傳和包裝。由題干關(guān)鍵詞“促銷”和其后涉及的詳細(xì)內(nèi)容很容易鎖定答案為E“促銷”。9、CynthiaTaylor’snewjobrequirestheabilitytowritereportsonvariousinternetmarketingtopics.標(biāo)準(zhǔn)答案：D知識點解析：題干意為：CynthiaTaylor的新工作要求撰寫與各種因特網(wǎng)營銷相關(guān)主題的報告的能力。原文中與營銷有關(guān)的內(nèi)容有兩項。一是D項“營銷與電子商務(wù)”，二是F項“營銷入門”。但根據(jù)題干關(guān)鍵詞“因特網(wǎng)”可知最匹配的是D項。10、AnneDavis’workinvolvesproductplanning,needsidentification,productspecs,prototypingandproductdevelopmenteconomics.標(biāo)準(zhǔn)答案：C知識點解析：題干意為：AnneDavis的工作涉及產(chǎn)品計劃、需求鑒定、產(chǎn)品規(guī)格、原型開發(fā)和產(chǎn)品開發(fā)經(jīng)濟學(xué)。由此可判斷出AnneDavis的工作主要圍繞著產(chǎn)品設(shè)計進行，所以可以確定答案為C項“產(chǎn)品設(shè)計與開發(fā)”。三、描述型配伍題(本題共5題，每題1.0分，共5分。)Lookatthechartbelow.Itshowstheproduction,salesandrejectionofproductsineightcompanies(A-H)ofagivenmonth.Whichcompanydoeseachsentence(11-15)describe?Foreachsentence,markoneletter(A-H)onyourAnswerSheet.Donotuseanylettermorethanonce.11、Theproductionofthiscompanyisapproximatelytwiceasmuchasthesales,andisaboutthreetimestherejection.標(biāo)準(zhǔn)答案：E知識點解析：題干意為：這個公司的產(chǎn)量大約是其銷售量的兩倍、退貨量的三倍。根據(jù)圖表，產(chǎn)量大約為銷售量兩倍的公司分別是A公司和E公司，再根據(jù)題干中退貨量的提示，可以排除A公司，E公司符合題意，故答案為E。12、Thesalesofthiscompanyexceedsitsproduction,inspiteofthefactthattherejectionisequivalenttoitsproduction.標(biāo)準(zhǔn)答案：G知識點解析：題干意為：本公司的銷售量超過了它的產(chǎn)量，但是其退貨量與產(chǎn)量相當(dāng)。根據(jù)圖表，銷售量超過產(chǎn)量的公司為D公司和G公司，再根據(jù)退貨量與產(chǎn)量相當(dāng)，可以排除D公司，故答案為G。13、Moreproductsareproducedthansoldinthiscompany,andmeanwhilethenumberofgoodsproducedequalstothetotalofthesalesandrejection.標(biāo)準(zhǔn)答案：B知識點解析：題干意為：這個公司生產(chǎn)的產(chǎn)品量高于銷售的產(chǎn)品量，同時，其產(chǎn)量等于銷售量和退貨量的總合。根據(jù)圖表，有多個公司的產(chǎn)量高于銷售量，分別為A、B、C、E、F，再根據(jù)銷售量與退貨量之和與產(chǎn)量的關(guān)系，可以鎖定答案為B公司，故答案為B。14、Thestatisticsofthiscompanyindicatethatmoreproductsareproducedthanhavebeensoldout,althoughnocustomerreturnsthegoods.標(biāo)準(zhǔn)答案：F知識點解析：題干意為：這個公司的數(shù)據(jù)表明，其產(chǎn)量高于銷售量，但是沒有客戶退貨。根據(jù)后一個信息點“沒有顧客退貨”可以很容易從各圖表中確定F為答案。15、Theproductsproducedarethesameinnumberwiththosesold,althoughthenumberoftherejectedproductsisequaltoone-thirdofthatoftheproductssold.標(biāo)準(zhǔn)答案：H知識點解析：題干意為：產(chǎn)量與銷售量相等，但是退貨量相當(dāng)于產(chǎn)量的1／3。根據(jù)產(chǎn)量與銷售量相等可以找出該公司為H公司，同時其退貨量為產(chǎn)量的1／3，與題干相符。故答案為H。四、判斷題(本題共7題，每題1.0分，共7分。)TipstoIncreaseRetailSalesGenerateaBuzz—Wheneveranythingnoteworthyhappenswithinyourbusiness,sendapressreleasetothemedia.Theideaistograbanyfreecoveragepossible.Getinvolvedwithcommunityevents.Considerpurchasingandpricingproducts,besureyou'veconsideredthecostofgoodsandthatyourretailshopisabletomakeaprofitatthatpricepoint.Yourproductpriceshouldbecompetitive,butstillprofitable.Ultimately,therightpriceisthepricethecustomeriswillingtopayfortheproduct.DesignStoreforSales—Takeadvantageofcross-merchandisingstrategiesandimpulsesaleopportunities.Uselightingtechniquesandcreativedisplaystoattractcustomers.Playvideosforproducteducation,hostingclasses,meetingsorothernetworkingeventsinyourretailstore.Useauniquepromotionaleventtogenerateabuzzaboutyourbusiness.ExamineYourPricingStrategy—Whencustomerentertainmentandanyotherupsellorpromotionaltie-in.ConnectwiththeCustomer—Excellentcustomerserviceisthekeytoincreasingsales.Listentoyourcustomertounderstandtheirneedsandwants.Theneducatehim/herabouttheproducts.Finally,letthecustomerknowyouappreciatetheirbusiness.Offervalue-addedservicesandproducts.Createamailinglistbyaskingforcontactinformationfromeachcustomer.16、Makinggooduseoffreecoverageisconducivetoyourbusiness.A、RightB、WrongC、Doesn’tsay標(biāo)準(zhǔn)答案：A知識點解析：題干意為：充分利用免費媒體宣傳有益于你的生意。原文第一段第一行提到“你的生意中發(fā)生任何值得注意的事情時，給媒體發(fā)一份新聞稿。這種方法是為了獲得可能的免費媒體宣傳?！边@是作者提到的第一個提高零售銷售量的方法，題干與其吻合，故答案為A。17、Yourretailstoreshouldoffercustomersplacestohaveclassesormeetings.A、RightB、WrongC、Doesn’tsay標(biāo)準(zhǔn)答案：B知識點解析：題干意為：你的零售商店應(yīng)該為顧客提供上課和開會的場地。原文第二段第六行提到“考慮在你的零售商店里開設(shè)課程、召開會議或其他網(wǎng)絡(luò)活動。用獨特的促銷方式讓大眾了解你的聲音。”由此可知，商店提供的是有利于自身宣傳的課程和會議，而不是為大眾提供上課和開會用的場地，故題干是錯誤的，答案為B。18、Consideringcostswilldowhenpricingproducts.A、RightB、WrongC、Doesn’tsay標(biāo)準(zhǔn)答案：C知識點解析：題干意為：定價時考慮成本就夠了。原文第一段第五行提到“在購貨和定價時，要確?？紤]到商品的成本以及你的零售店在這個價格點能夠盈利。”文中只提到成本這一個因素，但是沒有說只考慮成本就夠了，所以題干的內(nèi)容原文沒有提及，故答案為C。19、Priceshouldbesettotheadvantageofboththesellerandthebuyer.A、RightB、WrongC、Doesn’tsay標(biāo)準(zhǔn)答案：A知識點解析：題干意為：價格的制定應(yīng)滿足買家和賣家兩方的利益。文中第一段第九行提到“你的商品價格要有競爭力，但是也仍然要讓你能夠盈利。歸根到底，最恰當(dāng)?shù)膬r格應(yīng)該是顧客愿意為商品所支付的價格。”由此可看出作者提到了兩方面，一是價格要能夠保證商家有利可圖，二是要保證不會高到顧客不愿購買商品；所以題干的敘述與原文相符，故答案為A。20、Materialsforvideocanbedesignedcreativelytopromotesales.A、RightB、WrongC、Doesn’tsay標(biāo)準(zhǔn)答案：A知識點解析：題干意為：對錄像資料可以進行創(chuàng)造性的安排以促銷商品。原文第二段第三行提到“使用照明技術(shù)和創(chuàng)新的錄像去吸引顧客?！庇纱丝赏浦?，題干與此相符，故答案為A。21、Themostimportantmethodtoimprovesalesistodesignstores.A、RightB、WrongC、Doesn’tsay標(biāo)準(zhǔn)答案：B知識點解析：題干意為：改善銷售最重要的辦法是設(shè)計店面。原文第四段第一行提到“優(yōu)質(zhì)的顧客服務(wù)是增加銷售的關(guān)鍵”。由此可知題干敘述是錯誤的，故答案為B。22、Communicationwiththecustomerisatwo-waysystem.A、RightB、WrongC、Doesn’tsay標(biāo)準(zhǔn)答案：A知識點解析：題干意為：與顧客的交流是一個雙向的體系。原文第四段第三行提到“要傾聽并了解顧客所需，然后告知其有關(guān)你的產(chǎn)品的信息”。由此可知這種交流中，顧客告訴商家自己需要什么，商家也要告之他們的產(chǎn)品如何，由此可推斷與顧客的交流是雙向的系統(tǒng)，題干與原文符合，故答案為A。五、閱讀理解題(本題共6題，每題1.0分，共6分。)LeadingtheStrategicChangesTheleaderisthechangestrategist,whoseroleistolead,tochampionthechanges,topromotethevision,tokeeptheorganisationtravellinginthechosendirection,andtoensurethatallthoseinvolvedinimplementingthechanges,thestrategies,performtothebestoftheirability.Therearearangeofleadershipstylesthatcouldbedrawnon.Somewouldarguethatcertainchangesneedanautocratic,aggressivestyleofleadership,and,whilsttheremaybetheneedforanelementofthisapproach,ifusedasasinglestyleitrarelyresultsinapositivepost-changeenvironment.Thisistheflawinthisapproach,for,afterthechangeshavebeenimplemented,andthestrategiesareinplace,themanagers,specialists,operationalemployees,andallcontributingstakeholders,mustworktogetherinaharmonious,positive,mannertomakethedesiredprogressandachievetheobjectives.Iftheleadershipstyleduringthechangehasbeenharsh,unforgiving,andaggressive,itmaytakemanymonths,evenyears,tore-establishapositiveenvironment,ahealthy,goalsfocused,teamworkdrivenculture.Theonlylogicalchoiceofleadershipstyleinanymajorchangeisonethatcombinesallthestyles,butleansheavilytothosewhichfocusonateamapproach.Theleaderadoptsaflexible,responsivestyle,thatisablendoftheconsultative,participative,anddemocratic,leavingroomforanoccasional,sparingtouchoftheautocratictobeemployedifabsolutelynecessary.Thisstylewillthenbethefoundationonwhichthe"new",changed,organisationisbuilton.Performanceatthestrategic,corporatelevelmustbemonitoredbytheleader.Changingstrategicdirection,nomatterhowthoroughthepreparationandplanning,entailstakingtheorganisationintounchartedterritory.Theleaderistheguide,theexpert,themosthighprofilememberoftheteamembarkingonthisjourney,andassuchmustbeconstantlyawareofhowmuchprogressisbeingmadeand,whenrequired,abletoadjustthepaceofprogressanddegreeofactivitytoensurethatprogressissatisfactory.Tobesuccessfulinthistheleadermustcarryoutmonitoringandevaluationactivityonaregularbasis,demandingtimelyandaccurateinformationwithwhichtomaketheassessment.Inturn,theseniormanagementteammustshowthattheyaresuccessfullycascadingthisreviewandevaluationprocessdownintotheoperationalactivityareas.Theleadermustsetevidenceofachievementofthistaskasoneoftheperformanceappraisalcriteriafortheseniormanagers,andtheyinturnmustapplythisapproachtotheoperationalmanagersandteams,asdiscussedbelow.23、TheauthorthinksthatA、anautocraticstyleofleadershipresultsinapositivepost-changeenvironment.B、anautocraticstyleofleadershipisthemostproperstyleofleadershiptoadopt.C、anautocraticstyleofleadershipprovesfreefromdefects.標(biāo)準(zhǔn)答案：C知識點解析：題干意為：作者認(rèn)為?A項意為：獨斷專行的領(lǐng)導(dǎo)風(fēng)格會導(dǎo)致轉(zhuǎn)變之后產(chǎn)生積極的環(huán)境氛圍；B項意為：獨斷專行的領(lǐng)導(dǎo)風(fēng)格是最適合采用的方法；C項意為：獨斷專行的領(lǐng)導(dǎo)風(fēng)格被證明是有缺陷的。原文提到：“某些轉(zhuǎn)變需要獨斷專行的、攻擊性的領(lǐng)導(dǎo)風(fēng)格，而且可能會需要這種方法中的某些要素，但是，如果作為唯一的風(fēng)格，它極少會帶來轉(zhuǎn)變之后的積極的環(huán)境氛圍，這就是這種方法的缺陷所在?！庇纱丝芍狝項錯誤，B項沒有提及，C項與原文相符，故答案為C。24、AllthestatementsarecorrectconcerningtheautocraticstyleofleadershipexceptA、itinvolvesbeingharshandunforgiving.B、itrequiresalotoftimetorecreateaharmoniousenvironmentafterchange.C、itensuresanorganisationtosailthroughchangesuccessfully.標(biāo)準(zhǔn)答案：C知識點解析：題干意為：關(guān)于獨斷專行的領(lǐng)導(dǎo)風(fēng)格的敘述，不正確的是?A項意為：它是嚴(yán)苛、不寬容的；B項意為：它需要長時間來建立轉(zhuǎn)變后的和諧氛圍；C項意為：它確保組織成功渡過轉(zhuǎn)變。原文提到：“如果轉(zhuǎn)變期的領(lǐng)導(dǎo)風(fēng)格是嚴(yán)苛、不寬容和充滿攻擊性的，它將需要好幾個月，甚至幾年來重新建立一種積極的環(huán)境氛圍和一種健康、目標(biāo)明確而富有團隊精神的文化?！盇項和B項的內(nèi)容與原文符合。而對于C項，原文僅提到轉(zhuǎn)變中可能會需要這種領(lǐng)導(dǎo)風(fēng)格中的某些要素，但是沒有說它能否保證組織成功轉(zhuǎn)變，所以不正確，故答案為C。25、Whatistheonlyreasonablechoiceofleadershipstyleinamajorchange?A、Onethatisautocratic.B、Onethatispositive.C、Onethatisflexibleandresponsible.標(biāo)準(zhǔn)答案：C知識點解析：題干意為：在巨大轉(zhuǎn)變中應(yīng)采用的最合理的領(lǐng)導(dǎo)風(fēng)格是什么?A項意為：專斷的風(fēng)格；B項意為：積極的風(fēng)格；C項意為：靈活的風(fēng)格。原文提到：“在巨變中最合邏輯的領(lǐng)導(dǎo)風(fēng)格應(yīng)該是融和了所有風(fēng)格的那一種……領(lǐng)導(dǎo)者采用靈活的、對外界作出積極響應(yīng)的風(fēng)格，那是協(xié)商性的、參與性的和民主的風(fēng)格的結(jié)合……”，A項是作者批判的